Guinness World Records

Taylor Swift’s Eras Tour breaks record as highest-grossing music tour ever

Taylor swift flexing bicep

Taylor Swift's Eras Tour is officially the highest-grossing music tour ever, becoming the first to surpass $1 billion dollars in revenue.

The tour, which began in March 2023 and is set to conclude in December 2024 after a total of 151 shows worldwide, has earned $1.04 billion (£840 million) to date, according to Pollstar.

This breaks the record set by Elton John’s five-year farewell tour which ended earlier this year, bringing in $939 million (£749 million) over 328 shows. 

Swift’s sixth concert tour is in fact so popular that it has earned more than this year’s next two highest-grossing tours (Beyoncé’s and Bruce Springsteen’s) combined.

Beyoncé’s 56-date Renaissance World Tour broke Madonna’s 14-year-old record for the highest-grossing music tour by a female artist , earning $579 million (£468 million) between May and October, before The Eras Tour subsequently took the title.

Described by Swift as a journey through all her musical “eras”, each show is over 3.5 hours long with a set list of 44 songs divided into 10 acts.

It has received immensely positive reviews from critics, who have heaped praise on the production’s concept and quality, as well as Swift’s performances.

Her devoted fanbase, the Swifties, have turned out in full force to see their idol, crashing ticketing sites, selling out hotels, and even causing earthquake-like seismic activity at certain shows, as happened in Seattle in July.

With roughly 72,000 people in attendance at each concert, and tickets averaging around $238, the tour is grossing over $17 million per show.

According to Pollstar, 4.3 million tickets have been sold to date, and at this trajectory, the tour could realistically rake in over $2 billion dollars if all the remaining scheduled shows are played.

Merchandise has also proven to be a lucrative source of revenue, with estimates that it has brought in around $200 million so far.

Taylor Swift on stage flexing bicep

The Eras Tour is just one of Swift’s many successes in 2023. In addition to recently being named Time ’s Person of the Year, and the re-recording of her decade-old 1989 being the best-selling album of the year, she has broken multiple world records.

In June, she was awarded the record for the most simultaneous albums on the US Billboard 200 for a living artist, with 10 of her albums charting at the same time.

She then broke several more records in July : 

  • Most US No.1 albums by a female artist – 12 
  • Most US singles chart entries (female) – 212
  • Most Top 10 debuts on the US Hot 100 (female) – 31
  • Most simultaneous new entries on the Hot 100 (female) – 26
  • Most cumulative weeks at No.1 on US albums charts (solo female) – 63

And in August, she made history with the most monthly listeners on Spotify (female) , becoming the first female artist to amass 100 million.

With plans to release more music and continue on her record-breaking tour, we’ve no doubt that Taylor Swift will achieve many more Guinness World Records titles in 2024!

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taylor swift tour 2024 revenue

Taylor Swift’s Eras Tour will be the first to shatter $1 billion in ticket sales, making a lot of people richer: ‘The dollar bill should have her face on it’

US-ENTERTAINMENT-MUSIC-SWIFT

Taylor Swift wrapped up the first U.S. leg of her record-shattering Eras Tour this week, part one of the world-spanning concert series that is projected to become the first tour to gross $1 billion in ticket sales . According to some calculations , ticket revenue will far surpass that 10-figure mark, hitting $1.5 billion.

But even that impressive figure may be undercutting the final totals: Additional tour dates go on sale on Ticketmaster Thursday for recently announced North American shows, bringing the Eras Tour total to 140-plus dates over 20 months. It’s possible Swift could add even more shows, as she has done multiple times already, and earn even more in ticket revenue.

If—or more likely, when—she crosses $1 billion, she’ll take the crown of highest-grossing tour of all time from Elton John, who became the record-holder this year when his Farewell Yellow Brick Road Tour grossed over $900 million after wrapping up in June, according to Billboard Boxscore, the industry’s gross sales tracker.

The math of that billion-dollar–plus gross works out something like this: With an average ticket price of $253.56 (that’s the face value; Swift doesn’t get a cut of the astronomical resale prices), according to live music trade publication Pollstar, Swift has sold over $600 million in gross ticket sales in the U.S. alone over 53 shows (and that could be a conservative estimate given the differing capacity of venues).

While tickets are often less expensive in other countries, some international venues, like Melbourne Cricket Ground in Australia, can also hold more concertgoers. With over 80 dates abroad planned over the next 15 months—plus another, smaller run in the U.S. after that—Swift will easily surpass $1 billion in gross sales if she performs them all, putting her ahead of Elton John and making her the sole woman on the list of top-grossing tours.

It’s quite the feat for someone who started out as a teenager singing country songs about breakups and best friends. Over the past 17 years, Swift has become one of the richest self-made women on the planet, with Forbes estimating her net worth at $740 million in June of this year. That’s only growing the longer she’s on tour.

“She’s self-made, and it’s amazing that she’s gone from just a girl with a guitar to being a great performer and probably the most powerful entertainer on the planet, bar none,” says David Herlihy, a teaching professor at Northeastern University and coordinator of the school’s music industry program.

But Swift won’t pocket the full gross from the tour. Between the cost of putting on the show, the hundreds of people working on it, and other stakeholders, she’ll net significantly less than the total ticket sales (although she has other tour-related revenue streams—including sponsorships, merchandise, and music sales—that are also adding to her bottom line). After all, the pop star isn’t the only person behind the show—there are countless people working on the tour, from promotion to set design to logistics, who will get a cut of the tour’s revenue.

Here’s how that might play out.

A breakdown of the Eras Tour pie

Swift is managing to earn so much in such a short time (she’s expected to hit $1 billion in less than two years of touring) thanks to inflation and demand. The average $254 ticket price (and again, that’s face value) is more than double the average for her last tour in 2018. That’s in part because all concerts cost more in 2023 than they did a few years ago and because of the unprecedented demand to see her shows—since she last toured, she’s released four new albums and two rereleases (with another, 1989 Taylor’s Version , on the way). Fans are hungry to hear their favorite songs live.

“Most of the money goes to the artist. They have the power,” says Herlihy. “She actually charges less than what the market will bear, but it’s still a lot.”

The U.S. presale crashed Ticketmaster, which did not even host a general sale since tickets sold out immediately. Swift is also touring in stadiums alone, including up to six nights at a single venue in places like L.A. Many of those venues—such as MetLife Stadium in New Jersey and Nissan Stadium in Nashville —have reported record-breaking attendance at the Eras shows. She has been the first act to perform more than one night on a single tour in some cities as well, increasing her total show count and adding to her revenues.

Exactly how concert ticket sales are divided up is different for every artist, venue, country and its tax laws, event size, and so on. But generally, it’s split among the artist, their management team and other employees, venues, promoters, and taxes, as well as fixed expenses like rigging, security, transportation, and so on. Artists also have to pay out songwriter royalties when they perform, and Swift, who writes or cowrites all of her songs, gets a portion of that, as do any cowriters.

Without seeing her contracts, it’s impossible to know the exact breakdown of sales. Big artists known to sell out venues typically get paid a guaranteed rate to tour a certain number of dates. But Swift is a unique artist—“stratospheric,” as Herlihy put it—so it is possible she has a unique agreement with promoters and venues, such as the guaranteed minimum rate and then an additional percentage of ticket sales beyond that.

“With someone like Taylor Swift, there’s no risk whatsoever that her tickets won’t sell out,” says Herlihy. “Oftentimes, promoters will pay her more than the face value of the tickets. She may get 110% of the face value.”

Swift took the unusual step of not reporting her nightly figures to Billboard Boxscore, meaning the numbers available are all estimates from outlets like Billboard and Pollstar , but the costs associated with a tour the size of Eras will roughly break down to this:

Pre-tour expenses

Before the tour even kicks off, artists need to pay for rehearsal space. The specifics for the Eras Tour aren’t public knowledge yet, but Swift’s 1989 World Tour required three months of rehearsals, including four weeks of stage rehearsals and 10 days of dress rehearsals, according to the documentary about that event .

Then there’s the set design. Swift’s stage transforms for each of her “eras,” or different albums, sometimes more than once for a single set of songs. The show involves three different stages, lights, LED backgrounds, stage hydraulics, and pyrotechnics, among other elements , requiring tech and sound crews to devise and operate. The 1989 Tour employed hundreds of people to make it work.

Taylor Swift performs during The Eras Tour concert at SoFi Stadium

Fixed expenses

There are thousands of moving components for a tour the size of Eras, and the “fixed” expenses on a tour are many, including sound engineers, security, transportation of stages and equipment, scaffolding, catering, medical staff, dancers, backup singers, the band, riggers, hotels for the crew and drivers, etc.

The cost for many of these components, especially transportation, has increased recently, given inflation. Michael Scherkenbach, founder and president of Shomotion LLC, one of the companies transporting Eras Tour equipment in the U.S., told Fortune he was bound by nondisclosure agreements and could not discuss how much it costs to transport the stage around the U.S., but the Guardian reported that it could cost upwards of $750,000 per day.

It will likely cost more than that to transport the stage and equipment internationally, requiring cargo ships or planes to move everything. Beyoncé’s last world tour, for example, reportedly required seven Boeing 747 air freighters and more than 70 trucks.

“There’s a lot of money coming off the top,” says Herlihy. “Perhaps 25% to 40% of the ticket revenue goes to cover the expensive touring.”

In its annual report for 2022 , Live Nation Entertainment, which owns Ticketmaster and promotes artists, says it may “reimburse artists for certain costs of production, such as sound and lights.” Exactly what comes out of the promoter’s cut and what comes out of the artist’s varies from contract to contract. Swift is working with promoter Messina Touring Group , which could get a cut of the sales.

Swift will also need to pay her management company, in this case 13 Management, which is run in part by her parents, Scott and Andrea Swift.

Typically a booking agent is also involved, but Swift did not employ one for the Eras Tour—a major cost savings. The demand was so high for the concerts—see: Ticketmaster’s break down —that a booking agent wasn’t needed.

Night One Of Taylor Swift | The Eras Tour - Los Angeles, CA

The venues themselves—the stadiums Swift performs in—take a cut of ticket sales or a fixed fee as rental income, according to Live Nation’s annual report for 2022.

They also “receive some or all of the revenue from concessions, merchandise, parking, and premium seating.” Live Nation owns and operates some venues, so the company makes money this way as well.

The impact of the U.S. leg of the Eras Tour will be included in Live Nation’s 2023 annual report.

Also not included in the $1 billion–plus figure: merchandise sales. At every show—and even days before —fans have waited in hours-long lines to buy T-shirts, posters, and sweatshirts donning Swift’s face and commemorating the tour. As noted above, the venues get a cut of the merch sales, which can be as high as 30%, says Herlihy. Swift could easily pull in tens of millions of dollars from merch sales at her shows, and that’s a conservative estimate. Fans and resellers have been buying out the concert merch at every show.

“Taylor can negotiate that percentage down, so maybe the venue is only getting 20%,” Herlihy says. “She’s a merchandising juggernaut, a merchandising machine. She makes a lot of money.”

Universal Music Group (UMG), Swift’s record label, is in charge of her merchandise and also gets a cut of sales. In its earnings call for the second quarter of 2023 last month, the company called out the “Swift Lift.”

“Merchandising revenue grew 12% in the quarter, with growth in direct-to-consumer revenue, fueled by a strong performance from Taylor Swift, more than offsetting a decline in touring revenue,” Boyd Muir, UMG's chief financial officer, said on the call .

