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A seoul kinda spring, flower sightseeing.

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Experience the ancient stories of the palace while touring Gyeongbokgung Palace.

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Spring at the 5 royal palaces in seoul, [seoul wow] 𝐏𝐥𝐚𝐲𝐥𝐢𝐬𝐭 vol.1: sunday morning.

• visitseoul_official 𝑁𝑎𝑣𝑖𝑔𝑎𝑡𝑖𝑛𝑔 𝑇𝑖𝑚𝑒𝑙𝑒𝑠𝑠 𝐴𝑙𝑙𝑒𝑦𝑠. Let‘s dive into Seoul’s rich past and present in Euljiro 3(sam)-ga! Discover Nogari Alley, where history and modern life blend seamlessly. From its humble beginnings in 1980 to its lively pub scene today, this spot is a must-see for anyone exploring Seoul‘s downtown. Join us for a stroll through time and taste the unique flavors of Hipjiro! 𝐄𝐮𝐥𝐣𝐢𝐫𝐨 𝐍𝐨𝐠𝐚𝐫𝐢 𝐀𝐥𝐥𝐞𝐲 📍 15 Eulji-ro 13-gil, Euljiro 3(sam)-ga, Jung-gu, Seoul 🚇 Subway Line 2 & 3, Euljiro 3(sam)-ga Station Exit 3 (Approx. 101m on foot) 🎥 @woodyfilm_
• visitseoul_official 𝑈𝑛𝑙𝑜𝑐𝑘 𝑆𝑒𝑜𝑢𝑙'𝑠 𝐶ℎ𝑎𝑟𝑚. Discover Seoul's beauty on two wheels with Ttareungyi, your perfect bike companion! From must-see spots to secret treasures, our suggested routes unveil the city's charm. Plus, the user-friendly chatbot service makes using Ttareungyi a breeze for tourists. Let's hit the road and explore Seoul together! 𝟏. 𝐀𝐧𝐲𝐚𝐧𝐠𝐜𝐡𝐞𝐨𝐧 𝐒𝐭𝐫𝐞𝐚𝐦 𝐖𝐚𝐥𝐤𝐰𝐚𝐲 📍 488 Yangpyeong-dong, Yeongdeungpo-gu, Seoul 🚇 Subway Line 5, Yangpyeong Station Exit 1 (Approx. 638m on foot) 𝟐. 𝐉𝐚𝐧𝐠𝐜𝐡𝐮𝐧𝐠𝐝𝐚𝐧 𝐏𝐚𝐫𝐤 📍 Jangchung-dong 2-ga, Jung-gu, Seoul 🚇 Subway Line 3, Dongguk University Station Exit 6 (Approx. 340m on foot) 𝟑. 𝐒𝐭𝐫𝐞𝐞𝐭 𝐢𝐧 𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐂𝐡𝐞𝐨𝐧𝐠 𝐖𝐚 𝐃𝐚𝐞(𝐓𝐡𝐞 𝐁𝐥𝐮𝐞 𝐇𝐨𝐮𝐬𝐞) 📍 1-30 Gungjeong-dong, Jongno-gu, Seoul 🚇 Subway Line 3, Gyeongbokgung Station Exit 3 (Approx. 1.2km on foot) 𝟒. 𝐆𝐰𝐚𝐧𝐠𝐧𝐚𝐫𝐮 𝐇𝐚𝐧𝐠𝐚𝐧𝐠 𝐏𝐚𝐫𝐤 📍 83-106 Seonsa-ro, Gangdong-gu, Seoul 🚇 Subway Line 8, Amsa Station Exit 4 (Approx. 1.2km on foot)
• visitseoul_official 𝐷𝑖𝑠𝑐𝑜𝑣𝑒𝑟𝑖𝑛𝑔 𝑆𝑒𝑜𝑢𝑙’𝑠 𝑆𝑜𝑢𝑙. Calling all Hongdae lovers! There‘s a lot to do in Hongdae, especially this season. Come explore Seoul’s largest complex cultural space - the eight-floor HD Café (ㅎㄷ Café). From live performances to cozy cafés, it’s a part of Hongdae‘s creative scene. 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐒𝐩𝐚𝐜𝐞, ㅎㄷ 𝐂𝐚𝐟𝐞 📍 68 Eoulmadang-ro, Mapo-gu, Seoul ⏰ Daily 11:00 am - 9:00 pm 🚇 Subway Line 2, Hongdae Station, Exit 9 (Approx. 634 m on foot) [Guide] ✔️ 1 drink per person - free access to all 8 floors
• visitseoul_official 𝕍𝕚𝕤𝕚𝕥 𝕊𝕖𝕠𝕦𝕝 𝕎𝕖𝕖𝕜𝕖𝕟𝕕𝕤. Craving a midnight munch? Head to Seoul's awesome night markets! You'll find everything from tasty jeon to mouthwatering jokbal and a whole lot more. And don't miss out on the fun activities and live busking – it's the perfect recipe for a memorable night! 𝟏-𝟑. 𝐆𝐨𝐧𝐠𝐝𝐞𝐨𝐤 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 📍19 Manrijae-ro, Gongdeok-dong, Mapo-gu, Seoul ⏰ Daily 10:00 am - 10:00 pm 🚇 Subway Line 5, 6, Gyeongui-Jungang, Airport Railroad, Gongdeok Station, Exit 5 (Approx. 143 m on foot) 𝟒-𝟔. 𝐒𝐞𝐣𝐨𝐧𝐠-𝐫𝐨 𝐏𝐚𝐫𝐤 📍189 Sejong-daero, Jongno-gu, Seoul ⏰ Daily 11:00 am - 8:00 pm 📅 Feb 1 - Apr 15 (Closed Mondays) - Moonlight Market: Starts from May 🚇 Subway Line 5, Gwanghwamun Station, Exit 1, 8 (Approx. 252 m on foot) 𝟕-𝟖. 𝐆𝐲𝐞𝐨𝐧𝐠𝐝𝐨𝐧𝐠 𝟏𝟗𝟔𝟎 𝐍𝐢𝐠𝐡𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 📍3 Gosanja-ro 36-gil, Dongdaemun-gu, Seoul (Rooftop of Youth Mall in the new building of Gyeongdong Market) ⏰ Fridays: 6:00 pm - 11:00 pm Weekends: 6:00 pm - 11:00 pm 🚇 Subway Line 1, Jegi-dong station, Exit 2 (Approx. 381 m on foot) 📷 @ssangdoong_
• visitseoul_official 𝑃𝑎𝑙𝑎𝑐𝑒 𝐷𝑟𝑒𝑎𝑚𝑠. When the sun sets, Gwanghwamun Palace lights up, inviting you for a stroll under the stars. Throw on a hanbok and explore Changgyeonggung Palace's gardens before wandering through Deoksugung Palace, where history whispers in every corner. Trust us, wearing a hanbok adds a little extra magic to your night at the palaces. 🌌 𝐆𝐰𝐚𝐧𝐠𝐡𝐰𝐚𝐦𝐮𝐧 𝐏𝐥𝐚𝐳𝐚 ⏰ The public square is open 24 hours 🚇 Subway Line 5, Gwanghwamun Station, Exit 2 (Approx. 235 m on foot) 𝐃𝐞𝐨𝐤𝐬𝐮𝐠𝐮𝐧𝐠 𝐏𝐚𝐥𝐚𝐜𝐞 ⏰ Daily 9:00 am - 9:00 pm (Last entry at 8:00 pm) 📅 Closed Mondays 🚇 Subway Line 1, City Hall Station, Exit 2 (Approx. 245 m on foot) 💵 Ages 7-64: 1,000 won * Free for those wearing a hanbok 𝐂𝐡𝐚𝐧𝐠𝐠𝐲𝐞𝐨𝐧𝐠𝐠𝐮𝐧𝐠 𝐏𝐚𝐥𝐚𝐜𝐞 ⏰ Daily 9:00 am - 9:00 pm (Last entry at 8:00 pm) 📅 Closed Mondays 🚇 Subway Line 4, Hyehwa Station, Exit 4 (Approx. 779 m on foot) 💵 Ages 18-64: 1,000 won * Free for those wearing a hanbok
• visitseoul_official 𝑇𝑎𝑣𝑒𝑟𝑛 𝑇𝑎𝑙𝑒𝑠. Ready for a nighttime adventure at Baekbin Railroad Crossing? Explore Yongsan's lively streets, then swing by Railroad Tavern where you can grab a bite as you watch the trains pass by – locals refer to the street as 𝑡𝑡𝑎𝑒𝑛𝑔 𝑡𝑡𝑎𝑒𝑛𝑔 𝑔𝑒𝑜𝑟𝑖 because of the clattering sound as the train rides along the tracks. 🚂 🇰🇷 𝐁𝐚𝐞𝐤𝐛𝐢𝐧 𝐑𝐚𝐢𝐥𝐫𝐨𝐚𝐝 𝐂𝐫𝐨𝐬𝐬𝐢𝐧𝐠 📍13 Ichon-ro 29-gil, Yongsan-gu, Seoul 🚇 Subway Lines 1 & Gyeongui-Jungang, Yongsan Station, Exit 1 (Approx. 356 m on foot) 🎥 [Instagram] @henryjoo3

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A First-Time Visit to Seoul With K-Dramas as My Guide 

By Sarah Khan

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

I was agonizingly late for barbecue on my first night in Seoul when I emerged at Gwanghwamun Square, flustered and overwhelmed, hoping my dinner companions hadn't finished the banchan without me. That's when I saw it: the countenance of a stone warrior staring down at me from his pedestal. I gaped back at him, my galbi cravings briefly forgotten. This was my first time in this plaza, and yet my brain insisted I'd been here before. Amid the disorientation of navigating this unfamiliar place, here was something I recognized—from its role in the 2018 Korean show  Memories of the Alhambra.

A street art installation in Seoul in honor of Psy’s famous song

Even after Psy horse-trotted his way to YouTube glory and BTS built Army, its global fan club, I remained largely ignorant of the Korean Wave, or Hallyu—a Chinese term for South Korea's ascendant cultural power. But as I pined for far-flung adventures during the pandemic, I found companionship in Korean dramas. My gateway series was  Crash Landing on You, an endearing if implausible romance between a South Korean heiress and a North Korean soldier; I blazed through 16 episodes in 5 days, my heart alternately migrating to my throat and melting into a maudlin lump. The fashion, the food, the tableaux, the personalities: This was my world. I lived here now. I added Korean slang to Google Translate, Korean won to my XE currency app, Korean beauty products to my Sephora cart, and Korean ingredients to my grocery list. These viewing sessions became my closest approximation to travel, filling the passport-shaped hole in my life. By the time South Korea's borders reopened, Seoul had jumped from “someday” to “ASAP” on my travel wish list—and I guess I wasn't alone. “We've seen a huge interest in travel to Korea,” said Grant Ekelund of InsideAsia Tours , which offers tailor-made adventures to the country. “It's been increasing for years, but the pandemic accelerated it.”

After I arrived, I saw recognizable elements all around me. Searching bleary-eyed for a meal soon after landing, I found comfort in the signage at Angel-in-Us, the setting of Yoon Se-Ri and Ri Jeong-Hyeok's reunion in  Crash Landing on You. So what if it's Seoul's answer to Starbucks? At the upscale skin-care emporium Tirtir , I sprang for a purple tube of Collagen Core Glow Mask, whose branding claimed responsibility for the absurd good looks of Hyun Bin—star of  Memories of the Alhambra and  Crash Landing on You. I passed street stalls selling the ppopgi candy I knew from  Squid Game and the fish-shaped bungeoppang pastries I'd craved while watching  Vincenzo. Two hours from Seoul in Jeonju, I checked into Hagindang, a century-old hanok house that featured prominently in the period drama  Mr. Sunshine.  For a place I'd never visited before, South Korea was comfortingly familiar.

