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What is Incentive Travel? (With 4 Examples + Top Locations)

More and more companies are considering incentive travel for their internal teams to reward employees and even external partners to incentivize sales.

But what is incentive travel? What are some examples of incentive trips? And is an incentive travel program right for your team?

This article breaks down everything you need to know.

What is incentive travel?

Let's start with incentive travel meaning: Incentive travel is the use of an all-expenses-paid trip to reward and motivate employees or channel partners for achieving specific business goals. Incentive trips can be given to individuals to use independently or designed as a group travel experience.

Incentive travel group trips can include a range of activities, from luxury cruises and beach vacations to adventure travel and cultural tours.

Most companies use incentive programs to create a memorable and unique experience that inspires participants to work harder and feel more connected to their company and colleagues. By offering these programs, businesses can boost employee morale, retention, and productivity, while also increasing loyalty and sales.

Incentive travel trips typically include a luxury hotel or resort, exciting itineraries, white-glove service, and networking opportunities that reward and connect top performers.

Who is incentive travel best for?

Incentive travel is best for companies looking to motivate, reward, and inspire employees or partners. It's typically considered a "VIP access" event.

It’s especially effective for businesses that are focused on boosting sales team engagement, improving retention rates, reducing employee turnover and burnout, and increasing productivity. Sales incentives are great ways to encourage your teams to hit their sales targets as well.

These types of attendees are typically given a qualification period to hit their target number and then selected for the trip based on their performance.

Incentive travel programs are also great for companies looking to create a stronger sense of community and teamwork within their organization.

Corporate incentive travel programs don’t just have to be for big businesses with a ton of money. With the right budget, incentive programs can be a perfect opportunity to connect your teams and inspire success.

Incentive travel is also not limited to any particular industry, as any business can benefit from incentivizing its employees to achieve specific goals. Neither is it limited to a department (though most programs focus on sales teams).

Analyzing your business needs will help you decide whether group travel incentive programs are best for your company.

What are the benefits of incentive travel? Why incentive travel works.

There are several benefits to incentive travel. It’s a highly effective way to motivate and reward employees for their hard work and dedication. As companies implement travel incentive programs in their business, they begin to realize the importance of incentive travel.

For businesses that are still on the fence, here are some of the key benefits of incentive travel :

1. Increased employee motivation and engagement

Incentive travel provides employees with a tangible goal to work toward and the promise of a reward to achieve it. It also creates competition and a sense of scarcity among employees, as not everyone gets to partake. This can help increase motivation and engagement levels, leading to improved performance and productivity, including hitting a specific sales target or quota.

2. Improved retention rates

Employees who feel valued and appreciated are more likely to stay with their company. Incentive travel programs are an especially effective way to show that appreciation, which can in turn help improve retention rates.

3. Enhanced team building and communication

Incentive travel trips often involved team-building activities that can help improve communication and collaboration among employees. They also offer a more relaxed environment in which to connect, as well as an opportunity to connect with executive leaders. All of these combine to form a better sense of community, which can help with business performance.

4. Increase company culture and brand reputation

Offering incentive travel programs can help create a positive company culture. This can make the company more attractive to potential employees, customers and partners, leading to increased success and growth.

5. Increased customer loyalty and sales

Incentive travel programs can also be used to reward channel partners or customers, which can help improve loyalty and drive sales.

Overall, there are many benefits to incentive travel trips. They offer a unique opportunity to inspire, engage and motivate attendees, and can be more effective than cash rewards or other gifts. Compare the incentive travel to cash rewards in our latest article.

What are some disadvantages of incentive travel?

Although incentive travel can be incredibly effective for some teams, there are also a few disadvantages to consider.

Incentive travel can be expensive to plan and execute, requiring substantial financial resources. Companies need to allocate budgets for travel expenses, accommodation, meals, activities, and other related costs. This expenditure can strain the company's finances, particularly for smaller businesses or during periods of economic uncertainty.

2. Perceived inequity among employees

Offering incentive travel may create a sense of inequality among employees. Those who don't qualify for the incentive or are unable to attend due to personal circumstances may feel demotivated or undervalued.

3. Distraction from work

Planning and participating in incentive travel programs can temporarily divert employees' attention away from their regular work responsibilities. While the intention is to reward and motivate employees, excessive focus on the trip itself can lead to decreased productivity and potentially impact overall business operations. Companies should carefully balance the benefits of incentive travel against the potential disruption it may cause.

Overall, we've seen the benefits of incentive travel majorly outweigh the drawbacks, but it's important to evaluate the program for your own business.

Examples of Incentive Travel Programs

Here are some ideas for your next trip:

Luxury beach vacations

A trip to a luxurious beach resort in a place like Cabo, Mexico, or Bali can be a great incentive option. This type of incentive travel program offers the chance to relax, enjoy the sun, and participate in activities like snorkeling, sailing, paddle boarding, and beach games.

Adventure travel

For more adventurous teams, an incentive travel program that includes activities like hiking, rock climbing, or white-water rafting can be a great motivator. This type of program offers unique and memorable experiences to build teamwork.

Cultural tours

A cultural tour can be a unique opportunity for teams to immerse themselves in a local culture they may not otherwise be able to. This type of program might include visits to historical sites, museums and local markets, as well as opportunities to sample local cuisine.

Wellness retreats

A wellness retreat can be a great way to help employees relax and reset, both physically and mentally. This type of program would include activities like yoga, meditation, spa treatments and healthy eating workshops.

These are just a couple of examples of the many types of incentive programs available. We encourage you to think beyond the typical go-to destinations to find an incentive program structure that works best for your team.

For more ideas, check out our top incentive travel trends for 2024.

What are the best locations for incentive programs?

The best location for your incentive travel program depends on your team, the structure of your event, and your budget. We recommend starting with those three pillars and selecting several options to compare before you select a destination.

These programs can happen in any location, whether domestic or exotic locations.

With that said, here are some of our favorite incentive travel destinations from recent years:

Perfect for adventurous souls, Costa Rica offers several activities like zip-lining, hiking and water sports. The country also has a strong focus on sustainability and eco-tourism, making it a great destination for companies with a green focus.

Hawaii offers a multitude of options for those looking to relax, explore, or a little of both. Activities like surfing, hiking, and snorkeling are popular, as well as cultural experiences like hula dancing and lei making. Those looking to unwind also have the option of simply relaxing on the beach.

Tuscany, Italy

Tuscany offers stunning landscapes, historic architecture, and world-renowned cuisine. Activities like wine tasting, cooking classes, and visits to historic sites are popular.

Northern California

Northern California offers a multitude of resorts catering to those looking to escape for wellness retreats. With great weather year-round, this is a great option for companies looking to stay closer to home while still offering an escape.

With its mix of Mediterranean culture, pristine water, and gorgeous landscapes, Mallorca offers groups an amazing escape just off the coast of Spain. As one of our top-performing locations, Mallorca always offers that "wow" factor.

Not sure where to start when looking for the right destination for your team? Check out our guide to selecting the best destination for your incentive trip.

How is an incentive program typically structured?

To create an effective incentive trip program, organizations should start by defining clear goals and objectives. This involves determining the behaviors or outcomes they want to incentivize and the desired results they hope to achieve.

Next, consider factors such as timing, eligibility criteria, and performance metrics. Some companies choose to select the top percent of employees to include in their trip, some select specific departments, and others choose to bring their whole company. Whatever the selection criteria, make sure it's clearly defined and communicated to everyone involved, so they can understand how they can become a part of the group selected to go.

From there, your company can structure your incentive program by selecting destinations and activities that align with your goals, interests, and budget. Decide whether it should be a group trip or an individual reward trip.

Example Incentive Trip Agenda

According to the Incentive Research Foundation, 3 - 5 day trips are ideal for incentive trips. This agenda is created around that recommendation and designed in a group travel format.

As you build your agenda, consider what mix of leisure and business activities you want, or how much free time to provide guests. Develop activities related to group interests instead of just what's available. And considering leveraging local knowledge to find cultural activities throughout.

• Arrivals at destination, hotel check-in and welcome reception
• Group dinner
• Morning casual activities, such as yoga, spa, pool, or other
• Afternoon small groups activities on site, such as sailing, golf, kayaking, or horseback riding
• Evening cocktail reception and dinner
• Full-day excursion or private tour to nearby cultural or natural attraction (e.g. city tour, national park)
• Group lunch at local restaurant
• Evening time to explore destination or attend optional activity (e.g. cooking class, wine tasting)
• Morning volunteer event, such as school supply drive, beach cleanup, etc.
• Afternoon time to explore destination or participate in optional activity (e.g. spa day, painting class, team-building exercises)
• Evening awards dinner and celebration

This itinerary is just an example and can be customized to fit the specific goals and preferences of the group. The key to a successful trip agenda is to provide a balance of team-building activities, cultural experiences, free time for exploration, and leisure activities for relaxation. Learn how to make your sales incentive trip a success here.

Is incentive travel right for my company?

Incentive travel may or may not be right for your company. There are several areas to consider as you decide if you should plan an incentive program.

Consider whether your team would benefit from a luxury trip with some rest and relaxation. Are your teams feeling burnt out or overwhelmed? This may be a good opportunity to reset.

Are your teams not hitting their sales targets? An incentive program might be the nudge they need to perform better -- beyond just getting a cash bonus.

Or, on the flip side, are your teams hitting certain achievements beyond expectations? Maybe it's time to reward those top performers with a little incentive travel trip.

Whatever your team looks like, it's important to understand if your budget and the outcomes are right for your company. Dive further into how to plan a successful incentive trip here.

Can I get help planning my incentive trip?

Yes, absolutely. Destination management companies and event planning companies are your ideal partners to help plan your event.

GoGather is your go-to event planner for your next incentive program. We have developed and planned travel incentives across the world, from Bali to Mexico to Mallorca. We help you design VIP trips to reward your top achievers and inspire success. Let's review your company goals and develop an amazing incentive trip specifically designed for your company. Start planning with us now.

Katie Moser

Related articles.

• Incentive Travel

25 / 09 / 2023

What Is Incentive Travel? (Explained With 7 Examples)

In today's competitive business landscape, organizations are continually seeking innovative ways to motivate their employees and drive success. One such strategy that has gained immense popularity in recent years is incentive travel. Let’s delve into the world of incentive travel, explore what it is, how it compares to cash bonuses, its impact on employee motivation, and its significance for organizational goals. We'll also discuss the different types of incentive travel, the target audience for such programs, their frequency, and whether you should create a plan in-house or collaborate with an agency like MICEHospitality. Additionally, we'll provide you with a useful checklist for creating an effective incentive travel plan and share some inspiring examples of successful incentive travel programs.

What is Incentive Tour?

Incentive tour is a powerful motivational tool used by organizations to reward and recognize their top-performing employees. It involves offering a travel experience as a reward for achieving specific performance goals or targets. Unlike cash bonuses, which often get absorbed into routine expenses, incentive tour offers a memorable and highly motivating experience that employees can cherish for a lifetime.

The concept of incentive tour is rooted in the idea that employees who feel valued and appreciated for their contributions are more likely to be engaged, motivated, and committed to their work. It goes beyond the traditional approach of monetary compensation and taps into the fundamental human desire for experiences, adventure, and personal growth.

Incentive Tour vs. Cash Bonus

The debate between incentive tour and cash bonus is a common one in the realm of employee motivation. While both approaches have their merits, incentive tour stands out for several reasons. First and foremost, it provides a tangible and exciting reward that goes beyond monetary compensation. When employees are offered a chance to embark on an all-expenses-paid trip to a dream destination, it creates a sense of anticipation and excitement that money alone cannot match.

Moreover, incentive tour offers a unique opportunity for team building and bonding among employees. When colleagues travel together, they form stronger connections and develop a deeper sense of camaraderie, which can positively impact workplace dynamics. Cash bonuses, on the other hand, do little to foster such relationships.

In addition to the tangible rewards, incentive tour offers intangible benefits that can have a lasting impact on employees. Travel experiences often lead to personal growth, cultural enrichment, and the creation of cherished memories. These aspects contribute to an employee's overall well-being and happiness, which, in turn, can enhance their job satisfaction and performance.

When employees return from an incentive trip, they often bring back newfound energy and enthusiasm to the workplace. This boosts their morale and leads to increased productivity and a more positive work atmosphere. In contrast, cash bonuses, while appreciated, may not have the same long-term effect on employee motivation and engagement.

Why Incentive Trips Are Important: Impact on Employee Motivation and Organizational Goals

Incentive trips play a pivotal role in boosting employee motivation. They serve as concrete milestones that employees strive to achieve, knowing that their hard work will be rewarded with a remarkable travel experience. This anticipation can fuel increased productivity, engagement, and overall job satisfaction among employees.

From an organizational perspective, incentive travel aligns employee efforts with company goals. By setting specific performance targets tied to the trip, businesses can channel their workforce's energy towards achieving strategic objectives. Whether it's increasing sales, improving customer satisfaction, or enhancing productivity, incentive travel programs can be tailored to support various organizational priorities.

Types of Incentive Travel

Incentive travel programs come in various forms, each catering to different employee preferences and organizational budgets. Here are the most common types:

All-Expense-Paid Trips: These are the most extravagant incentive travel programs, covering everything from flights and accommodation to meals and activities. They offer employees a worry-free experience, allowing them to fully immerse themselves in the destination.

Just Stay Incentives: In this type of program, employees are rewarded with a complimentary stay at a luxurious resort or hotel. While it doesn't include travel expenses, it still provides a relaxing and rejuvenating experience.

Just Travel: Here, the focus is solely on the travel aspect. Employees receive travel vouchers or points that they can use to plan their dream vacations. This option offers flexibility and allows individuals to choose destinations that resonate with their interests.

Adventure-Based Incentives: For employees seeking thrill and adventure, organizations can offer incentive programs that include activities such as zip-lining, hiking, or water sports. These programs appeal to those with a sense of adventure and a love for the outdoors.

For Whom Should You Run an Incentive Travel Program

Incentive travel programs are versatile and can be tailored to suit various industries and roles. They are particularly effective for:

Sales Teams: Rewarding top-performing salespeople with incentive trips can drive revenue growth and motivate others to excel.

Customer Service Teams: Recognizing outstanding customer service representatives can improve customer satisfaction and loyalty.

Managers and Executives: Providing leadership with incentive travel opportunities can strengthen their commitment to the organization's success.

Cross-Functional Teams: Incentive travel programs can also be designed to encourage collaboration and teamwork among employees from different departments, fostering a more cohesive and innovative workplace culture.

How Often Should You Run an Incentive Travel Program

The frequency of incentive travel programs can vary depending on your organization's goals and resources. Some companies offer annual trips to maintain consistent motivation, while others may opt for quarterly or biannual programs for more frequent rewards. The key is to strike a balance that keeps employees engaged without overextending the budget.

Annual programs work well for organizations with stable financial resources and a larger workforce, as they can spread the costs over a longer period. Quarterly or biannual programs, on the other hand, are suitable for smaller companies or those with budget constraints.

When determining the frequency, it's essential to consider the nature of your industry and the typical sales or performance cycles. For example, in industries with seasonal fluctuations, it may be more meaningful to schedule incentive trips during off-peak periods to maintain motivation year-round.

In-House Planning vs. Agency Collaboration

When it comes to planning your incentive travel program, you have two primary options: handling it in-house or partnering with a specialized agency like MICEHospitality. Each approach has its advantages.

In-House Planning

Advantages:

Greater Control: Planning in-house allows for complete control over every aspect of the program, from destination selection to itinerary planning.

Customization: You can tailor the program to align with your company culture, values, and employee preferences.

Cost Control: In-house planning can sometimes be more cost-effective, as you have direct control over expenses.

Considerations:

Resource Intensive: Planning incentive travel programs can be time-consuming and require significant resources, including staff time and expertise.

Logistics: Managing the logistics of travel, accommodation, and activities can be complex, especially for large groups.

Agency Collaboration

Expertise: Specialized agencies like MICEHospitality have industry-specific knowledge, contacts, and experience to ensure a seamless and memorable travel experience.

Streamlined Logistics: Agencies handle all the logistical details, from negotiating with vendors to managing travel arrangements.

Time Savings: Partnering with an agency frees up your internal resources, allowing your team to focus on other critical tasks.

Cost: Agency services come at a fee, so it's essential to weigh the cost against the convenience and expertise they provide.

The choice between in-house planning and agency collaboration ultimately depends on your organization's resources, expertise, and specific goals. Whichever route you choose, meticulous planning and attention to detail are crucial for a successful incentive travel program.

Checklist for Creating an Effective Incentive Travel Plan

Creating a successful incentive travel plan requires meticulous planning and attention to detail. Here's a comprehensive checklist to guide you through the process:

Define Clear Goals: Begin by clearly outlining the performance targets and metrics that employees must meet to qualify for the incentive trip. These goals should align with your organization's broader objectives.

Select the Right Destination: Choose a destination that aligns with the interests and preferences of your employees. Consider factors such as travel time, cultural appeal, and accessibility.

Budget Wisely: Determine a budget that allows for a memorable experience without straining your resources. Consider all costs, including travel, accommodation, meals, activities, and incentives.

Engage Employees: Involve employees in the planning process to ensure their preferences and needs are considered. Conduct surveys or focus groups to gather input on destination choices, travel dates, and activities.

Design an Engaging Itinerary: Craft an itinerary that strikes a balance between work-related activities (e.g., recognition events, meetings) and leisure activities (e.g., sightseeing, team-building exercises). Ensure that the itinerary caters to various interests and preferences.

Consider Logistics: Pay meticulous attention to travel arrangements, including flight bookings, airport transfers, and ground transportation. Additionally, carefully select accommodations that offer comfort and convenience.

Safety and Health Measures: In the post-pandemic world, prioritize the safety and well-being of your employees. Implement health and safety protocols, and stay updated on travel advisories and restrictions.

Communication: Clearly communicate the program's goals, rules, and rewards to all eligible employees. Maintain open lines of communication throughout the planning process and provide regular updates.

Recognition and Awards: Plan recognition events during the trip to acknowledge and celebrate the achievements of participants. Consider awards or certificates to commemorate their success.

Feedback Mechanism: After the trip, solicit feedback from participants to evaluate the program's effectiveness. Use this feedback to make improvements for future incentive travel programs.