Swift also sells merch for the tour on her website and encourages fans to buy from there with a discount code provided after they attend the tour in person.

Thousands line up to buy Taylor Swift merchandise at Sofi Stadium a day before the concert series starts.

Ticket fees

The fees that concertgoers pay to the likes of Ticketmaster, primary seller for the majority of U.S. shows, can add significantly to the total price of attending. The ticketing company “generally gets paid a fixed fee per ticket sold or a percentage of the total ticket service charges,” according to Live Nation. That said, the artist also gets a cut of the fees, according to Herlihy.

Live Nation controls not only the ticket distribution for many shows, it also owns, leases, operates, or has exclusive booking rights for hundreds of venues around the world, according to its annual report. That means it can require artists who want to play in those venues to use Ticketmaster to sell tickets to those shows. Since the start of the Eras Tour and multiple screwups during the presale, that’s put them under public and congressional scrutiny, with fans and lawmakers saying it’s unfair for one company to control so much of the live events market.

Sponsorships

The Eras Tour is sponsored by Capital One , a company with which Swift has had a long relationship. Swift will get a significant payday for that, and has appeared in Capital One commercials.

The Eras Tour—coupled with the release of new versions of her first six albums—has led to renewed interest in some of Swift’s extensive catalog, resulting in increased streams as well as sales of physical vinyls and CDs.

And the tour has proved to be a brilliant marketing opportunity for another project of Swift’s— rerecording her first six albums . The goodwill from the tour is helping to make the pop star even more popular, which in turn likely boosted sales of her latest rerelease, Speak Now (Taylor’s Version) , which came out last month during the Eras Tour run and sold more than her previous rerecorded albums.

Of course, UMG also benefits from the bump in records Swift has made under her contract. JPMorgan credited her album Midnights, which came out in October 2022, with generating $230 million in sales for the company—close to 3% of its annual revenues from recorded music, per Bloomberg .

Night One Of Taylor Swift | The Eras Tour - Los Angeles, CA

Ticket resellers

Swift doesn’t get a cut of tickets that are resold on sites like StubHub, so the resale values don’t figure into the $1 billion–plus total. But resellers have made out handsomely on this tour.

“Taylor Swift’s Eras Tour demand is like nothing we’ve ever seen in the 20-plus years StubHub has been operating,” the ticket reseller told Fortune in a statement, noting she has outsold her previous tour, Reputation, 11-fold.

According to TicketIQ , a no-fee ticket seller, the secondary market average list price for the Eras Tour was $2,183 in early August, compared with an average face value of $253.56, according to Pollstar. Tickets for the U.S. dates maxed out at $499 (VIP packages cost as much as $899), and Swift opted not to turn on dynamic pricing for the sale, meaning she left a ton of money on the table, given the unprecedented demand.

Local economies

Local economies have benefited greatly from the Eras Tour, as has been widely documented , through increased consumer spending on hotels, restaurants, and more. They also benefit from taxes on the tickets, which are typically included in the face value .

And Swift herself has been generous, donating to food banks in each city she visits and giving bonuses reported to be upwards of $55 million to crew members.

Swift herself

Swift can more than afford to make such donations. While it’s unclear exactly how much she’ll take home, the singer will earn, conservatively, hundreds of millions of dollars from the Eras Tour, given all of the different revenue streams.

On ticket sales alone, the Eras Tour could surpass all five of her previous tours combined. The Reputation Tour was her previous highest gross, at $345.7 million, according to Billboard .

“The dollar bill should have her face on it,” jokes Herlihy. “She’s the point one percent, the pinnacle. If capitalism is evolution, survival of the fittest, she is the fittest.”

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The Economy (Taylor’s Version)

See how much money taylor swift’s eras tour actually made.

Call it a gold rush: Taylor Swift is adding billions to the U.S. economy.

Swift’s record-shattering Eras Tour is set to be the most lucrative concert run in American history. But the massive production not only provided a jolt of money to sold-out stadiums — it also infused the American economy with a trickle-down flow of cash.

Now, as the show heads to movie theaters this weekend, millions more will experience — and shell out cold, hard cash for — a moment with Swift.

As she hits the silver screen, here’s a look at The Economy (Taylor’s Version).

The biggest windfall is headed straight to Swift, who stands to make as much as $4.1 billion from the Eras Tour, according to estimates from Peter Cohan, an associate professor of management at Babson College.

taylor swift tour 2024 revenue

Estimated personal

earnings from

the Eras Tour

taylor swift tour 2024 revenue

That’s assuming the pop star ends up keeping the standard artist’s share of roughly 85 percent of her tour’s revenue, with average ticket prices of $456. Swift’s earnings would be the most from a single tour for any musical act to date — and more than the yearly economic output of 42 countries , including Liberia, which has more than 5 million people.

But the impact of the Eras Tour extends far beyond what Swift takes home. In one of the few efforts to assess spending by concertgoers, software company QuestionPro quizzed 592 Swifties who responded to an opt-in online survey. Based on their answers and average concert attendance, the company estimates that Swift’s fans spent about $93 million per show — yes, on tickets, but also on merchandise, travel, hotels, food and outfits.

Add all that up, and by the end of the U.S. tour, you’ve got a $5.7 billion boost to the country’s economy. That’s enough to give $440 to each person in Swift’s home state of Pennsylvania. Or almost enough to send every American a $20 bill.

taylor swift tour 2024 revenue

(Technically $17.10 per person)

taylor swift tour 2024 revenue

(Sorry, we don’t

know how many

cats personally received a $20 bill from Taylor. But it’s enough to give each of her three cats $1.9 billion.)

taylor swift tour 2024 revenue

(Sorry, we don’t know how many cats personally

received a $20 bill from Taylor. But it’s enough

to give each of her three cats $1.9 billion.)

taylor swift tour 2024 revenue

(Sorry, we don’t know

how many cats personally

The mania began months before the March kickoff of the Eras Tour. Presale tickets went on sale in November — sending millions of fans into a frenzy and causing Ticketmaster to crash. A class-action lawsuit and a congressional inquiry followed, as did the ire of many Swifties.

Tickets, which started at $49, sold for many multiples of their face value on resale sites like SeatGeek.

taylor swift tour 2024 revenue

Average ticket resale

price on SeatGeek

taylor swift tour 2024 revenue

That burst of spending has revived the entertainment industry after a years-long pandemic slump.

“Swift and her ‘Eras’ tour have redefined entertainment economics,” said Chris Leyden, director of growth marketing at SeatGeek.

The tour’s economic boost spread far past the walls of Swift’s stadium venues, as fans traveled from near and far to any show they could get their hands on. The Federal Reserve Bank of Philadelphia even put the Swift effect in a report — saying concertgoers provided a sizable boost to hotel revenue in May.

Hotels, restaurants and shops around the country felt the upswing, with millions of dollars flowing into the 20 U.S. cities Swift visited this summer. Cincinnati estimated that it would see about $48 million in additional economic impact, according to Visit Cincy and the Cincinnati Regional Chamber’s Center for Research and Data.

taylor swift tour 2024 revenue

In Los Angeles, where Swift performed six shows, the California Center for Jobs and the Economy predicted a $320 million boost to the county. Kansas City tourism organization Visit KC said the region got an estimated $48 million impact from the tour’s July stop. The Common Sense Institute, which studies the state of Colorado’s economy, predicted the boom from Swift’s Denver performances would add up to $140 million statewide.

“The [Eras Tour] was a shot in the arm to a part of the regional economy that’s really been lagging,” said Mike Kahoe, chief economist for the California center. “It brought some much-needed dollars to the tourism industry.”

Hotel analytics group STR calculated tour cities produced a $208 million bump in hotel room revenue, over and above normal seasonal levels.

taylor swift tour 2024 revenue

room revenue

taylor swift tour 2024 revenue

In Seattle, Swift set a record for single-day revenue for downtown hotels — notching $7.4 million, about $2 million more than the record set during a Major League Baseball All-Star Game earlier the same month, according to Visit Seattle and STR.

“To put the impact into context, $208 million is basically the combined room revenue generated in New York City and Philadelphia in one week,” STR senior research analyst M. Brian Riley wrote. And that’s just for the actual nights of the tour, not including fans who arrived early or stayed longer.

Swift’s fans want to embody their favorite Era — and that means splurging on elaborate outfits and costumes.

“Is there anyone here who put a lot of work, thought and preparation into lyric memorization and/or what you were going to wear?” Swift asked the crowd to loud cheers at a Los Angeles show in August.

A core accessory for any Swiftie is a few — or a few dozen — friendship bracelets to grace their wrists and to trade at shows. The jewelry, inspired by a lyric in Swift’s song “You’re On Your Own Kid,” is often handmade or bought online and boasts popular Swift lyrics.

taylor swift tour 2024 revenue

in friendship bracelets sold on Etsy

between April and August

taylor swift tour 2024 revenue

One Etsy seller, Kara White, started making the bracelets with her mom earlier this year, when the tour began. They got orders for 1,500 bracelets in a single day as fans prepared for the Los Angeles shows. White and her mom have made about $15,000 this year selling bracelets.

“It just shows how much she makes her fans go crazy,” White said.

Coveted tour merchandise that were hard to nab had fans turning to internet resale sites. One of the most popular items: a $65 blue crewneck with the Eras Tour logo.

taylor swift tour 2024 revenue

in blue Eras

crewnecks sold

on eBay from

March to July

taylor swift tour 2024 revenue

At the venues, merch lines were long — inside and at trucks parked outside. Justin Paul, a DJ, producer and creative director who teaches music business courses at UCLA Extension, came up with a conservative estimate — $864,000 for each show — for Swift’s merch sales inside venues by using the number of people at each show and an average of how much concertgoers typically spend on merch. Still, Swift is a special case.

taylor swift tour 2024 revenue

Average amount each

Eras Tour attendee spent

Food/drinks:

Travel/lodging:

taylor swift tour 2024 revenue

“You look at how much consumers are spending to see Taylor Swift, and it is quite an astonishing amount,” said Dan Fleetwood, president of research and insights at QuestionPro. “And not only are they spending this money, but in a lot of cases, they’re saying they would gladly do it again.”

Judging by the QuestionPro survey respondents, the average fan spent nearly $1,300 on outfits, travel, tickets and extras for the concert.

All of that Swiftie spending meant restaurants, shops and security firms had to keep up. One solution: hiring temporary workers while the tour is in town.

“When Taylor Swift comes to town, she brings a surge of economic activity,” said Daniel Altman, chief economist at Instawork, which allows businesses to employ workers by the hour.

taylor swift tour 2024 revenue

in demand for hourly

workers within

a half-mile of Swift’s Boston-area shows

taylor swift tour 2024 revenue

in demand for

hourly workers within

a half-mile of Swift’s

Boston-area shows

taylor swift tour 2024 revenue

Not only are there more jobs in and around Eras stadiums, but they pay better, too: The average hourly rate offered on Instawork within a five-mile radius of Swift’s May 13 show in Philadelphia was $20.57, $2 higher than usual.

There have been longer-term lifts in employment, too. In Los Angeles, Swift’s six-day stop was estimated to generate enough revenue to fund 3,300 new jobs, according to the California Center for Jobs and the Economy. That would be enough to staff every bookstore and news stand in the L.A. area.

taylor swift tour 2024 revenue

enough to staff

every bookstore and

news stand in L.A.

taylor swift tour 2024 revenue

Swift also passed on some of that karma — and cash — to her employees.