My K-drama curriculum had largely inhabited two extremes: slick ultra-modern dramas and historic period fare. Sure enough, I was met with glittering tapestry of lightning-fast Internet and robot waiters and cutting-edge toilets, but at every turn the country’s rich past stood out amid its kinetic future: in the historic palaces dwarfed by gleaming towers, in the traditional hanji paper-making ateliers steps from wacky Instagram-trap museums, in the chic boutiques and cafés nestled amid the atmospheric hanok houses of Ikseondong and Bukchon. 

“Having these pockets throughout the city keeps Koreans grounded in their traditions, grounded in themselves,” said Meggie Yu, an American expat who first arrived in Seoul to study Korean history a decade ago. “Preserving these clear pieces of culture is almost an insurance policy for preserving itself.”

A mural of BTS star RM, in the Goyang area

Going far beyond preservation, K-culture is now being exported to far corners of the globe. I joined Haley HyunJoo Yang, a K-pop reporter at the Korea JoongAng Daily , at a bar on a quiet street behind the Bank of Korea to get her thoughts on the juggernaut. Two decades ago, Haley’s father was dispatched to the United Kingdom by the government to promote Korean culture and tourism; despite his best efforts, K-pop didn’t take off at the time. “There was momentum, but it wasn’t successful,” she remembered. “My dad doesn’t know what’s happening now.”

What’s happening is world domination. “It would not be an exaggeration to say that Hallyu is the world’s biggest, fastest cultural paradigm shift in modern history,” Euny Hong wrote in  The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture , back in 2014—when BTS were little more than a twinkle in a record executive’s eye. Fans descend in droves to tread in the footsteps of their favorite idols: Travelers are requesting tours that encompass K-drama filming locations or K-pop concerts, so much so that InsideAsia now offers Hallyu itineraries.

InsideAsia’s Seoul team arranged for a mother-of-pearl manicure for me at Unistella, a temple to nail art where K-pop royalty BlackPink go for their sculptural talons. Afterward, I had lunch at Yujeong Sikdang, a humble canteen where BTS hung out when they were unknown trainees. Today it's an Army pilgrimage site, wallpapered with cutouts of the pop stars like the inside of a teenage girl's locker. I ate vegetarian bibimbap under the smoldering eyes of Jimin and J-Hope.

Anna Borges

Jessica Puckett

Karthika Gupta

BTS loyalists also pay their respects at Bit & Boot, the salon where members go to have their lustrous tresses coiffed. “A lot of international fans come here just to take a picture of the building,” cofounder Choi Soo Chan told me. As I left, my guide murmured that Monsta X's Joohoney was walking past. That combination of words and letters meant nothing to me in the moment, but to a not-insignificant segment of the world's population, my fleeting glimpse of the K-pop star alone would have made the trip worthwhile.

Of course, a culture is so much more than its celluloid depictions, and Seoul defies many K-drama tropes. But when I saw heartthrob Song Joong-ki's handsome face smiling at me from a billboard or dug into a platter of yukjeon beef pancakes like the ones Won-deuk craved in  100 Days My Prince, I felt grateful for my year of incessant bingeing. Pop culture helped me find familiarity in the foreign, and in the relentless AI-powered forward march of Seoul, that makes a big difference.

InsideAsia Tours   offers 12-night Hallyu tours of South Korea from $5,025 per person.

This article appeared in the March 2023 issue of Condé Nast Traveler.  Subscribe to the magazine   here .  

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Seoul Travel Guide: What To Do and Must-Visit Attractions

With airports opening back up and tourism increasing in the past year, there’s plenty of destinations for you to choose from.

One of those places is Seoul, South Korea, which is home to brilliant exhibits of culture and art. What is there for you to do in Seoul, and is it worth it?

Seoul, South Korea is a large city filled with culture and tourist activities that make it worthwhile. Not only is Seoul a very safe city to visit, but it is rising in popularity due to the impacts Korean culture, entertainment, and business has had on the rest of the world. Seoul is among the most visited cities in the world. 

The rest of this article will cover what to do in the city, where to stay, what Seoul is known for, and a brief conclusion.

What To Do In Seoul

Seoul (서울) is a vibrant city with gorgeous sights and culture you have to see. But before we get into that, we have to talk about one of the most important parts of South Korean culture: the food. Between side dishes, street food, and stews, South Korea has a versatile cuisine!

Side Dishes

A staple of Korean culture are the side dishes served with each meal. Called Banchan (반찬) by Koreans, side dishes is an idea that dates back to the Korean royal court cuisine, which consisted of anywhere between 2 to 12 side dishes.

Cheaper restaurants tend to serve less, but each side dish is tasty and compliments the meal. Banchan arrives before meals, but don’t confuse them with an appetizer. 

They are included in the cost of the meal, and the best part: they have free, unlimited refills!

Some common side dishes are: kelp noodle salad (cheonsachae salad or 천사채), spicy Korean coleslaw, sweet and salty soybeans (kongjabean or 콩자반), sweet and salty lotus roots (yeonkeun jorim or 연근조림), and Korean style sausage stir fry.

Street Food

If you’re looking for an alternative to dine-in restaurants, street food is just for you! Street food is ready-to-eat food you can buy from local vendors. 

Even better: vendors are easy to find and are lined up and down the Seoul streets, all you have to do is find the one that suits you!

There are plenty of foods to choose from, so get your chopsticks ready. For starters, you have to try Korean style fried chicken. It’s a must when you’re in Seoul. 

Street vendors will absolutely sell Korean fried chicken, and you should at least try them while you’re there!

There’s also bibimbap (비빔밥). Bap (밥) in Korean literally means rice, or meal. Therefore, bibimbap translates to mixed rice. 

Bibimbap has warm rice and sauteed and or seasoned vegetables. A raw or fried egg and sliced meat, normally beef, are included as well.

Korean dumplings ( mandu or 만두) are another commonly served street food dish. There are many different types of dumplings you can get such as vegetable dumplings, beef dumplings, and or pork dumplings. These foods are all super tasty and super affordable!

With Seoul having a cool climate, soups and stews are a significant portion of a Korean’s diet. One popular stew is known as Army stew. 

This stew has American processed meat such as Spam, ham, bacon, and hot dogs. Those meats are mixed into a Korean stew with kimchi .

Kimchi-jjigae (김치찌개) is a stew made with kimchi and various other ingredients such as pork or seafood, scallions, onions, and diced dubu. This stew is a popular choice in South Korea, and it’s a common stew to find in Seoul.

Lastly, another popular stew is Korean crab stew (kkotgetang 꽃게탕). This stew is pretty self-explanatory. It’s a stew with a flower crab as the primary ingredient. 

There’s also Korean radish, garlic, dried anchovies, and other ingredients that vary by the recipe.

The Sights In Seoul, South Korea

Seoul itself is an architectural landmark. There are specific sights in Seoul that are places you have to visit while you’re there. 

A few of those places are: N Seoul Tower, the Ansan Starlight Village, and the Jogyesa. There’s also entertainment like underground shopping.

N Seoul Tower

The N Seoul Tower is famous for its location and height allowing access to the gorgeous skyline of Seoul. 

Back in 1969, it was utilized as Korea’s first general radio wave tower. TV and radio broadcasts would play from the N Seoul Tower to the surrounding metropolitan area.

This tower is 236 meters high and is the second-highest point in Seoul. It is a communication and observation tower on Nam Mountain. 

The N Seoul Tower is in the center of Seoul, which is why the height and location is so perfect for tourists looking to get amazing pictures.

Ansan Starlight Village

Perhaps the brightest pick on this list, the Ansan Starlight village is a radiant garden along the expressway of Ansan. 

It is known for being festive and romantic all-year-round, and displays of over 200 animals are there. These animals include: owls, cranes, swans, elephants, and more.

Not only does it provide an astonishing atmosphere for relaxation and Instagram posts, but it’s also an area that sparks romance. 

Marriage proposals are a common occurrence there due to the perfect lighting and activities.

The Jogyesa (조계사) is a Korean Buddhist temple. It is the chief temple of the Jogye Order. The building itself dates back to the 14th century, becoming the chief temple in 1936. It is located in central Seoul, and it is known for its zen environment.

Not only is the architect magnificent, but the nature surrounding it is fresh and preserved, just like the temple. 

The Jogyesa is a common tourist site for experiencing royal palace life. You can tour the building with a guide and see all the history and architecture with your own eyes.

Underground Shopping

A famous activity in Seoul is underground shopping. Two examples of underground shopping areas are the Express Bus Terminal Underground Center and the Gangnam Underground Shopping Center. 

These shopping areas are perfect for good finds, even on a rainy day.

Many of the shopping centers, both above ground and underground, are located in Myeongdong , the shopping district of Seoul. 

Underground shopping centers don’t risk putting a large dent in your budget. They’re cheap yet fashionable and useful.

Some tips for underground shopping are to bring cash with you and check out the trendy stores. Some items require cash, no credit. 

As for the trendy stores, you can find the latest fashion trends at underground stores for more affordable prices, so be on the lookout for that!

Where To Stay In Seoul

When it comes to the size of South Korea, it’s not as large as other countries like America. So, their compromise was to build their buildings upwards to make more space, not side-to-side. This means there are many apartment buildings and hotels all around Seoul.

There are 5 main districts in Seoul you should consider staying near: Myeongdong , Hongdae , Gangnam , Itaewon , and Jamsil .

Prices and quality depends on which area you choose. There’s Myeongdong (명동), which is known for being a huge shopping district. 

The Westin Josun Seoul Hotel is only a 5-minute walk away from the bustling life of Myeongdong. It’s a highly rated hotel with many activities inside.

The shopping district has everything you’ll need from body care items you misplaced to trinkets and K-pop albums. There are department stores, shoe stores like Adidas, perfume shops, skincare stores, H&M, and many more for all your traveling and souvenir needs.

Hongdae (홍대) is for those craving an adventure more indie and fashionable. It’s a creative district with plenty of cafes and Korean BBQ. Mono House Hongdae is a minimalist housing property that’s affordable and only 5 minutes away from the Hongik University Subway Station.

The entertainment value at Hongdae is incredible. The Tricky Eye Museum Seoul relies on visual tricks to keep you on your toes and show you various art. There’s also clubs for dancing and music. Hongdae as a whole values urban arts, indie music culture, and entertainment.

Gangnam (강남구) is a wealthier district of Seoul, meaning higher quality living, but at the cost of much higher prices. The Park Hyatt Seoul is an expensive 5-star hotel that has a relaxing spa and gorgeous views of Gangnam. It’s worth the price for the views alone!

There’s also the Aloft Seoul Gangnam. This is a cheaper, 4-star hotel that’s the better option for those wishing for a taste of the high life without losing a significant amount of money in the process. It includes business services, an on-site restaurant, free Wi-Fi, and a lounge.

If you were called the life of the party growing up, Itaewon (이태원) is for you. It’s nicknamed the “Western Town” of Seoul due to the variety of international cuisine and entertainment offered there. It has multiple unique bars, restaurants, and activities around town all worth visiting.