Evaluate ROI: Assess the return on investment (ROI) of the incentive travel program by measuring its impact on employee performance, engagement, and organizational goals.

By following this comprehensive checklist, you can create an incentive travel program that not only outranks competitors but also elevates your organization's performance and employee satisfaction.

Successful Incentive Tourism Examples

To inspire your incentive travel planning, here are some real-life examples of companies that have executed remarkable incentive travel programs:

Reliance Industries Limited

Program Highlights: Reliance Industries, one of India's largest conglomerates, runs incentive travel programs for its employees to recognize exceptional performance. The company offers all-expense-paid trips to both domestic and international destinations. These trips often include luxury accommodations, cultural experiences, and team-building activities.

Tata Motors

Program Highlights: Tata Motors, a subsidiary of Tata Group, is known for its innovative incentive travel initiatives. The company organizes trips for top-performing employees, which include visits to manufacturing plants, international auto shows, and adventure getaways. These programs align with Tata Motors' commitment to recognizing and nurturing talent.

Program Highlights: Infosys, a global IT services company, conducts incentive travel programs for its employees in India. These programs typically feature a mix of professional development, such as training sessions and conferences, along with leisure activities at picturesque destinations. Infosys emphasizes the holistic development of its workforce through these initiatives.

Program Highlights: IBM India, a subsidiary of IBM Corporation, offers incentive travel opportunities for its employees. These programs often include participation in international conferences, workshops, and recognition events at exotic locations. IBM India's incentive travel initiatives align with its commitment to fostering a culture of innovation and excellence.

Program Highlights: Accenture, a global consulting and technology services company with a significant presence in India, runs incentive travel programs for its Indian employees. These programs may involve global recognition events, conferences, and networking opportunities held in desirable international locations. Accenture's incentive travel initiatives aim to reward high performance and promote career growth.

Microsoft India

Program Highlights: Microsoft India, a subsidiary of Microsoft Corporation, operates a variety of incentive travel programs for its employees. These programs offer opportunities to attend international conferences, recognition events, and leadership development seminars in attractive destinations. Microsoft India emphasizes employee engagement and professional growth through these initiatives.

HCL Technologies

Program Highlights: HCL Technologies, a leading IT services and consulting company based in India, has implemented incentive travel programs as part of its employee recognition strategy. These programs often include global forums, seminars, and recognition events that allow employees to network with international counterparts. HCL Technologies values employee empowerment and growth through these initiatives.

These incentive tourism examples illustrate how both Indian companies and multinational corporations operating in India prioritize incentive tour as a means of recognizing and motivating their employees. By providing employees with opportunities to travel, learn, and bond with colleagues, these companies not only boost performance but also foster a positive work culture that values achievement and personal development.

In conclusion, incentive travel is a potent tool for enhancing employee motivation, aligning organizational goals, and ultimately driving success. Whether you choose to offer all-expense-paid trips or travel vouchers, the key is to create a program that resonates with your employees and inspires them to excel. By following the checklist and drawing inspiration from successful examples, you can craft an incentive travel program that not only outranks competitors but also elevates your organization's performance and employee satisfaction.

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Incentive Travel

What is incentive travel? How are incentive programs, trips, and events different from conference and meeting planning? In this section we'll look at the definition of incentive travel, including: examples of incentive travel programs, how to become an incentive travel planner, an incentive travel planner job description, career advice, employment information, and the pros and cons of being an incentive travel planner in this sector of the events industry.

A guide to incentive travel programs; definitions, descriptions, and examples.

Careers in Incentive Travel / Destination Management

Why become an incentive travel planner or destination manager? Career advice and employment information.

Being an Incentive Travel Planner

What does an incentive travel planner do? Read a real incentive travel planner job description by Martin Turner, former Director of Travel, International Travel Group, and former Global Head of Events, Credit Suisse .

Pros and Cons of Incentive Travel

Pros and cons of incentive travel by Martin Turner, former Director of Travel, International Travel Group, and former Global Head of Events, Credit Suisse .

Being a Destination Manager

What does a destination manager do? Read a real destination manager job description by Jennifer Miller, Partner and President, ACCESS Destination Services .

Pros and Cons of Destination Management Careers

Pros and cons of destination management careers by Jennifer Miller, Partner and President, ACCESS Destination Services .

MICE: Meetings, Incentives, Conferences, Exhibitions

Although the content of an incentive travel program is very different to other types of meetings—in that the emphasis is on entertainment, activities, and socializing—the event planning process is very similar. Meetings and incentive programs both involve location planning, destination management, co-ordinating travel and accommodation, and creating a program of supporting events.

Meeting planners often find themselves working on a mix of meetings, conferences, and incentive travel programs, and in doing so will often call upon the services of a destination manager at a DMC (Destination Management Company). Destination managers are a type of event planner who offers local knowledge and resources to meeting planners in order to help deliver events in a particular region

What Is Incentive Travel?

Incentive travel is the reward element of an incentive, recognition, or loyalty program, which takes the form of an all-expenses paid trip with a program of scheduled events and activities.

Incentive Programs

Incentive, recognition, and loyalty programs (from here on referred to as just ‘incentive programs’) are used by companies as a motivational tool to achieve certain business objectives, for example to increase sales.

Participants—which might be the company’s employees, distributors / re-sellers, or customers—usually have to qualify by achieving a certain level of performance, pre-defined by the terms of the incentive program, e.g. achieving pre-set sales targets.

Those that meet the relevant criteria are then rewarded by taking part in the incentive travel trip (sometimes referred to as the ‘award’). These are usually group trips with a set itinerary where all those qualifying take part in the same program of events and activities, however individual incentive trips are also used by some companies.

Incentive Trips/Awards

To fulfill the award, the company will use some form of event / meeting planner to co-ordinate the trip and design the itinerary, including all travel arrangements, accommodation, receptions, dinners, activities, excursions, entertainment, and special events.

Often, this will involve the meeting planner hiring a Destination Management Company (DMC), located in the city where the event is being held, to assist them in booking and managing local elements, such as restaurants, venues, transport, staffing, production, décor, entertainment, activities, and excursions.

Incentives are a very effective way to drive sales. An incentive program might be aimed at a company’s employees i.e. the sales team, or its distributors / re-sellers.

For example, a car manufacturer might create an incentive program for its dealers, whereby they have to meet a certain sales target each month. At the end of the term of the program, a year perhaps, those that made the required amount of sales will be rewarded by coming together with management executives, and the other qualifying dealers, to attend the award trip.

This might consist of a three-day trip to Monte Carlo during the Monaco Grand Prix with a cocktail reception on a yacht, a private dinner at the world famous casino, followed by leisure activities and excursions such as sailing, wine tastings, golf, or a private tour of The Prince’s Palace.

Rewards and Recognition

Group travel can also be used as part of an employee reward and recognition program. Whereas incentive programs aim to inspire or influence someone’s efforts, the purpose of rewards and recognition programs are to reinforce certain behaviors.

A qualifying employee may be deemed to be improving customer service, living the corporate values, or meeting productivity goals. A company might create a group travel program ‘award’ as a way to engage with their employees, recognize performance, and reward top achievers.

The format is similar to those held for sales incentives in that, as a reward, the emphasis is on leisure activities, excursions, group dinners, and receptions. It might be a trip to Sir Richard Branson’s private game resort, Ulusaba Lodge in South Africa, with a program that includes safaris, hot air balloon rides, helicopter tours over canyons, and outdoor dinners and receptions with the finest African cuisine.

Employee Motivation

For example, in addition to various dinners and leisure activities, one company’s program included a team building session called ‘Helping Hands’ where employees were given a box of parts and an instruction booklet. Working as a team they had to assemble an object, which later transpired to be a prosthetic hand, which was then given to a land mine victim who had lost their hand.

Customer Loyalty

Another variation of an incentive program is when group travel is used to reward customer loyalty and repeat business. I have actually been on the receiving end on an incentive program organized by the parent company of a group of event industry suppliers.

The parent company owns a caterer, a venue finding company, a staffing agency, and a technical production company—amongst others. They have an incentive program whereby their customers, event companies such as my own, Left Field Productions , have their annual spend with any of the parent company’s businesses converted into points. Once a certain amount of points is accrued, my company qualifies for between one and three places on a group travel ‘award’.

One year this included a three-day trip to Portofino, Italy, where we stayed in the luxurious Hotel Splendido, which sits on a hillside overlooking the Mediterranean and is frequented by celebrities such as Madonna, George Clooney, and Elizabeth Taylor.

The ‘incentive travel program’ is what, up until now, we have been referring to as the ‘award’; it’s the reward element of the entire ‘incentive program’. Among event planners however, the ‘award’ is generally referred to as the ‘incentive travel program’ or just the ‘travel program’. It’s not really regarded as an event, because it’s usually a lot more than that; it’s a program of events and activities over several days or even a week.

Incentive Program

The ‘incentive program’ is the entire scheme that leads up to and includes the ‘award’. The ‘incentive program’ might start up to a year in advance, often it’s unveiled at the end of the current program—perhaps at an awards dinner on the final evening—in order to build excitement.

The incentive program is often unveiled on the final night of the previous year’s incentive travel program.

Teaser Campaign

‘Teasers’ are sent out to participants to build anticipation of the official launch. For example, if the destination is going to be a beach resort, then a flip-flop might be sent to each participant with a cryptic clue attached. Promoting an incentive is all about building excitement, so often the way it is communicated needs to be creating and engaging.

Official Announcement

Official announcement, information packs, and enrolment kits are sent out for participants to ‘sign up’ to the incentive program. These packs will outline the terms and conditions of the program, with information on what is required to qualify, for example defining sales targets.

Qualification period

During this period, which could last up to a year, participants are required to meet the pre-defined criteria that would enable them to qualify for the award, for example hitting sales targets.

Mid-Program Motivation

More teasers and reminders will usually be sent out over the course of the qualifying period to encourage the participants to meet the necessary criteria.

Qualifiers Announced

Qualifiers or ‘winners’ announced. In some cases, physical trophies or other gifts are handed out at this stage, in advance of the actual ‘award’ trip. Shortly after, travel arrangements will be communicated to the qualifiers.

Guests might travel separately from different locations or, alternatively, group travel arrangements will be made where everybody takes the same flight together.

Upon arrival in the destination city, participants might be greeted at the airport by local representatives, before transferring to their hotels. Often the creative elements of the program start here.

For example, when I attended an incentive program in Monaco, we were flown from London to Nice, South of France, and had expected to be driven on to our hotel in Monte Carlo. However, on arrival in Nice, we discovered a series of helicopters had been laid on to transfer us the rest of the way.

Hotel Check-In

Participants are then greeted at the hotel, checked in, and have some time to settle in before the evening’s welcome dinner. Typically a welcome pack and gift is often left in room.

Welcome cocktail reception. An opportunity for everyone to meet and network, perhaps on a private terrace at the hotel, possibly with live entertainment from musicians and performers. Usually the meeting planner will add in a few extra creative touches to make the reception a little more special, such as a wine or tequila tasting.

Open-air dinner in the hotel’s private gardens overlooking the sea, possibly with after-dinner entertainment and/or some speeches from the hosts. Often the first evening’s dinner is held ‘on-site’ at the hotel as people are tired from travelling.

After-Dinner Drinks

Often, on the first night, this is just informal after-dinner drinks in the hotel bar as most people are tied from travelling. However, depending on the group, there might be cigars and cognac laid on, or a private lounge area with cocktails.

Breakfast at the hotel, perhaps followed by an informal meeting or presentation regarding upcoming activities.

Excursion to local attractions, sightseeing, and shopping. These might be cultural activities or the opportunity to take part in authentic ‘real life’ experiences typical of the location—such as exploring the Hutong area of Beijing by bicycle and having tea with locals in their homes.

Group lunch at a restaurant or special venue. Again, this is an opportunity for the meeting planner to get creative perhaps by obtaining access to a venue or location that's typically not accessible to the general public—such as lunch on a movie set or in private rooms at a royal palace.

Afternoon of leisure activities, which depending on the group, might be traditional activities, such as golf or a spa day. Alternatively, it could be more unusual activities like cage diving with sharks or bulldozer adventure playground days. Often, the meeting planner will try to obtain some sort of unique or VIP access, such as getting to kick around footballs with a professional team and star players at their local stadium.

Reception and Dinner

The second day's evening cocktail reception and dinner typically takes place ‘off-site’ at a restaurant or private venue, usually with entertainment. Again this might involve some sort of unusual venue, such as a USO themed event on a real naval base.

Nightclub / Casino

Option to continue on to a local nightclub/casino.

Breakfast at the hotel, perhaps followed by an informal meeting.

Excursion / Activities

More leisure activities, trips, or opportunity to experience local culture. Depending on the group, this could be anything from cave tours, to zero gravity flights at a NASA training facility, to private backstage tours of a Broadway show and an opportunity to meet the cast.

Group lunch at a restaurant or special venue.

Team Building

Team building / experiential activity—sometimes with a connection to the local community or a charity. This might be building a park in the desert for a children's home or the Helping Hand's activity mentioned previously where the group make prosthetic hands to be given to land mine victims who've lost their hand

Dinner/Dance/Awards

Cocktail reception, gala dinner, awards ceremony, and dancing ‘off-site’ at a private venue. Next year's destination/incentive program revealed.

Breakfast at hotel.

Check-out / transfers

Hotel check-out, transfers to airport.

Group lunch at a restaurant or special venue en route to airport

Return flight home

Obviously, this format only outlines the bare bones of a travel program. The challenge for the event planner is in making these programs as creative and engaging as possible—especially when you have to create something new and different every year.

The destination, accommodation, and activities might be amazing in their own right. For example, a three night trip to Hawaii with an itinerary that includes a sunset cocktail cruise, a private dinner on the beach, activities such as surfing, golf, waterfall hikes, hula lessons, and stargazing treks. It might also include excursions to the Diamond Head volcanic crater and Pearl Harbor, before a closing dinner and awards ceremony on the final night.

However, a good planner will make sure they include some extra special moments, private access to people and places, or exclusive experiences that the guests could not create themselves—either through lack of financial resources, local knowledge, contacts, or even imagination.

New Orleans

One leading incentive travel company created a trip to New Orleans for one of its clients, a Fortune 500 company. In addition to the usual 5 star accommodation and the finest local cuisine, the company added some extra touches to make the trip even more special. These included a private parade along Bourbon Street, followed by a dinner on the field of the Superdrome—where they were greeted by a marching band with their names circling on the ribbon board and their photos on the Jumbotron. They even had the chance to toss a few footballs around the pitch.

The following day, to connect with the local community, the group spent the afternoon planting trees and bushes at a newly rebuilt elementary school, which had been devastated by Hurricane Katrina. The playground and the landscaping that the group contributed to were the final touches to the redevelopment that had been seven years in the making.

Whether it’s providing exclusive access to something not readily available to the public, taking part in authentic ‘real life’ experiences typical of the local culture, or giving something back by connecting with the local community, those moments create memories that go far beyond being a business trip or vacation—and is what makes incentive travel work as a motivational tool.

REFERENCES 1. Anatomy of a Successful Incentive Travel Program White Paper, Melissa Van Dyke, Incentive Research Foundation

Why become an inventive travel planner or destination manager? Career advice and employment information.

What Is Incentive Travel? Definition & Benefits

It’s no secret that offering an incentive to employees is a key factor in boosting performance, sales, and engagement.

So with that in mind, we answer the question, “What is incentive travel?” with a definition and the top benefits of offering an incentive trip program.

What Is Incentive Travel?

Incentive travel is a specific trip or tour offered to top-performing employees as a way to motivate them to make more sales, gain more customers, and/or improve overall performance. By offering an incentive trip, companies are able to drive their business goals and recognize top performers.

An incentive trip can be taken as a group or an individual vacation for the employee and their families.

Benefits of Offering an Incentive Trip

Offering an incentive trip has plenty of benefits, so we’ve outlined the top reasons why your company should start an incentive trip program today.

1. Company growth and increased sales

To reiterate, people like rewards. Employees respond to incentives and, in return, target sales are more likely to be met and there could be an increase in business growth. By giving employees a goal to strive for, it promotes productivity gains that could potentially be seen across the board.

The increase in sales and productivity driven by the workforce will far outweigh the cost of offering an incentive trip. Additionally, by making employees feel valued, this will also likely increase sales and overall performance.

2. Stronger relationships and increased loyalty

Not only will employees be incentivized to sell more or boost their overall performance, but companies that offer incentive travel are also able to build stronger relationships with their employees.

Everyone wants to be rewarded for their hard work and employees recognize when companies offer those rewards. Offering an incentive trip will not go unnoticed.

Additionally, employees may be more likely to stay with a company that offers these rewards. Company loyalty is extremely important in long-term employee retention and incentive travel can help with that.

3. Extra professional development time

During an incentive trip, many companies opt to use some of the time to promote additional professional development through workshops and seminars.

Certainly, one of the most important parts of an incentive trip is to allow employees to relax and reap the benefits of their hard work, but by setting aside a couple of hours for professional development, employers are given the opportunity to blend leisure and learning.

4. Family time leads to a better support network

Many companies offer incentive trips for employees and their families. By allowing their families to join, companies are also promoting a healthy family support system.

Travel creates long-lasting memories and hard-working employees deserve to take some time out with their families to enjoy these memories together. This will hopefully promote high productivity for years to come.

5. Company bonding

Some companies treat incentive travel as more of a retreat for their employees to get to know each other, network, and team build. Whether you are getting the entire team together or a select few of the top sellers, this is an excellent opportunity to allow for some intercompany bonding.

This could also lead to higher sales or company growth because employees are able to get to know each other better on a much different level than they normally would in the office.

This is especially beneficial for companies spread out across the country or those that mainly work remotely. There’s nothing like an in-person connection and an incentive trip does just that. And it’s a lot of fun for everyone!

At the end of the day, offering incentive trips for employees is a win-win for everyone. Employees are encouraged to grow their productivity while they are also shown that their company values them and rewards them for their hard work. The company benefits from this hard work by hopefully seeing growth in the bottom line.

As a travel agency specializing in incentive travel, contact us and let us help you plan an incentive trip to motivate your employees and bring your company to a whole new level!

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What is Incentive Travel?

Making the business case for incentive travel.