She gave every truck driver on the tour an extra $100,000 this summer, and she gifted bonuses to sound technicians, caterers, dancers and other staff, People magazine reported in August .

taylor swift tour 2024 revenue

$55 million

in bonuses to Eras Tour workers,

including dancers, sound technicians

and caterers

taylor swift tour 2024 revenue

Swift may have been the main event, but fans shelled out for days of related festivities, with plenty of small businesses happy to bask in her afterglow. There were tour-inspired ice cream flavors in Pennsylvania , bonbons in Colorado and lattes in New Hampshire .

In Washington state, Neko Cat Cafe hosted feline-friendly “Taylor listening parties” at its two locations to commemorate the tour’s arrival. The small business made over $3,000 from the event, with ticket sales at its Bellingham location — almost 90 miles north of Seattle — 140 percent higher than on a typical Friday night.

Forty cats, all available for adoption, wore Swift-themed bandanas while humans drank glittery wine and ate “Lover”-themed cookies. Tickets, at $40 a pop, promptly sold out.

taylor swift tour 2024 revenue

140% increase

in ticket sales at Neko Cat Cafe

in Bellingham, Wash.

taylor swift tour 2024 revenue

That Midas touch extended around the country: In California, Susie Cakes sold $50,000 worth of Swift-themed cupcakes. Seattle’s Japonessa Sushi Cocina dished out $10,000 in “Reputation” sushi rolls and glitter-filled cocktails. And in Kansas City, Donutology filled orders for 20,000 Eras-themed donuts, which became a staple at “Tayl-gating” parties in the parking lot before Swift hit the stage.

In Minneapolis, Inbound Brew Co. racked up twice as much money than on a normal weekend when it hosted three nights of Eras-related festivities this summer, including trivia games, live-band karaoke and a dance party, according to general manager Emily Elmer.

“This was bigger for us than when the Super Bowl came to town in 2018,” she said.

The first leg of her North American tour may be over, but Swift can’t stop, won’t stop moving … this time into movie theaters and football stadiums (when athletes are actually on the field). She has become a recognizable figure at Kansas City Chiefs games to watch her rumored paramour, tight end Travis Kelce. Her appearances have caused sales of Kelce’s jersey to jump and, in at least one case, NFL ticket prices to rise after rumors Swift would be in attendance, according to NPR.

taylor swift tour 2024 revenue

$37 million

in tickets sold for the Eras Tour concert film

in the first day of pre-sales at AMC, Regal

and Cinemark theaters

taylor swift tour 2024 revenue

in tickets sold for the

Eras Tour concert film in the

first day of pre-sales at AMC,

Regal and Cinemark theaters

taylor swift tour 2024 revenue

Eras Tour concert film

in the first day of pre-sales

at AMC, Regal and

Cinemark theaters

Eras, too, is onto its next phase. In November, the pop star will take her 146-show tour international, with stops in South America, Asia, Australia and Europe. But first, Swift heads to the movies — where global pre-sales have already surpassed $100 million, according to AMC. Fans, the movie chain said, are turning up “from the largest cities to the smallest towns.”

Long story short: Swift’s economic dominance is about to begin again.

About this story:

The following songs are referenced in this story:

Abha Bhattarai became a Swiftie during the pandemic, when she listened to “Evermore” and “Folklore” on repeat.

Rachel Lerman managed to get tickets for Swift’s Munich show, where she will be embracing her “1989” era.

Emily Sabens became a Swiftie at age 10 while performing songs from the debut album in her basement with her cousin. She was blessed with “Haunted” as a surprise song at the Eras Tour in Detroit.

Editing by Karly Domb Sadof (who is still trying to get her Eras Tour tickets), Betty Chavarria (who has a song named after her), Jennifer Liberto (mom of a Swiftie), Mike Madden (who is not a Swiftie — yet), Paola Ruano (who is going to the Eras Tour for a second time in London) and Haley Hamblin (who promises to finally listen to 1989 soon).

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Taylor Swift performs at the Monumental stadium during her Eras tour in Buenos Aires, Argentina.

Taylor Swift’s Eras tour becomes first to gross over $1bn – report

The star’s career-spanning tour sold over 4.3m tickets this year and is estimated to make another $1bn in 2024 sales

Taylor Swift’s Eras tour is the first tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts.

Not only was Swift’s landmark Eras Tour the number one tour both worldwide and in North America, but she also brought in $1.04bn with 4.35m tickets sold across 60 tour dates, the concert trade publication found.

Pollstar data is pulled from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data and other undefined research, collected from 17 November 2022 to 15 November 2023.

Representatives for the publication did not immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold.

Pollstar also found that Swift brought in approximately $200m in merchandise sales and her blockbuster film adaptation of the tour, Taylor Swift: The Eras Tour, has reportedly earned approximately $250m in sales, making it the highest-grossing concert film of all time.

According to their estimates, Pollstar predicts a big 2024 for Swift as well. The magazine projects the Eras Tour will once again reach $1bn within their eligibility window, meaning Swift is likely to bring in over $2bn over the span of the tour.

Worldwide, Swift’s tour was followed by Beyoncé in second, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth, and Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake.

In North America, there was a similar top 10: Swift, followed by Beyoncé, Morgan Wallen, Drake, Pink, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G and RBD.

For concert sales 2023 was a landmark year: worldwide, the top 100 tours of the year saw a 46% jump from last year, bringing in $9.17bn compared to 2022’s $6.28bn.

In North America, that number jumped from $4.77bn last year to $6.63bn.

Earlier this week, Swift was named Time Magazine’s person of the year. Last month, Apple Music named her its artist of the year; Spotify revealed she was 2023’s most-streamed artist globally, raking in more than 26.1bn streams since 1 January and beating Bad Bunny’s three-year record.

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The Staggering Economic Impact of Taylor Swift’s Eras Tour

The Final Night Of Taylor Swift | The Eras Tour - Los Angeles, CA

Y ou don’t have to be a Swiftie to have been touched in some way by Taylor Swift’s Eras Tour, a stadium arena experience that kicked off in March. The tour, which pays homage to every era of the artist’s illustrious 17-year career , is set to become the biggest tour of all time only a third of the way through its run.

If you live in one of the 20 locales Swift, 33, performed at in the last five months, your city has likely seen a boost in revenue from the hundreds of thousands of attendees who traveled from near and far. If you don’t—or simply couldn’t snag tickets due to the cost or the now infamous Ticketmaster snafu—chances are you’ve seen clips of the three-and-a-half hour show from celebrities’ Instagram stories. 

While there’s much to say about the music, costumes, and production, the impact of the Eras Tour is starkly reflected in the numbers: a projected gross of $2.2 billion in North American ticket sales alone, and hundreds of millions of streams, reaching a nearly 80% spike in those listening to her music catalog in the weeks after the tour kicked off. 

After 53 shows, the first U.S. leg of the tour came to a close on Aug. 9. Swift originally announced 27 shows and has since extended the tour, adding new dates in cities like New Orleans, Indianapolis, and Toronto, which are all now anticipating a local economic boost. Eras is set to go international this month, starting with four shows in Mexico City, continuing its five-continent run through November 2024.

Swift’s tour is in a league of its own, even among legendary groups like the Rolling Stones who have been touring for decades, other major touring artists like Harry Styles and Beyoncé and contemporaries like Adele with sold-out Las Vegas residencies, as the singer-songwriter brings her mega tour directly to her dedicated fans in various cities for multiple nights.

The reasons behind the Eras Tour's unmatched success are many. Nora Princiotti, staff writer at The Ringer and co-host of the podcast of Every Single Album: Taylor Swift, attributes part of the tour’s success to the sheer depth and popularity of Swift’s music catalog. “I don't know that anybody envisioned a tour of this scale ever happening. She can go three and a half hours and just hit after hit after hit,” says Princiotti.

There’s also the timing: The tour has become the perfect outing for concert-goers itching for a post-pandemic live music immersive experience. “We are in an experience economy where people crave going out and participating in social events,” says Alice Enders, a music industry analyst at Enders Analysis and a former senior economist at the World Trade Organization. “It's no surprise that people are flocking to this Eras Tour experience in what is increasingly an otherwise digital environment we live in.”

And fans are acutely aware of Swift being connected to her body of work in a way that few artists are—she writes all her songs, has been protective of her music in the streaming boom, and is now releasing re-recordings of her discography to reclaim their master rights. It all adds up to a music industry enterprise the likes of which the world has never seen.

Read more: Why You Can't Remember That Taylor Swift Concert All Too Well

The economic and cultural impact of the Eras Tour

Analysts estimate that the Eras Tour will likely surpass the $1 Billion mark next March, while Swift is touring internationally. If this projection holds true, she will achieve the milestone of the biggest tour in music history, surpassing Elton John's multi-year farewell tour, which wrapped up earlier this summer and holds the current record of $939 million. The Eras Tour would then continue for another seven months before concluding in November of 2024 in Toronto—that is, unless rumors that Swift will release more dates come to fruition. 

But the money goes far deeper than just net profits. The Eras Tour is projected to generate close to $5 billion in consumer spending in the United States alone. “If Taylor Swift were an economy, she’d be bigger than 50 countries,” said Dan Fleetwood, President of QuestionPro Research and Insights, in a story for GlobalNewsWire . On the opening night in Glendale, Ariz., the concert brought in more revenue for local businesses than Super Bowl LVII , which was held back in February in the same stadium. To use that event as a comparison, Swift has been performing the equivalent of two to three Super Bowls every weekend for the past five months (and six of seven nights at her last round of shows in Los Angeles).

Typically, every $100 spent on live performances generates an estimated $300 in ancillary local spending on things like hotels, food and transportation. But for the Eras Tour, Swifties are taking this to the next level, dropping an estimated $1,300-$1,500 on things like outfits and costumes, merchandise, dining, and travel—boosting local economies by hundreds of millions of dollars in one weekend. 

The Illinois governor credited the musician with reviving the state’s tourism industry after her three nights in Chicago. She was even mentioned in a report by the Fed , crediting her with fueling the national tourism industry. 

The enthusiasm is so great that cities along her tour have experienced supply shortages. For one example: Swift mentions “friendship bracelets” in the song You’re on Your Own, Kid , off her most recent album Midnights . Swifties have taken this and run with it. Every concert is filled with tens of thousands of fans wearing and exchanging beaded bracelets spelling out the names of Swift songs and colloquialisms all the way up their arms. While this bracelet economy has brought new revenue to local businesses, businesses have also reported bead and sequin shortages .

This enthusiasm comes despite broader economic challenges. “There’s a cost of living crisis and people are still forking out thousands of dollars to see Taylor Swift,” says Enders. Despite this, a national study of concertgoers shows that even with an average of more than $1,300 spent per event, 91% said they would go again.

Not only is the Eras Tour an economic boon, but it has also become a cultural phenomenon. Every city Swift has visited over the course of the tour so far has pulled out all of the stops for her : Minneapolis was renamed “Swiftie-apolis;” Santa Clara, Calif., made her the honorary mayor; the New Jersey governor named the state sandwich of New Jersey after her. Now world leaders like the Chilean President, the mayor of Budapest, and Canadian Prime Minister Justin Trudeau are asking her to bring the tour to their countries. The FBI tweeted out a Taylor Swift pun in July.