The Grand Hyatt Seoul is a 5-star hotel with over 600 rooms and over 50 suites. It’s close to both Itaewon and Myeongdong, but it is expensive. However, it may be worth it since some amenities include an on-site restaurant, an indoor pool, and free Wi-Fi.

Jamsil (잠실동) is the best spot for families. It’s also great for those who love sports. Jamsil is home to not one, but two professional Korean baseball teams: the LG Twins and Doosan Bears. It’s rich with K-pop culture, and it’s also home to Lotte World, an amusement park.

The Lotte World Hotel is right beside the amusement park of the same name, and it is a 5-star hotel that also sits on top of Jamsil Subway Station. 

It’s the perfect hotel for your family to travel across Seoul and Jamsil, experiencing the amusement park as well as the culture.

What Seoul Is Known For

It would be impossible to talk about Seoul without mentioning the entertainment industry that has brought us popular K-dramas such as Squid Game, and the K-pop industry that brought us the worldwide superstars BTS. Seoul is overflowing with creativity and art.

Fun fact: Seoul is the birthplace of K-pop. Although the term wasn’t coined until 1999 by Cho Hyun-jin, Korean music groups rose from Seoul. 

History and culture is thriving in the city, and that’s what tourists go to visit. Places like the Gyeongbokgung Palace (경복궁) are famous destinations.

One of the most famous aspects of Seoul is the street food. Street food is cheaper than restaurant food and it still tastes yummy. It’s a perfect alternative to when you don’t want to spend a lot of money, and you want to wander around the streets of Seoul while eating.

South Korea is known for its beauty standards and skincare . Koreans use natural ingredients to keep their skin clean and smooth. In the west, Korean skincare products and routines are popular because of the glowing skin they cause. Many of these products come from Seoul.

Lastly, Seoul is known for the preserved royal temples around the land. There are more than 900 traditional Buddhist temples that are centuries old. In total, there are over 20,000 temples in Seoul.

Seoul is a beautiful and safe city for tourists that has grown in popularity over the years. It is known for its rich culture, entertainment, skincare, K-pop, and preservation of traditional Buddhist temples.

The food is a must-have. There are various types of food such as side dishes, street food, and stews that will keep you invested in the culture surrounding you. There’s also the sights of Seoul like the N Seoul Tower, and those sights encourage you to snap countless pictures.

Lastly, the 5 main districts of Seoul you should consider visiting are: Myeongdong, Hongdae, Gangnam, Itaewon, and Jamsil.

Each individual place has its own lifestyle and culture. There’s the shopping, the indie culture, the wealthy, the partying, and the amusement park.

Don’t forget to check out Ulsan , Sejong , and Daejeon .

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14 Things To Do In Seoul: Complete Guide To South Korea's Vibrant Capital City

Seoul blends the best of tradition and the ultra-modern: find out what's with all the hype and everything to do in this bustling metropolis.

Read update

More Attractions To See In Seoul

The Korean Wave took the globe by storm in the '90s. K-pop and K-dramas like Squid Game only fueled this fever, inspiring globetrotters to visit South Korea for unique and fantastic experiences. Seoul is the epicenter of this tsunami and a voyager's must-see first stop in South Korea.

With almost ten million citizens, Seoul is the world's fourth-largest metropolis. Dipping low into the Yellow Sea and rising to impressive heights at the Bukhansan mountain peak, civilizations have inhabited the surrounding areas since 4000 BC. Fusing custom, nature, and innovation, the capital of South Korea is nothing short of astonishing. Travelers hungry for the new and the bizarre will love Seoul––from its hundreds of museums, eclectic art scenes, ornate ancient palaces, and traditional villages. Not to mention the lively markets with delectable Korean cuisine.

An urban area bursting with soul , Seoul should rise to the top of every traveler's bucket list. Scratch the surface of what to do, where to eat, and where to stay in this unmatched vacation destination in the ultimate guide below.

UPDATE: 2023/08/16 10:55 EST BY NICHOLAS MAYAMBA

South Korea's bustling capital city offers the best of both worlds by balancing historical treasures with urban attractions. This refreshed article lists more things to do for history buffs, cultural aficionados, as well as vacationing families.

Top Things To Do In Seoul

Seoul abounds with activities and attractions for tourists. The thriving metropolis caters to all travelers and ages. Although the ultra-modern facade appears overwhelming, tourists can find pockets of serenity throughout the capital.

Some of the best things to do in Seoul include visiting ancient palaces, wandering through museums, getting lost in traditional Korean markets, or exploring colorful neighborhoods.

1 Tour The Gyeongbokgung Palace

K-pop groups like BTS or Blackpink aren't the only royalty from Seoul. An essential activity for anyone in South Korea's capital is to explore the palaces of Seoul .

Five stunning palace complexes adorn Seoul's central Old City. The royal courts and palaces were constructed from the 14th to the early 20th century under the Joseon Dynasty. Apart from the palaces, Korea bloomed under the Joseon Dynasty in economics, fashion, and politics.

Tourists can witness the splendor of this dynasty at the royal residences, an excellent opportunity for culture lovers, history buffs, and photographers.

The Gyeongbokgung Palace is the oldest and most famous of the attractions. Built in the 14th century, this palace was the royal family's primary residence. Framed by the mountains to the north and towering over Gwanghwamun Square, the complex is breathtaking.

To pile on the superlatives, Gyeongbokgung is also the most expansive and opulent of palaces, ensuring visitors plenty of rooms to explore, a museum, and excellent photo opportunities. Guests can also catch the changing of the guard ceremony in the central courtyard.

• Hours Of Operation: Daily, 9 AM - 5 PM | Closed Tuesdays
• Cost Of Admission: $2.30 per adult (3,000 won) | Free for ages 18 & under or 65 & above
• Note: Final admission is one hour before closing

For a unique experience, visitors can rent a hanbok , a traditional Korean costume, and gain free entrance to any of the palaces. Hanboks can cost anywhere from $15 to $30 for a two to three-hour rental, and rental shops can be found outside the attractions.

2 Wander Through The Bukchon Hanok Village

An incredible historical landmark in Seoul is the Bukchon Hanok Village .

The village is intrinsically related to the surrounding palaces as it was once the neighborhood for high-ranking officials and nobility during the Joseon Dynasty. Bukchon Hanok impressively resembles a 600-year-old Korean village, with winding alleyways and hanok , traditional houses.

A tourist favorite in Seoul, wayfarers can wander the alleys and even tour a hanok for free . The village is wondrous for photos of beautiful architecture and for getting a taste of the historic Korean lifestyle. Travelers can take a free walking tour and visit teahouses, cultural centers, and museums.

Wear sturdy walking shoes for a comfortable experience while exploring the fairly hilly neighborhood. Also, arrive early in the morning before the crowds start building up or late in the evening when they've subsided, Bukchon Village is among the most toured areas in Seoul.

Related What To Know About The Art Of Cafe Hopping In Seoul, South Korea

3 Experience The Secret Garden At Changdeokgung Palace

Another impressive sight to see in Seoul is the Changdeokgung Palace .

Designed to integrate nature into the ornate palace grounds, Changdeokgung is an oasis buried in the modernity of Seoul. Lush with trees, flowers, and waterways, this complex was the residence of Joseon royalty from the 17th to the 19th centuries.

Today, the palace is a UNESCO World Heritage Site, famous for its Huwon , the Secret Garden. The garden is on a separate, timed-tour ticket, so tourists should arrive early to beat the crowds, especially for spring blossoms or fall foliage.

• Hours Of Operation: Daily, 9 AM - 5:30 PM | Closed Mondays
• Secret Garden Hours : Daily, 10 AM - 5 PM | Closed Mondays
• Cost Of Admission: $2.30 per adult for general admission (3,000 won) | $6 per adult for the Secret Garden tour (8,000 won)
• Note: Secret Garden tour is 1.5 hours

Don't be dismayed by long lines at the palace ticket counters. Visitors can skip the queue with their "T-Money" transportation card and gain entrance to the palaces as if it were a bus or subway ride.

4 Go Shopping On Myeong-Dong Street

A dizzying way to experience the ultra-modern side of Seoul is to walk down Myeong-Dong Shopping Street .

Bright ads and neon lights usher travelers through this famous shopping district. Throngs of crowds enjoy the pedestrianized street, lined with boutiques, department stores, restaurants, and street food. Visitors can find high-end shops alongside Korean and international brands.

A significant tourist and local hub, Myeong-Dong Street offers the best shopping in Seoul in addition to money exchange offices, tourist information centers, and accommodations.

Bring enough cash or carry the right credit card when exploring Myeong-Dong Shopping Street. Impulsive buys are pretty common among tourists considering the more than 1000 shopping venues in the area.

5 Stroll Through Cheonggyecheon

Vacationers looking for a quieter activity in Seoul should visit the Cheonggyecheon public recreation space .

The massive urban renewal project features a walkway and green areas following the seven-mile Cheonggyecheon stream, cutting through downtown Seoul from east to west. The site was formerly a highway before its conversion into a modern public space, showcasing Seoul's commitment to preservation and the environment.

Tourists can lounge like locals, admire urban art and sculptures, or visit museums along the Cheonggyecheon walkway.

For tourists visiting Seoul in the fall, make a point of attending the Seoul Lantern Festival , held in the Cheonggyand area every November.

Related These 10 Amazing Tours Will Show You The Best Of Seoul

6 Reach New Heights At N Seoul Tower

Travelers expecting spectacular panoramas in Seoul can't miss the N Seoul Tower .

The 775-foot-tall local landmark soars above the metropolis on top of Nam Mountain , south of the Old City. Visitors can take an elevator to the top floors for jaw-dropping sights on the observation deck or a meal with views at the revolving restaurant. The N Seoul Tower allows tourists to transcend the madness of the city and enjoy its scope and natural surroundings from above.

Visitors who prefer to admire the magnificent tower from below can relax at the encircling Namsam Park .

• Observation Deck Hours: Weekdays, 10:30 AM - 10 PM | Weekends & Holidays, 10 AM - 11 PM
• Cost Of Admission: $12 per adult (16,000 won) | $9 for children 3 - 12 and seniors over 65 (12,000 won)
• Note: Final admission is 30 minutes before closing

For couples touring the N Seoul Tower, remember to stop by the open-air deck in Tower 1F, a popular spot where couples express their commitment by attaching a padlock or penning a love note.

7 Marvel At Art At The National Museum Of Korea

History buffs and culture lovers should add the National Museum of Korea to their must-see list of attractions in Seoul.

The flagship Korean Museum of Art and History features over 4,000 pieces across three floors. Exhibits showcase artifacts from pre-history, delicate paintings and calligraphy, and Buddhist sculptures and crafts.

The museum also displays some of Korea's National Treasures , including a 5th-century golden crown, a 7th-century bronze Bodhisattva, and a ten-story pagoda.

• Hours Of Operation: Daily, 10 AM - 6 PM | Wednesdays & Saturdays, 10 AM - 9 PM
• Cost Of Admission: Free

A stone's throw away from the National Museum of Korea, tourists can find the Yongsan Family Park, a lovely open space ideal for relaxing, picnicking, and birdwatching.

8 Go Hiking At Bukhansan National Park

An excursion to Bukhansan National Park is the perfect city escape and one of many fun day trips from Seoul .

The beautiful national park is just minutes north of Seoul and is accessible by public transport. Hikers and rock climbers will enjoy the valleys, forests, and paths leading to mountain peaks and shrines.