Reward and Recognition – why use incentive travel?

In its purest sense, Incentive Travel is a performance enhancement tool used to inspire outstanding workplace behaviours against clearly defined goals.

It’s a key part of the reward and recognition programs that organisations offer to motivate, incentivise and inspire outstanding performance amongst their workforces.

Cash bonuses, premium merchandise, memberships and flexible benefits are other types of reward typically offered by organisations:

Cash bonuses are widely deployed in organisations to reward performance. They have the advantage of being easy to implement and everyone understands the value of cash.

That said, they are ephemeral, here today, gone tomorrow. Cash often gets absorbed into a qualifier’s regular expenses so there is little to associate the reward with the organisation that offers it and the reward can be easily forgotten.

Merchandise is often used as a reward instead of cash and this is usually for fiscal reasons. The merchandise used in incentive programs is usually high end or luxury, ie, something a qualifier would not normally purchase on their own behalf.

However, no matter how high-end or premium, the merchandise has a known price so it places a finite value on the reward. It may be validating for the qualifier to have an over-sized TV screen, but the sense of validation may be short lived as there will always be bigger and better TV screens.

Some organisations offer memberships (golf club, gym, yoga etc) and benefits tailored to the specific needs and interests of the qualifer.

These rewards are already more enduring in their value to a qualifer than cash and merchandise, but they still have a finite value and place a specific price on the extraordinary effort that a qualifier made to get them.

Winning a place on an incentive travel program, however, has clear advantages over all the other tried and tested rewards. The principal advantage is that it’s “priceless”, offering an extraordinary travel experience, comprised of experiences not available in a tourist brochure. When planned well, these travel experiences can be deeply impactful, even transformational for the qualifier.

There are other benefits, too. Incentive travel is usually offered to a qualifier PLUS a significant other. Thus the sponsoring organisation is facilitating an outstanding shared experience for two people – both can look forward to the trip together (significant other acts as a performance catalyst) and both can treasure the memories it generates.

There are benefits to the sponsoring company too in that the incentive travel experience facilitates relationship building between qualifiers and officers in an organisation and can be a tangible way to put express, and get buy-in to, company culture.

MICE: Incentive Travel = the “I” in MICE

There is no universally agreed category header to describe the industry and marketplace variously known as The Meetings Industry, MICE, Business Tourism, The C & I sector, Business Events, The Meetings and Events Industry.

Different Destination Marketing Organizations (DMOs) favour different category headers and, moreover, argue vehemently against the use of others.

MICE, an acronym meaning Meetings, Incentives, Conferences, Events is widely used in Asia and Europe but often disliked in North America and Australia where Business Events has gained currency.  The UK prefers The Meetings Industry.

Incentive Travel is the “I” in MICE. While corporate meetings usually seek to inform or educate participants, incentive travel seeks to motivate and inspire them. Incentive travel is described by the Society for Incentive Travel Excellence (SITE) as

“... a powerful business tool to reward and unlock human potential to achieve corporate objectives.”

Incentive travel, therefore, is about reward and recognition – rewarding team members with an extraordinary travel experience for delivering outstanding results, recognising these high achievers before their peers and publicly validating their achievements.

For incentive programmes, the “appeal” of the destination is crucial as an all expenses VIP trip to this destination is the prize or the reward awaiting the qualifiers (those who exceed the targets set for qualification for the trip). Unless the destination is truly attractive and appealing, it will not trigger the emotional reaction necessary to motivate the employee to qualify for the trip .

The objectives of an incentive travel programme are many and can include:

• increasing sales
• building morale and loyalty
• increasing market share
• encouraging teamwork and better customer service

Incentive travel is used as a motivational tool across many industry sectors but is used particularly by the following ones:

• Financial and Insurance
• Fast Moving Consumer Goods (FMCG)
• Direct Selling Companies (sometimes known as Network Marketing)

The supply chain for incentive travel starts with the organisation that decides to launch an incentive travel program (often called the “end user” or corporate planner) and includes a plethora of suppliers including specialist agencies in both the source market and destination, airlines, transportation companies, hotels, venues, restaurants, visitor attractions, speaker bureaux and AV / Production companies.

Of all the MICE segments, Incentive Travel is accepted as the segment that deploys the most touch points in both a source market and a destination.

Often the supply chain is divided into Buyers (corporate end user, agencies in source market) and Suppliers (airlines, agencies in destination, hotels, venues etc).

Making the Business Case for Incentive Travel

As the leading voice for the incentive travel industry, SITE & SITE Foundation are embarked upon an ongoing advocacy campaign to demonstrate the value of incentive travel as an effective marketing and business tool.

By providing education and certification programs, networking opportunities, industry research, and advocacy for its members and the incentive travel industry at large, SITE and SITE Foundation work to promote the value of incentive travel to businesses; emphasizing the positive impact that incentive travel can have on employee motivation, performance, and job satisfaction.

We need your help to collect the case studies that illustrate that effectiveness.

Why should you get involved?

By harnessing the experiences of incentive travel users, our campaign’s goal is to prove that incentive travel means business results; therefore increasing your incentive business, and its perceived value.

How can you get involved?

Submit a statement and brief case study by filling out the  Campaign Brief Form ; both sections #1 and #2. Submit completed forms via email attachment to  [email protected] .

SITE Crystal Awards

Considered the highest honor in our industry, the SITE Crystal Awards recognize creative, practical and truly memorable incentive travel programs that keep employees engaged, drive business results and improve the bottom line for global corporations.

The awards are aimed at incentive travel professionals all over the world. Winners represent excellence in their profession and offer inspirational examples of how incentive travel experiences benefit qualifiers, their companies and the destinations where they are hosted.

Surely the most compelling examples of the business case for Incentive Travel are SITE’s annual Crystal Award winners? Selected by our global panel of experts, the winners of a Crystal Award embody in their program design and delivery undisputed examples of excellence illustrating, convincingly, why incentive travel is THE most effective reward in a company’s reward and recognition initiative.

Foundation Research

SITE Foundation was established by SITE to raise funds and support research, education and advocacy projects on behalf of the incentive travel industry.

Monies raised by SITE Foundation enable us to make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises and communities.

Since 2017 SITE Foundation has invested over $1.25million to drive the business case for incentive travel and support professional development within the industry.

Evidence-based research is crucial when it comes to making the business case for Incentive Travel. That’s why it’s a core tenet of SITE Foundation’s vision and mission. Each year SITE Foundation commissions original research on various aspects of Incentive Travel to equip Incentive Travel professionals all over the world with data to underpin their important work on behalf of national, regional and global corporations.

SITE offers a number of options for individual and group membership

Go to Membership

Register for in-person and virtual events organised by SITE HQ and our Chapters

Go to Events

Check out SITE’s rich portfolio of webinars, online courses and educational resources

Go to Learn Hub

Since its formation in 1987, SITE Foundation has invested over USD$10M in our industry

Learn about the Foundation

Connect with us

What is Incentive Travel? Definition, Main Purpose & Examples

The Deluxe Incentive Travel Experience is a wonderful way for a Company to reward its people for a job well done. But let’s look back, for a minute, where it all started.

Incentive Travel: definition and main purpose

The concept of “Incentive” was invented during the late 20’s in the United States, where major corporations that started massive production of consumer goods needed large teams of salespeople to acquire customers. Large companies like, Ford, General Electric and The Coca Cola Company assigned territories, set quotas and began to measure salespeople success. A strong competition in every field compelled these corporations to professionalize their employees and reward them with cash bonuses or induction into elite club . This was the beginning of the unstoppable success of this business.

Later on in the 50’s , giving an “incentive” meant to give not only cash bonuses but also extra perks such as company cars, country club memberships and private secretaries and the use of vacation homes…the latest  being one of the most wanted perks!  Here we go, with the first concept of incentive travel.

In the past 40 years, incentives of all kinds were used to attract and keep good salespeople in the same corporation . The most sophisticated electronic gifts and home appliances, child-care assistance and stock options, are a few of the ways, used to lure employees to sell more and work as hard as possible to meet their quota.

One of the most wanted and alluring perks of all times has become the concept of Deluxe Incentive Travel .

Incentive Travel: Examples

Planning incredible trips to the most wonderful destinations in the world , which involves staying in the best deluxe hotels available, has become a very popular and acclaimed way to reward your best people . These trips are planned so that the activities and all involved have an aura of “exclusivity” and hard to do on your own. This way participants know that they are in for an incredible experience that money cannot buy, a once in a life-time event to be “earned” at all costs.

As of today, it is still one of the most wanted prizes, so most companies invest a lot in having an expert team to plan their Incentive Annual Trip, with the most possible exclusivity and highlights. The result is hundreds of Deluxe Incentive Trips , now offered in most nations and corporations, all over the world’s most exclusive destinations.

Incentive Travel trip in Italy

Italy is one of the most wanted locations always the Top Ten Mice destinations for Incentive Travel . Our country offers so many different options , from the Art Cities like Rome, Florence and Venice, to wonderful seaside destinations like the Amalfi Coast or The Italian Riviera with Portofino and the Cinque Terre. Not to talk about our wonderful islands such as Sardinia and Sicily.

In addition to History and Art, in Italy guests on an Incentive Trip can also enjoy wonderful deluxe hotel properties, tasty food and rare wines, great shopping, incredible venues to have a Gala Party and last but not least the Italian Way of Life. A unique deluxe experience to treasure, this is the aim of Incentive Travel and the people who plan it and the final guests who enjoys it.

Incentive Travel & Fourth Dimension Italy

Fourth Dimension Italy was started in Rome in 1975, to help the first attempts of Corporations from North America, to have their employees experience the best Italy could offer.

Still today, we specialise only in Deluxe Incentive Travel and Meetings taking the greatest care in details and quality of execution of any activity Incentive Travel involves. We have dedicated and experienced staff all over the country, that will make Incentive Programs and Meetings a sure success. Fourth Dimension Italy reputation in the Incentive Travel World in North America, Great Britain and Australia speaks for itself.

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What Are Incentive Travel Programs?

We all know what an incentive is. It’s something that motivates us to behave in a certain way in order to experience the benefit that is the incentive. This is the basic psychology behind incentive travel programs, which offer a highly desirable trip to a unique destination, plus lots of exciting activities, to people who meet the condition that triggers the incentive.

Who takes incentive travel trips?

Incentive travel trips are usually taken by high-performing professionals, who play a major role in bolstering their companies’ revenue. The trips are commonly taken by executives. It’s also common for a particular group within a company — such as a sales team — to take incentive travel trips.

How do people qualify for the trips?

It varies from company to company, but the qualification generally involves a financial goal, such as increasing the bottom line by a certain percentage within a certain period of time; or a business goal that positively impacts company finances, such as breaking last year’s goal for transitioning leads into clients.  

How long do the trips typically last?

There is no set length, but anywhere between one and three weeks of total travel is roughly the norm. In addition to the distance of the destination from the starting point, activities on the way to the destination or during the return have the biggest impact on a trip’s duration.

What kind of destinations are chosen?

Destinations are typically chosen for one of three reasons: natural beauty, culture, or historical significance. Many times, you’ll find all three distinctions within the same trip, but one of them usually serves as the primary reason for selecting the destination, as well as the travel route.    

What kind of activities are selected?

The best incentive travel trips entail exciting, unique activities that are native to the destination and/or created by the trip planner to provide a unique experience. Regardless of the “unique” activities that are planned, shopping, dining, and sightseeing as one pleases are often a part of the itinerary, as well.

What tasks do trip planners perform?

It depends on which planner you use, but a full-service trip planner does the following: coordinates all official travel and lodging arrangements, plans special activities that amaze travelers, performs a cost analysis to ensure the trip stays within budget, and sends a retinue of travel staff on the trip to assist travelers and take care of any details. 

About Our Company

Incentive Travel Solutions is an experienced incentive travel trip planner that’s helped numerous companies reward top performers with unique trips that create lifelong memories, and bring colleagues closer together as a team through shared travel experiences. We plan trips to some of the most naturally beautiful and historically cultured destinations in the world.

To inquire about our services, please call us today at (704) 540-1482, or send us an email using our contact form . We look forward to helping you plan the trip of a lifetime in celebration of the accomplishments of your company’s finest human resources.    

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Let’s talk about incentive travel and why it matters to you.

Motivational corporate travel experiences with business results – that’s the definition of incentive travel in seven words.

But behind these seven words is an entire philosophy, methodology, and industry dedicated to this tiny yet mighty niche in global travel and tourism.

The principles of incentive travel also apply to personal leisure travel. It’s an approach that helps transform typical trips into remarkable, relevant, and resonant experiences.

So let’s dive into what is incentive travel, who is responsible for incentive travel planning, and which are the four key partnerships. (If this section gets a tad tedious, it’s okay to skip to the good part.)

Next, let’s get to the good part: first-class fun, epic events, and five-star fabulousness. We’ll unpack real-life examples from our proprietary framework in action, professionally and personally.

Then, we’ll explore how to apply this perspective and framework to your own travel itineraries in simple and easy ways.

Lastly, we’ll discover together why incentive travel matters to you and your meaningful travel experiences.

Ready? Let’s go!

Table of contents

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What is Incentive Travel

Whether a Fortune 500 corporation or a small business, company executives and senior management surely want to encourage, engage, reward, and retain the best employees.

Business incentives are powerful tools to enhance and increase employee performance in tangible, measurable, and mutually beneficial ways.

Let’s say, for example, an automotive dealership has a sales goal to sell x number of cars by the year’s end.

So, the dealership management announces a sales compensation plan with precise parameters: Key performance indicators (KPI), metrics, timeframe, etc. They specify prizes to their sales team to reward, motivate, and inspire them to achieve and exceed the parameters.

These parameters are the qualifications; the prizes are the incentive.

The three traditional and most popular incentive programs are:

• Monetary incentives, i.e., cash
• Gift incentives of merchandise or gift card incentives with pre-paid gift cards
• Travel incentives, in other words, all-expenses-paid trips

The third and last category is the most powerful and meaningful of all: Incentive travel.

For corporate executives and senior management, incentive travel means engaged and enthusiastic employees performing at higher levels with a happier outlook. With measurable outcomes for the company’s return on investment (ROI) and better employee retention.

For the top corporate performers, the meaning is rewarding and inspiring travel experiences. The kind of moments, memories, and magic that only travel can deliver.

Similarly, for those employees who didn’t qualify this time, the incentive travel meaning is more motivation to go above and beyond for the reward next time.

Studies show that incentive trips for employees reward, motivate, and inspire to a greater degree than cash incentives, gift card incentives, or merchandise gift incentives for employees.

Additionally, travel incentives deliver longer-lasting satisfaction. Likewise, satisfaction enhances employee performance and increases employee retention.

Besides the benefits to the corporate employer and the incentive traveler, incentive tourism benefits countless businesses, communities, and people.

Two professional foundations for the incentive travel industry offer a wealth of academic research and case studies:

The Incentive Research Foundation focuses on research and education on merchandise gift incentives, gift card incentives, and travel incentive programs.

The Society for Incentive Travel Excellence ( SITE Global ) is the world’s only professional association solely and totally fixed on business incentive travel. That’s been the case ever since its founding as the Society of Incentive Travel Executives in 1973.

As a two-term SITE Chapter Past President, this writer can attest to these associations’ purpose, prominence, and importance to worldwide incentive tourism.

Together, the Incentive Research Foundation, SITE Foundation, and Oxford Economic s collaborate on a benchmark report for the incentive travel industry: the annual Incentive Travel Index.

The Incentive Research Foundation makes current and prior reports of The Incentive Travel Index available for free download.

If you’re interested in the benefits of cash incentives, Forbes Advisor evaluates the pros and cons with the “Monetary Incentives in the Workplace” annual guide .

Surprisingly, incentive travel is the smallest segment of the global travel industry, both business travel and leisure travel.

Not surprisingly, given its elite niche, incentive tourism has the highest per-person spending across the tourism industry worldwide.

All elements of a business incentive travel program are strategic, purposeful, and intentional. Thoughtful care goes into every step: From preliminary research, consideration, and selection to program creation, operation, and successful conclusion.

Success ultimately requires strategic planning, creative vision, complex logistics, and trustworthy partnerships.

And also: Investment in the quality, service, and expense of incentive travel programs.

Speaking of which, let’s talk briefly about the incentive budget. Big or small, there is always an incentive budget to be approved, followed, and tracked.

Quality and service are paramount to the experience. But the expense also matters.

Because an incentive trip isn’t extravagance for extravagance’s sake or for bragging rights. It’s not a boondoggle.

A travel incentive is a defined benefit and measurable investment in employee performance, recognition, reward, and retention.

So, whether the program is for a global brand or a small independent business, the incentive budget is an essential factor for all the responsible parties.

Who is Responsible for Incentive Travel Planning

Incentive travel is a highly specialized niche of the travel and tourism industry, with professionals at the pinnacle of experience and expertise.

Whether it’s for individual or group incentive travel, the program planning, production, and operations involve several layers of strategic and tactical partnerships.

Firstly, corporate incentive travel planners are the end-user clients.

The corporate event planner typically works directly for the corporation, company, or small business that’s sending its top achievers and guests on the hosted trip. They are the final decision-makers.

The corporate planner, either an in-house salaried employee or a contracted consultant, often handles other business events and meetings for the firm.

Secondly, incentive travel companies work both with end clients and key industry partners, particularly the two partners described below: the Destination Marketing Organization (DMO) and the Destination Management Company (DMC).

Services of incentive travel companies or incentive travel agents focusing on this elite industry niche include:

• Sales compensation plan, qualification, and results tabulation
• Incentive destination research, requests for proposals, and selection
• Hotel research, requests for proposals, and selection
• Destination Management Company (DMC) research, requests for proposals, and selection
• Airline ticketing
• On-site supervision of program operations
• Overall budget management of the incentive travel package inclusions

Incentive travel companies are sometimes called sales and marketing services or third-party management companies. Formerly, the terms incentive house or incentive travel house were in common use.

Besides employee incentives, these full-service firms handle recognition and award programs, customer loyalty programs, corporate meetings, motivational events, and more.

Thirdly, Destination Marketing Organizations (DMO), also known as Destination Management Organizations and Destination Organizations, promote and support travel and tourism to their specific destinations.