Princiotti says that in her role as a fan, it’s been both exciting and strange to see such a global embrace of Swift. “For as big as she has been for so long, even if this is a new peak, I think a lot of fans feel like they've spent their entire lives defending their love of her,” she says. “And there's something very strange in seeing the U.S. government, or all of these various municipalities, just desperate to get a little sliver of the clout that comes from just being somewhat associated with Taylor Swift.”

Justice is better than revenge. You may not be Superman, but you can help the #FBI protect the country. If you have information about a federal crime, speak now. Call 1-800-225-5324 or visit https://t.co/t8G7LO4hxu to submit a tip. pic.twitter.com/kn9QhlNhGx — FBI Washington Field (@FBIWFO) July 10, 2023

Read more: Here’s Why Taylor Swift Is Re-Releasing Her Old Albums

Beyond the concert tickets

Donning beaded bracelets and drawings of the figure “13” (Swift’s favorite number) on their hands, many Swifties attending her shows are just as eager to secure exclusive tour merchandise. Thousands of them line up for hours in advance to snag the coveted merch of $75 hoodies, $55 long-sleeve shirts and $45 T-shirts. 

Fans are even clamoring to get their hands on physical copies of Swift’s music. “Streaming has taken over the purchase of the physical album product, but Taylor Swift is among the artists that still makes money from vinyl and CDs because they’ve become collector's items for her fans,” says Enders. 

Swift creates different editions, reissues, and extras that make fans want to collect more and more copies of her albums in different forms. For her Midnights album, four of the five different album covers fit together to form a clock face, while another comes with bonus tracks, making buying different versions of the album a necessity for true fans. And some diehards admit they’ve purchased the vinyl versions without even owning a record player.

Midnights was the top-selling vinyl record in 2022, with 945,000 copies sold, making it the best-selling physical album since 1991. One out of every 25 vinyl records sold last year was a Taylor Swift album, and she is the first artist in history to simultaneously occupy at least seven of the top 10 spots on the Vinyl Albums chart. For her newest re-recorded album set to come out in October, 1989 (Taylor’s Version) , Swift has already released multiple vinyl and special edition deluxe CDs for pre-order on her website , each with different cover art and unique additions.

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

The success of Swift’s re-recording project

Swift’s mega tour isn’t the only thing she’s dominated. Her streaming and chart success from her constant release of new and re-recorded music (six going on seven albums in the last three years) adds to the vast project that is Swift’s domination of the global music industry.

“This moment for her is like an excellent HBO miniseries that’s not just a primary narrative, but also a B plot and a C plot where the main narrative is the tour, but underneath that we have the album re-recordings,” said Charlie Harding, music journalist and co-host of the podcast @SwitchedOnPop .

Swift’s “Taylor’s Version” re-recording project is an effort she started in 2019, when music mogul Scooter Braun bought record masters for her entire discography from her prior music label Big Machine Records. So far, Swift has released three re-recorded albums: Fearless (Taylor’s Version) , Red (Taylor’s Version), and Speak Now (Taylor’s Version), with the re-recorded editions all including additional “vault songs” that didn’t make it to the final versions of their original albums.

Read more: Why Music Manager Scooter Braun Is at the Center of a Media Storm

Fans have embraced Swift’s attempt to claim her music back, opting to stream the re-recordings more than the original versions, thus dethroning the catalog once owned by Braun. (He sold the rights to Shamrock Holdings in November 2020.)

Swift’s project has broken several music records in the wake of the album re-releases. Her latest re-recorded album, Speak Now (Taylor’s Version) , a recording of her 2010 studio album, made history when it went straight to the top of the charts as her 12th no. 1—making her the woman with the most no. 1 albums and the first person with five albums simultaneously on Spotify’s Top Ten Albums Global chart. 

And Swift’s Eras tour is directly linked to the success of her streaming. “The live music performance is actually a driver to the streaming platforms,” says Enders. “When you go to see an Eras show you’re rediscovering Taylor Swift and you go back to listen to her music when you get home and in the days after.”

So far, Swift is halfway through her re-recording project, with three albums still to come. Swift announced on Aug. 9, when closing out her six-show residency at Los Angeles’ So-Fi Stadium, that her next re-recorded album will be her synth pop 1989 album, due Oct. 27.

Surprise!! 1989 (Taylor’s Version) is on its way to you 🔜! The 1989 album changed my life in countless ways, and it fills me with such excitement to announce that my version of it will be out October 27th. To be perfectly honest, this is my most FAVORITE re-record I’ve ever done… pic.twitter.com/JFYOWhBxhj — Taylor Swift (@taylorswift13) August 10, 2023

“It's kind of like the Marvel Cinematic Universe,” says Harding, using another onscreen metaphor. “We're in the Taylor Swift cinematic universe at any given moment. There's endless amounts of discussion to be had at every level of this world that she's created, and each one I think serves a different audience.”

With more tour stops on the horizon and three more albums to re-release, Swift isn’t slowing down any time soon. The music sensation has even exceeded her own expectations. On the last night of the first U.S. leg of the tour, Swift told the crowd, “I figured it would be fun, but I did not know it would be like this.”

Harding says it’s not just a recipe for financial success, but for spectacular longevity. “Taylor Swift has the capacity to be around for a whole lifetime,” he says. “I think the big question I have is: where do you go from here?”

Correction, Aug. 24

The original version of this story stated that Scooter Braun still owns the master rights to Swift's first six albums. Braun sold the rights to Shamrock Holdings in November 2020.

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Taylor Swift's Eras Tour is set to earn a record-breaking $1 billion in sales—here are the 10 highest-grossing tours

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Taylor Swift is already one of the highest-paid entertainers in the world , but now it looks like her Eras Tour could be the highest-grossing tour of all time, earning a record-setting $1 billion in sales.

Swift's stadium concert tour — which features sprawling 40-song sets with elaborate staging, choreography and over a dozen costume changes — is expected to eclipse Elton John's farewell tour in terms of gross revenue for tickets, merchandise and sponsorships, as reported by the Wall Street Journal .

Exactly how much Swift's tour has earned is unclear, as it hasn't been reporting nightly grosses to Billboard Boxscore, which tracks concert tour data.

Last December, Billboard estimated that Swift's tour would gross $590 million based on 52 tour dates. But with recently added concerts in Latin America, Asia, Australia and Europe through 2024, the tour has a total of at least 106 dates, for now.

This suggests that over $1 billion in total gross revenue is likely. With the added dates, another estimate has Swift taking in a total of $1.4 billion in gross revenue, according to concert data tracker Pollstar .

Have any other artists come close to that amount? Here's a look at the 10 highest-grossing concert tours, based on Billboard Boxscore's most recent data as of April 20, 2023.

  • Elton John — Farewell Yellow Brick Road Tour (2018-20, 22-present) : $853 million
  • Ed Sheeran — The ÷ (Divide) Tour (2017-19) : $776 million
  • U2 — U2 360° Tour (2009-11) : $736 million
  • Guns N' Roses — Not in This Lifetime... Tour (2016-19) : $584 million
  • The Rolling Stones — A Bigger Bang Tour (2005-07) : $558 million
  • The Rolling Stones — No Filter Tour (2017-19, 21) : $547 million
  • Coldplay — A Head Full of Dreams Tour (2016-17) : $524 million
  • Roger Waters — The Wall Live (2010-13) : $459 million
  • AC/DC — Black Ice World Tour (2008-10) : $442 million
  • Harry Styles — Love on Tour (2021-present) :$418 million

The success of Swift's tour is not surprising. When tickets first went on sale in November 2022, Ticketmaster's website crashed from all the traffic . During the first day of ticket sales, the Eras Tour sold over 2.4 million tickets, the most sold by an artist in a single day, according to Ticketmaster .

Tickets for the Eras Tour range from $50 to $899 for the most expensive VIP package. However, in the resale market tickets are much pricier, as even the cheapest seats go for $1,000, according to Axios .

Including other expenses like clothing, hotel accommodations and travel arrangements, concert-goers spend $1,300 on average to attend the tour, according to a recent survey by QuestionPro, a research company.  

Based on the survey's findings, total spending on Taylor Swift's tour in 2023 is expected to be around $5 billion. That's larger than the gross domestic product of 50 countries, according to Billboard.

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Taylor Swift’s Eras Tour Expected to Hit $2 Billion in Revenue

by Jon Mendelsohn August 17, 2023, 5:33 pm

According to CNN Business , Taylor Swift ‘s Eras Tour could gross $2 billion in the U.S. alone. The tour has still yet to begin its second North American leg, which will start in 2024.

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The price for an average ticket sale for the Eras Tour in the US was about $455.78. However, it is not clear how many tickets were purchased during each order. QuestionPro  reports that there were about 72,459 people in attendance at each show.

[RELATED: Taylor Swift Extends North American Dates of Eras Tour Into 2024]

When it’s all said and done, Swift’s Eras Tour is expected to pull in $2.2 billion in revenue, making it the highest-grossing tour of all time. If it gets to its expected gross, Eras will beat out Elton John’s Farewell Yellow Brick Road Tour for the top spot, which pulled in a total of $887 million in a five-year period between 2018 and 2023.

New York University Steinhardt’s Music Business Program Director Larry Miller revealed the revenue information, and also discussed the phenomenon that is Taylor Swift, according to CNN Business . “We’re talking about a global pop artist who faces virtually infinite demand for those tickets,” Miller said.

According to a QuestionPro poll, the average attendee of the Eras tour in the US spent $291.62 on their own clothing and $214.80 on merchandise purchased after the show. It was revealed that many attendees spent $131.48 on concessions.

Just a few weeks ago, Swift extended the Eras Tour, with new dates popping up in Miami, Indianapolis, Toronto, and New Orleans. “Turns out it’s not the end of an era. Miami, New Orleans, Indy and Toronto: The Eras Tour is coming to you in 2024 with [Gracie Abrams],” Swift wrote on Instagram.

Western Washington University Professor Jackie Caplan-Auerbach released collected data that showcased that the applause and excitement exhibited by Swift fans at a recent show in Seattle caused activity similar to a small earthquake, according to  CNN . “For Taylor Swift, I collected about 10 hours of data where rhythm controlled the behavior,” Caplan-Auerbach told the publication. “The music, the speakers, the beat. All that energy can drive into the ground and shake it.

“I grabbed the data from both nights of the concert and quickly noticed they were clearly the same pattern of signals. If I overlay them on top of each other, they’re nearly identical,” Caplan-Auerbach added. “What I love is to be able to share that this is science. It doesn’t have to happen in a lab with a white coat. Everyday observations and experiences are science.”

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

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taylor swift tour 2024 revenue

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taylor swift tour 2024 revenue

taylor swift tour 2024 revenue

Taylor Swift's Eras Tour 2024: How Much The Pop Star Has Earned So Far? Here Is Another Shocking Record

T aylor Swift’s Eras Tour began in Glendale, Arizona, and will reach a year milestone on March 17, 2024. The Eras Tour will conclude on December 8, 2024, in Vancouver, Canada, following 152 shows across five continents. 2023-2024 was a memorable year for the world’s most celebrated pop star.

She has shattered unheard records like establishing a whole new fan base in the NFL , getting TIME’s 2023 Person of the Year Award, and, most recently, releasing her 11th studio album, The Tortured Poets Department, which will be available on April 19, 2024.