Outdoor enthusiasts can enjoy the scenery at their leisure or take a guided tour to the iconic Baegundae Peak , towering 836 meters above the ground.

Tours include a private guide, pick-up and drop-off, and lunch.

• Tour Duration: 7 hours
• Cost Of Admission: from $88 per person

To get to Bukhansan National Park without a car, ride the subway to Gireum Station before catching the 110B bus to the end of the line.

9 Get Lost In The Gwangjang Market

Vacationers eager to experience traditional Korean lifestyles should visit the Gwangjang Market .

One of Seoul's oldest and most traditional markets, Gwangjang boasts over 5,000 shops, attracting 65,000 tourists and locals daily. Window shoppers can gawk at or purchase endless varieties of items at the market, from souvenirs and clothing to fruits, fish, and baked goods.

After shopping, visitors can enjoy traditional Korean cuisine at restaurants or stalls. Gwangjang is renowned for its excellent bindaetteok , mung bean pancakes , and kimbap .

• Market Hours: Daily, 9 AM - 11 PM

Don't eat before visiting Gwangjang Market; the area is a foodie's paradise offering the best of Korean street food .

10 Get Artsy In The Ihwa Mural Village

One of t he most Instragrammable locations in Seoul , Ihwa Mural Village is an art lover's oasis.

Started as an initiative by seventy artists in 2007, the walls and alleys in the village are covered from top to bottom with murals and street art. Photographers can wander the colorful and eclectic blocks of the neighborhood for hours.

Easily accessible by public transport, Ihwa Mural Village is on the eastern side of Seoul.

Residents of Ihwa Mural Village have in the past complained of rowdy and disruptive tourists, please remember to respect their peace and keep the noise at a minimum.

11 Turn Up The Ante In Hongdae

A bustling hub for Korean youth culture, Hongdae is an upbeat district in west-central Seoul surrounding Hongik University. It draws college students and the city youth to its colorful setting, splashed with bars, restaurants, cafes, shopping venues, and clubs.

The area is famous for its buzzing arts and creative program, offering the young generation a chance to express themselves freely.

It is the perfect spot for night owls and clubgoers looking to sample the Seoul nightlife, with drinking dens like Club Day serving as the hottest spot after sunset.

Hongdae also hosts two weekend markets, the Free Market on Saturdays and Hope Market on Sundays, for those wanting to shop for groceries or souvenirs.

• Market hours: 1 pm - 7 pm

Hongdae is perfect to visit any time of the day. The festive atmosphere remains buzzing at daytime and in the night, thanks to all the fun establishments in the area.

12 Have Unadulterated Fun At Lotte World

Home to one of the world's largest indoor theme parks , Lotte World offers a perfect family-friendly experience in South Korea . The spectacular facility is laden with thrilling rides, high-octane roller coasters, lively parades, and fun games for kids and adults alike, making it the ideal getaway for the whole family.

History buffs and cultural enthusiasts will also feel at home scoping out the onsite folk museum, which displays artifacts dating back over five millennia ago.

• Cost of admission: Adults $47, Kids $37
• Hours of operation: 9:30 am - 10 pm, daily

The lines are can be ridiculously long at Lotte World, especially on weekends. To skip this, either visit after 4 pm or go on a weekday.

13 Step Back In Time At The Korean Folk Village

The Korean Folk Village offers vacationers a glimpse into the past of Seoul before urbanization transformed the once-modest town into the booming metropolis it is today. Stuck in time, the quaint village harbors interesting historical treasures, including cultural workshops, museums, and folk art performers.

Highlighlights of the Korean Folk Village include the Pottery Exhibition Hall, World Folklore Museum, and Korean Folk Museum. Guests will have an authentic cultural experience watching the exciting equestrian shows, dancing to the traditional farmer's music, and marveling at acrobats walking the tightrope.

• Cost of admission: Adults $23.93, Kids $19.45
• Hours of operation: Monday–Friday (9.30 am to 5.30 pm), Saturday–Sunday (9.30 am to 6 pm)

14 Check Out The Demilitarized Zone

One of the quirkiest things to do in Seoul , a trip to the demilitarized zone might seem unthinkable for many, but it's a go-to for tourists with a penchant for off-the-beaten-path activities. Located about 35 miles north of the city, the DMZ was established in 1953, setting up a buffer zone between the warring North and South.

Today, travelers can take DMZ tours by local outfitters to the deserted town of Panmunjom, which borders the demilitarized zone. Although either side of the border is heavily guarded by military personnel, there have been no major altercations in the past 60 years.

• Tour cost : $36 half day, $65 full day

Although it is almost impossible, under no circumstances should tourists attempt cross the demilitarized zone to North Korea.

Related 12 Korean Tattoo Artists You Should Visit During Your Next Trip To Seoul

15 Where To Eat In Seoul

There are limitless places to eat in Seoul. A foodie playground, tourists can try a riveting array of new and exciting Korean dishes. As a plus, travelers can eat well for cheap in Seoul. Korean culinary tradition dictates that side dishes, like tangy kimchi , are free and bottomless.

One of the best ways to experience new flavors in Seoul is to sample grilled meats, noodles, and fried veggies from street vendors, markets, or pojangmacha , tented street restaurants. Foodies who prefer to sit down have countless restaurants to taste traditional dishes or go for the famed Korean barbecue.

Other essential Korean fares in Seoul include bibimbap , bulgogi , or Korean fried chicken .

Breakfast Spots In Seoul

Isaac Toast & Coffee Myeongdon

• Hours: Daily, 7 AM - 8 PM | Closed Sundays
• Address: 105 Toegye-ro, Jung-gu, Seoul
• Recommended: Breakfast sandwiches | Hot chicken | Bulgogi

Lunch Locations In Seoul

Songlim Sikdang

• Hours: Daily, 6 AM - 10 PM
• Address: 79 Jayangbeonyeong-ro, Gwangjin-gu, Seoul
• Recommended: Haejangguk | Traditional Korean food

Namdaemun Market

• Hours: Daily, 9 AM - 9 PM | Sundays, 11 AM - 8 PM
• Address: 21 Namdaemunsijang 4-gil, Jung-gu, Seoul
• Recommended: Hottok

Dinner Restaurants In Seoul

Ogeunnae Dak Galbi

• Hours: Daily, 12:30 PM - 3:30 PM, 4:30 PM - 10:30 PM
• Address: 15 Ichon-ro 29-gil, Yongsan-gu, Seoul
• Recommended: Korean barbecue | Fried rice | Udon | Makguksu

Myeongdon Kyoja

• Hours: Daily, 10:30 AM - 9 PM
• Address: 29 Myeongdong 10-gil, Jung-gu, Seoul
• Recommended: Bibim guksu | Bao

Drinks In Seoul

• Hours: Daily, 7 PM - 3 AM
• Address: 17 Sajik-ro 12-gil, Naeja-dong, Jongno-gu, Seoul
• Recommended: Cocktails | Whiskey

16 Where To Stay In Seoul

Seoul is packed with accommodation options. The vibrant city has several hostels and capsules for backpackers and solo travelers. In addition, families and couples who prefer quiet or extravagant vacations have many luxury and mid-tier stays.

All the places to stay in Seoul cater to every budget. The essential thing to plan is which neighborhood to find accommodation in. Hopping around the never-ending metropolis can eat a lot of vacation time, so tourists should choose an area that intrigues them and provides their preferred attractions.

Some of the best neighborhoods in Seoul for tourists include:

• Hongdae: Nightlife & Affordable Accommodations
• Gangnam: Shopping & Nightlife
• Myeongdong: Shopping & Food

Luxury Stays In Seoul

Ryse, Autograph Collection

• Prices From : $181 per night
• Neighborhood: Hongdae (food & nightlife)
• Why You Should Book: Fitness Center | Bar & Lounge | Restaurant | Coffee Shop

Park Hyatt Seoul

• Prices From : $347
• Neighborhood: Gangnam (shopping & nightlife)
• Why You Should Book: Indoor Pool | Fitness Center | Restaurant | Bar & Lounge

Mid-tier Stays In Seoul

Lotte City Hotel Myeongdong

• Prices From: $115
• Neighborhood: Myeongdong (shopping & attractions)
• Why You Should Book: Fitness Center | Coffee Shop | Restaurant

Four Points by Sheraton Josun Seoul Station

• Prices From: $103
• Why You Should Book: Fitness Center | Coffee Shop | Restaurant | Bar & Lounge

Related Book These 11 Budget-Friendly (But Still Nice) Hotels In Seoul

Budget-friendly Stays In Seoul

Hostel Haru

• Prices From: $92
• Neighborhood : Insadong (food & culture)
• Why You Should Book: Private rooms & capsules | Coffee Shop

Imperial Palace Boutique Hotel

• Prices From: $56
• Neighborhood: Itaewon (convenience & nightlife)
• Why You Should Book: Fitness Center | Restaurant | Coffee Shop

17 Best Time To Go To Seoul

Seoul experiences the best and worst of all seasons. Although the capital is a year-round vacation destination, travelers should know the city has a humid subtropical climate and is affected by monsoons.

• Best Time To Visit Seoul: March-May | September-November
• Temperatures: Highs ranging in the 70s | Lows ranging in the 40s

Fall and Spring are the best times to visit Seoul. The weather is pleasant, with comfortable daytime temperatures and light-jacket vibes at night. Springtime in Seoul offers arguably gorgeous weather.

Visitors can marvel at dreamy cherry blossoms from March into May or enjoy the earthy palettes of fall foliage from September to November.

Although there is occasional precipitation, tourists can benefit from little rain alongside fewer crowds and cheaper accommodation rates. The initial blossoming in the Spring and the Lunar New Year celebration in the fall could coincide with more expensive lodgings.

Related 10 Stunning Places To Visit On Your Next Vacation In South Korea

Summer in Seoul is the monsoon season, beckoning in oppressive heat, humidity, and rain. June through August also are the busiest tourist months with the highest rates. The city offers many lively festivals throughout the summer.

Finally, winters are cold in Seoul, with temperatures ranging in the high 60s to mid-80s . Cold-weather travelers can ski in the nearby mountains and save on hotel prices.

18 Best Ways To Get Around Seoul

Wondering how to get around Seoul? There are plenty of transportation options in the city.

Public Transportation In Seoul

Seoul is a hopping metropolis packed within a nine-mile radius. Public transportation is the best way to navigate and get around the city . The South Korean capital has one of the world's fastest and most efficient Metro systems.

With 22 lines and over 300 hundred stops, travelers will love the convenience and affordability of Seoul's Metro. Although riders can buy single-use tickets, the T-money card is the best way to use the Metro.

Tourists can use the transportation card on the Metro, bus, taxis, and other tourist attractions throughout the country.

• T-Money Card Price: $2 (2,500 won)
• One Metro Ride: from $1 (1,350 won)
• Hours: Generally from 5:30 AM-midnight
• Note: Free transfers for 30 minutes on up to 4 lines | Riders can buy and load cards at stations and convenience stores

Buses are another excellent mode of transportation in Seoul. They may feel intimidating to tourists, but they can connect riders to more residential neighborhoods.

• Single Bus Fare: from $0.90 (1,200 won)
• Note: Some bus lines operate overnight

Google Maps is notorious for being unreliable in Seoul, so visitors should download Korean translation and map apps, like Papago , Naver Maps , and Discover Seoul Pass .