The DMO is an official government organization or authorized agency responsible for promoting travel and tourism for a nation, region, province, state, city, etc.

The marketing purvey includes leisure travel and tourism, plus the sector known as MICE: the acronym for Meetings, Incentives, Conferences, and Exhibitions.

Besides leisure tourism, incentive tourism, business meetings, business events, conventions, and expositions, the DMO also supports major festivals and sporting events.

For incentive tourism, the Destination Marketing Organization provides services such as:

• Marketing collateral about the incentive destination
• Familiarization trips (fam trips) to show their destination to prospective buyers
• Site visit coordination for specific consideration and selection by decision-makers
• Requests for proposals (RFP) from its member hotels and other stakeholders

The terms Destination Marketing Organization, Destination Management Organization, and Destination Organization reflect contemporary usage. However, a DMO can go by another name, such as:

• State Tourism Office or Tourism Authority
• Convention and Visitors Bureau (CVB)
• Tourism Bureau, Tourism Board, or Tourism Commission
• Tourism Promotion Agency (TPA)
• Chamber of Commerce

To clarify, the DMO and its role are different from those of the DMC, which we’ll discuss next.

Fourthly, Destination Management Companies (DMC) are the creative and tactical experts on the ground in incentive travel destinations.

Chiefly, the Destination Management Company partners with incentive travel companies on behalf of the corporate client. Occasionally in some cases, the DMC works directly with the corporate planner.

The Destination Management Company is responsible for designing creatively and delivering smoothly all the intricate program operations, from the first arrival to the final departure.

The DMC slate of services encompasses the complete spectrum, including:

• Airport transfers and ground transportation
• Daytime activities such as sightseeing incentive tours, team building, cultural experiences, and adventure excursions
• Corporate social responsibility (CSR) activity to give back to the incentive destination and its community
• Restaurant reservations and management for incentive travellers to enjoy the local restaurants on a dine-around evening
• Decor and entertainment for on-property events at the hotel
• Fabulous evening events at off-property venues
• Keepsake gifts
• Professional uniformed staff for all services, plus additional staffing requirements for the hospitality desk, incentive tour registration desk, coat check, and more
• Management and supervision of local destination suppliers, vendors, and partners
• Complete program coordination and on-site operations

The successful DMC must possess deep experience, broad versatility, and vast expertise in the incentive travel destination. Along with its own roster of professional local tour guides, transportation, and hospitality staff. As well as proven relationships with local suppliers, vendors, and providers.

With 20+ years in destination management, corporate events, and incentive travel, this writer describes the DMC’s roles and responsibilities as arguably the most demanding in the industry, equally challenging and rewarding.

Membership in professional trade associations elevates and upholds the quality of people, businesses, and the industry as a whole through professional education and development, connections and networking, certification and accreditation, and advocacy.

Across the incentive travel industry, many in the community are – or should be – active members of SITE Global.

SITE Global offers two levels of certifications for incentive jobs: Certified Incentive Specialist (CIS) and Certified Incentive Travel Professional (CITP).

Certified Incentive Travel Executive (CITE) is under redevelopment at this time. Eventually, this writer expects SITE Global once again to offer three travel incentive certificates for job positions up to senior management.

Destinations International ( DI ) is the world’s leading and largest resource for Destination Marketing Organizations.

DI certifications are Professional in Destination Management (PDM) and Certified Destination Management Executive (CDME). Its accreditation is the Destination Marketing Accreditation Program (DMAP).

The Association of Destination Management Executives International ( ADMEI ) is the premier association for the global DMC industry.

ADMEI certification is Destination Management Certified Professional (DMCP). Its accreditation is Accredited Destination Management Company (ADMC).

This writer, after serving four terms on the ADMEI Certification and Accreditation Board of Directors, affirms the rigorous criteria and core competencies required.

These are the gold standards for incentive travel planners and incentive travel companies to seek in their Destination Management Company partnerships.

Examples of Incentive Travel

To imagine what an incentive travel program might look like, let’s unpack three signature pillars of Spotlight Sojourns’ proprietary framework:

• The EXCLUSIVE
• and The WOW

This writer and this photographer describe three real-life examples, all from our first-hand experiences and events.

Additionally, this writer and this photographer apply the exact same frameworks for our meaningful travel and storytelling as The Hidden Gemologists .

Firstly, let’s clarify The UNIQUE: Something that’s proven and popular, but with a twist to transform the tried and true into one of a kind.

Now, let’s consider a real-life example of The UNIQUE in action.

You’re excited to explore on your first full day in San Francisco, California. But this is no humdrum bus tour with canned narration.

Because you’re an incentive traveller. And today, your group incentive tour introduces you in style to the City by the Bay.

Get ready to enjoy this world-famous city’s best sightseeing, local culture, and authentic tastes.

You ride in quintessential San Francisco style aboard a private motorized cable car with a top-notch professional tour guide onboard. A personalized fleece jacket and logo blanket keep you warm and cozy in the inevitable fog.

Splendid sights unfold before you: The gorgeous Golden Gate Bridge. Colorful 19th-century Victorian homes known as “Painted Ladies” on Postcard Row. San Francisco City Hall with a golden dome taller than the nation’s Capitol.

Distinctive neighborhoods welcome you: Italian North Beach with la dolce vita spirit. Chinatown, the historic “city-within-the-City.” Haight-Ashbury, with 1960s Summer of Love vibes. Of course, the waterfront attractions of Pier 39, Fisherman’s Wharf, and Ghirardelli Square.

At sightseeing stops and scenic photo ops during the tour, the professional uniformed staff greet you with the white-glove treatment.

You sample traditional treats. Skip the lines. And learn fascinating true stories of “Everybody’s Favorite City.”

When this delightful day draws to a close, and the motorized cable car brings you back to the hotel, there’s no doubt: You’ve left your heart in San Francisco.

Secondly, let’s understand The EXCLUSIVE: Something that’s available here and nowhere else, or only at this particular time, or is original to this location.

Now, let’s envision the EXCLUSIVE in exciting action.

The landmark Major League Baseball stadium swings its gates open to you. But this is no public game day.

Because you’re the All-Star. And this afternoon, this stadium belongs exclusively to you and your team.

The team mascot welcomes you with a classic photo op. In your customized team jersey, you certainly look the part of an MLB player.

Then you explore the clubhouses, dugouts, press room, and other off-limit areas on a behind-the-scenes private guided tour. It’s a thrill to hear little-known baseball stories and see the World Series Trophy up close.

Next, your fantasy baseball dreams come true at batting practice with the team coach. Hey, slugger, that’s you on the scoreboard!

Bistro-clad servers and chef stations dish up ballpark favorites and gourmet cuisine. Micro-brewed beers, fine wines, and craft cocktails flow freely.

When this terrific team building experience comes to an end, the private luxury motorcoach whisks you and your teammates back to the hotel.

It’s a game-winning home-run hit for the memory books.

Thirdly, let’s embrace The WOW: Something that pulls out all the stops, makes an impact, and leaves a lasting impression.

Now, let’s illustrate The WOW of a singular and spectacular soirée to remember forever.

You’re dressed to impress for your farewell fête, a private dinner cruise in Paris, France. But this is no typical tourist boat.

Because this is an extraordinarily posh private motor yacht custom-built for royalty. And tonight, you rule the River Seine.

Violinists serenade as the Michelin-starred chef and tuxedo-clad stewards serve a multi-course feast prepared freshly onboard in the galley.

With each mouth-watering course, the master sommelier introduces a perfect wine pairing.

Later as midnight nears, you raise a flute of Champagne on the yacht’s aft deck, under the black velvet sky and sparkling stars.

Finally, the Eiffel Tower dazzles and delights with its legendary light show. What a fairytale finale to this glorious gala event.

“Wow,” you whisper when disembarking from this once-in-a-lifetime event, “I can’t wait for the next trip!”

How to Apply Incentive Trip Ideas to Your Travels

Finding The UNIQUE, The EXCLUSIVE, and The WOW may seem easy in glamorous incentive travel destinations. In opulent hotels and luxury travel trends. And yes, in extravagant and expensive experiences like the above examples.

But setting big budgets, big cities, and all-expense-paid awesomeness aside – regardless, it’s important to realize there’s something special to discover everywhere.

So let’s look at a few incentive trip ideas to elevate and enhance your own travel experiences.

The following suggestions may spark your imagination anew while you or your travel advisor plan your trip itineraries.

As shown above, The UNIQUE is a twist on something that’s tried and true, proven and popular.

Let’s imagine how to apply The UNIQUE to your own meaningful travel without breaking the bank.

For instance, when arriving at a new destination for the first time, it’s a great idea to familiarize yourself with an introductory sightseeing tour.

Now, let’s add a little seasoning to the basic ingredients.

Using San Francisco as an example, here are two ideas for public tours:

The Hop-On / Hop-Off sightseeing tours are a favorite and fun way to sightsee. With the extra bonus opportunity to hop off and explore an area, then hop back on another vehicle.

A small group guided tour makes the sightseeing more personal. Choose one with a theme, like the San Francisco Filming Locations tour .

As noted earlier, The EXCLUSIVE is found only in this one place, available at this certain time, or is original to this specific location.

Perhaps you’re going to travel through Europe, where the United Kingdom and European Union regulati ons protect the quality, characteristics, and “traditional know-how” of specific products.

The EU acknowledges the heritage of agriculture, viniculture, and gastronomy with the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) for food and wine, as well as the Geographical Indication (GI) for spirits.

Similarly, North America recognizes distinctive Wine Appellations of Origin with official American Viticultural Areas (AVA) in the United States; and Vintners Quality Alliance (VQA) in Canada.

So The EXCLUSIVE may incorporate a cooking class with the local gastronomy or a wine tasting with regional wines.

Or perhaps The EXCLUSIVE takes you to a cultural landmark, like the breathtaking medieval monasteries of Meteora in Thessaly, Greece .

In fact, you can even build an entire travel itinerary around The EXCLUSIVE: Like the 8th wonder of the world, the Erie Canalway in New York State. Or the ultimate epic road trip in the United States, Route 66 .

All in all, The WOW aspires to ensure a highlights reel for your memories. Whether it’s razzle-dazzle or simple and sweet, The WOW is an experience to re-live and a story to re-tell.

Maybe that means tickets to the theatre or the performing arts – a Broadway-style show, the opera, ballet, or symphony concert.

Perhaps it’s a wonderful meal beyond the ordinary: Coveted reservations to a white tablecloth restaurant or Michelin star hot spot. Or at a beloved historic establishment open for decades.

Sometimes it’s the idyllic ambiance of a picnic in the park or on the beach at sunset – the effortless ease poet Omar Khayyam depicts as “a jug of wine, a loaf of bread, and thou beside me.”

In conclusion, incentive trips for employees reward, motivate, and inspire top achievers through strategic, purposeful, and immersive travel experiences.

These programs are designed to enhance employee performance, improve employee satisfaction, increase employee retention, and deliver a return on investment.

Planning, production, and operation thus must accomplish the key objectives to reward, motivate, and inspire incentive travellers by:

• Elevating their experiences.
• Engaging their senses.
• Creating remarkable, relevant, and resonant memories.

A travel incentive is, therefore, the ultimate meaningful travel.

So, incentive travel matters to you because you can apply this same concept to:

• Elevate your experiences.
• Engage your senses.
• Create remarkable, relevant, and resonant memories.

With this purpose in mind for your own meaningful travel experiences which will:

• Broaden horizons, create connections, and deepen understanding.
• Seek beauty and find joy wherever you are.
• Collect moments that echo in memory.
• Create stories that become part of your legacy.

Because meaningful travel is part of a meaningful life. And stories enrich the meaning.

FURTHER READING: Incentive Travel: For a New World by Patrick Partridge

Famous Landmarks in Greece to Visit in All 14 Greek Regions

Erie Canalway: Add This to Your Travel Bucket List

Route 66 Start to Finish: The Ultimate Epic Road Trip

GET: Now that you’ve heard some incentive travel examples to elevate and enhance your own travel experiences, get your exclusive free guide to tell your travel story easily.

Yes, I want my guide!  

Incentive travel programs are designed to reward, inspire, and motivate employees to achieve and exceed corporate objectives.

The award-winning top performers earn an all-expenses-paid incentive trip. The most popular format is a group incentive travel, where the winners and their guests visit the incentive destination together.

Other formats are incentive trips for individual couples and family travel incentives.

Whether for an individual couple or a group incentive travel program, a travel incentive comprises a complete package to, from, and within an incentive travel destination.

The incentive travel package typically includes some or all of these services: Round-trip airfare and airport transfers, hotel accommodations, an incentive tour, and other daytime activities, hosted meals and evening events, as well as keepsake gifts for the incentive traveller.

Studies show that incentive travel programs reward, motivate, and inspire employees more than cash incentives, gift card incentives, or merchandise gift incentives for employees.

Incentive trips for employees enhance employee performance and increase retention due to greater anticipation and longer-lasting satisfaction than cash awards, gift card incentives, or merchandise gift incentives.

So, incentive travel programs benefit not only employees and management but also the corporate business overall

All opinions expressed are Spotlight Sojourns’ own.

This original article was written with care (despite typos) by Marilee Kostadimas, not AI. The images are original photographs and videos, taken with care by Paul Kostadimas. We’re the Hidden Gemologists of Spotlight Sojourns.

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7 Benefits of Incentive Travel for Companies and Employees

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An Expert’s Guide to Planning Incentive Travel

Incentive travel management is one of Paragon Events’ many areas of expertise and also one of our team’s favorite types of events to facilitate! The following tips will help produce an incentive program that suits your budget, reflects your company culture, and produces favorable ROI.

WHAT ARE YOUR INCENTIVE TRAVEL PROGRAM GOALS?

Outline your incentive travel budget & objectives.

The first step in planning an incentive trip is to clearly establish and define your goals. This will help you to identify the target audience within your company. Once you determine the departments or key positions to incentivize, you can create internal qualification guidelines. This will also help you better measure your actual ROI later on. From experience, our clients often consider the following top objectives:

• Increased sales
• Increased productivity
• Improved customer service
• Lower turnover and absenteeism

Identifying some of these goals may also help to generate your program budget. How much is turnover costing your organization annually? Once winners meet the goals of the competition, how is that going to influence an increase in your overall sales revenue? Identifying these factors can help you delineate where to set your budget.

Generate Interest and Track Performance

• Create engaging event branding to entice employees
• Hold a grand unveiling of the destination and qualification requirements ( Do this early to build anticipation and excitement! )
• Maintain a schedule of internal communication to promote the trip and encourage employees to embrace the challenge

The key is to keep your employees engaged and competing to win!

Incentive Travel Risk Management

For any event, risk management plans are a necessity. As industry leaders in risk and crisis management, Paragon Events assists our clients in developing emergency preparedness plans for their incentive programs. We recommend several health and safety measures throughout the event planning to ensure a smooth program flow. These include insurance, security, communication plans, destination research, and documentation of protocol for specific locations and venues.

MAKE YOUR INCENTIVE TRIP WORTHWHILE

Destination and partner selection.

Destination appeal is an important factor in holding your team’s motivation high. When selecting your incentive trip destination, there are several factors to keep in mind:

• Value of your currency. Will you be able to get enough bang for your buck? Are you traveling nationally or internationally? Southeast Asia and New Orleans are current examples of great locations where your money will go a long way!
• Tax benefits. Some destinations have little to no sales tax (Langkawi in Malaysia is one of our favorites!)
• Hotel loyalty. Does your company receive perks from a certain hotel brand for business travel? Member points can be a bonus for your attendees.
• Travel experience. It’s important to examine the safety and infrastructure of your destination. Consider the general activity level for attendees and make sure to distribute strong, travel guidelines.

Once in a Lifetime Experiences

Creating highly memorable and authentic experiences is what incentive travel is all about. Trips build lasting memories, improve workplace camaraderie, and provide tangible experiences more valuable than money or cash bonuses. Paragon Events strives to provide options to our clients that are unique, once-in-a-lifetime opportunities. Picture this:

• Swimming with whale sharks in the Maldives
• Racing dragon boats in Malaysia
• Sleeping in glass igloos under the northern lights in Finland
• Experiencing breathtaking vistas of Victoria Falls in Zimbabwe on a train journey
• Celebrating the full moon rise on the shores of Western Australia
• Catching a Giant Tuna off the coast of Nova Scotia

Currently, a trend we are seeing is allowing guests to select their activities in smaller groups to create a more personalized experience. This is a great opportunity to incorporate activities focused on wellness and social responsibility as well.

Immerse in Local Culture

• Share naturally-sourced gifts and artisan products such as custom-tailored traditional outfits
• Hire local musicians, artisans, and performers as entertainment to showcase historical styles
• Incorporate local and regional delicacies into food and beverage menus

Think beyond the big box hotels and popular tourism sites (this is the secret to finding hidden gems in any destination!).

MEASURE YOUR INCENTIVE TRAVEL SUCCESS

Hard dollar and soft power benefits.

Increased sales and productivity are major benefits of hosting an incentive program. There are several other benefits for your organization—some of which may be surprising. Take a look:

• Improved employee engagement
• Positive relationship building between employees and management
• Enhanced customer satisfaction
• Increased mindshare in the marketplace
• Greater ability to recruit new employees and partners
• Stronger brand compliance

The value of these benefits must be carefully considered and held in high regard. While hard dollars are very important, engagement, growth, and overall employee satisfaction can be defining factors for your organization.

ROI Calculation Methods

The purpose of holding incentive programs is to achieve certain internal goals whether they are direct, implied, or both. That means it is paramount to be able to look back and report on proven results. There are several ways that we ensure our clients are truly calculating their return on investment:

• Net income margin/incentive investment
• Incremental sales year over year
• Employee satisfaction measurement
• Client satisfaction measurement
• Executive and winners post-event survey

Aside from the subjective employee benefits, the financial payoff for companies as a result of incentive travel is undeniable. A report by Oxford Economics USA found that for every dollar invested in business travel, companies realize $12.50 in incremental revenue.

It Doesn’t End Onsite

Incentive programs have boundless benefits for an organization. Let us put these tools into action and build a successful initiative that you and your employees will look forward to each year. Reach out to our team to learn how incentive travel can enhance your company goals.

This blog has been authored by Diane Ambrogio .