With less than half of her shows completed by 2023, Taylor Swift has already achieved the $1 billion mark, making her tour one of the highest-grossing tours of all time, creating headlines. What about this year’s record? How much profit through Taylor Swift’s Eras Tour is estimated this year? Let’s take a close look at the details.

Taylor Swift’s Eras Tour 2024: The Woman Who Made History

Taylor Swift’s popularity is no joke. The singer-songwriter has once again swept away the Album Of The Year award with “Midnight,” again making a history of being the artist winning in this category four times. Taylor Swift has given a new definition to the word popularity; you hate it, you like it, but you cannot ignore it! 

Taylor Swift didn’t just stop at creating history with her songs; she is responsible for coining a new term in economics, “The Taylor Swift Effect, or “Swiftonomics,” influencing consumer behavior in every city she has performed! What an incredible woman, isn’t she? With the $1 billion mark following the Eras Tour debut, the U.S. Travel Association anticipates the tour’s overall economic effect will likely surpass $10 billion.

Taylor Swift’s Eras Tour 2024: How Many Shows Conducted So Far?

Taylor Swift’s Eras Tour has completed 83 shows in 30 locations as of March 17, 2024. 53 of these shows were performed in 20 different American cities, while the rest 30 were in Latin America and Asia Pacific.  Taylor Swift has performed at least two “surprise songs” per Eras Tour performance in addition to her catalog of more than forty songs. Including song mashups as unique entries, she has played 145 distinct tunes as her 167 surprise offers, considering repetitions. 

Celebrities like MUNA, Sabrina Carpenter, and Haim paid visits to the pop diva at her concert on special invitation, entertaining the fans with ten different opening acts. Fans also enjoyed frequent collaborations with Maren Morris and Jack Antonoff on stage. The concerts featured other special guests, including Aaron Dessner, Taylor Lautner, Phoebe Bridgers, and Ice Spice. 

Taylor Swift’s Eras Tour 2024: How Many Tickets Sold So Far?

If we look at the recent concert data, Taylor Swift played three back-to-back shows at the MCG on February 16, 17, and 18, 2024, with a record attendance of 96,000 people, boosting the overall crowd to nearly 288,000 people in three days!

Despite Ed Sheeran holding the position of having an audience record of 109,500 people on two nights each while he performed at the MCG in 2023, we can cut the Grammy Winner some slack since it took up more space to design her stage, reducing the number of seats. 

Between November 17, 2022, and November 15, 2023, the time frame covered by Pollstar’s chart year, The Eras Tour sold over 4.35 million tickets throughout 60 tours. With an average price of $238.95 per ticket, 72,500 tickets have been sold for each show. By modeling these numbers to all of the performances that Swift has performed since then, it is predicted that she has sold 6.02 million tickets.

Taylor Swift’s Eras Tour 2024: Other Revenue Details

The Eras Tour 2024 is the highest-grossing tour in history, with ticket sales estimated to have reached $1.44 billion. By the time the musical tour ends, the figures are anticipated to exceed $2.165 billion. Over $240.8 million has been made from Taylor Swift’s merchandise sales. If we consider the revenue, “Eras,” the concert film, has made over $180,756,269 in North America and $261,656,269 globally. The “Taylor Swift: The Eras Tour (Taylor’s version)” was released on Disney Plus on March 14, 2024 .

Source: Times

Taylor Swift’s Eras Tour began in Glendale, Arizona, and will reach a year milestone on March 17, 2024. The Eras Tour will conclude on December 8, 2024, in Vancouver, Canada, following 152 shows across five continents. 2023-2024 was a memorable year for the world’s most celebrated pop star. She has shattered unheard records like establishing a whole new fan base in the NFL, getting TIME’s 2023 Person of the Year Award, and, most recently, releasing her 11th studio album, The Tortured Poets Department, which will be available on April 19, 2024. has anyone else noticed disney+ categories for the eras […]

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Taylor Swift’s Eras Tour is the first tour to gross over $1 billion, Pollstar says

Taylor Swift’s incomparable year has reached another milestone — the concert trade publication Pollstar says Swift’s Eras Tour has earned more than $1 billion.

FILE - Taylor Swift performs at the Monumental stadium during her Eras Tour concert in Buenos Aires, Argentina, Thursday, Nov. 9, 2023. (AP Photo/Natacha Pisarenko, File)

FILE - Taylor Swift performs at the Monumental stadium during her Eras Tour concert in Buenos Aires, Argentina, Thursday, Nov. 9, 2023. (AP Photo/Natacha Pisarenko, File)

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taylor swift tour 2024 revenue

LOS ANGELES (AP) — Taylor Swift’s Eras Tour is the first tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts.

Not only was Swift’s landmark Eras Tour the No. 1 tour both worldwide and in North America, but she also brought in a whopping $1.04 billion with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.

Pollstar data is pulled from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undefined research, collected from Nov. 17, 2022 to Nov. 15, 2023.

Representatives for the publication did not immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold.

Pollstar also found that Swift brought in approximately $200 million in merch sales and her blockbuster film adaptation of the tour, “Taylor Swift: The Eras Tour,” has reportedly earned approximately $250 million in sales, making it the highest-grossing concert film of all time.

According to their estimates, Pollstar predicts a big 2024 for Swift as well. The magazine projects the Eras Tour will once again reach $1 billion within their eligibility window, meaning Swift is likely to bring in over $2 billion over the span of the tour.

Lily Gladstone attends the ELLE Women in Hollywood celebration, Tuesday, Dec. 5, 2023, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

Worldwide, Swift’s tour was followed by Beyoncé in second, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth, and Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake.

In North America, there was a similar top 10: Swift, followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.

Beyond the Swift of it all, 2023 was a landmark year for concert sales: worldwide, the top 100 tours of the year saw a 46% jump from last year, bringing in $9.17 billion compared to 2022’s $6.28 billion.

In North America, that number jumped from $4.77 billion last year to $6.63 billion.

Earlier this week, Swift was named Time Magazine’s Person of the Year . Last month, Apple Music named her its artist of the year ; Spotify revealed she was 2023’s most-streamed artist globally , raking in more than 26.1 billion streams since Jan. 1 and beating Bad Bunny’s three-year record.

Consider 2023 a year of incredible pop music dominance — (Taylor’s Version.)

MARIA SHERMAN

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Taylor Swift - statistics & facts

2023 - the year of taylor swift, a female trailblazer in the music industry, will swift’s dominance continue in 2024, key insights.

Detailed statistics

Global mentions of Taylor Swift and Beyoncé 2023

YouTube: most viewed Taylor Swift videos 2023

Awards won by Taylor Swift worldwide 2024

Other interesting statistics

Major awards won by Taylor Swift worldwide as of 2024

Global weekly interest in "Taylor Swift AI" on Google search 2023-2024

Interest in "Taylor Swift AI" on Google search from October 2023 to January 2024 worldwide, by week

Global weekly interest in "Taylor Swift AI" on Google search 2024, by country

Countries and regions with the highest interest in "Taylor Swift AI" on Google search from 21 January to 27 January, 2024

Familiarity with Taylor Swift in the U.S. 2023

Familiarity with Taylor Swift in the United States as of 2023

Taylor Swift's fortune 2023, by source of income

Fortune of Taylor Swift as of 2023, by source of income (in million U.S. dollars)

Most popular Taylor Swift albums in the UK and the U.S. in 2023

Favorite Taylor Swift albums among Taylor Swift fans in the United Kingdom and the United States as of February 2023

Most popular Taylor Swift songs in the UK in 2023

Favorite Taylor Swift songs among Taylor Swift fans in the United Kingdom as of February 2023

Worldwide box office revenue of "Taylor Swift: The Eras Tour" 2024, by region

Global box office revenue of "Taylor Swift: The Eras Tour" concert movie as of April 5, 2024, by region (in U.S. million dollars)

Favorite Taylor Swift albums in the U.S. 2023

Most popular Taylor Swift albums in the United States as of March 2023

Taylor Swift's DTC online store traffic worldwide 2019-2023

Number of visits to Taylor Swift's official online store worldwide from 2019 to 2023 (in millions)

Pop music festival market size in Japan 2013-2022

Size of the pop music festival market in Japan from 2013 to 2022 (in billion Japanese yen)

Number of visitors at pop music festivals in Japan 2013-2022

Annual attendance at pop music festivals in Japan from 2013 to 2022 (in millions)

Music events in the Netherlands 2019-2022

Number of events organized by music venues in the Netherlands from 2019 to 2022

Demographics of Taylor Swift fans in the U.S. 2023, by by political affiliation

Demographic profile of Taylor Swift fans in the United States as of March 2023, by political affiliation

Demographic profile of Taylor Swift fans in the U.S. 2023, by generation

Demographic profile of Taylor Swift fans in the United States as of March 2023, by generation

Demographic profile of Taylor Swift fans in the U.S. 2023, by ethnicity

Demographic profile of Taylor Swift fans in the United States as of March 2023, by ethnicity

Demographic profile of Taylor Swift fans in the U.S. 2023, by gender

Demographic profile of Taylor Swift fans in the United States as of March 2023, by gender

Popular online music services for K-pop worldwide 2023

Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023

Share of people who attended pop music entertainment events South Korea 2003-2022

Share of people who attended pop music entertainment events in South Korea from 2003 to 2022

Kansas City Chiefs social media boost after Taylor Swift's appearance 2023

Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023

Opinion on Taylor Swift being at NFL games U.S. 2024

Public opinion on Taylor Swift becoming a presence at NFL games in the United States as of January 2024

K-pop popularity worldwide 2023

Popularity of South Korean pop music (K-pop) worldwide as of November 2023

Share of U.S. respondents who consider themselves Taylor Swift fans in 2023, by age

Share of respondents who consider themselves Taylor Swift fans in the United States as of October 2023, by age

Number of Taylor Swift and Beyoncé related online discussions worldwide from January 1 to September 29, 2023

U.S. respondents who consider themselves Taylor Swift fans in 2023, by ethnicity

Share of respondents who consider themselves Taylor Swift fans in the United States in 2023, by ethnicity

U.S. respondents who consider themselves Taylor Swift fans in 2023, by gender

Share of respondents who consider themselves Taylor Swift fans in the United States as of October 2023, by gender

Attendance at music events in the Netherlands 2019-2022

Number of visits to events organized by music venues in the Netherlands from 2019 to 2022 (in millions)

Share of foreign pop songs top 400 music chart South Korea 2009-2021

Annual share of foreign pop songs in the top 400 music charts in South Korea from 2009 to 2021

On-demand audio streams of selected Taylor Swift Albums in the U.S. 2022-H1 2023

Number of on-demand audio streams of selected Taylor Swift Albums in the United States in 2022 and first half 2023 (in millions)

Rate of people in Japan going to popular music concerts 1996-2021

Participation rate of attending popular music concerts in Japan from 1996 to 2021

Global revenue of the recorded music industry 1999-2023

Global recorded music revenue from 1999 to 2023 (in billion U.S. dollars)

Recorded music market revenue worldwide 2005-2023

Recorded music market revenue worldwide from 2005 to 2023, by source (in billion U.S. dollars)

Most successful music tours in North America 2023, based on ticket sales

Most successful music tours in North America in 2023, based on ticket sales

All time best-selling music albums online in China 2024

All time best-selling music albums on digital music platforms in China as of April 2, 2024 (in millions)