Etiquette is essential in Seoul's public transportation. Koreans typically are respectfully quiet on modes of transport, wait in orderly lines to board, and yield seats.

Taxis In Seoul

Taxis are abundant and convenient in Seoul, although they are more expensive and sometimes no faster than the Metro. The advantage is they operate throughout the night. Taxi drivers rarely speak English.

By Bike In Seoul

Seoul offers tourists a popular bike-sharing program called Ttareungyi . Cyclists create an account online and download the app to go riding. While several lovely bike paths crisscross the city, bikers often have to share the routes with pedestrians.

How To Get To Seoul

Seoul is serviced by two international airports: Incheon and Gimpo .

It only takes tourists about twenty minutes to get from the Gimpo Airport to the city center, while it takes almost two hours from Incheon . Travelers can conveniently take the Airport Railroad Metro line or the Airport Limousine bus from Incheon.

Gimpo International Airport closes daily from midnight to 4:30 AM.

19 Tips To Know When Visiting Seoul

Consider the following practical information for visiting South Korea's capital:

• Many travelers must apply online for a K-ETA at least 72 hours before arriving in South Korea. American citizens are currently exempted and only need a valid passport.
• South Korea allows all travelers to enter regardless of vaccination status, but tourists must complete the Q-Code before arrival.
• The language in Seoul is Korean, although many people, especially younger generations, know English.
• The currency in South Korea is the Korean Won.

Some of Seoul's best currency exchange offices are on Myeong-Dong Shopping Street.

Is Seoul Safe?

Travelers planning a trip to South Korea may wonder if Seoul is safe. Although some neighborhoods are best to avoid, the South Korean capital is a safe destination. Tourists should remain vigilant but can feel secure in tourist areas while enjoying the city's clean streets and parks.

South Koreans are reserved but kind. Travelers should bow slightly when greeting people and try to accept or give things with two hands. The dress code is more conservative, and while tourists should be respectful, alcohol can be consumed anywhere.

20 How To Spend The Perfect Day In Seoul

The best of Seoul can be explored in one week . Tourists' days will overflow with unique sites, attractions, and activities.

The perfect day in Seoul starts early by visiting the traditional palaces in the Old City. Travelers can rent hanbok , Korean costumes, for free entrance to the stunning complexes. Tourists could fill the morning by exploring the Gyeongbokgung Palace , heading east through the preserved and historical Bukchon Hanok village , and ending at the Secret Garden within the Changdeokgung Palace .

Travelers cannot miss the Korean markets in Seoul. The perfect day in the city continues at Gwangjang Market to try the best of Korean street food. Later, shoppers can head to the bustling Myeong-Dong Street for exclusive deals, or laid-back tourists can relax and stroll along the Cheonggyecheon urban walkway.

The perfect day in Seoul ends with sunset views atop the N Seoul Tower . Finally, visitors can choose from many restaurants for a lively Korean barbecue dinner.

SEOUL, South Korea--( BUSINESS WIRE )--The 2023 VisitSeoul TV Seoul Trip Shorts Contest entry submission period has begun. The yearly contest is run by Seoul Tourism's official YouTube channel operated by the Seoul Tourism Organization, VisitSeoul TV ( https://www.youtube.com/c/VisitSeoulTV ), and asks the participant contest's designated theme, each participant's goals to submit original short-form video content that promotes Seoul tourism.

The contest is solely focused on the submission of short-form video content, also referred to as “shorts,” which has seen an exponential increase in popularity over the last few years on social media. The anticipation for this year’s submitted content is high following the resuming of international travel across the globe.

With “Seoul Lifestyle” working as the contest’s designated theme, the goal of each participant is to boast their own interpretation of what it means to enjoy traveling in Seoul. The entry submission period began this past Monday, May 8, and is scheduled to run for approximately one month until Sunday, June 4. The contest is open to everyone and requires participants to create original short-form video content and post it on their personal YouTube channel with the following required hashtags: #VisitSeoulTV & #2023VisitSeoulTVShortsContest. Once the content is posted, participants are then asked to complete and submit their entries using the contest Google Form link located on the official contest homepage ( https://bit.ly/44AOHnt ) on the Visit Seoul website . The grand prize will receive KRW 3 million in cash, with prize winnings totaling as much as KRW 10 million allotted to nine selected entries. For more information, please visit the official contest homepage .

A representative from the Seoul Tourism Organization stated, "With the contest being opened to the international community this year, we look forward to a variety of original works from those who have visited Seoul at least once and will proactively utilize the content to help promote the alluring side of Seoul as a global tourist destination."

About Seoul Tourism Organization (STO)

The Seoul Tourism Organization (STO) was established to promote the tourism industry and revitalize the local economy by creating a global brand for the city of Seoul to increase its recognition across the world.

Seoul Tourism Organization Jihey Choo [email protected]

Release Summary

2023 VisitSeoul TV Seoul Trip Shorts Contest entry submission opens from May 8 to June 4.

• #VisitSeoul
• #2023VisitSeoulTV
• #SeoulTourismOrganization
• #SouthKorea

Visit Seoul - Official Guide

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What to know before you visit Seoul

Feb 4, 2024 • 8 min read

The hustle and bustle of Seoul can be overwhelming, but we've got the top insider tips to make your trip a success © Mongkol Chuewong / Getty Images

When I moved to Seoul , I had a clear plan that I was determined to stick to – teach English for one year and then move on to explore other parts of the world. But my plan didn't account for the way Seoul captivated and delighted me, and that single year I was committed to soon rolled into two, three, and then, ultimately, six years.

From the moment I stepped off the crowded bus from the airport and onto its bustling streets, I became enamored with its colorful neighborhoods, eclectic markets and diverse nightlife.

Here are my top insider tips to make your first trip to Seoul as special as mine was.

1. Buy a local SIM card

While many businesses around Seoul offer free wi-fi, a local SIM card ensures you're connected when you're out and about, too. Order a prepaid SIM card from Internet providers like KT and SKT and pick it up when you arrive at Incheon Airport, or purchase one from almost any convenience store around the capital.

Having a local SIM means making calls and accessing apps for restaurant reservations and late-night taxis won't result in a painful bill once you're back home again. It's also a great way to ensure you don't get lost on one of the many hikes outside of the city. SIM cards are cheap, and prices are based on the length of your stay, starting from about ₩5500 for one day.

2. Choose accommodations based on the Seoul attractions that inspire you most

Each of Seoul's neighborhoods has its own personality  – consider which district best matches your interests and base yourself there. Relish nightlife and multicultural menus? Itaewon is the place to be. Shopaholics and foodies should stay in Myeongdong or Dongdaemun , where outdoor food stalls and high-rise (and high-end) retail empires reign.

Art connoisseurs and history buffs will thrive and delight in the local art galleries and Gyeongbokgung Palace in Insadong. If staying up all night for pop-up art shows, buskers and noraebangs (karaoke rooms) is your thing, then Hongdae won't disappoint.

To dive into Korean culture, book a stay at a hanok (a traditional Korean house). These homes show off Korea's past through traditional architecture, complete with ondols (heated floors) and scenic courtyard gardens tucked away from the noisy city.

3. Download this app to navigate Seoul's subway system

Seoul's subway system is clean and safe, and it's the most efficient way to cruise around the sprawling city. Entrances and exits are marked with numbers and station names in English. Use a subway navigation app like Subway Korea (available on both iOS  and Android ) to figure out which exit number will get you closest to where you want to go. All stations and trains have wi-fi.

While subways get crowded during rush hour, the rest of the day is an easy ride. Even when the trains are packed with people, you'll find your personal space is always respected.

4. Use Kakao Taxi for late-night travel

The subway closes at midnight and doesn't reopen until 6am, so taxis are the only options for late-night journeys. The hardest places to find a ride are the bar districts – especially Gangnam , Itaewon and Hongdae – so download the Kakao T app to get better visibility of available cars. You can select exactly where you want to go and secure the price of the ride before getting into the car. It's fine to pay in cash, and the price won't change after the ride is secured.

5. Buy a Tmoney card for public transportation

Tmoney cards are rechargeable, easy-to-use travel cards that cover all of Seoul's public transportation, and they cost just ₩2500. Just pick one up from any of the ubiquitous convenience stores around the city and load it with money – congratulations, you no longer need to wait in line to buy individual tickets! Each time you scan your card, the balance is shown. When the amount gets low, head back to a convenience store or subway station kiosk to add more funds. All kiosks have a button for English-language options.

6. Korean navigation and translation apps are essentials

Some popular phone apps that work fine in other countries don't fare well in Korea, including Google Maps. While it can be useful when searching for restaurants in English, attempting to find that restaurant is a challenge. Instead, download KakaoMap to easily navigate the city – it also highlights nearby sightseeing spots and popular restaurants with user reviews.

If you're not fluent in Korean, don't despair – download Papago , which translates text, speech and images of Korean words. You can take a picture of nearly anything with Korean writing on it, from signs to bags of potato chips, and the app will translate any words it detects.

7. Familiarize yourself with Korean etiquette and key phrases

Korea embraces social harmony as an extension of the Confucianism engrained in the culture. Being polite when you speak is imperative, and knowing a few words and phrases in Korean goes a long way. Practice saying simple greetings such as " gamsahabnida " (thank you), " annyeonghaseyo " (hello) and " juseyo " (please).

In every subway car and bus, a specific seat is designated for pregnant women. It's very much frowned upon to use it unless you're pregnant. Age is highly valued in Korean society, and elders are treated with the utmost respect. If offered food or drink from someone older than you, accept it and show gratitude. A small bow will go a long way.

8. Use two hands when giving or receiving gifts, drinks and money

When meeting someone for the first time, it's best to clasp their hand with both of yours. The rule is also key when drinking in Korea. Never pour your own drink – instead, take turns pouring for one another. Whether pouring or receiving, always use two hands.

Also, when giving or accepting a gift or exchanging money in a store, the two-hand rule also applies.

9. Mind your table manners

Dining out in South Korea is a social affair. Soju (Korean rice liquor), beer and banchan (Korean side dishes) are set out on the table to share before the main course. In many restaurants, pushing the yeo-gi-yo ("over here") button located on the table summons the server. If there isn't a button, it's fine to wave down staff to get their attention. It might feel rude, but it's customary in Korea, so don't feel shy.

Koreans use metal chopsticks, which tend to be more slippery than the wooden kind. No one judges chopstick skills or lack thereof, but it's important not to pick up chopsticks until the eldest at the table does first. Avoid sticking chopsticks straight into a bowl of rice, which symbolizes a funeral ritual. Koreans use a spoon to eat rice.

Tipping is not required at restaurants and is considered impolite.

10. Take caution on Seoul's sidewalks

Seoul is not dangerous, but its traffic is a different story. Motorbikes speed down sidewalks without much regard for who's in the way, and cars use them as parking spaces. When exploring Seoul on foot, stay alert and be prepared to get out of the way quickly.

11. Public restrooms are fine to use

Many cafes and restaurants give the passcode to their restrooms only after the customer has ordered from the menu. To save some time and money, keep an eye out for public bathrooms. They are clearly marked for men and women in English and are commonly found in subway stations as well as busier districts.

Seoul's public toilets are clean, and they are one of the only places to find trash cans when you're out and about. They're also often quite sophisticated, with bidets, heated seats and a button that you can push to play rushing water if you get stage fright.