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Incentive Travel: the Best Way to Motivate Your Employees

Business travel isn’t quite back to pre-pandemic levels the way it’s complement, leisure travel, is. But there is a growing realization among senior level executives that the strategic use of employee rewards can increase profitability . And with much talk the past few years about increasing travel by outlets like Forbes , it’s no surprise that incentive travel is on the rise in the corporate sector. But does your organization really need one? Keep reading to learn the basics of incentive travel with tips and tricks from professional incentive travel planners you won’t find anywhere else.

What is incentive travel?

Incentive travel is any trip paid for by a company as a reward for employees with stellar performance. It’s often used to motivate and reward employees or partners.

Getaways typically last three or more days. Activities include everything from team-building exercises to networking opportunities to and free time to explore the destination.

And while they can be given to any department, incentive travel is most commonly used to motivate sales teams. As for who pays the bill, the company typically funds the majority of the expenses. Some incentive trips are offered separately or in combination with other perks.

Cvent interviewed Susan Shure of Susan Shure Travel who gave us some more thoughts on incentive travel.

“Incentive travel is also known in a lot of companies as employee reward programs,” she told us. “Companies can reward employees for years of service, employee of the month or year, and more. These rewards can include trips abroad [to places like] Europe, Caribbean all inclusive, [and] Hawaii, cruises and more.” They may include corporate meetings or some work-related events in addition to the vacation-like itinerary.

Incentive travel has been around since the 1970s, but it is often misunderstood due to the wide variety of forms it can take. But as non-monetary rewards, such as increased paid PTO, are becoming more prevalent in the corporate world, it’s no surprise that there’s a newfound interest in creating programs like these.

The incentive travel industry as a whole is rebounding from its recession years ago, largely due to the backlash it received from the media and politicians, and from the COVID-19 pandemic. According to the 2019 Incentive Research Fund index, 84% of U.S. businesses used non-cash incentives to retain and motivate their employees, with incentive travel being a popular option before the pandemic. Now with the looming economic recession, non-cash incentives can be a great way to retain employees.

And it’s clear why.

Incentive programs offer a lot of benefits

Like other perks, incentive travel is used to boost employee engagement and productivity. It works by encouraging employees to improve their performance and reach goals. This is especially motivating for younger and mid-career employees.

As of 2020, Millennials make up half of the world’s workforce . And if there’s one thing Millennials love, it’s travel. They’ve reportedly made travel more of a priority than any generation before them . So it’s easy to see why incentive programs are a great fit for most organizations.

Not only that but a travel program helps organizations create a culture of collaboration and commitment to a shared mission. Unifying teams through experiences rather than monetary incentives alone promotes better relationships with the company and positive associations with the business they work for.

This level of customization is one of the most attractive benefits of incentive travel. Not only do businesses have control over what activities they offer but they can also stay within budget and book for their specific party size.

Ni Wayan, Editor and Contributor at Balipedia , adds that the benefits for employers don’t stop there. “I believe that incentive travel is one of the most famous non-cash prizes that’s used by companies to motivate sales staff, partners, and even consumers to greatly improve sales, keep their best reps from going, and motivate the remaining sales staff to pick it up,” says Wayan.  

Incentive travel is also a great way to tie in your company’s values. Christopher Hill of Hands Up Incentives told Cvent via email that his company “specializes in sustainable incentive trips that include a CSR component in order to engage employees, bring them closer together, and enhance their reputation.”

There are many examples of incentive travel

Shure shared with Cvent the following examples of incentive travel packages she has organized:

● An all-expenses-paid trip to Bungalows Key Largo ● All-expenses-paid trip to Maui for a week ● A three-day cruise to the Bahamas ● Four nights at an all-inclusive hotel or resort

And Hill provided another example of a Hawaiian incentive travel package they arranged recently. It “included two days of building a community cultural center in a low-income part of Honolulu.” They also booked a luxury hotel and gala dinners for the group.

As for activities, Hill said they enjoyed everything from “cage shark swimming to mountain biking to a private tour of Pearl Harbor”.

Is incentive travel really worth the investment?

Annual incentive travel spending averaged $4,260 per employee in the U.S. before the pandemic. The return on investment that companies see in their travel programs is often measured in terms of profitability. This method helps determine if the program is working and, in turn, generating higher profits.

Many business owners are not convinced that paying for a perk is worth the intangible value it brings. Nevertheless, companies that choose to create incentive travel programs gain increased employee engagement, satisfaction, and profitability.

These can be measured through various metrics by department or by employee survey. So it is, in fact, more substantial than most executives believe.

And according to the IRF's Anatomy of a Successful Incentive Travel Program , “Examining the tenure and company performance ratings of 105 of the employees who earned the incentive trip, researchers found that 55% of incentive travel earners had top performance ratings and tenure of four years or more, showing a very real correlation between incentives, longevity and quality.” In other words, not only are incentive travel programs fun, they’re also impactful at a high level.

In a nutshell: incentive travel is an investment that's made to maximize business results.

Get to know the bleisure traveler

Wondering how to plan an incentive travel program employees will love?

It takes a little planning and forethought, but the process is relatively straightforward.

1. Have a vision

Set clear, achievable goals that are aligned with strategic business objectives. These goals should be measurable and specific. Even if your company isn’t ready to develop an entire program, you could still offer smaller perks such as plane tickets and a hotel voucher.

2. Know your team

Planners will also need to have a strong understanding of what motivates their employees. It should feel like an award that employees wholeheartedly respond to, so much so that they feel encouraged to develop new skills and ideas to unlock this achievement.

3. Make everything trackable

Adhere to a consistent communication style. Whether it's through a software system or an interactive leaderboard, employees must be able to follow their progress and prove it through detailed records.

4. Promote it often

Supporting the travel program is an integral part of a company's strategy. It should be promoted regularly and celebrated at all levels. During this qualification period, team members will work hard to reach their goals. The continuous effort and excitement management puts into building up the anticipation for the trip will motivate employees even more.

5. Evaluate your program

Continual evaluation of your program rewards and structure is key to sustaining this strategy long term. Use a combination of KPI data linked to goals and an end-of-event assessment to determine if the program is meeting its intended purpose. Simply by asking attendees to rate the events and their overall experience, companies can easily measure the program's success.

6. Reap benefits long term

In that same study conducted by IRF, employees who earned an incentive getaway continued to perform at an elite level after they returned which was inspired by their trip.

Why should you partner with a professional to create your program?

Companies like Shure’s help businesses organize, book, and manage incentive travel. “Susan Shure Travel can put together any kind of employee incentive you want,” says Shure. “We can even arrange for you to charter a cruise ship as a company incentive.” As you can tell by now, the only limit to incentive travel is your imagination.

Follow the road less traveled to secure deals

In an email to Cvent, Broke Backpacker Founder and CEO Will Halton said that there is one often overlooked department of any travel brand you should contact directly when looking for affordable incentive trips. “If you are passionate about travel, look to speak to the marketing team of certain companies to see whether you can work together. Please note that this does[n’t] mean free stays or travel. It means creating a relationship which will help you explore the destination but also help the company to attract new audiences. A relationship is way more valuable in the long term [than] a discounted stay for one or two nights.”

In other words, this long-term strategy is great for securing travel incentives as long as you develop a network of hospitality marketers.

Up next, check out these fabulous venues and destinations for your next travel incentive getaway in The Palm Beaches .

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29 Sep Incentive trips. what they are and how to organize them.

What is the purpose of an incentive trip what are the benefits and advantages that it involves how are they organized premium incoming, as an agency specialized in events and incentive travels brings you all the answers..

An incentive trip is a r eward to motivate and reward the employees of a company or its clients . It is a planned activity which seeks to create and encourage relationships of a group or rewarding a job well done.

It is a good way to promote the loyalty of both, customers and workers,  promote the values associated to the company , connect departments or promote and reward the achievement of sales targets.

They can be divided into t wo types: For groups and individuals.  Normally the individual incentive seeks to reward an employee for certain achievements and the incentives to groups seek to foster the bonds between the members of a department.

An incentive trip must be  unique, creative and playful.  They can be focused on sports and group activities. It is a perfect choice if you are looking to promote teamwork and competitive spirit. They can also revolve around cultural themes or just be a luxury trip.

One of the latest trends in the sector is to develop activities related to cooperation and social responsible activities.

Some of the  aspects that you should take into account  when planning your trip incentives are:

• It is important to have a  balance between leisure and business activities.
• The selection of the destination is a key to the development of activities.  If you do not know which one to choose visit our  Destinations  section and see what we can offer you.
• Keep in mind the  demographic characteristics  of the audience and adapt the activities to their needs.
• It must be always  new and attractive . The idea is to reward and encourage audience’s participation, so you should get your attention and never had been made before.
• It is recommended to make a  site inspection  in the selected destination to check all the services contracted.

Among the  advantages  that you can find, an incentive trip can achieve the following:

• Strengthening ties and establishes sincere relationships  among workers which makes improve the labor relationship.
• Relating a  positive and pleasant memory  to the company.
• Create empathy  between the employees and the company.
• Improving teamwork , motivation and competition.

If you want to know more about how we organize  our incentive trips  and what we can offer you do not hesitate to contact us.

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What are the benefits of incentive travel programs & rewards?

Throughout America, Europe and Asia, budgets for incentive travel are growing as companies recognise the benefits and move away from monetary awards and mandated corporate events.

In this article, we learn why incentive travel programs are so popular and look at the benefits for both organisations and employees. ‍

What are the benefits of incentive travel?

Corporate incentive travel programs have become increasingly popular as a way of achieving goals and rewarding top performers. As organisations recognise the benefits of incentive trips, allocated budgets have grown exponentially from 0.5% in 2018 to almost 6% in 2022.

So why have travel incentive programs become so popular? And what makes them preferable over traditional monetary rewards? ‍

Benefits of incentive travel for employers

At one time, organisations would disregard incentive travel programs because they considered them to be exuberant and unnecessary with little tangible value. 

But that school of thought is on the way out.

Leading companies now agree that incentive travel programs are highly effective with a measurable ROI.

• Tangible benefits: It will come as no surprise that monetary incentives are still the leading reason organisations invest in incentive travel programs. A study by IRF in 2019 deemed that “increased sales and/or profits for the company” is still the leading benefit of incentive travel. Hard dollars and corporate profitability are, naturally, of the utmost importance. ‍
• Soft power benefits: While increased sales and profits are still the primary reason organisations are using incentive travel awards, IRF’s 2019 study found that “soft power” benefits such as higher employee engagement , better productivity, improved relationship-building between employees and management and the retention of employees and partners are becoming more important to buyers. But that doesn’t mean “soft benefits” don’t produce monetary rewards.  Motivated employees are inspired to develop themselves professionally and reach higher levels of success. This leads to improved performance, more sales and, eventually, increased revenue. ‍
• Additional benefits: The benefits of incentive travel permeate deep into the fabric of your organisation which can cause some benefits to escape unnoticed. Improved performance can be quite simply correlated to incentive travel programs. But what about other factors?  Consider, for example, how your long-term employees could serve as ambassadors for your brand and inspire new hires to reach their full potential, or how a united workforce demonstrating a strong company culture helps attract top-level talent from your competitors.  These more subtle benefits form part of a high-performing organisational ecosystem that gives you a significant competitive advantage. ‍

Benefits of incentive travel for employees

Despite the obvious joy of a free holiday, incentive travel initiatives provide many benefits for employees:

• Improved growth opportunities: Incentive trips allow employees to transgress the often impenetrable barriers of the corporate hierarchy. This nurtures their emotional bond with the company and enables them to connect with corporate heavyweights.  Creating opportunities for employees to further their careers is critical for job satisfaction. Most of your employees don’t want to be stuck in the same role forever, they want to grow and take on more responsibility. ‍
• Stronger interpersonal connections: Incentive travel also provides employees with quality time away from the office, allowing them to build strong relationships and lasting memories. These connections contribute to job satisfaction and improve collaboration.  Strong emotional ties increase the likelihood of an employee going the extra mile or supporting a colleague, even when the task at hand doesn't pertain directly to their role. This is a great indicator that your employees are satisfied and engaged at work. ‍
• Recognition of contributions: Employees want their hard work to be acknowledged. That shouldn’t come as a shock. According to a SurveyMonkey study of 1,500 employees Americans, 82% of employees are happier when they’re recognised at work .  Travel rewards are a fantastic way of demonstrating appreciation to an employee and making an example of their efforts. When mid-level employees see that their top-performing peers are being well rewarded, they’re more likely to reach strive for success themselves. ‍

Why are incentive travel programs so effective?

People value experiences more than things , that’s what makes incentive travel programs so effective.

The prospect of jetting off on a five-day trip to Hawaii with friends and colleagues is much more appealing than a cash bonus, and once word starts to spread about a potential holiday in the tropics, excitement in the office will build quickly.

This buzz is fundamental to the effectiveness of an employee incentive program — nobody wants to be left behind while the rest of the team packs their swimming trunks. This motivates the potential earner to work harder to meet the criteria for the trip.

In the IRF’s June 2021 study , The Impact of Destination Choice on Motivation , they reported that group incentive travel awards are considered ‘very’ or ‘extremely’ motivating by 80% of survey respondents. ‍

Why monetary rewards don’t help you meet your company goals

Traditionally, managers would motivate behaviours with monetary rewards. But now, 84% of U.S. businesses are using non-cash incentives to push their agendas and as many as 40% are using recognising employee contributions with travel rewards.

That’s because cash rewards aren’t effective motivators. Sure, nobody is going to turn down a juicy end-of-year bonus, but they aren’t sufficient for encouraging new behaviours.

Cash is fleeting. It generates temporary pleasure that’s almost immediately squandered on mundane responsibilities like mortgage payments, credit card debts and utility bills. It’s also extremely personal and doesn’t generate excitement at a group level. 

To turn a mid-level performer into a top-level performer, the reward needs to be highly attractive, like a long weekend in Athens , perhaps?

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Corporate Incentives, Meetings & Charters

What Is Incentive Travel?

Incentive travel is defined as a trip designed to motivate, incentivize, and reward employees or business associates. This type of trip could range from being given to one individual, all the way up to large group awards made available only after certain targets have been met throughout the year.

You can use incentive travel as a team-building experience, networking opportunity, or simply as a reward for those who’ve earned it. Get the formula right, offer a suitably enticing award and the concept of incentive travel will contribute towards your team being motivated to achieve ever-higher targets.

Who Is Incentive Travel Best For?

Incentive travel is best for companies that want to reward their employees for a job well done, or for meeting targets. Incentive travel is perfect for companies that don’t necessarily want to reward employees exclusively with cash benefits, but still want to make sure every employee feels recognized and appreciated.

Incentive travel trips should be highly cost-effective at scale, thanks to competitive corporate pricing, and experientially rewarding in a way that other gifts or bonuses may not be. The benefits of an exotic trip, often with a chance to bring a partner, are intangible, too; employees feel a sense of bonding with one another and a feeling of being valued by their employer.

What is incentive travel at its core? A high-value, cost-efficient way to reward your employees with a luxury experience that builds relationships, loyalty, and team spirit.

Why Should You Implement an Incentive Travel Program?

The reasons for incentivizing your employees are endless from a business perspective, and incentive travel is simply a great tool to do it efficiently. Incentive trips for employees offer a unique way for them to travel and explore new places. Customized events and experiences take travel beyond the ordinary. An incentive trip allows employees the time and freedom to bond with their peers outside of work without distractions or interruptions.

Running a successful business involves a lot of variables, and keeping your teams motivated is one of them. Setting company goals, individual goals, and benchmark anniversaries go hand-in-hand with keeping your team focused and in line for success. Incentive travel offers a  great way to thank your employees for what they do, and celebrate their success together. It’s also a great perk for hiring new employees, particularly when company incentive trips reach legendary status and are talked about with anticipation.

Incentive travel is perfect for corporate groups, distributor meetings, board-level events or individual prizes. It can really be used for any reason, and can be scaled to fit both large and small groups when needed. Celebrity Cruises offers a wide range of exciting itineraries all over the world that are ideal options for companies wanting to offer a high-value, luxurious award.

Why Should I Choose a Cruise for Incentive Travel?

A cruise is a popular choice as an incentive award among companies worldwide, for many reasons. A premium cruise is a unique experience, giving guests the opportunity to see many different exotic destinations in one single trip.

Cruises also provide an elevated setting that rivals any of the best hotels, while offering all sorts of opportunities for customization and further rewards. On a Celebrity cruise ship, there are opportunities for meals in exclusive venues, private cocktail events, tailor-made shore excursions , and, if required, a meeting element in a private function room. Add in calls at some of the most glamorous and exciting ports on earth and you have a tremendous reward with which to motivate your team.

How Do I Plan an Incentive Travel Trip With Celebrity Cruises?

Incentive travel with Celebrity Cruises is cruising at its finest. It’s an immersive, exciting, adventurous experience that will make lifelong memories for your team. You can expect service at the highest level, as well as a dedicated event manager to ensure that your whole experience runs flawlessly, leaving you, the host, time to bond with your team and colleagues.

We have dedicated teams to help you plan your itineraries and events, create custom-designed shore excursions, manage budgets, and add in extra levels of recognition for your top performers, from spa treatments to suite accommodation.

The first step in planning your incentive group travel is to think about what you’re looking for. A short getaway to the Bahamas, with minimal impact on work time? Or the trip of a lifetime to the Galapagos for your elite performers? Experiences ashore, or private dinners and parties on board? For a big event, you may even want to consider a private charter of one of our ships.

Once you’ve identified the purpose of your incentive trip, your budget and the size of your group, it’s time to start planning. Choose between more than 300 destinations worldwide, and over 3,000 different shore excursions. You’ll find cruises year-round, so finding dates will be flexible and convenient to you. 

We offer a wide variety of elevated staterooms , all of which are meticulously appointed and beautifully designed, offering the service level of a world-class hotel. Dining options range from casual poolside fare to dining experiences. Whatever the award you have in mind, we can find the perfect fit on any one of our premium, modern ships.

What is incentive travel to us? It’s a way to help businesses say “thank you” to the hard-working people for making it happen on a daily basis. It’s a way to share the unique reward of travel with those who’ve earned it the most. To learn more about our incentive travel programs, contact us here or call us at 1-800-722-5934.