All time best-selling English music albums online in China 2024

All time best-selling English language music albums on digital music platforms in China as of April 2, 2024 (in million units)

Online best-selling music albums in China 2024

Best-selling music albums on digital music platforms in China as of April 2, 2024 (in 1,000s)

Online sales revenue of top-selling music albums in China 2024

Sales revenue of the leading music albums on digital music platforms in China as of April 2, 2024 (in million yuan)

Number of music tourists in the UK 2022, by country and region

Number of domestic and international tourists attending live music events in the United Kingdom (UK) in 2022, by country and region (in 1,000s)

Number of music tourists in the UK 2016-2022

Number of tourists attending live music events in the United Kingdom (UK) from 2016 to 2022 (in millions)

Income of music venues in the Netherlands 2019-2022, by type

Total income of music venues in the Netherlands from 2019 to 2022, by type (in million euros)

Employment at music venues in the Netherlands 2019-2022

Number of people employed by music venues in the Netherlands from 2019 to 2022

Sales revenue of all time top-selling music artists online in China 2024

All time best-selling music artists on digital music platforms in China as of April 2, 2024 (in million yuan)

Reasons for K-pop popularity worldwide 2022

Main reasons for South Korean pop music's (K-pop) popularity worldwide as of December 2022

Change in music sales in the U.S. 2009-2023

Change in music sales in the United States from 2009 to 2023, by category

Number of active subscribers of online music services Q3 2023

Number of active subscribers of selected online music services worldwide in 3rd quarter 2023 (in millions)

Most popular music apps in Japan 2023, based on downloads

Leading music apps in Japan in 2023, based on downloads (in millions)

Most well-known digital music brands in the UK 2023

Leading digital music brands ranked by brand awareness in the United Kingdom in 2023

Most well-known digital music brands in the United States 2023

Leading music streaming service brands ranked by brand awareness in the United States in 2023

Monthly international payments currency share in SWIFT 2019-2024

Most used currency in the world for international payments in SWIFT from January 2019 to February 2024, based on share in total transaction value

Monthly number of SWIFT transactions 2014-2022

Average number of SWIFT messages per day from January 2014 to December 2022

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Tina Knowles praises Beyoncé and Taylor Swift for boosting the economy. See how much their tours have made

Tina Knowles is celebrating two of 2023’s hottest tickets — Beyoncé’s “Renaissance Tour” and Taylor Swift’s “Eras Tour.”

On Instagram , Knowles shared a screenshot of a Facebook post from New York Times , which linked out to an article that detailed the economic and cultural impact of her daughter Beyoncé’s tour.

In the caption of her post, Knowles wrote, “This is so awesome ! To b able to stimulate the economy is no small feat! @beyonce.”

Knowles also gave a sweet nod to Swift in her caption, adding, “And ! @taylorswift ! Just being young women and being able to say this , is so awesome!!! Proud of them both !”

Beyoncé and Swift’s tours overlapped in the United States during the summer. Both were a pop culture sensation, with social media platforms inundated by various trends coming out of each tour.

For Swift’s “Eras Tour,” friendship bracelets and DIY themed costumes became the norm while Beyoncé’s “Renaissance” world tour birthed the “mute” challenge and had concertgoers following her request for a silver theme in celebration of Virgo season.

With Beyoncé’s tour wrapping up on Oct. 1 and Swift’s on-going tour resuming Nov. 9 in Argentina, both tours have already generated millions of dollars along the way.

Read on to learn more about each tour's economic impact.

How much has the “Renaissance Tour” made?

Beyoncé’s “Renaissance Tour” kicked off May 10 in Sweden and will conclude Oct. 1 in Kansas City. Before the tour kicked off, Forbes estimated that Beyoncé would earn nearly $2.1 billion from her tour.

The “Cuff It” singer’s tour set multiple records over the summer, including back-to-back records for the highest one-month gross in history in both July and August, according to a Sept. report by Billboard .

In July, she grossed $127.6 million and in August, that number increased to $179 million. The outlet also reported the “Renaissance Tour” became the highest grossing tour by a female artist, surpassing Madonna's “Sticky & Sweet Tour” with $461.3 million.

During the “Renaissance Tour,” Beyoncé also gave back $2 million to students and small business through her charity foundation, BeyGOOD. Half of the donations went to entrepreneurs, with luncheons hosted by BeyGOOD the day before each show for a chance to win a $100 thousand grant. The other portion of the $2 million donation was allocated to the Renaissance Scholarship Fund.

Beyoncé’s tour spawned several special moments over the course of its run, including a special tribute to the late Tina Turner , a birthday surprise from Diana Ross , as well as numerous performances alongside her eldest daughter, Blue Ivy.

It was also a hotspot for celebrities including Leonardo DiCaprio, Vanessa Bryant, Prince Harry and Meghan Markle, Kim and Khloe Kardashian, and more.

How much has the “Eras Tour” made?

Swift’s “Eras Tour” originally ran from March 17 through August 9. Throughout the year, Swift added on additional dates including several international dates in 2023 and 2024 as well as additional 2024 dates in the United States and internationally. 

While Swift’s tour still has 13 months to go, so far it’s been estimated she's earned $1 billion in sales , with Pollstar estimating the singer will exceed $1.4 billion in the new year .

Swift's economic impact far has exceeded solely ticket sales, too. The tour also increased revenue for hotels across the country, with fans flocking to each city to experience her career-sprawling performances.

It was also reported Swift made several donations with her tour’s earnings, including donating to local food banks at each stop and gifting $100,000 bonus checks to her truck drivers at the end of the U.S. leg of the tour.

The singer’s tour is also set to hit the big screen in the United States, and now internationally. In a press release, AMC said that it took less than 24 hours for the film to “shatter AMC’s U.S. record for the highest ticket-sales revenue during a single day in AMC’s 103-year history.”

Swift’s “Eras Tour” was not without its faults though.

The singer spoke out against Ticketmaster after fans struggled to obtain tickets to the tour due to “historically unprecedented demand” causing the website to crash. The debacle sparked public scrutiny, including questions from senators , and elicited changes from the company before Beyoncé’s “Renaissance Tour” tickets went on sale.

Francesca Gariano is a New York City-based freelance journalist reporting on culture, entertainment, beauty, lifestyle and wellness. She is a freelance contributor to TODAY.com, where she covers pop culture and breaking news.

More From Forbes

Taylor swift didn’t need lucrative side hustles to become a billionaire.

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LOS ANGELES, CALIFORNIA - FEBRUARY 05: Taylor Swift attends the 65th GRAMMY Awards on February 05, ... [+] 2023 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for The Recording Academy)

Taylor Swift officially landed on Forbes’ billionaires list on Tuesday, April 2. But what distinguishes the 34-year-old singer-songwriter from other wealthy artists is how she accumulated her billion-dollar fortune.

The Miss Americana star ranked No. 2,545 on Forbes’ World’s Billionaires List . According to Forbes , there are more billionaires than ever before (141 more than last year and 26 more than the 2021 record), with their collective worth reaching $14.2 trillion. Swift’s inclusion comes after Forbes declared the singer a billionaire in October 2023 and reported her net worth at $1.1 billion.

In a rare feat, Swift is the first musician to reach the milestone solely from songwriting and performing. Her fortune doesn’t largely derive from profitable side hustles (think: beauty brands, fashion lines, alcohol investments, etc.), which have been typical avenues for entertainers to become billionaires in recent years. This puts her in a unique category with artists like Bruce Springsteen, who earned $1 billion from on the road touring.

More than $500 million of Swift’s fortune is from music royalties and touring. She made an estimated $190 million after taxes from the first leg of the Eras tour and another $35 million from the first two weeks of screenings of the corresponding concert film, Taylor Swift: The Eras Tour , which became the highest-grossing concert movie in history.

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Meanwhile, another $500 million of her earnings came from the increasing value of her music catalog. Her masters (Swift’s first six albums) were infamously purchased in 2019 by Scooter Braun and eventually sold to Shamrock Capital for $300 million in 2020.

NASHVILLE, TENNESSEE - MAY 06: EDITORIAL USE ONLY. NO BOOK COVERS. Taylor Swift performs onstage ... [+] during night two of Taylor Swift | The Eras Tour at Nissan Stadium on May 06, 2023 in Nashville, Tennessee. (Photo by John Shearer/TAS23/Getty Images for TAS Rights Management)

“This is my worst case scenario. This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept,” Swift penned on Tumblr in 2019 when she learned that Braun had bought her masters. “Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”

At the time, Swift also parted ways with her long-time home, Big Machine Label Group, to join Universal Music Group’s Republic Records, a deal that would give the superstar complete ownership over songwriting and the recordings, ultimately boosting her earnings in the long run.

LOS ANGELES, CALIFORNIA - OCTOBER 11: Taylor Swift attends "Taylor Swift: The Eras Tour" Concert ... [+] Movie World Premiere at AMC The Grove 14 on October 11, 2023 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images)

"I'm ecstatic to announce that my musical home will be Republic Records and Universal Music Group," Swift wrote on Instagram about the news. "Over the years, [UMG chief] Sir Lucian Grainge and [Republic chief] Monte Lipman have been such incredible partners. It's so thrilling to me that they, and the UMG team, will be my label family moving forward. It's also incredibly exciting to know that I'll own all of my master recordings that I make from now on."

Since switching labels, Swift has released four new albums, Lover, Folklore, Evermore and Midnights, and re-recorded Fearless (Taylor’s Version), Red (Taylor’s Version), Speak Now (Taylor’s Version) and 1989 (Taylor’s Version ). Swift’s the sole writer on over one-fourth of her top 50 Billboard chart hits, although she frequently shares writing credits with collaborators like Jack Antonoff and Max Martin, who also get a portion of a record sale.

On April 19, the pop star will release her 11th studio album, The Tortured Poets Department, which will also add to her massive earnings. Swift announced the new record during her Album of the Year win acceptance speech at the 2024 Grammy Awards in February.

While becoming a billionaire, the singer made a huge monetary impact on the NFL. Swift created a brand value equivalent of $331.5 million for the Chiefs and the league, according to data from Apex Marketing Group . That number comes from print, digital, radio, TV, highlights, and social media mentioning Swift from her first game on Sept. 24 to Jan. 22.

One of Swift’s many accomplishments from last year also includes being named Time Magazine’s 2023 Person of the Year. In her interview with journalist Sam Lansky, Swift told the magazine that “this is the proudest and happiest I’ve ever felt, and the most creatively fulfilled and free I’ve ever been.”

Monica Mercuri

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In Her Tax Era—The Tax Impact of Taylor Swift’s Eras Tour

It’s no “Cruel Summer” this year if you’re a Swiftie. Taylor Swift’s Eras Tour could be the highest-grossing tour ever by the time its 131 shows are finished in 2024—potentially bringing in $1.4 billion. While ticket sales and hotel industry revivals have made headlines, what are the tax implications of the Eras Tour?

Increasing State and Local Tax Revenue

Swift’s arrival in town is good news for state and local governments—the tour brings in significant local tax revenue. Take Cincinnati for example, where Swift played two shows. Visit Cincy and the Cincinnati Regional Chamber’s Center for Research and Data estimated that the singer would draw in $48 million of new spending, resulting in an extra $3.8 million in tax revenue for the city. The tour has even earned the praise of the Philadelphia Federal Reserve for its contribution to growing the city’s tourism and hotel revenue.