12. Understand Korea's drinking culture

Drinking alcohol is a national pastime in Korea, and Seoul is a haven for throwback dive bars and strobe-lit nightclubs. You might spot young revelers rallying outside convenience stores at 7am or suited business people passed out on benches after rowdy hoesiks (after-hours business dinners and drinks). Korean drinking etiquette encourages no glass to be left empty as a rule. If someone offers you a shot of soju , it's rude to refuse it. Stores selling alcohol are open 24/7, and there are no open container laws. Walking the streets with a drink in hand on the way to the next bar is common and accepted.

13. You'll feel safe in the city

Confucianism teaches that mutual respect and trust are of the utmost importance. Take the usual big-city precautions, but walking back to your accommodations alone at night is generally pretty safe. You can save a seat at bars and restaurants with your jacket or purse without worrying too much about it being stolen. Phones left in taxis are usually dropped off at the police station by the driver.

14. Don't worry about North Korea, but stay informed

What appears to be an ominous threat an hour and a half to the north is one mostly felt outside of Korea's borders. North and South Korea have been at a stalemate since the 1950s, and while scaremongering headlines are frightening to read, the actual threat is apparently low . You'll find Korean citizens generally unconcerned about their northerly neighbor.

This article was first published August 2022 and updated February 2024

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Seoul   Travel Guide

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11 Best Things To Do in Seoul

Updated February 11, 2021

In a city of more than 10 million people, it should come as no surprise that many of Seoul's top attractions involve escaping the crowds and reconvening with nature. The city is filled with pockets of serenity like the peaceful gardens of Changdeok

• All Things To Do

Namsan Park and N Seoul Tower Namsan Park and N Seoul Tower free

Home to five warning beacons and a protective city wall during the Joseon Dynasty (1392-1910), Mount Namsan now hosts a park and a smattering of tourism sites like an aquarium, a library and a bevy of beautiful walking trails.

But most people visit Namsan Park for its panoramic views of Seoul. To scope it out for free, visit Palgakjeong, an octagon-shaped viewing pavilion that boasts alluring vistas of the city. For an even more breathtaking sight, shell out a few won to get to the observation platform atop N Seoul Tower, Namsan Park's real showstopper. Recent visitors said that on clear days, the view from 1,574 feet up is spectacular. Out on the sky deck, you can't miss the thousands of padlocks attached to the fence; couples lock them there as symbols of everlasting love (bring your own lock if you're feeling romantic). For an extra-special experience, reserve a table for dinner in the rotating French restaurant, n.GRILL, on the tower's top floor. 

Bukchon Hanok Village Bukchon Hanok Village free

Bukchon Village occupies the hilly neighborhood between Gyeongbok Palace and Changdeok Palace in north-central Seoul. The neighborhood has the largest collection of privately owned hanoks , or traditional Korean homes with tiled roofs and stone floors, in Seoul. Not only that, but these 900  hanoks  date all the way back to the Joseon Dynasty (1392-1910). While a stroll through Bukchon Village may feel like a trip through the ages, the neighborhood is not frozen in time. Some of the hanoks are still private homes, but others have been converted into tea houses, coffee shops, cafes, art galleries, inns and museums. It is not uncommon to see a Korean couple on a date in a hanok -style restaurant or for tourists to stay in a hanok guesthouse (like the Anguk or the RakKoJae ). Even if you're not bedding down in Bukchon, recent travelers strongly recommend a visit regardless. 

Travelers found the neighborhood to be picture-perfect and a lovely stroll. Make sure to bring sturdy walking shoes though, as the site is pretty hilly and takes a couple hours to cover in its entirety. Some reviewers say that because of Bukchon Village's popularity, it's best to visit early in the morning or late at night to avoid crowds. Regardless of what time you visit, keep in mind that this is still a residential area, so you'll need to heed the signs posted around the village about noise. To get the most of Bukchon Village, stop by the Bukchon Traditional Culture Center  for information on walking tour routes and attractions to see within the village.

Bukhansan National Park Bukhansan National Park free

Located in northern Seoul – but still quite accessible via public transportation – Bukhansan National Park is a mountainous oasis in a bustling metropolis. The park, which covers more than 30 square miles, is home to towering granite peaks, forest-laden valleys and miles of hiking trails in between, as well as about 100 historic Buddhist temples and monks' cells. The historical must-see, though, is Bukhansanseong Fortress, a Joseon stronghold. You also won't want to skip the 5-mile mountain wall that runs along the park's rocky terrain. The fortress was built in 1711 and served as a place of refuge for kings in times of emergency (rebuilt on the foundations of the original, which dates back to A.D. 132). Bukhansan's proximity to Seoul, its natural setting and its historical significance combine to make it the park with the most visitors per square foot, according to the Guinness World Records. That means it can get extremely crowded, especially on weekends.

If it's panoramic vistas you're after, try trekking up Baegundae peak via the Bukhansanseong trail, one of the most popular hikes in the park. From the top, you're in for a great view of Seoul and lands beyond – unless the city is shrouded in smog, which does happen occasionally. Recent visitors do warn that this hike is not for the faint-hearted; the rocky path requires strength, endurance, very sturdy hiking shoes and patience (the trek is estimated to be a 3.5-hour round-trip hike). If the Baegundae hike sounds too strenuous, you might want to consider another one of Bukhansan's trails (don't worry – there are plenty that are equally rewarding).

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Changdeokgung (Changdeok Palace) Changdeokgung (Changdeok Palace)

Changdeokgung may not be the oldest or largest of Seoul's five Joseon Dynasty palaces (that honor goes to Gyeongbokgung ), but it is the most intact. Originally constructed in 1405 as a secondary palace for the king at the time, Changdeokgung, like its sister palaces, was largely razed during the Japanese invasion of 1592. After its reconstruction in 1610, however, the palace served as Korea's principal palace about 270 years after for 13 different kings. Of all the Joseon palaces, Changdeokgung is the longest lived-in residence for the royals. It's this historical significance, in combination with its architectural style and layout (it's lauded for being built around the land's geography, instead of adjusting the land to construct the buildings), that earned Changdeokgung the designation of a UNESCO World Heritage site in 1997.

Visitors say that the vibrantly painted structures of the palace grounds are marvelous, but the rear garden – called "Biwon," or the Secret Garden – is nothing short of spectacular. Covering about two-thirds of the 110-acre attraction, the landscaped garden features a lotus pool, fountains and pavilions surrounded by 56,000 species of trees and plants, including a single tree that is more than 300 years old. Visit in the fall to witness the changing foliage, or in the spring to see the trees burst into bloom.

Hongdae Hongdae free

The neighborhood surrounding Hongik University in west-central Seoul is a hub for Korean youth culture. Hongdae beckons to college students and other young adults with its propensity for self-expression and all-around alternative atmosphere, not to mention its plethora of bars, clubs, shops, restaurants and cafes. And because Hongik University is especially renowned for its arts programs, Hongdae is a noticeably creative area. You don't have to stroll far to find art galleries, walls adorned with street art and students singing or selling their craft on the sidewalks. Join the throngs of college students and tourists to hunt for unique souvenirs at Hongdae's two weekend markets, both held in the playground near the university's entrance. The "Free" Market takes place on Saturdays and the "Hope" Market on Sundays, both from about 1 to 7 p.m.

Night owls should head to Hongdae on "Club Day" – the last Friday of each month. On this day, revelers can club-hop among the neighborhood's hottest spots for only 15,000 won (about $14). Also, since Hongdae sits at the epicenter of Seoul's burgeoning underground and indie music scene, make sure to stop by one of the many live music venues that participates in Club Day as well.

Insadong Insadong free

In this quaint central-Seoul neighborhood, you can find everything from hanbok (traditional Korean clothing) to herbal teas to calligraphy supplies. About 40 percent of Korean crafts are exchanged in Insadong, though ceramics are the prized goods here. Insadong's alleys, which are lined with street vendors, wooden tea houses, galleries and restaurants, stretch from the Anguk-dong Rotary to Tapgol Park. By shopping here, you'll be contributing to centuries of Korean history – Insadong was central to painters during the Joseon Dynasty and continues to be a hub for artistry today.

Recent visitors lauded Insadong as a great place to buy cultural souvenirs, but they also appreciate its fun atmosphere. Guests say there are always lots of people coming to and fro as well as street performers and artists hanging around, waiting for interaction. For a trip back in time, visit Insadong on the weekends when motor vehicles are prohibited on its winding streets, adding to its quaint, Old World vibe. While the atmosphere is undoubtedly fun, visitors suggest those wanting to experience Insadong without crowds come during the weekdays. 

Gyeongbokgung (Gyeongbok Palace) Gyeongbokgung (Gyeongbok Palace)

The ornate Gyeongbokgung (Gyeongbokgung Palace) was originally built in A.D. 1395 and served as the focal point and governmental seat of the Joseon Dynasty (1392 to 1910). In Korean, its name translates to "Palace Greatly Blessed by Heaven," but its history seems to paint it as anything but blessed. Gyeongbokgung was destroyed in the 1590s during a Japanese invasion, after which Korea's rulers abandoned the palace and set up camp about a mile east in Changdeokgung (Changdeok Palace).  That is, until King Gojong began Gyeongbok Palace's restoration during his reign from 1863 to 1907. The site once housed some 500 buildings. But the king's efforts were for naught: Another Japanese invasion resulted in the demolition of the majority of the complex. Restoration of the twice-destroyed palace began afresh in 1990, and visitors today can once again marvel at its magnificent architecture, lustrous grounds and historical significance. 

Recent visitors said the Gyeongbokgung palace is a must-see for anyone interested in Seoul's Joseon Dynasty. Travelers loved learning about the history of the palace and how it played into the larger story of both Seoul and South Korea. Visitors also admired the beautiful yet extensive grounds, saying you'll need at least a couple of hours to see everything the palace has to offer. Reviewers also recommended bringing walking shoes, and if you have flexibility with your schedule, to visit when the changing of the guard ceremony commences (the ceremony is held at 10 a.m. and 2 p.m. every day the attraction is open). The only thing that put off some visitors was the touristy nature of the site, noting that crowds, especially on the weekends, can hamper a visit. Try to stop by during a weekday or plan a morning visit to avoid sharing the attraction with hordes of other sightseers. 

Dongdaemun Market Dongdaemun Market free

Dongdaemun isn't just a market – it's a shopping mecca. Encompassing 10 city blocks, Dongdaemun features 26 malls, 30,000 specialty shops and scores of wholesale stores, making it place to go if you need, well, anything. Make sure to get a map of the district. With all the options available, there's no way you're going to be able to navigate this overwhelming, multi-street shopping complex without some guidance. Though if you want to try, you'll have plenty of time: Dongdaemun Market is open 24 hours per day and many shops stay open till as early as 5 a.m.

Most of the malls in Dongdaemun feature a mix of retail and wholesale shops, though it's good to know which sell the most of what. The best way of navigating this mammoth fashion hub is to split the area up by Jangchungdan-ro, a big street that runs through Dongdaemun Market. West of Jangchungdan-ro, you'll find malls that appeal more to tourists. Doota (located in Doosan Tower), Migliore, Good Morning City and Hello apM sell a mix of retail and wholesale items but have multilingual information desks and currency exchanges. East of Jangchungdan-ro, you'll find more malls that sell more wholesale than not. These include Designer's Club, Gwanghee Fashion Mall and Nuzzon. Though if all you're after is wholesale, hit up Pyeonghwa Fashion town north of the Doosan Tower. When your stomach starts to rumble, head over to Mukja Golmok, which translates to "Let's Eat Alley." There, you can find a smorgasbord of Korean cuisine.  