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• Travel Tips

How To Plan An Incentive Trip

Published: December 4, 2023

Modified: December 28, 2023

by Mabel Edmonds

• Plan Your Trip
• Sustainability

Introduction

Planning an incentive trip can be an exciting and rewarding experience. Whether you are a business owner looking to motivate your employees or a team leader organizing a reward program, incentive trips are a powerful tool to boost morale, increase productivity, and foster team spirit.

An incentive trip is a curated travel experience offered to individuals or teams as a reward for achieving specific goals or targets. It serves as a tangible recognition of hard work and dedication, providing participants with a well-deserved break from their regular routine.

Not only do incentive trips offer a chance to explore new destinations and cultures, but they also provide an opportunity for team members to bond and strengthen their relationships. They allow colleagues to connect on a personal level, outside the confines of the workplace, fostering camaraderie and a sense of unity.

In this article, we will guide you through the process of planning an incentive trip. From setting goals and objectives to choosing the right destination, and from budgeting and cost analysis to creating an exciting itinerary, we will cover all the essential steps to ensure a successful and memorable trip.

So, whether you are planning a trip for a small team or a large group, get ready to embark on an exhilarating journey of planning and organizing an incentive trip that will leave a lasting impact on your team members.

Benefits of Incentive Trips

Incentive trips offer a wide range of benefits for both individuals and organizations. Recognizing and rewarding employees’ achievements through travel experiences can have a profound impact on motivation, engagement, and overall performance. Here are some key benefits of incentive trips:

• Motivation: Incentive trips serve as a powerful motivator for employees to work harder and achieve their goals. The promise of an exciting travel experience provides a tangible reward that can drive individuals to push themselves to new heights.
• Increased Productivity: When employees have a clear incentive and goal to strive for, they are more likely to be productive and focused. Incentive trips create a sense of urgency and purpose, leading to improved performance and results.
• Team Building: Incentive trips provide an ideal opportunity for team members to bond and build stronger relationships. Away from the office environment, employees can connect on a personal level, fostering a sense of camaraderie and teamwork that can translate into improved collaboration and communication back at work.
• Reward and Recognition: Offering an incentive trip is a tangible way to recognize and reward employees for their hard work and achievements. It sends a clear message that their efforts are valued and appreciated, boosting morale and job satisfaction.
• Employee Retention: In today’s competitive job market, retaining top talent is crucial for the success of any organization. Incentive trips can serve as a retention tool, providing an added incentive for employees to stay with the company and continue delivering exceptional results.
• Networking and Learning Opportunities: Incentive trips often include networking events and educational activities, allowing employees to expand their professional network and acquire new skills. These experiences not only benefit individuals in their current roles but also contribute to their long-term career development.

Overall, incentive trips have a positive impact on employee satisfaction, engagement, and loyalty, leading to a more motivated and productive workforce. By investing in these experiences, organizations can reap the long-term benefits of a highly engaged and high-performing team.

Setting Goals and Objectives

Before embarking on the planning process for an incentive trip, it is essential to define clear goals and objectives. Setting specific and measurable targets will help guide the decision-making process and ensure that the trip aligns with the desired outcomes. Here are some steps to consider when setting goals and objectives for your incentive trip:

• Identify the Purpose: Determine why you want to organize an incentive trip. Is it to reward top performers, promote teamwork, or motivate employees to achieve specific targets? Understanding the purpose will help you shape the trip to meet your desired outcomes.
• Define Performance Metrics: Establish measurable metrics that will determine who qualifies for the incentive trip. Whether it’s sales targets, project completion rates, or customer satisfaction scores, having clear performance indicators will ensure fairness and transparency.
• Set Achievable Targets: Ensure that the goals you set are realistic and attainable. Setting overly ambitious targets may demotivate employees if they feel they are unattainable. Strike a balance by challenging your team without setting them up for failure.
• Create a Deadline: Set a timeframe for achieving the targets. Having a deadline creates a sense of urgency and focus, motivating employees to work towards the incentive trip goal within a specified time frame.
• Align with Organizational Values and Objectives: Ensure that the goals and objectives of the incentive trip align with the broader goals and values of the organization. This will help reinforce the company’s mission and purpose while creating a cohesive and meaningful experience for the participants.
• Create a Rewards Structure: Determine how participants will be rewarded based on their performance. Will there be different tiers of rewards based on achievement levels? Designing a clear and fair rewards structure will provide transparency and motivate participants to strive for higher performance.

By setting clear goals and objectives for your incentive trip, you provide a purposeful direction for the planning process. It ensures that every aspect of the trip is aligned with the desired outcomes and maximizes the return on investment. Remember to communicate the goals and objectives to your team, emphasizing the importance of their contributions in achieving them.

Choosing the Right Destination

One of the most critical decisions when planning an incentive trip is selecting the right destination. The destination sets the tone and forms the backdrop for the entire experience, so it’s important to choose a location that aligns with your goals and resonates with your participants. Here are some factors to consider when choosing the right destination for your incentive trip:

• Demographics and Interests: Take into account the demographics and interests of your participants. Consider their preferences, such as beach destinations, adventure activities, cultural experiences, or urban exploration. A well-suited destination will enhance engagement and excitement.
• Accessibility: Ensure that the chosen destination is easily accessible for your participants. Consider the availability of direct flights, transportation options within the destination, and visa requirements if applicable. Easy accessibility reduces travel stress and maximizes the time spent enjoying the trip.
• Season and Weather: Consider the season and weather conditions of the destination during the planned travel dates. Ensure that the climate aligns with the desired activities and experiences. Avoid destinations prone to extreme weather conditions or off-season periods with limited attractions and services.
• Budget: Take into account the budget allocated for the incentive trip. Some destinations may be more costly than others, considering accommodation, transportation, activities, and dining options. Strive for a balance between the desired destination and the available budget.
• Unique Experiences: Look for destinations that offer unique and memorable experiences that participants may not encounter in their daily lives. Whether it’s exploring natural wonders, indulging in local cuisine, participating in cultural activities, or engaging in adventure sports, these experiences will differentiate your incentive trip and create lasting memories.
• Infrastructure and Safety: Ensure that the chosen destination has sufficient infrastructure to accommodate your group and provide a safe and comfortable experience. Consider factors such as the availability of suitable accommodation, reliable transportation, and a stable political and social environment.

Research destinations that meet the criteria above and consult with a travel agency or destination management company for their expertise. They can provide insights based on their local knowledge and experience in organizing incentive trips. Additionally, gather feedback from your participants to gauge their preferences and considerations.

By carefully choosing the right destination for your incentive trip, you create an environment that enhances the overall experience and increases participant engagement and satisfaction.

Budgeting and Cost Analysis

When planning an incentive trip, it is essential to establish a realistic budget and conduct a thorough cost analysis to ensure that the trip remains within financial constraints. Proper budgeting and cost analysis will allow you to allocate resources efficiently and maximize the value of the trip. Here are some steps to consider when it comes to budgeting and cost analysis for your incentive trip:

• Define the Budget: Determine the overall budget available for the incentive trip. Consider factors such as transportation, accommodation, meals, activities, and any additional expenses such as event space rental and equipment.
• Break Down Expenses: Divide the budget into specific expense categories to understand how the funds will be allocated. This breakdown will help prioritize and make informed decisions throughout the planning process.
• Research Costs: Conduct thorough research on the costs associated with the chosen destination and activities. Collect quotes from various suppliers, including hotels, transportation providers, and tour operators. This will give you an accurate estimate of the expenses involved in each aspect of the trip.
• Consider Seasonal Variations: Keep in mind that costs can vary depending on the time of year and demand fluctuations in the travel industry. Consider planning the trip during the destination’s shoulder season when prices are generally lower, while still ensuring favorable weather conditions and availability of activities.
• Factor in Hidden Costs: Be mindful of additional expenses that may arise during the trip, such as gratuities, taxes, and service fees. These costs can add up and significantly impact the overall budget. Account for these hidden costs to avoid any surprises.
• Explore Sponsorship Opportunities: Look for potential sponsorship opportunities from relevant suppliers or local businesses. They may be interested in promoting their products or services to your group and can provide discounts or additional amenities, helping to reduce overall costs.
• Consider ROI: Evaluate the return on investment (ROI) of the incentive trip. Analyze how the trip’s goals and objectives align with the costs involved. Assess the potential impact on employee performance, motivation, and overall organizational success.

Regularly monitor and update your budget throughout the planning process to ensure that you stay on track. Prioritize the essential aspects of the trip to allocate funds effectively and make necessary adjustments as needed. Remember to aim for a balance between delivering a memorable experience and managing costs efficiently.

By carefully budgeting and conducting a thorough cost analysis, you can ensure that your incentive trip remains financially viable while delivering a rewarding experience for your participants.

Selecting Dates and Duration

Choosing the right dates and determining the optimal duration for your incentive trip is crucial to ensure maximum participation and a successful experience for all involved. Factors such as seasonality, availability, and the preferences of your participants should be taken into account. Here are some important considerations when selecting dates and duration for your incentive trip:

• Consider Peak Seasons and Holidays: Be aware of peak travel seasons and major holidays in both your home country and the destination you are considering. These periods often come with higher prices, increased crowds, and limited availability. Avoiding these peak times can help you secure better rates and ensure a more enjoyable experience for your participants.
• Consult with Key Stakeholders: Engage with key stakeholders such as department managers, team leaders, and participants themselves to identify any scheduling conflicts or preferences. By involving everyone in the decision-making process, you can ensure higher attendance and better engagement throughout the trip.
• Consider Workload and Work Constraints: Evaluate the workload and commitments of your team members when selecting dates. Avoid times of intense project deadlines or major company events that may hinder participants’ availability or impact their performance upon their return.
• Check Travel Restrictions and Visa Requirements: Research any potential travel restrictions and visa requirements for your chosen destination. Some countries may have specific entry or quarantine rules that could affect the ease of travel. Ensuring that participants can meet these requirements will help prevent any disruptions to the trip.
• Assess the Ideal Duration: Consider the ideal duration of the trip based on the destination and the activities you have planned. A trip that is too short may feel rushed and limit participants’ ability to fully enjoy the experience. On the other hand, a trip that is too long may become tedious and impact productivity upon their return.
• Allow for Buffer Time: Incorporate buffer time into your itinerary to account for unexpected delays or emergencies. This will provide flexibility and ensure that participants have enough time to relax and enjoy the trip without feeling rushed or stressed.

Once you have considered these factors, narrow down your options and arrive at a consensus with key stakeholders. Communicate the selected dates and duration well in advance to allow participants to plan their schedules accordingly. It is also a good idea to provide some flexibility in case individual participants need to adjust their travel arrangements due to personal circumstances.

By carefully selecting dates and duration for your incentive trip, you can maximize attendance, ensure optimal participation, and create a memorable experience for your team.

Creating an Exciting Itinerary

An exciting itinerary is the heart and soul of any incentive trip. It sets the tone for the entire experience, creating anticipation and excitement among participants. A well-crafted itinerary ensures a balanced mix of activities, cultural experiences, and relaxation time. Here are some tips for creating an exciting itinerary for your incentive trip:

• Consider the Destination: Tailor your itinerary to highlight the unique attractions and experiences of the destination. Incorporate activities that allow participants to immerse themselves in the local culture, explore famous landmarks, or engage in adventure sports that the destination is known for.
• Vary the Activities: Include a diverse range of activities to cater to the different interests and preferences of your participants. Offer a mix of adventurous outings, team-building exercises, leisurely excursions, and opportunities for relaxation. This will ensure that there is something for everyone to enjoy.
• Balance Structured Time and Free Time: Strike a balance between structured activities and free time for participants to explore and unwind at their own pace. While organized activities are essential for creating a cohesive itinerary, allowing participants some flexibility promotes a sense of autonomy and personal enjoyment.
• Incorporate Surprise Elements: Surprise participants with unexpected elements throughout the trip. It could be a special dinner at a unique venue, a private performance, or a spontaneous activity. These surprises create memorable moments that participants will cherish.
• Mix Social and Networking Events: Plan social and networking events to encourage participants to interact and build relationships. This could include welcome receptions, group meals, or team-building activities that promote collaboration and communication.
• Integrate Wellness and Relaxation: Offer opportunities for participants to relax, rejuvenate, and focus on their well-being. Incorporate spa sessions, yoga classes, or guided meditation into the itinerary to provide moments of tranquility and self-care.
• Provide Free Flow Time: Allow participants to explore the destination independently during their free time. Provide them with recommendations for local attractions, shopping areas, or cultural sites they can visit at their leisure.

When creating the itinerary, consider the preferences and interests of your participants. Gather feedback or conduct surveys to understand their desires and ensure that the chosen activities resonate with them. Flexibility is key, so be prepared to make adjustments based on participant feedback and unforeseen circumstances.

An exciting itinerary will keep participants engaged and create a sense of anticipation throughout the trip. It should strike a balance between planned activities and personal exploration, offering a blend of adventure, relaxation, and cultural immersion.

Accommodation and Transportation Arrangements

Accommodation and transportation are key elements in ensuring a comfortable and seamless experience for your incentive trip participants. Making the right arrangements for accommodation and transportation will contribute to the overall success and satisfaction of the trip. Here are some considerations when it comes to accommodation and transportation:

• Accommodation: Choose accommodation options that align with the preferences and needs of your participants. Consider factors such as location, amenities, and room configurations. Depending on the size of your group, you may opt for hotels, resorts, or vacation rentals. Ensure that the chosen accommodation provides convenient access to the planned activities and is comfortable and safe for the participants.
• Transportation: Plan transportation logistics to ensure smooth transitions between destinations and activities. Depending on the size of your group and the destination, you may need to arrange for private buses, vans, or other forms of transportation. Consider factors such as airport transfers, daily transportation to activities, and any special transportation requirements for participants with mobility needs.
• Group Rates and Discounts: When making accommodation and transportation bookings, inquire about group rates and discounts. Many hotels, airlines, and transportation companies offer special rates for group bookings. Take advantage of these opportunities to maximize your budget and provide cost-effective travel options for your participants.
• Proximity to Activities: Choose accommodation that is conveniently located close to the planned activities. This will minimize travel time and allow participants to maximize their time enjoying the itinerary. Consider proximity to restaurants, attractions, and points of interest to provide convenience and easy access for participants.
• Comfort and Amenities: Ensure that the chosen accommodation provides the necessary comfort and amenities for your participants. This may include features such as comfortable bedding, Wi-Fi access, fitness facilities, and complimentary breakfast. The level of amenities should align with the expectations of your participants.
• Accessibility: Consider the accessibility needs of your participants when selecting accommodation and transportation. Ensure that the chosen venues have facilities for individuals with disabilities and that transportation options are inclusive and accommodating for all participants.

It is essential to thoroughly research accommodation and transportation options, comparing prices, reading reviews, and seeking recommendations. Work with reputable travel agencies or destination management companies that have experience in organizing group travel and can provide guidance and support in arranging these logistics.

By carefully considering accommodation and transportation arrangements, you can create a comfortable and convenient experience for your participants, ensuring they can fully focus on enjoying the trip and the activities you have planned.

Communication and Logistics

Effective communication and strong logistical planning are essential components of a successful incentive trip. Ensuring clear and timely communication with participants, as well as managing the logistical aspects of the trip, will contribute to a smooth and enjoyable experience. Here are some important considerations when it comes to communication and logistics:

• Participant Communication: Establish a comprehensive communication plan to keep participants informed and engaged throughout the planning process. Utilize various communication channels, such as email, a dedicated trip website, or even a mobile app, to share important updates, itineraries, and any necessary travel details. Regularly communicate reminders and deadlines to ensure participants are well-prepared and informed.
• Emergency Contact Information: Collect emergency contact information from all participants prior to the trip. Share this information with the organizing team and ensure all necessary precautions are taken to address any potential emergencies or unforeseen circumstances that may arise during the trip.
• On-Site Coordination: Designate responsible individuals or a dedicated team to manage on-site coordination. Ensure they are equipped with the necessary information, provide them with clear guidelines, and empower them to address any issues or concerns that may arise during the trip.
• Vendor Management: Establish strong relationships with vendors such as hotels, transportation providers, and activity organizers. Ensure consistent communication to confirm bookings, verify details, and address any changes or special requirements. Regularly check in with vendors to ensure smooth operations and address any potential issues proactively.
• Logistics and Timing: Plan and manage the logistical aspects of the trip, including transportation timings, activity schedules, and meal arrangements. Pay attention to details such as travel time between locations, ensuring sufficient time for participants to relax and refresh between activities, and considering any dietary restrictions or preferences of the group.
• Contingency Plans: Develop contingency plans to address unexpected situations or changes in the itinerary. Anticipate potential challenges and have backup options in place to ensure minimal disruption to the trip experience. Stay proactive and adaptable to any unforeseen circumstances that may arise.
• Communication with Stakeholders: Keep all relevant stakeholders informed about the progress of the trip planning and logistics. This includes department heads, team leaders, and other key individuals involved. Regularly update them on changes, updates, and any necessary actions they need to take for their team members.

Utilize technology such as mobile apps, instant messaging platforms, or group communication tools to facilitate real-time communication and provide participants with a platform to connect and engage with each other.

By ensuring effective communication and strong logistical planning, you can create an organized and seamless incentive trip that runs smoothly from start to finish, delighting participants and leaving a lasting positive impression.