Tax Karma for Ticket Scalpers

The astronomical demand for Eras Tour tickets has also led to increased tax revenue. Fans who weren’t lucky enough to purchase tickets through the Ticketmaster pre-sale earlier this year are turning to sites like StubHub and Seat Geek for last-minute deals to her remaining shows. Due to overwhelming demand, these second-hand ticket sellers have been marking up prices by almost 10 times their face value. But with higher markups come the potential for larger tax bills. The American Rescue Plan of 2021 lowered the reporting threshold for online marketplaces so that sellers are required to file a Form 1099-K (which helps determine a taxpayer’s total taxable income Taxable income is the amount of income subject to tax , after deductions and exemptions . For both individuals and corporations, taxable income differs from—and is less than—gross income. ) if their profit is over $600. With tickets going for well over a thousand dollars, that can mean more tax revenue.

Tax Deductions (Taylor’s Version)

When it comes to Swift herself, she’s not only helping the government take in more revenue, but she also gets to deduct many of her expenses on the road when it comes to her own taxable income. Swift’s accounting team can use the music industry’s unique tax rules to maximize her deductions and reduce her overall tax burden. For example, musicians can deduct the cost of transportation, hotel stays, musical instruments, equipment, and gear (including their maintenance costs). Tax deductions for these business expenses are important because they make sure that artists like Swift are taxed only on their profits, not their expenses. This lower tax burden allows artists to ultimately reinvest in their work, such as purchasing newer instruments and recording equipment and planning future tours. As written in one of her songs, “if you fail to plan, you plan to fail,” and planning for taxes is crucial for artists to continue touring and releasing new music.

Taylor Swift’s Eras Tour highlights that taxes impact everyone, artists and fans alike. It also showcases how deductions for business expenses make it easier for artists like Swift to reinvest, tour more, and, in turn, boost local economies and increase tax revenue.

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Taylor Swift Is Officially a Billionaire

The superstar amassed an estimated $1.1 billion fortune this year, according to Forbes.

By Rania Aniftos

Rania Aniftos

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Taylor Swift has yet another milestone to add to her endless list of accomplishments — she’s now officially a billionaire .

The superstar was included on Forbes World’s Billionaires List published this week, and Swift amassed an estimated $1.1 billion fortune this year, according to the publication. The revenue is based on earnings from her record-breaking Eras tour and the value of her music catalog, as well as her real estate portfolio. Per Forbes , Swift is the first musician to hit ten figures in fortune solely based on songs and performances.

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Last year, Billboard estimated that the Swift grossed approximately $1.82 billion in music sales and royalties, concert tickets, merchandise sales at concerts and movie ticket sales in 2023 through Dec. 7. Billboard  calculated music royalties based on data from Luminate, concert ticket sales using publicly available information and her concert merchandise revenue was estimated based on Billboard’s reporting.

Swift’s  The Eras Tour  generated approximately  $900 million in ticket sales in 2023 . That figure is based on  Billboard ’s estimate that Swift sold 3.3 million tickets to 53 concerts in the U.S. at about $250 per ticket. An additional 13 shows in Latin America likely earned another $60 million to $75 million from 750,000 ticket. At those concerts, Swift sold an estimated concert merchandise sales of $132 million of merchandise. Her per-show average merchandise sales at roughly $2 million, based on  Billboard ’s reporting.

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This data reveals the Taylor Swift wave sweeping Melbourne and Sydney's economies

A client smiling as she's getting tattooed.

Ingrid Moore is a self-proclaimed diehard Swiftie. 

"I've actually tattooed the word 'Wonderland' on myself in one of the Taylor Swift fonts because that's my favourite song from her," she said. 

When the Melbourne-based tattoo artist was tagged in posts on social media of people wanting a forever reminder of the Eras Tour, she didn't hesitate to offer a range of designs. 

A teacup tattoo design inspired by Taylor Swift.

And it's taken off. 

"I've already got 20 people booked with deposits paid … and by the end of [the tour], I'll have done at least 30 to 40," she said.

As a small business only established three years ago, she said she didn't expect that sort of response. 

"The only other time I've had this much interest all at once would be when I literally started … and [was] offering free tattoos," she said.

Ingrid holding a tattoo gun to a client's arm, smiling at the camera.

Sitting in her studio, bopping along to some of Swift's greatest hits as she found a blank space on her client, Ms Moore said it was one of the reasons why she loved the pop sensation. 

"Starting my own business, it's been inspiring seeing how well she holds herself and how incredible a businesswoman she is," she said. 

Sydney and Melbourne looking to cash in on Swift shows

Ms Moore is just one business benefiting from what experts have dubbed the "Swiftonomics" phenomenon.

The idea that a single pop star can create massive economic ripples when she moves through the globe might sound funny.

But there are some serious numbers backing up that theory.

About 620,000 tickets had been sold to Swift's Australian shows before a last-minute release of more tickets dropping on Tuesday. 

Taylor Swift dressed in a blue dress looks over her shoulder while standing in front of a sign saying Taylor Swift Eras Tour

The City of Melbourne estimates Swift will bring in more than $1 billion to the city's economy alone, during the three touring nights there.

For some perspective, Lord Mayor Sally Capp said over an entire year the city normally saw about $3.3 billion in economic value from its major events schedule.

"Tay Tay is going to deliver a third of that over a weekend ," Cr Capp said. 

When the songwriter jets to Sydney for the second set of Australian concerts, the harbour city is hoping to net $133 million according to Destination NSW.

A plane at an airport.

That's about 28 per cent of what it expects to generate into this year's visitor economy for major events. 

But not everyone's convinced by those projections.

KPMG chief economist Brendan Rynne said his colleagues had projected Swift would help the Australian economy grow — but only by around $10 million in the March quarter. 

"Technically any spend associated with these patrons is just a transfer from one category of spending (or saving) to another," he said. 

"So for those claiming the tour will make a huge boost to the economy, I would say : You need to calm down." 

The visual signs of Swift's devoted fandom are obvious — several people rugged up in a bid to catch a glimpse of the star as she touched down in Melbourne in the early hours of Thursday morning.

Taylor Swift fans at the airport.

In days before her arrival, fans were already flocking to buy official merchandise.

One fan in Melbourne told the ABC she'd spent more than $1,200 on Swift-related memorabilia.

A crowd of people standing by tables full of Taylor Swift merchandise with posters of her on poles.

Indirectly, her upcoming concerts appear to be putting entire supply chains under pressure.

Fans eager to join the bracelet-swapping trend that emerged in the wake of Swift's recent Midnights album have been heading to craft shops to stock up on beads and bracelets.

This week, fans have been reporting shortages in online shopping, while artisan bead makers have enjoyed a bump in sales .

A casual glance at Google searches over the past year also suggests interest in Swift's MCG gig could be even greater than its traditional blockbuster event — the AFL grand final.

While it's been a boon for legitimate businesses, others have also been cashing in on the Swift ticket interest online.

Authorities estimate hundreds of thousands of dollars have been lost to scammers  offering fake tickets through a series of sophisticated traps.

Additional flights needed to meet demand

With only two locations lucky enough to secure concert dates, fans are flying in from all over.

Qantas and Jetstar are expecting a 30 per cent increase in passengers on flights into Sydney and Melbourne over the concert period, compared to the same time last year.

People sitting on the ground.

Qantas added more than 60 additional flights — that's 11,000 seats — when Swift first announced she was coming to Australia. 

This month, it had to add a further seven flights to continue to meet demand. 

Those flights are coming from Brisbane to Sydney and from Perth, Auckland and Brisbane to Melbourne. 

Qantas' bookings increased by a whopping 1,500 per cent when tickets went on sale compared to the same period the year before. 

Jetstar said nearly 10,000 passengers booked flights when the concert was announced and it had seen a steady increase in bookings over the past eight months. 

While Brisbane might have missed out on snagging dates for the Eras Tour, Swifties around the Sunshine State won't let that stop them from catching a glimpse of the singer.

It's estimated an additional 25,400 people will pass through Brisbane Airport's terminal to travel to Swift's concerts in Sydney and Melbourne, according to Brisbane Airport Corporation.

It expects passenger volumes will increase by 5 per cent around the concert days, with a surge in bookings between February 15 and 19 for the Melbourne dates and between February 22 and 27 for the Sydney dates.

The airport also said there had been a ripple effect on connecting flights from Queensland's regions including Cairns, Townsville, Mackay and Rockhampton, with an estimated 3,400 additional passengers .

'Phenomenal' demand pushing hotels to capacity

All those fans flying into Melbourne and Sydney need somewhere to stay — and the accommodation industry says it's reaping the benefits.

Hotels in both Sydney and Melbourne are near capacity with the Australian Hotels Association saying it's amongst the highest demand they've seen for an event. 

"The demand is phenomenal," CEO Michael Johnson said.

"I'd say we have seen events in the past create similar levels of demand but not for a while."

Japanese fans of Taylor Swift take a selfie before entering the venue for Taylor Swift's international tour

The association expects occupancy rates in Melbourne to exceed 90 per cent by Friday.

It's more than a 25 per cent increase from what they were at the same time last year. 

For Sydney, occupancy rates are sitting at about 86 per cent and are also expected to reach more than 90 per cent when Swift touches down.

Mr Johnson said it was about a 5-10 per cent increase on the same time last year, keeping in mind WorldPride was held in Sydney that weekend. 

"Events of this nature are just a huge demand driver for the hotels and the visitor economy," Mr Johnson said. 

"It's more than just our industry … it's the restaurants, the pubs, theatres, cafes, tourist attractions, everyone benefits." 

In a cost-of-living crisis, Australians are still forking out for Swift tickets

The economic impact of the superstar even found its way into a press conference grilling of the Reserve Bank of Australia's governor, Michele Bullock.

Ms Bullock was asked how the extraordinary interest and spending on Swift tickets fitted into the picture of services inflation across the nation.

But Ms Bullock said in her own family's experience, people "forewent other things in order to be able to afford Taylor Swift".

"People are deciding what's really important to them and what's not as important to them," Ms Bullock said.

"Clearly for a lot of people, Taylor Swift is very important."

The Eras Tour is expected to be the first in history to gross over $1 billion . 

Despite this, she's only expected to pocket about $35 million.

Economist Angel Zhong said Swift was the latest example of women positively impacting the Australian economy.

It follows the likes of the Barbie movie which surpassed $1 billion at the box office and the Women's World Cup which injected $7.6 billion into the economy.  

Dr Zhong said we shouldn't underestimate the power of a role model like Swift.

"[Role models] boost the confidence of other women in Australia and around the world," she said. 

"[And] encourage women to be more powerful and confident in how they approach their day-to-day lives."

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The best photos of Taylor Swift's Eras Tour — so far

  • Taylor Swift has shattered records and moved markets with The Eras Tour.
  • The tour heads to Europe this summer with a few additional US stops in the fall.
  • Photos show Swift performing in a multitude of costumes with guests like Ice Spice and Haim.

Insider Today

Taylor Swift is not only on top of the world — she's traversing it on her record-breaking Eras Tour.

Celebrating 17 years of her genre-spanning music with tributes to the songs, costumes, and Easter eggs that have made her a global superstar, The Eras Tour is the first-ever tour to gross over $1 billion in revenue.

The tour has made Swift a billionaire and boosts the economies of every city it visits with an estimated $4.6 billion in US consumer spending connected to the concerts. Swift's opening shows in Glendale, Arizona, generated more local revenue than the Super Bowl.