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Jongmyo Shrine Jongmyo Shrine

A UNESCO World Heritage site, Jongmyo Shrine is one of the oldest and best-preserved Confucian royal shrines in the world. Built in the late 14th century, the Jongmyo Shrine served as a place of worship for kings part of the Joseon Dynasty. Here, royal family members would come to carry out ancestral rites for deceased king and queens as well as pray for the state and its people. The shrine was later destroyed during the 16th-century Japanese invasion of Korea but rebuilt during the 17th century. Little has been changed since. 

The structure is composed of multiple buildings, including the main shrine (Jeongjeon) and the Hall of Eternal Peace (Yeongnyeongjeon). To this day, people congregate around the shrine once a year for the "Jongmyo Jerye" ritual, in which they honor the ancestors of the Joseon dynasty. The ceremony, which takes place the first Sunday of May, includes songs and dances that date back 600 years, making it one of Korea's prized Important Intangible Cultural Properties, not to mention one of the world's oldest complete ceremonies in the world.

Demilitarized Zone (DMZ) Demilitarized Zone (DMZ)

A mere 35 miles north of Seoul, the Demilitarized Zone (DMZ) is a 148-mile-long, 2-mile-wide swath of land marking the division between North and South Korea. Running close to the infamous 38th Parallel (the final front in the Korean War), the DMZ was set up in 1953 as a buffer zone between the two warring countries. The Military Demarcation Line – the actual border between North and South Korea – has been heavily manned on both sides by military personnel ever since. And though there have only been a few minor military altercations in the past 60 years, tensions remain between the two sides. In fact, since the DMZ was set up through an armistice and not a peace treaty, North Korea and South Korea are technically still at war.

You may think a daytrip to the DMZ is a fool's errand, but it is actually an extraordinarily popular thing to do when visiting Seoul. A number of companies run tours to Panmunjom , an abandoned town that straddles the Military Demarcation Line where the famous Joint Security Area is located. It was here that North Korean, South Korean, Chinese, American and United Nations diplomats signed the Korean War Armistice Agreement on July 27, 1953. Visitors are invited to place their feet on either side of a line that runs along the building's floor separating the two nations – one foot in South Korea and the other in North Korea. Tourists can also peer out at the mysterious country to the north through mounted telescopes.

Lotte World Lotte World

Lotte World may not be as magical as Disney World , but it is home to the largest indoor theme park in the world. Recent travelers said that if you have children in tow and you're not averse to a little Korean kitsch, it's a good place to spend the day. With high-octane roller coasters like Atlantic Adventure and attractions catered to youngsters like Lotty's Kidstoria (a whimsical room filled with "Alice in Wonderland" characters), Lotte World entertains thrill-seekers and budding adventurists alike. If you're planning a weekend visit, keep in mind that Lotte World's lines can get very long during peak visiting hours. Fortunately, there are two solutions: Visit Lotte World on a weekday or go after 4 p.m. – lines will be shorter, and your ticket price will be reduced. Aside from Lotte World Adventure indoor theme park, Lotte World is home to department stores, a folk museum, a bowling alley, an ice rink, parades and an outdoor adventure theme park located in the middle of Seokchonhosu Lake, Magic Island. Regardless of what time you visit or what you decide to do inside Lotte World, be prepared to pay. Travelers said everything from Lotte World's version of a Disneyland fast pass to snacks were pretty pricey.

Lotte World welcomes visitors year-round from 9:30 a.m. until 10 p.m. every day. Regular admission tickets cost 36,000 won (about $32) for adults and 29,000 won (about $26) for children. However, if you plan to stay all day, you should consider purchasing admission to all of Lotte World, not just the indoor theme park. This all-inclusive ticket grants you access to all of Lotte World's facilities and costs 52,000 won (about $47) for adults and 41,000 won (about $37) for children. After 4 p.m., all-inclusive tickets cost 41,000 won (about $37) for adults and 32,000 won (about $29) for children. There are also discounts for students and seniors, while children younger than 3 can enter for free. Located south of the Han River, Lotte World can be reached via Jamsil Station on Subway Lines 2 and 8 (Exit 4). For more information, visit Lotte World's official website .

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Seoul Tourism's global campaign video with BTS' V hits 50 Million views

The Seoul Metropolitan Government and the Seoul Tourism Foundation recently announced that ' Seoul Edition 23 ,' the Seoul Tourism global campaign videos featuring K-pop sensation  V from BTS , reached an impressive 50 million views combined within three weeks of its release on September 1. This news was made public on October 4, making it a significantly faster viewership growth rate than that of the previous year. The boost in views has been attributed to the heightened global interest in Hallyu, or the Korean wave, along with increased curiosity about Seoul. This surge of interest has certainly elevated the visibility of Seoul Tourism's promotional materials.

'Seoul Edition 23' presents the dynamic allure of Seoul as a 'limited edition,' serving as the driving theme for Seoul Tourism's 2023 campaign. The video presents Seoul from two distinct perspectives: 'New Tradition' captures the city’s unique blend of the retro and the modern, while 'Nature in the City' explores the abundant green spaces nestled within the metropolis. Throughout this extensive campaign, there was a variety of content formats used, including teasers, main videos, special videos featuring V, and short clips. These have resonated greatly with both domestic and international audiences, receiving widespread positive responses.

The 'Seoul Edition 23' promotional video uploaded on YouTube collected over 10,000 comments and received about 500,000 likes, thus fueling an enormous wave of enthusiasm. Viewers commented, "I want to go where V introduced," "I want to visit because of V," and "Visiting SK next Spring! All plans are in place just because of BTS V!" Furthermore, last month saw the successful conclusion of the 'Seoul Edition 23' hashtag event. V's version of 'Seoul Edition 23' was unveiled on Visit Seoul TV's YouTube channel and on other social media platforms. Since September 18, a series of videos featuring V taking selfies in iconic Seoul locations have been prominently displayed on large billboards in major cities like New York, Tokyo, Taipei, and Bangkok.

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V is one of the best ambassadors as he is able to charm people with his presence. He is so gorgeous and stunning and he lights up the world. Borahae 💜

He is absolutely gorgeous 😍

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• visitseoul_official 𝑁𝑎𝑣𝑖𝑔𝑎𝑡𝑖𝑛𝑔 𝑇𝑖𝑚𝑒𝑙𝑒𝑠𝑠 𝐴𝑙𝑙𝑒𝑦𝑠. Let‘s dive into Seoul’s rich past and present in Euljiro 3(sam)-ga! Discover Nogari Alley, where history and modern life blend seamlessly. From its humble beginnings in 1980 to its lively pub scene today, this spot is a must-see for anyone exploring Seoul‘s downtown. Join us for a stroll through time and taste the unique flavors of Hipjiro! 𝐄𝐮𝐥𝐣𝐢𝐫𝐨 𝐍𝐨𝐠𝐚𝐫𝐢 𝐀𝐥𝐥𝐞𝐲 📍 15 Eulji-ro 13-gil, Euljiro 3(sam)-ga, Jung-gu, Seoul 🚇 Subway Line 2 & 3, Euljiro 3(sam)-ga Station Exit 3 (Approx. 101m on foot) 🎥 @woodyfilm_
• visitseoul_official 𝑈𝑛𝑙𝑜𝑐𝑘 𝑆𝑒𝑜𝑢𝑙'𝑠 𝐶ℎ𝑎𝑟𝑚. Discover Seoul's beauty on two wheels with Ttareungyi, your perfect bike companion! From must-see spots to secret treasures, our suggested routes unveil the city's charm. Plus, the user-friendly chatbot service makes using Ttareungyi a breeze for tourists. Let's hit the road and explore Seoul together! 𝟏. 𝐀𝐧𝐲𝐚𝐧𝐠𝐜𝐡𝐞𝐨𝐧 𝐒𝐭𝐫𝐞𝐚𝐦 𝐖𝐚𝐥𝐤𝐰𝐚𝐲 📍 488 Yangpyeong-dong, Yeongdeungpo-gu, Seoul 🚇 Subway Line 5, Yangpyeong Station Exit 1 (Approx. 638m on foot) 𝟐. 𝐉𝐚𝐧𝐠𝐜𝐡𝐮𝐧𝐠𝐝𝐚𝐧 𝐏𝐚𝐫𝐤 📍 Jangchung-dong 2-ga, Jung-gu, Seoul 🚇 Subway Line 3, Dongguk University Station Exit 6 (Approx. 340m on foot) 𝟑. 𝐒𝐭𝐫𝐞𝐞𝐭 𝐢𝐧 𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐂𝐡𝐞𝐨𝐧𝐠 𝐖𝐚 𝐃𝐚𝐞(𝐓𝐡𝐞 𝐁𝐥𝐮𝐞 𝐇𝐨𝐮𝐬𝐞) 📍 1-30 Gungjeong-dong, Jongno-gu, Seoul 🚇 Subway Line 3, Gyeongbokgung Station Exit 3 (Approx. 1.2km on foot) 𝟒. 𝐆𝐰𝐚𝐧𝐠𝐧𝐚𝐫𝐮 𝐇𝐚𝐧𝐠𝐚𝐧𝐠 𝐏𝐚𝐫𝐤 📍 83-106 Seonsa-ro, Gangdong-gu, Seoul 🚇 Subway Line 8, Amsa Station Exit 4 (Approx. 1.2km on foot)
• visitseoul_official 𝐷𝑖𝑠𝑐𝑜𝑣𝑒𝑟𝑖𝑛𝑔 𝑆𝑒𝑜𝑢𝑙’𝑠 𝑆𝑜𝑢𝑙. Calling all Hongdae lovers! There‘s a lot to do in Hongdae, especially this season. Come explore Seoul’s largest complex cultural space - the eight-floor HD Café (ㅎㄷ Café). From live performances to cozy cafés, it’s a part of Hongdae‘s creative scene. 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐒𝐩𝐚𝐜𝐞, ㅎㄷ 𝐂𝐚𝐟𝐞 📍 68 Eoulmadang-ro, Mapo-gu, Seoul ⏰ Daily 11:00 am - 9:00 pm 🚇 Subway Line 2, Hongdae Station, Exit 9 (Approx. 634 m on foot) [Guide] ✔️ 1 drink per person - free access to all 8 floors
• visitseoul_official 𝕍𝕚𝕤𝕚𝕥 𝕊𝕖𝕠𝕦𝕝 𝕎𝕖𝕖𝕜𝕖𝕟𝕕𝕤. Craving a midnight munch? Head to Seoul's awesome night markets! You'll find everything from tasty jeon to mouthwatering jokbal and a whole lot more. And don't miss out on the fun activities and live busking – it's the perfect recipe for a memorable night! 𝟏-𝟑. 𝐆𝐨𝐧𝐠𝐝𝐞𝐨𝐤 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 📍19 Manrijae-ro, Gongdeok-dong, Mapo-gu, Seoul ⏰ Daily 10:00 am - 10:00 pm 🚇 Subway Line 5, 6, Gyeongui-Jungang, Airport Railroad, Gongdeok Station, Exit 5 (Approx. 143 m on foot) 𝟒-𝟔. 𝐒𝐞𝐣𝐨𝐧𝐠-𝐫𝐨 𝐏𝐚𝐫𝐤 📍189 Sejong-daero, Jongno-gu, Seoul ⏰ Daily 11:00 am - 8:00 pm 📅 Feb 1 - Apr 15 (Closed Mondays) - Moonlight Market: Starts from May 🚇 Subway Line 5, Gwanghwamun Station, Exit 1, 8 (Approx. 252 m on foot) 𝟕-𝟖. 𝐆𝐲𝐞𝐨𝐧𝐠𝐝𝐨𝐧𝐠 𝟏𝟗𝟔𝟎 𝐍𝐢𝐠𝐡𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 📍3 Gosanja-ro 36-gil, Dongdaemun-gu, Seoul (Rooftop of Youth Mall in the new building of Gyeongdong Market) ⏰ Fridays: 6:00 pm - 11:00 pm Weekends: 6:00 pm - 11:00 pm 🚇 Subway Line 1, Jegi-dong station, Exit 2 (Approx. 381 m on foot) 📷 @ssangdoong_
• visitseoul_official 𝑃𝑎𝑙𝑎𝑐𝑒 𝐷𝑟𝑒𝑎𝑚𝑠. When the sun sets, Gwanghwamun Palace lights up, inviting you for a stroll under the stars. Throw on a hanbok and explore Changgyeonggung Palace's gardens before wandering through Deoksugung Palace, where history whispers in every corner. Trust us, wearing a hanbok adds a little extra magic to your night at the palaces. 🌌 𝐆𝐰𝐚𝐧𝐠𝐡𝐰𝐚𝐦𝐮𝐧 𝐏𝐥𝐚𝐳𝐚 ⏰ The public square is open 24 hours 🚇 Subway Line 5, Gwanghwamun Station, Exit 2 (Approx. 235 m on foot) 𝐃𝐞𝐨𝐤𝐬𝐮𝐠𝐮𝐧𝐠 𝐏𝐚𝐥𝐚𝐜𝐞 ⏰ Daily 9:00 am - 9:00 pm (Last entry at 8:00 pm) 📅 Closed Mondays 🚇 Subway Line 1, City Hall Station, Exit 2 (Approx. 245 m on foot) 💵 Ages 7-64: 1,000 won * Free for those wearing a hanbok 𝐂𝐡𝐚𝐧𝐠𝐠𝐲𝐞𝐨𝐧𝐠𝐠𝐮𝐧𝐠 𝐏𝐚𝐥𝐚𝐜𝐞 ⏰ Daily 9:00 am - 9:00 pm (Last entry at 8:00 pm) 📅 Closed Mondays 🚇 Subway Line 4, Hyehwa Station, Exit 4 (Approx. 779 m on foot) 💵 Ages 18-64: 1,000 won * Free for those wearing a hanbok
• visitseoul_official 𝑇𝑎𝑣𝑒𝑟𝑛 𝑇𝑎𝑙𝑒𝑠. Ready for a nighttime adventure at Baekbin Railroad Crossing? Explore Yongsan's lively streets, then swing by Railroad Tavern where you can grab a bite as you watch the trains pass by – locals refer to the street as 𝑡𝑡𝑎𝑒𝑛𝑔 𝑡𝑡𝑎𝑒𝑛𝑔 𝑔𝑒𝑜𝑟𝑖 because of the clattering sound as the train rides along the tracks. 🚂 🇰🇷 𝐁𝐚𝐞𝐤𝐛𝐢𝐧 𝐑𝐚𝐢𝐥𝐫𝐨𝐚𝐝 𝐂𝐫𝐨𝐬𝐬𝐢𝐧𝐠 📍13 Ichon-ro 29-gil, Yongsan-gu, Seoul 🚇 Subway Lines 1 & Gyeongui-Jungang, Yongsan Station, Exit 1 (Approx. 356 m on foot) 🎥 [Instagram] @henryjoo3