Team-building Activities and Entertainment

Team-building activities and entertainment play a crucial role in fostering camaraderie, enhancing collaboration, and creating lasting memories during an incentive trip. These activities provide opportunities for participants to connect, bond, and build stronger relationships. Here are some tips for planning team-building activities and entertainment:

• Assess Group Dynamics: Consider the dynamics and characteristics of your group when selecting team-building activities. Take into account factors such as team size, age range, and individual preferences. The activities should be suitable for everyone and encourage teamwork and collaboration.
• Outdoor Adventures: Engage participants in outdoor activities that promote teamwork, leadership, and problem-solving. This could include activities like treasure hunts, obstacle courses, or group challenges. Outdoor adventures not only encourage collaboration but also provide an opportunity for participants to step out of their comfort zone and build confidence.
• Creative Workshops: Organize creative workshops where participants can learn new skills and engage in artistic pursuits. This could include cooking classes, painting workshops, or music and dance sessions. These activities encourage creativity, self-expression, and collaboration in a fun and relaxed environment.
• Interactive Games: Incorporate interactive games and competitions that encourage healthy competition and teamwork. This could involve trivia contests, scavenger hunts, or friendly sports matches. The element of friendly competition can bring participants together, foster team spirit, and create a memorable bonding experience.
• Social Responsibility Activities: Include activities that align with corporate social responsibility initiatives. Consider organizing volunteering opportunities or community service projects that allow participants to give back to the local community. Engaging in such activities not only promotes teamwork but also instills a sense of purpose and fulfillment.
• Evening Entertainment: Plan exciting evening entertainment options that cater to diverse tastes and interests. This could include live performances, themed parties, or cultural shows. Provide a variety of entertainment choices to ensure there is something for everyone, creating an inclusive and enjoyable experience for all participants.
• Downtime and Relaxation: Allow ample time for participants to relax and rejuvenate during the trip. Balance the schedule with periods of unstructured time where participants can enjoy leisure activities, explore the destination independently, or simply unwind by the pool or beach. Providing downtime helps prevent participant burnout and allows for individual relaxation and reflection.

Keep in mind that team-building activities and entertainment should align with the goals and objectives of the trip. Make sure they contribute to the overall experience and allow participants to develop valuable skills, strengthen relationships, and return with a sense of accomplishment.

Consult with event planners, team-building professionals, or local experts to brainstorm creative ideas and ensure the activities and entertainment options are well-suited to your group dynamics and the destination. By incorporating engaging team-building activities and entertainment, you will create a memorable and impactful incentive trip experience for your participants.

Managing and Tracking Attendance

Managing and tracking attendance is a crucial aspect of ensuring a successful incentive trip. It is important to have an organized system in place to keep track of participant registrations, confirmations, and any changes that may occur. Here are some tips for effectively managing and tracking attendance for your incentive trip:

• Registration and Confirmation Process: Implement a clear and streamlined registration process for participants to sign up for the incentive trip. Use online registration forms or dedicated event management platforms to collect necessary information such as contact details, dietary preferences, and any specific requirements. Send confirmation emails upon registration to eliminate any ambiguity and provide participants with a sense of security.
• Attendance Tracking System: Utilize an attendance tracking system to keep a record of participants’ attendance throughout the trip. This can be done digitally through mobile apps or by using physical sign-in sheets. Ensure that attendance tracking is done consistently and accurately to account for all participants and monitor their engagement.
• Communication Channels: Establish clear communication channels for participants to report any changes or adjustments to their attendance. This could include a designated email address, a dedicated phone line, or a contact person who can assist with any attendance-related queries. Regularly remind participants to communicate any adjustments promptly to ensure accurate planning.
• Waitlist and Replacement Process: Develop a waitlist system to manage any potential spots that become available due to cancellations or changes. Establish a fair and transparent process for selecting participants from the waitlist to ensure equal opportunities for all. Clearly communicate the replacement process to participants to avoid confusion and to properly manage capacity constraints.
• Participant Engagement: Regularly engage with participants leading up to the trip to maintain excitement and anticipation. Send pre-trip reminders, provide updates on itinerary changes, and encourage participants to reach out with any questions or concerns they may have. Keeping participants engaged ensures active participation and minimizes no-shows.
• Deadline Management: Set clear deadlines for participants to confirm their attendance and make any necessary payments. Clearly communicate these deadlines and send timely reminders to ensure participants adhere to them. This will help in effectively planning all aspects of the trip, from accommodation to transportation to activities.
• Tracking Special Requirements: Ensure that you track and manage any special requirements or accommodations requested by participants. This could include dietary restrictions, mobility needs, or specific preferences. Keep a dedicated record for each participant and work closely with vendors and service providers to meet these requirements.

Consider utilizing event management software or tools that track attendance and facilitate communication to streamline the process and enhance efficiency. Regularly review attendance records and make necessary adjustments to ensure accurate planning and minimize any last-minute surprises.

By implementing an organized system for managing and tracking attendance, you can ensure a smooth and well-coordinated incentive trip, allowing you to anticipate participant needs and deliver a flawless experience for all participants.

Evaluating the Success of the Incentive Trip

Evaluating the success of an incentive trip is essential to measure its impact and gather feedback for future improvements. By assessing the trip’s effectiveness in meeting the goals and objectives set at the beginning, you can gain valuable insights and identify areas of success as well as areas for improvement. Here are some key considerations when evaluating the success of your incentive trip:

• Collect Participant Feedback: Use surveys, feedback forms, or post-trip interviews to gather feedback from participants. Ask specific questions related to their overall experience, the activities, accommodations, and any other aspects of the trip. This feedback will help gauge participant satisfaction and identify areas that were particularly well-received or may require improvement.
• Measure Achievement of Goals: Assess the extent to which the goals and objectives of the trip were achieved. Compare the participants’ performance before and after the trip to evaluate the impact on motivation, engagement, and teamwork. Analyze relevant data or key performance indicators to measure the tangible outcomes resulting from the incentive trip.
• Review Attendance and Engagement: Evaluate attendance rates and participant engagement throughout the trip. Analyze attendance records, participation in activities, and involvement in team-building exercises. Assess the level of energy and enthusiasm displayed by participants to gauge the overall level of engagement and interest in the program.
• Assess Return on Investment (ROI): Calculate the financial return on investment (ROI) by comparing the costs incurred with the measurable outcomes achieved. Assess the benefits derived from the trip such as increased productivity, improved employee satisfaction, or greater customer loyalty. This evaluation will help determine the long-term impact and value of investing in incentive trips.
• Evaluate Logistics and Planning: Assess the efficiency of the logistical aspects of the trip, including accommodation, transportation, and activity planning. Identify any challenges or areas for improvement in terms of timing, coordination, or vendor management. This evaluation will assist in streamlining future trip planning and execution.
• Consider External Feedback: Seek input from stakeholders beyond the participants, such as team leaders, managers, or other key personnel involved in the program. Gather their observations, insights, and recommendations based on their perspective and role in the organization. This external feedback can provide a broader perspective on the overall success and impact of the incentive trip.
• Review Budget Efficiency: Evaluate the financial efficiency of the trip by analyzing the actual expenses compared to the projected budget. Identify any cost-saving opportunities and areas where adjustments can be made to optimize future incentive trip budgets.

Once the evaluation process is complete, analyze the data and feedback collected to identify strengths and weaknesses of the incentive trip. Use this valuable information to make informed decisions for future incentive trips, focusing on areas that were successful and finding solutions to address any areas that may need improvement.

Continuously evolving and refining your incentive trip program based on feedback and evaluation will help ensure the success and long-term effectiveness of these motivational experiences.

Planning and organizing an incentive trip requires careful consideration, attention to detail, and a deep understanding of the goals and objectives you want to achieve. From setting clear goals and choosing the right destination to managing logistics and evaluating the success of the trip, every step plays a vital role in creating a memorable and impactful experience for your participants.

An incentive trip serves as a powerful tool to motivate employees, foster teamwork, and recognize their hard work and dedication. It provides an opportunity for participants to explore new destinations, engage in exciting activities, and build stronger relationships outside of the traditional workplace setting.

By carefully selecting the right activities, entertainment options, and team-building exercises, you create an environment that encourages collaboration, sparks creativity, and strengthens bonds among team members. The right accommodation and transportation arrangements ensure comfort and convenience throughout the trip, leaving participants free to fully immerse themselves in the experience.

Evaluating the success of the incentive trip allows you to measure the impact on participant engagement, performance, and overall satisfaction. It provides valuable insights for future improvements and adjustments to further enhance the effectiveness of your incentive program.

Remember, communication is key throughout the planning process, keeping participants informed and engaged from start to finish. Clear and timely communication helps set expectations, build excitement, and ensure participants have all the necessary information for a smooth and enjoyable trip.

In conclusion, planning an incentive trip requires careful consideration of goals, meticulous planning, and attention to detail. By creating a well-rounded itinerary, fostering teamwork, effectively managing logistics and attendance, and evaluating the trip’s success, you can create a memorable and rewarding experience that motivates and engages your participants. An incentive trip is not just a vacation; it is an investment in your team’s success and growth.

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The complete guide for incentive trips for employees

Top 7 incentive travel companies, what is an incentive travel company, benefits of using a travel incentive company, utilizing established supplier networks, expert destination knowledge, managing on-site logistics, cost optimization, risk management and mitigation, measuring and evaluating the trip’s success, 1. travelperk.

• Over 25,000 negotiated rates on hotels when booking with TravelPerk
• A concierge team to suggest once-in-a-lifetime activities and book pre-paid restaurants for your stay
• Access to a 24-hour customer service line for all attendees, where a team of real people is on hand to answer any questions
• VAT recovery reports can help you save up to 25% on incentive trip costs
• Improved compliance with travel policies baked into the platform
• The ability to pay, report, and invoice all company travel with just one account

See how to save your company time and money on business travel

2. ita group.

• Expertise in destination management
• Immersive brand experiences
• Concierge air travel
• Risk management and traveler safety services
• Pre- and post-analytics for insights into the trip’s success

3. Maritz Global Events

• Travel program design and campaign communications
• Sourcing and contracting hotels and venues
• Simplified registration and ticketing
• On-site support and coordination

4. Creative Group

• Customized group incentive travel programs tailored to a business’s specific goals, preferences, and budgets
• Relationships with hotels, independent properties, destination management companies, airlines, and transportation companies
• Mobile apps, interactive platforms, and digital tools provide attendees with real-time information, engagement opportunities, and personalized communication

5. BI Worldwide

• An event management app that engages attendees before, during, and after trips
• Destination selection and management
• Planning unique excursions, team-building exercises, and exclusive events
• On-site event management services
• Data analytics and reporting tools to measure the performance and impact of group incentive travel programs

6. Cadence Travel

• Customized incentive travel programs according to requirements and preferences
• A dedicated trip planner that acts as a single point of contact for all trip-related operations
• Hotel sourcing, negotiating, and contracting specialists
• On-site staffing for logistical support
• Attendee travel monitoring to ensure duty of care

7. Brightspot

• Customized sales incentive programs to help drive performance improvement and sales engagement
• Incentive trip planning
• Integrated engagement campaigns
• Incentive software platform to help companies manage their incentive travel programs

Wrapping up

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15 Corporate Incentive Travel Program Tips

By: Angela Robinson | Updated: May 01, 2023

You found our list of the best corporate incentive travel program tips !

Corporate incentive travel programs are initiatives that offer all-expenses paid trips and experiences in exchange for extraordinary performance. For example, a trip to Thailand or Mexico. These programs aim to motivate employees and raise morale, loyalty, and productivity.

Travel incentive programs are one example of employee incentives and employee engagement ideas , and can be a popular employment benefit .

This article includes:

• incentive travel examples
• incentive trips for employees
• group travel incentive programs
• corporate incentives besides travel

Here is the list!

Incentive travel examples

When it comes to destinations and trip experiences, possibilities are endless. Here are a few examples of incentive travel programs to give you inspiration:

• A stay in the British countryside complete with castle tours
• A food tour through Italy or France, or through your home city
• Museum crawl through New York City
• Hotel and tickets to a Broadway or West End show
• A Seine River expedition through Germany
• Weeklong country-hopping tour
• Hiking excursion in the mountains
• Wildlife interaction at a sanctuary
• Wine country visits
• Behind the scenes tour of a nearby brewery
• Weekend stay at a local bed and breakfast
• Tropical beach escape
• Historical tour of a prominent city
• Hot air balloon rides
• Passes and accommodation to a cultural festival
• Company cruises
• Glamping or camping
• Team building retreats

The items on this list provide a solid baseline for program structures, but there are many possibilities for irresistible trips that will drive employees to perform at their best.

Corporate incentive travel program tips

From soliciting suggestions from staff to leveraging social media, here are the steps for creating an effective corporate incentive travel program.

1. Ask your staff for ideas

A travel program is only an incentive if your staff wants to take the trips you choose. Instead of outright guessing, or stealthily scanning your staff’s Instagram vacation posts, ask your staff for destination and activity ideas.

First, gather plausible options for countries, cities, accommodations, excursions, and activities. Then, distribute a survey, and use the feedback to inform your selections. Consider including a write-in option on your questionnaire so employees can point you towards any useful travel resources or discount programs.

2. Determine the goal of your program

The point of an incentive program is to achieve a particular result or encourage a certain behavior. Thus, when designing your incentive trips for employees, it is important to outline the goal.

Corporate incentive travel program objectives may include:

• Specific sales targets
• Increased client satisfaction scores
• Decrease in paperwork errors
• Shorter customer wait times
• Quicker production turnaround time

The goal of the program may include multiple aims, and targets may vary by position or department.

Trips are a significant investment, and organizations expect a worthwhile return on such a weighty investment. By outlining clear goals when introducing the program, you justify the expenditure and link the reward to a clear result.

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3. Provide clear guidelines to staff

Higher management are not the only parties that benefit from having accurate expectations for the program. When announcing the initiative, provide clear guidelines to the staff so employees understand how to earn the rewards. For best results, communicate the necessary targets, performance period timeline, methods of measurement, and ultimate prizes.

You may also want to mention:

• The level of date flexibility for trips. Can attendees choose from multiple months or weekends, or will there only be one date for the trip? If the latter, then disclose the date upfront.
• Whether or not family members and guests can join the trips.
• Included amenities vs add-on options.
• Accommodations the company can make for staff with special circumstances.

Misunderstanding requirements could lead to staff missing out on the opportunity, causing disappointment. Employees want to feel that managers are upfront and honest, and clear communication fosters trust.

4. Consult a travel expert

Corporate travel programs require a great deal of planning and logistics management. Coordinating such a program alone can feel overwhelming, but travel and events companies that specialize in running incentive programs can simplify the process.

Here are some recommended travel incentive companies:

• American Express Meetings & Events
• Creative Group Inc.
• First Incentive Travel
• Peak Performance Meetings & Incentives
• Bishop McCann
• Bi Worldwide
• Fox World Travel
• Maritz Global Events
• George P. Johnson Experience Marketing
• World Travel Inc

Even if you decide not to hire a third-party vendor to manage incentive trips, consider consulting a travel agent or other professional who has experience planning and executing group trips. If nothing else, then read HR blogs for advice. You do not need to reinvent the wheel; you can rely on the guidance of professionals who have seen success with incentives to shape your program.

5. Research multiple vendors

While destination management companies often advertise packages that remove the hassle from corporate travel planning, these all-inclusive offerings are not always the best options for your needs. Working with multiple event providers may be a more cost-effective solution that results in better experiences for your employees.

Consider branching out and enlisting different companies for transportation, accommodations, catering, and experiences such as museum tours or adventure sports outings. At minimum, research and compare multiple destination management companies to ensure you find the best deal and optimal level of service.

6. Negotiate exclusives

Most travel incentive companies work with organizations to create tailored, customized plans. When designing trips, securing exclusive amenities and activities can make the experience even more attractive. For instance, booking an illustrious restaurant for a private party with a special menu, or receiving an after-hours, behind-the-scenes tour of a historical site with an expert. Planning experiences that attendees cannot replicate during personal visits makes the experience feel more unique, which compels employees to work harder to secure their spots on the trip.

7. Use organizational resources

While a travel incentive trip differs from a business trip, branches in other geographical regions can be a great help to your planning process. Offices in other states or countries might be able to make an introduction to a contact such as a travel coordinator, local guide, restaurateur, or hospitality professional that can help you coordinate your trip. You might even take advantage of special corporate discounts or offerings thanks to your relationship with the sister site.

Even if your organization does not have locations worldwide, you may employ a teammate who has previously worked, traveled, or lived in your destination and can offer recommendations. Tapping into your company’s internal resources improves the journey.

8. Stick to a budget

Travel programs are rarely low-cost perks. Expenses like transportation, accommodation, meals, and entertainment add up quickly, even if your group remains local. While increases in worker output and performance often justify the price of the program, it is still important to stick to a budget to ensure a balanced return on investment.

Researching beforehand helps avoid overspending. Before you commit to a destination or travel package, ensure you understand the total cost, including any additional expenditures such as insurance, service fees, non-included meals, transportation between venues, and tips for service staff.

Remember that if employees show interest in pricey experiences that the company cannot cover, then you can compensate by scheduling free time and allowing attendees to purchase optional activities.

Here is a list of ways to spend your budget at year-end .

9. Be liberal with options

Your group is a diverse bunch with a wide range of interests. One employee’s dream trip might not be another’s. To guarantee that all travelers enjoy the experience, arrange an array of activities that suit many tastes. For example, plan a bar crawl one evening and an open mic the next. Or, give attendees the choice between wine tasting, rock climbing, or touring a museum.

When planning activities, keep in mind:

• Physical ability
• Level of socialization
• Dietary needs
• Non-alcoholic options for non-drinkers
• Price, if members pay out of pocket
• Cultural sensitivity and inclusivity

Keep these considerations in mind not only when planning activities, but also when booking trip details. For instance, steer clear of destinations with recent human rights violations or recent racial tensions in favor of diverse and inclusive locations where all guests feel welcome.

10. Focus on the experience more than the destination

While the ability to travel to a foreign country or a lively city is a major draw, the location is not as important as your team’s overall happiness. Instead of fixating on the destination, focus on the experience. You do not need to pick a flashy locale to garner interest in the program. Attendees can have fun in a neighboring town or an off-the-beaten-path destination if you plan meaningful and engaging activities.

When choosing a venue for your trip, explore unconventional options and open yourself to interesting possibilities. Aim to connect your staff meaningfully with the local culture and with each other. Keep an eye out for experiences unique to your host city, and aim to be travelers rather than simply tourists. In essence, unlock the full potential of each city, neighborhood, or business instead of relying on the allure of the destination to do the heavy lifting.

11. Offer resources and assistance

Assuming that every trip member is an experienced traveler is a mistake. Travel programs generate interest among a wide range of attendees, from globetrotters to folks who have yet to step foot in an airport. Because there may be a discrepancy in the travel knowledge within your group, offering resources and assistance is helpful. Even if your package includes transportation, members may need to book plane tickets individually, in which case you should designate a helper to answer questions and resolve issues.