Here are photos that capture some of the most memorable moments of The Eras Tour — so far. After completing legs in the US, Mexico, Brazil, Japan, Australia, and Singapore, Swift continues on to Europe this summer and circles back to the US in the fall.

The Eras Tour has boosted local economies, with Taylor Swift fans spending thousands on travel, hotels, and restaurants in concert cities worldwide.

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Trading friendship bracelets has also become a staple of the concert experience, inspired by a lyric in Swift's song "You're On Your Own Kid."

taylor swift tour 2024 revenue

Fans come dressed in costumes representing Swift's many eras of music.

taylor swift tour 2024 revenue

Swift's Versace bodysuit sparkled during the opening number of her March 2023 show in Las Vegas.

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The spotlight shone on Swift at the Mercedes-Benz Stadium in Atlanta in April 2023.

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Swift received a standing ovation after performing "Champagne Problems" in Nashville in May 2023.

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She braved the pouring rain while performing in Foxborough, Massachusetts.

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Rapper Ice Spice joined Swift at New Jersey's MetLife Stadium to perform their "Karma" collaboration featured on a deluxe edition of Swift's 10th album, "Midnights."

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To celebrate the release of "Speak Now (Taylor's Version)," Swift brought out the koi-fish guitar from her Speak Now Tour to play "Long Live" in Kansas City, Missouri, in July 2023.

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She also brought out Presley Cash, Joey King, and Taylor Lautner for the premiere of the "I Can See You" music video from "Speak Now (Taylor's Version)."

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Haim opened for Swift and later joined her onstage at her shows in Santa Clara, California.

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Thousands of fans' wristbands lit up in rainbow colors during the singer's "Lover" set in Inglewood, California, in August 2023.

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During her "Fearless" set in Inglewood, Swift took a break from strumming her sparkly guitar to create a heart shape with her hands.

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At the same show, Swift surprised fans with the news that "1989 (Taylor's Version)" would be available in October 2023.

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When The Eras Tour came to Brazil in November, the famous Christ the Redeemer statue featured a message dedicated to the singer and Swifties who flew in from around the world.

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A young fan traded friendship bracelets with Swift at a show in São Paulo.

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She nailed the choreography in her "Reputation" era in Sydney in February.

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The "Reputation" set also featured looks from Swift's past eras during "Look What You Made Me Do."

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Opening act Sabrina Carpenter sang "White Horse" with Swift during the acoustic set in Sydney.

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Wearing sparkling fringe jackets, Swift and her backup dancers took their final bows after performing in Melbourne, Australia.

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Taylor Swift and Travis Kelce Are 'All About Quality Time Together' Before Singer Heads Back on Tour (Exclusive Source)

A source tells PEOPLE the pair is "very happy" spending time together before Swift's Eras Tour resumes in May

Rob Carr/Getty

Free time looks good on Taylor Swift  and  Travis Kelce .

After the pair attended the 2024 Coachella Valley Music and Arts Festival over the weekend, a source tells PEOPLE the couple is "very happy" spending time together before Swift's Eras Tour resumes in May.

"They are very supportive of each other. They're enjoying solo dates, but have also been hanging out with their friends," says the insider, after Swift and Kelce, both 34, were spotted hanging out with Sabrina Carpenter , Barry Keoghan , Ice Spice and more pals at the music festival in Indio, California.

Gilbert Flores/WWD via Getty

"Everyone loves Travis," adds the source. "He's super friendly and easygoing."

Swift and Kelce "were both excited to attend Coachella together," continues the insider of the pair's attendance at the three-day event, where they watched performances by Bleachers, Ice Spice, Dom Dolla and more artists. "They're all about quality time together before Taylor resumes her tour."

The "All Too Well" singer-songwriter has been on a break from her blockbuster Eras Tour since wrapping a string of shows in Australia and Asia in March. She'll hit the road once again next month with four performances in France before continuing the tour's European leg through Aug. 20.

Before the Eras Tour kicks back off, however, Swift will release her new studio album, The Tortured Poets Department , on April 19. She announced the project during her 2024 Grammys acceptance speech for best pop vocal album for  Midnights in February.

She teased the first lyric from the album ahead of the total solar eclipse on April 8 as she posted a video to social media of a typewriter typing, "Crowd goes wild at her fingertips / Half moonshine, Full eclipse."

John Shearer/Getty

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On Sunday, April 14, Swift posted to Instagram once again to share a photo of the album's clear vinyl variant alongside the lyric, "I wish I could un-recall how we almost had it all."

As for Kelce, the Kansas City Chiefs tight end is currently preparing to make his game show host debut on Prime Video's celebrity-version of  Are You Smarter Than a Fifth Grader? — which will fittingly be titled, Are You Smarter Than a Celebrity?

Related Articles

Taylor Swift's No. 1 songs ranked, including 'Cruel Summer,' 'All Too Well,' 'Anti-Hero'

taylor swift tour 2024 revenue

When you hear someone say " Taylor Swift " you may think of her fashion , her famous friends or those outrageous conspiracy theories.

But what truly makes Swift exceptional is her music. She is the first artist to have a billion dollar-grossing tour . The first person to win the album of the year Grammy four times . She owns Billboard Hot 100 records for the female artist with the most-charted songs (231), most Top 40 songs (137), most Top-10 songs (49) and second-most No. 1 debuts (six). And those are just a sampling of Swift’s record-breaking success in recent years

In anticipation of Swift’s 11th studio album, “ The Tortured Poets Department ,” arriving April 19 and poised to break more musical records, we’ve ranked her 11 No. 1 hits (and yes, she probably would appreciate the numerical symmetry to her new album).

11. ‘Willow’ (2020)

The wispy ballad from “Evermore” dances prettily with its spine of acoustic guitar and a lilting chorus. But, like many of the songs on Swift’s second foray into folk-leaning pop, it’s airy to the point of fluttering into the ether.

10. ‘Bad Blood’ (2015)

As the fourth single from Swift’s “1989” album, there was hardly anything to prove following No. 1 hits in “Shake It Off” and “Blank Space” and a Top 10 entry with the gliding “Style.” But the song, while gently biting in its contention of good times gone sour, is remembered less for its repetitive chorus and more for setting the foundation for the snarling “Look What You Made Me Do” on her next album.

9. ‘Cardigan’ (2020)

“Folklore,” the album that birthed Swift’s sixth No. 1 hit, arrived as a welcome surprise a few months into the pandemic's lonely lockdowns. The exchange of glistening synths from her previous release, “Lover,” to the soft piano and hazy production from Aaron Dessner and Jack Antonoff on this lead single from “Folklore” surprised fans. But they quickly embraced the new vibe as she retreated to a world of enchanted forests and moss-covered pianos.

8. ‘Cruel Summer’ (2023)

Follow along: The song resides on 2019’s “Lover.” The COVID-19 pandemic nixed plans to release it as a single in 2020. The melodic synth-pop ditty – always a fan favorite, and apparently one of Swift’s as well – resurfaced during her Eras Tour when it debuted in March 2023 and became a viral hit, returning to the Billboard Hot 100 in June 2023. The swirly, girly pop anthem crept to No. 1 to mark her 10th chart-topper.

7. ‘All Too Well (Taylor’s Version)’ (2021)

The much-publicized, admirably savvy decision by Swift to rerecord her albums so she would own her masters allowed her to release the full 10-minute presentation (aka “Taylor’s Version”) of the winding breakup ballad initially released on her 2012 “Red” album. It’s one of her most verbose, but with its vivid storytelling about making sense of wounding memories , the time flies.

6. ‘Is It Over Now? (Taylor’s Version)’ (2023)

Fans think the venom-spiked lyrics target former boyfriend Harry Styles. Whoever she's singing about, Swift’s most recent No. 1 that was delivered as a bonus track on “1989 (Taylor’s Version)” is a winsome marriage of layered background vocals and stinging words. “If she has blue eyes, I will surmise that you’ll probably date her,” Swift delivers with sarcastic precision. That the vitriol is softened by a plush melody hardly diminishes the verbal blows.

More: Billy Joel was happy to 'hang out' with Taylor Swift and Ed Sheeran, talks 100th MSG show

5. ‘We Are Never Ever Getting Back Together’ (2012)

Swift ascended to the top of the Billboard Hot 100 for the first time with this stomper, her inaugural slide from full country heroine to pop starlet. As she smacks back a paramour who tries to return to her good graces, Swift conserves her brawniest words for a spoken-word bridge that highlights her relatability: “Ugh, so he calls me up and he’s like, ‘I still love you’ and I’m like, I just, I mean, this is just exhausting, you know?”  

4. 'Shake It Off' (2014)

A perky pop bauble that sounds slight, but is undoubtedly irresistible. Swift is so musically canny that she fuses ‘80s-era synths with a ‘60s-era girl group sheen and makes it sound unique. The song is not only an undeniable concert highlight, but its straightforward directive in the chorus still serves as a useful reminder on tough days.

3. ‘Anti-Hero’ (2022)

Her confidence as a songwriter clearly boosted from her poetic musings on “Folklore” and “Evermore,” Swift returned in 2022 with “Midnights” and its lead single showcased internal screw-ups and apologies with unflinching honesty. Shades of Kate Bush are insinuated in the dark melody, but the real hero is the ready-made T-shirt slogan, “It’s me. Hi. I’m the problem, it’s me.”

2. ‘Look What You Made Me Do’ (2017)

Swift has never dodged a fight, and she made clear on this searing slice of electropop that if you want to come for the queen, you best be ready. In a way, the song signaled a rebirth for Swift, who proved – as if she needed to – that the cute girl in the tennis sneakers was equally as capable as donning a snake-inspired cat suit and extending her claws.

1. ‘Blank Space’ (2014)

Swift’s l y rical mastery presents itself in nearly every song she’s ever penned – even a seemingly simplistic chorus in “Welcome To New York” is laced with knowing nods – but this “1989” standout best exposes her genius. The clip-clop beat, the staccato delivery, the seesawing between flirty (“I can make the bad guys good for a weekend”) and daring (“I’ve got a blank space, baby, and I’ll write your name”) are all wicked delights. But the song also contains perhaps the best line she’s ever written: “Darling, I’m a nightmare dressed like a daydream.” Swiftian perfection.

IMAGES

  1. Taylor Swift 2024 Tour (Updated for 2023)

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  2. Taylor Swift Announces Additional 2024 North American Eras Tour Dates

    taylor swift tour 2024 revenue

  3. Taylor Swift UK tour 2024: The Swifties are uniting and it’s

    taylor swift tour 2024 revenue

  4. Taylor Swift 2024 Tour (Updated for 2023)

    taylor swift tour 2024 revenue

  5. Taylor Swift Tour 2023/2024

    taylor swift tour 2024 revenue

  6. Taylor Swifts 2024 International Tour: Singer Announces Dates

    taylor swift tour 2024 revenue

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  28. Taylor Swift's Eras Tour: Best Photos so Far

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  29. Taylor Swift and Travis Kelce Enjoying 'Quality Time' Before Eras Tour

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  30. Taylor Swift top songs ranked, from 'Bad Blood' to 'Cruel Summer'

    The melodic synth-pop ditty - always a fan favorite, and apparently one of Swift's as well - resurfaced during her Eras Tour when it debuted in March 2023 and became a viral hit, returning ...