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Kpop Fan’s Guide to Attending The Show in Seoul

There are tons of things to do in Seoul for kpop fans and kpop tours. One of them is to attend a music show in Korea.

The Show, a music program run by SBS MTV, was one of my top kpop experiences in Seoul.

⚠️ Tickets for The Show do sell out fast. Reserve a spot before they’re gone

Kpop shows and fan meetings in Seoul are notorious for being difficult for foreigners to get into or buy tickets.

Thankfully, SBS MTV The Show makes it easy to attend for tourists.

Keep reading on how to attend The Show, my review, how to get a ticket, and what to expect.

If you’re new to South Korea, read my travel guide to South Korea.

More for kpop fans visiting South Korea:

• Read next:  Ultimate Kpop Seoul Guide: Shopping, Concerts, Cupsleeves, Tours
• 🚌 Top 12 Kpop Tours in Seoul to Check Out in 2024
• 🎥:  I went to kpop concerts in 5 countries in 2022

Where is SBS MTV The Show hosted?

SBS Prism Tower Address : 82, Sangamsan-ro, Mapo-gu, Seoul

The Show is located inside the SBS Prism Tower in Digital Media City, a hub for entertainment media and digital technologies.

Idol Radio , which is a kpop radio show hosted by idols, is also located in Digital Media City at the MBC Garden Studio and is another place kpop fans can visit while in Seoul. Read my Idol Radio guide .

When is the SBS MTV The Show Schedule?

SBS The Show takes place every Tuesday in the afternoon.

You have to line up by 5pm, but the program doesn’t officially start until 6pm. Note that cancellations can happen.

How to Attend The Show in Seoul

There are two places you can buy tickets to attend The Show in Seoul. These tickets are strictly for foreigners only.

1. Korea Travel Easy

I booked a The Show ticket through Korea Travel Easy and both times a ticket cost $84 USD (they’ve increased to $110 now). On their website you choose the date you want to attend and the number of people you’re booking for.

You can’t book a date that’s farther than a month on Korea Travel Easy (on Trazy you can).

If you’re not able to click on the date you’re looking for, that means it’s sold out. You can always check again later in case seats opened up, or book instead on:

2. Trazy.com

The Show tickets on Trazy are slightly cheaper at $102 USD and you can book for dates that are months ahead.

Dates for Trazy do sell out faster! Book your ticket today so you don’t regret it later in case it sells out.

The only difference I’ve noticed between Korea Travel Easy and Trazy is that Korea Travel Easy attendants are let in before Trazy attendants. I could be wrong, but I think Korea Travel Easy also is the only one that hands out The Show hand fans to wave.

Both Trazy and Korea Travel Easy will send your ticket or confirmation voucher via email. You can also try looking for other music shows in Korea and kpop tours on Trazy and Korea Travel Easy.

Current Hosts of The Show

The current hosts of The Show (as of March 2024) are WayV’s/NCT’s Xiaojun, UNIS’ Nana, and Cravity’s Hyeongjun.

🎫 Reserve your spot for The Show before they sell out

What to Expect:

You’re told to meet at SBS Prism Tower at 4:30pm. For Korea Travel Easy, at least, the email says to meet at The Coffee Bean.

For both times that I attended, Coffee Bean was not the meeting spot and there were a lot of confused people waiting. The organizers will not be there, but near the entrance near the sidewalk by the poles.

They’ll be holding binders and a small sign. Go up to them and ask if they’re from Korea Travel Easy or Trazy.

Line Up System for The Show

Once you show the organizers your name and voucher, they’ll give you a pre-assigned number . I believe the number they give you is based on the time you purchased the ticket.

Your number won’t be by the time you arrive. They tell you to come back at 4:50pm to line up according to your number. Then you wait for the non-foreigner fanclub lines to go inside, then the Korea Travel Easy line, then the Trazy line.

You walk up a set of stairs then into SBS MTV The Show studio, where you’re escorted to go down the rows of seats. It’s actually quite exciting and surreal!

Where Do you Sit at The Show?

Foreigners sit in the back rows. Fanclub fans who are not on the floor seating sit in the front rows. Still, the venue is quite small, and the view is great wherever you sit !

The hosts wave and interact with the fans in the seats when they’re not recording.

Can I Take Photos at The Show?

Pictures are strictly prohibited. (Okay, I know I snuck in a photo, but I was a ninja and 1000% careful. Definitely DO NOT even try taking a photo during a performance.)

They watch you like a hawk before, after, and throughout the show. I remember seeing one of the fanclub fans get kicked out for taking a photo.

How Do You Know Who’s Performing for The Show?

You won’t know The Show lineup until the day of or before. If your favorite kpop group is having a comeback, it’s possible they might perform the week after their comeback.

It’s difficult to tell until a schedule is posted. I find the schedule on this Twitter page .

Still, not all groups scheduled for that date will be there. Some groups record in the morning and don’t stay for the live broadcast of The Show.

Their pre-recorded part is played during their “live” slot. Even if they come back, they may only perform a short 30-seconds.

Most groups in general though perform their whole song. At the end, the groups present will come together and a winner is announced, and the winner does an encore performance.

The last time I went, Ateez won and we got to see their performance and encore.

What Time Should I Line Up for The Show?

I would get there at the assigned time at 4:30pm. The cut off is 5pm.

Getting there earlier doesn’t mean you’ll get a better spot since you’re given pre-assigned numbers.

Can You Meet the Idols After The Show?

I’ve only waited for the idols when I attended Idol Radio , so I can’t speak for this! But I’ve heard it’s possible!

How Long is The Show?

The email says the actual program will take place from 6pm to 8pm. While it does start at 6pm, the show lasted only about an hour each time I went.

Remember you can’t leave then come back inside once you enter the building, so make sure to use a nearby restroom beforehand.

How Many Kpop Groups Perform?

For the two times I went, around 12 groups performed. Generally they perform 1 song each.

⚠️ Tickets for The Show sell out fast! Reserve a spot before they’re gone !

How to Get to The Show in Seoul

The closest train station to the SBS Prism Studio is the Digital Media City station. Take exit 9. The walk through the station, then to SBS Prism Studio will take around 10-15 minutes. The email says it’s a 2-minute walk from exit 9, it’s not.

• Keep walking straight past cafes and buildings, then past a big park.
• Right after the park, turn left. The SBS Prism Tower will be on the corner once you turn into the wide walkway.
• There will be fans waiting or lined up.

Depending on where you’re coming from, there are a few buses that stop at Digital Radio City, including buses 470, 270, and 271. The SBS Prism Tower will be a 5-minute walk away.

I recommend downloading the  CityMapper app for your trip to Seoul. It’s in English and more user-friendly than  Kakao Map or  Naver Map . You can use Google Maps, but note that while Google Maps provides bus + walking routes for Seoul, it does not give just walking routes.

You can also hail a taxi to Digital Media City. Uber works in Seoul if you don’t have the  Kakao Taxi app, or don’t want to hail a taxi.

Don’t rely on Uber however, as it’s not always widely-available in Seoul, or sometimes it just takes a while to find one.

Review and Final Thoughts: is The Show in Seoul Worth it?

While I was in Seoul I went to kpop concerts, musicals, and attended The Show and Idol Radio twice .

The Show for me was worth it, even though it cost a bit.

You get to see a lot of kpop groups, and you get a good view wherever you sit. You also see the behind-the-scenes of the filming of the show, including all the camera crew.

Some news media writes even sit in the crowd to take pictures while they work on their articles in real time. It was interesting to see!

Digital Media City itself is a beautiful area with lots of art sculptures and buildings, which makes the visit even better.

I highly recommend attending The Show for kpop fans!

🎟 Buy a ticket to The Show or see which dates are available

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Roseanne Ducut is a solo female traveler and Filipina from the Bay Area, California. She writes practical and culture-rich travel guides and encourages solo female travelers to take #yolo trips. A veghead for over 15 years, Roseanne also writes vegan guides to help others plan their trips.