Consider also providing:

• Passport and visa application assistance
• Packing tips
• Applicable CDC advisories and vaccine information
• A guide to cultural norms in your destination country
• Travel medical and insurance resources
• Currency exchange services
• Safety recommendations and emergency contact information

You can equip the group with helpful literature, hold informational sessions, and create online forums where attendees can ask and answer questions, too.

12. Use trips as an opportunity to expand employees’ worldviews

While the trip acts first as an incentive and reward, the vacation can serve as an educational tool, too. By incorporating cultural experiences, you expand teammates’ worldviews, teach empathy, and develop soft skills that enhance employees’ abilities to interact with clients and colleagues.

To capitalize on the effects of the trip, select a destination that pushes staff out of their comfort zone and introduces new viewpoints and experiences. To achieve this end, the destination does not have to be a foreign country. Every country is culturally diverse, and workers benefit from visiting a new region, or even connecting with a distinct subculture close to home. The trip can be an opportunity not only for employees to relax and have fun, but also to grow.

13. Maximize team bonding

Being in an unfamiliar place together can bring a group closer together. Shared experiences are the root of team building, and group trips establish common ground and memories that form a foundation for continuing relationships. Group travel incentive programs can not only save companies time and money, but also supercharge group development. One of the best approaches to travel programs is to maximize team bonding potential by planning group excursions and team building activities and scheduling time for group reflection.

By dedicating Slack channels, social media groups, team chats, pre and post trip sessions, and shared online photo albums to the trip group, you can further fuel interactions between members.

Here is a list of team building ideas to try.

14. Leverage employee testimonials and social media

Organizations devote significant resources to travel programs. One way to optimize return on investment is to leverage employee testimonials and social media as a way to market company culture and motivate colleagues to strive for future travel incentives.

A few suggestions:

• Distribute a survey at the end of the trip. Make the survey completion a scheduled activity, or incentivize feedback by holding a prize drawing in tandem.
• Ask employees to submit photos and captions to the marketing team for the company social media page
• Coordinate a social media takeover campaign where trip attendees schedule content for company social media channels
• Encourage attendees to tag posts on personal accounts with the company handle and a specific hashtag.
• Dedicate blog posts to the experience
• Compile a highlights reel of the trip by editing together video clips
• Allow participants to speak about the trip on a company podcast
• Invite attendees to speak at information sessions for future trips

Most folks appreciate having a platform to share their stories and experiences. This user-generated content has many uses both internally and externally, such as in recruitment materials, marketing projects, and employee engagement campaigns .

15. Offer alternatives to travel

Although travel is an enticing incentive, it is not a universal motivator for all employees. Familial obligations, health complications, fear of flying, or a distaste for travel are examples of conditions that might prevent staff from reaping the rewards of the program. To better suit the needs of your entire organization, offer alternatives to trips, such as material bonuses or more localized experiences. Examples might include a chartered day at a nearby winery, tickets to the hometown sports team game, or extra paid time off. Read the next section for more suggestions on non-travel incentive rewards.

Other corporate incentives besides travel

Travel is not viable to every employee’s circumstances. For a more universally appealing incentive program, consider offering alternatives to travel. The following list offers a few suggestions.

Bonuses are the most common employee incentive. Monetary rewards give employees more autonomy over their winnings, since staff has the discretion to use the extra cash as they see fit. Not to mention, a financial award sends the message that the organization shares extra profits with staff, thus compelling employees to generate more revenue for the company.

When introducing financial incentives, it is important to explain a clear bonus structure so that the staff has a solid understanding of expectations and performance metrics.

2. Extra paid time off

Instead of scheduling a trip for employees, you could offer extra paid time off so that employees can travel when, where, and with whom they prefer. Through this method, your staff may opt for a staycation instead, choosing to use the extra time to catch up on errands, develop side hustles, spend time with family members, or relax at home. This approach signals that the company values employees’ personal time and appreciates work life balance. Plus, offering extra time awards employees more freedom to customize their prize.

3. Concerts

Concerts are close-to-home adventures. Music and nightlife enthusiasts love the chance to attend live performances. Access to sold-out or exclusive events, good seats or entry into VIP areas, and other perks like complimentary food or merchandise sweeten the deal. Partnering with a corporate-facing event company or local concert venue can help you net discounts and special offers for your employees.

4. Sporting events

Tickets or company box seats at a sporting event are an enticing prize for sports fans, salespeople, and anyone who relishes the energy of a live game. Best of all, since seasons consist of many games, you can divide the performance period into multiple benchmarks, and employ ticket giveaways as an ongoing motivator. Also, sports inspire attitudes of camaraderie and teamwork which you can channel into your workplace.

5. Technology

New gadgets and upgrades hit the technology market daily. Keeping all gadgets updated can be a challenge, so technology rewards are tempting incentives.

A few suggestions for technology incentives:

• smartphones
• video game systems
• action cameras
• smartwatches and fitness trackers
• wireless earbuds
• 3-D printers

Consider offering technology upgrades for personal use, work use, or a mix of both. For example, promise to buy high-tech printers for the winning department.

6. Parking spots

Parking can be a surprisingly effective employee motivator, especially if you work in a city with scarce or expensive parking options. Even if the office building houses a company garage, employees may eye a desirable spot. Winning a prized parking spot or a complimentary pass checks one box off of the proverbial to-do list and makes the morning commute less hectic. If parking is not part of your employee benefits package, then consider offering the amenity as a prize.

7. Fitness classes

Fitness is important, but not always inexpensive. While many companies offer wellness credits, gym memberships, or exercise classes as perks, bonus fitness services can make attractive prizes.

Here are some ideas for fitness incentives:

• Home gym equipment
• Subscription to online Yoga classes or Peloton
• Personal trainers
• Workout wardrobes
• Fitness trackers and smart devices
• Unusual exercise classes like parkour or circus aerobics

Even if your company provides regular exercise options, an upgraded fitness experience can serve as extra motivation.

8. Charity donations

Monetary gain is not a universal motivator, and at times philanthropy can drive efforts more effectively than cash rewards. One alternative to material prizes is to donate an agreed amount to a charity of the awardee’s choice.

Pro tip: Allow employees to suggest charities that fall within prescribed guidelines instead of picking from a limited list to ensure that workers can raise money for a cause they are passionate about.

9. Task management services

While you may not be able to give your employees extra hours in the day, gifting task services is the next best option. Hiring professional errand-runners frees up time in your employees schedules for relaxation, self-care, and self-improvement.

Suggestions for task services:

• Grocery deliveries
• Laundry and dry cleaning services
• Cooks or professional meal preppers
• Cleaners or organizing consultants
• Childcare services

Consider gifting credit towards multiple-service providers like TaskRabbit and Thumbtack so awardees can choose the most useful options.

10. Meals with executives

Lunch or dinner with a member of the C-suite serves the dual function of providing a complimentary meal along with quality time with higher management. For best results, offer one-on-one meetings or small group experiences so that every awardee has ample opportunity to interact with the executive. Similar bonding opportunities include golf games, tennis matches, hikes, creative classes, winery or brewery trips, or video game showdowns.

11. Massages and self-care

Some workers might not treat themselves to massages, spa-days, and other self-love splurges, but will indulge if gifted an activity. Pampering experiences inspire employees to achieve a goal while emphasizing the importance of self-care.

Here are some examples of self-care incentives:

• Manicures and pedicures
• Salon appointments
• Meditation session
• Career consulting or meeting with a life coach

These prizes send the message that companies care about employee wellbeing as well as performance.

12. Extraordinary events

Though some folks use the term incentive events interchangeably with incentive trips, at-home events can offer the excitement of travel minus the forms, transportation costs, or downtime at the airport. Extraordinary events give employees opportunities to socialize, participate in new experiences, and make memories with colleagues.

Some examples of event incentives include:

• Improv or standup comedy shows and workshops
• Cooking classes with renowned chefs
• Laser tag tournaments
• Winery or brewery tours
• Cocktail party at the CEO’s house
• Amusement park trips
• Early access to a new venue
• Special sales or product trials

Limiting the number of spots at these events and awarding entry only to high-achieving employees makes the occasion feel more special and motivates staff to strive towards a goal.

Final Thoughts

Travel is one of the most common bullet points on bucket lists, which means that trips serve as a powerful motivator. By affording employees opportunities to travel, you expand their world views and supercharge their relationships with teammates, all while rewarding extraordinary efforts and results and assigning great value to your workers’ contributions.

Next, check out this list of employee wellness program ideas and this list of incentives to return to the office .

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FAQ: Corporate incentive travel programs

Here are answers to the most common questions about corporate incentive travel programs.

What are corporate incentive travel programs?

Corporate incentive travel programs are motivational campaigns that reward top-performing employees with trips or special experiences. The aim of these programs is to increase staff loyalty, morale, and productivity. Incentive programs typically target specific goals such as fulfilling sales quotas, meeting product development deadlines, or raising customer satisfaction scores.

What are some good corporate incentive travel program tips?

Some good corporate incentive travel program tips include:

• Ask your staff for ideas
• Determine the goal of your program
• Provide clear guidelines to staff
• Consult a travel expert
• Research multiple vendors
• Negotiate exclusives
• Use organizational resources
• Stick to a budget
• Be liberal with options
• Focus on the experience more than the destination
• Offer resources and assistance
• Use trips as an opportunity to expand employees’ worldviews
• Maximize team bonding
• Leverage employee testimonials and social media
• Offer alternatives to travel

Though travel programs require extensive planning and organization, following the proper steps can ensure that your program pays off by raising employee output and morale.

What are good companies to use for corporate incentive travel programs?

There are many providers who offer and arrange trips and engaging events for corporate incentive programs.

Here are some recommended companies to use for corporate incentive travel programs:

When selecting a partner organization, research multiple providers and choose an option that fits your company’s budget, company culture, and particular needs.

Do corporate incentive travel programs work?

Travel programs can be powerful motivators. Employer-sponsored trips are an attractive reward, especially when the experiences include exclusives such as exclusive tours, private accommodations, and company parties. Travel programs are an especially compelling incentive for sales teams, though the perk can motivate a vast variety of positions and departments.

Though travel is a hefty investment for organizations, the corresponding rise in productivity is significant. Plus, funding trips signals that employers value their workers efforts and personal growth.

What makes incentive travel programs effective?

Clear goals and benchmarks, measurable metrics, smart internal marketing, meaningful experiences, and attractive awards are all factors that make incentive travel programs effective. The best determinant of the operation’s success is the level of foresight, consideration, and communication that goes into the planning and execution of the program.

Besides travel, what can employers offer in incentive programs?

Some non-travel incentive program rewards include:

• Extra paid time off
• Sporting events
• Parking spots
• Fitness classes
• Charity donations
• Home services
• Meal with an executive
• Massages and self-care
• Extraordinary events

Not every team member is able to travel, yet providing alternate rewards allows dedicated employees to reap the rewards of their efforts.

What is the difference between a corporate incentive program and an employee benefits program?

Organizations offer employee benefits across the board to all workers, although benefits packages might vary depending on position and band level, and individual candidates may be able to negotiate a more attractive package. While benefits programs are ongoing, built-in rewards, incentive programs are auxiliary, often limited-time offers. Corporate incentive programs exist to motivate employees to hit specific targets within a particular time frame.

Author: Angela Robinson

Marketing Coordinator at teambuilding.com. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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Marketing Coordinator at teambuilding.com.

Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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A Guide to the Top Incentive Travel Destinations For 2 0 2 2

Incentive travel remains a top motivator, and many reward earners are eager for a new adventure (or just a change of scenery).

For some top performers, an upcoming incentive trip could be their first time traveling since the pandemic began—a trip they’ve been dreaming about for ages. Our experts are excited as ever to craft once-in-a-lifetime experiences to make travel dreams a reality, as well as help travelers navigate evolving safety guidelines.

Related: There are a lot of reasons to be excited about incentive travel in 2022. See our top 5 . 

Your top performers deserve the very best, a destination that will motivate them to keep putting in all that hard work. A destination that is memorable, distinctive, and perhaps not-so-traditional.

Whether it’s tropics or bustling cities, these are the 10 most attractive destinations our buyers are booking right now for incentive travel. Any of the 10 experiences will make your hard-working trip qualifiers feel appreciated and re-energized.

Classic European Sites

Madrid, Spain

Art, cuisine, nightlife, architecture—the capital city of Madrid has it all, along with a rich history to impress.

Highlights:

• Tour the Paseo del Arte museums, including the world-famous Prado, with works by the Impressionists and Pablo Picasso
• Wander the Parque del Retiro , an expansive urban park
• Listen to street musicians at Plaza Mayor , the grand central square

Hotel recommendation:

• Stay at Four Seasons Madrid , a brand-new property in the heart of the city. Walk to key attractions then return to a restful, modern retreat.

Dublin, Ireland

A small capital city with big personality, participants love Dublin for its friendly people, rich cultural heritage and happening nightlife scene.

• Enjoy the lively Temple Bar area with its many pubs and live music
• Tour the Guinness Storehouse brewery for the history of the iconic beverage
• Visit Trinity College , the oldest college in Ireland and alma mater of many literary greats, including Jonathon Swift and Oscar Wilde
• The Westbury , located in the center of town, is a destination itself because of its gorgeous central stairway and private art gallery.

Loch Lomond, West Dunbartonshire, Scotland 

Seek out the “bonnie banks” of Loch Lomond, an inland lake made famous by the Scottish folk song of the same name, and take in the beauty of the surrounding Lowlands and Highlands.

• Explore Loch Lomond & the Trossachs National Park , which became Scotland’s first national park in 2002
• Journey through Dumbarton Castle in the ancient capital of Scotland
• Spend a day at the Loch Lomond Shores shopping district, which includes outdoor activities, boat trips and an aquarium
• Built in 1700 and renovated in 2020, the castle-like Cameron House is one of the most sought-after hotels in Scotland.

Sunny Tropic Locales

San José del Cabo, Mexico 

San José del Cabo offers a more relaxed atmosphere than its better-known counterpoint Cabo San Lucas. Enjoy shopping, an enchanting plaza and dining experiences, all with plenty of sunshine and miles of beaches.

• Amble through the Art District for unique shopping and live music opportunities
• Scuba-dive the coral reefs of Cabo Pulmo National Park , a UNESCO World Heritage Site
• Swim with dolphins at Dolphin Discovery
• Zadun, a Ritz-Carlton Reserve opened in 2021 and boasts ocean views and indoor/outdoor living spaces in each guest room.

Nassau, Bahamas

For a tropical experience with a healthy dose of urban energy, check out Nassau, the capital of the Bahamas. Originally home to pirates and hustlers, the streets are always bustling.

• Witness the pirate history of the Bahamas with the wax recreations at the Pirates of Nassau Museum
• Delve into the past at Fort Charlotte , a British-colonial fort constructed in the late 18th century
• Walk through the natural wonderland of Ardastra Gardens & Wildlife Conservation Centre
• For large group travel, stay at the accommodating Grand Hyatt Baha Mar (it has 1,800 rooms on property!). Be sure to take advantage of its new Baha Bay water park, which opened July 2021.

Palm Beach, Aruba 

One of the most popular islands in the Caribbean, Aruba is known for its white, sandy beaches and all-inclusive resorts. Don’t be afraid to wander off the beaten path here!

• Stroll through the cozy capital, Oranjestad , for shopping and restaurants
• Observe magnificent waves beat against the rocky coast at Conchi “Natural Pool”
• Climb the landmark California Lighthouse for 360° views of the island
• The Ritz-Carlton Aruba includes its own casino and is currently refurbishing all its suites.

Guanacaste, Costa Rica

Costa Rica has incredible biological diversity. Discover all the beauty of its unspoiled beaches, fast-flowing rivers and national parks in Guanacaste.

• Engage in outdoor adventures such as zip-lining and rock climbing
• Take a day trip to iconic Arenal Volcano for horseback riding and hiking
• Investigate local fauna by partaking in activities like bird watching
• The Andaz Costa Rica Resort at Peninsula Papagayo underwent renovations in 2021 for an extra luxurious feel. Guests staying in Peninsula Papagayo can sign up for exclusive small group eco-activities .

U.S.-Based Adventures

Big Sky, Montana

For fresh air and wide-open skies year-round, escape to the natural splendor of the mountains of Montana. Outdoor enthusiasts praise Big Sky for its variety of activities.

• Ski the famous slopes at Big Sky Resort
• Hike Yellowstone National Park , one of the most popular national parks in the U.S.
• Learn fly-fishing at some of the best rivers for the sport in the world
• For a combination of lodge living and modern comfort, book rooms at Montage Big Sky .

Nashville, Tennessee

While best known for its country music, Nashville is a destination spot for its revived downtown, festivals, shows and nightlife.

• Sample the best of downtown Nashville in the Lower Broadway District , an area popular for live music, honky-tonks, restaurants and shops
• Attend concerts at the Ryman Auditorium , the original home of the Grand Ole Opry
• Go behind the scenes of country music at the Country Music Hall of Fame and Museum

Hotel recommendations:

• The soon-to-open Embassy Suites by Hilton Nashville Downtown will be adjacent to the Music City Center convention center. The hotel promises a rooftop pool with bar and easy access to downtown attractions.

Hanalei Bay, Princeville, Hawaii

Hanalei Bay, a picturesque setting on Kauai, the Garden Island, offers several pristine beaches for surfing, paddleboarding, swimming or simply relaxing.

• Play golf on courses designed to wrap around the spectacular coastline at Makai Golf Course
• Study nesting seabirds and marine mammals at Kilauea Point National Wildlife Refuge
• Shop for authentic carved wood souvenirs from local artisans in Hanalei Town
• 1 Hotel Hanalei Bay , formerly the St. Regis Princeville is undergoing a full renovation that will infuse it with authentic details such as native greenery and reclaimed materials. It will be accepting group business beginning in October 2022.

Mandy joined ITA Group in 2005, serving in operations before transitioning to the purchasing team as a Buyer and Supervisor. In her current role as Lead Buyer, Mandy leads the internal presale process for financial and insurance brands, conceptualizing events, building program budgets, negotiating supplier partner contracts, and maintaining client and supplier relationships. She works closely with internal sales and operations teams to bring strategic recommendations to each program. Mandy enjoys traveling, attending concerts, cheering on her beloved Iowa Hawkeyes and Kansas City Chiefs, and spending time with family and friends, especially her two sons.

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