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Playing catch-up: TravelCenters of America kick-starts franchising
Converting existing truck stops to ta model preferred to building from the ground up.
TravelCenters of America ( NASDAQ: TA ) is pulling the franchise lever to grow its presence on the highway map.
Actively pursuing franchisees to take over existing truck stops is one of CEO Jon Pertchik’s approaches to growing the TA, Petro Stopping Centers and TA Express travel center brands. A new TA Express franchise opened Wednesday in Mount Vernon, Texas.
“The competitors have been eating our lunch in the last few years in terms of adding dots on the map,” Pertchik told FreightWaves in a March interview. Converting existing good-quality independent truck stops in great locations to the TA model is the most efficient way to close the gap, he said.
Long way to go
By the numbers, that gap is large.
Westlake, Ohio-based TA has about 260 locations in 44 states and Canada. Pilot has 750 locations in 44 states and six Canadian provinces and ranked No. 10 on the 2019 Forbes list of America’s largest private companies. Love’s has more than 500 truck stops and convenience stores in 41 states and ranked No.17 on the same list.
“It’s a great alignment of interests,” Pertchik said in the interview. “The independents don’t get access to the big fleet business. By working with us, they do. The flip side is we can be even more successful in serving our fleet customers by having more dots on the map.”
Said Robert Berkstresser, franchise principal of Petro Stopping Centers in Raphine, Virginia, and the TA in Lexington, Virginia: “If you want to compete, you need to be aligned with a successful brand.”
New agreements
TA has signed 18 new franchise agreements under its travel center brands since the beginning of 2019. All are expected to be open by the first quarter of 2021. TA also is negotiating franchise agreements for 13 travel centers in Western and Southern states. It is in later-stage discussions with six locations and has more than 80 other potential franchisees in the pipeline.
Pilot and Love’s are not waiting for TA. Pilot plans 20 new locations this year and 20 more in 2021, CEO Jimmy Haslam said in February. Love’s plans up to 40 new stores this year on top of 29 opened in 2019.
The franchising push is part of a May 1 reorganization in which TA laid off 130 corporate office employees and hired senior vice presidents to oversee business development, information technology and a newly created hospitality department to oversee consolidation of restaurants, gaming and convenience stores.
“Franchising is a key driver for the continued expansion of the business,” Pertchik said. “We believe putting the accelerator on this aspect of operations will allow us to become a growth engine and serve more customers and communities.”
Third generation
Some of TA’s franchises are now run by the grandchildren of the original franchisee, said Dave Raco, TA vice president of Franchise Operations.
“They stay with us,” he said. “We are recognized for our nearly 50 years of business success in the industry, and independent operators around the country are excited to become our partners to share in the same experiences.”
CStore Decisions
TravelCenters of America Accelerates Expansion, Pursues Franchising Opportunities
By Isabelle Gustafson | May 20, 2020
In addition, the company announced a new TA Express franchise opening in Mt. Vernon, Texas.
“We believe there are significant opportunities for continued growth through franchising and in early 2020, we began rapidly increasing our engagement efforts and broadening our reach with potential franchisees,” said Jon Pertchik, CEO of TA. “We have a team dedicated to identifying and actively pursuing excellent franchisees who are committed to providing our customers with the services and amenities they’ve come to trust and rely on at our travel centers.”
Since the beginning of 2019, TA has signed 18 new franchise agreements under one of TA’s travel center brands. Four opened in 2019 and in the first half of 2020, eight new franchise sites are open or anticipated to open in the following cities:
- Kilgore, Texas
- Salina, Utah
- Wasco, Ore.
- West Point, Ga.
- Mt. Vernon, Texas
- Vermillion, S.D. (anticipated June opening)
- Nacogdoches, Texas (anticipated June opening)
- Lake City, Fla. (anticipated June opening)
TA expects an additional six will open by the end of the first quarter of 2021. Other cities TA expects to be part of its franchise expansion this year include Huntington, Ore.; Cookeville, Tenn.; Edgerton, Kan. and South Houston, Texas.
In addition, TA is currently negotiating franchise agreements for 13 travel centers across states in the western and southern U.S. The company is also engaged in later stages of discussions with operators of another six locations, and has more than 80 other potential franchisees in the pipeline across states including California, Texas, Nevada and Missouri.
“We have some of the best independent travel operators in the country operating under franchise agreements and in many cases, we are now working with the grandchildren of the original franchise principals,” said Dave Raco, Vice President of Franchise Operations. “They stay with us. We are recognized for our nearly 50 years of business success in the industry and independent operators around the country are excited to become our partners to share in the same experiences.”
“My relationship with TravelCenters of America has allowed me to thrive in a highly competitive market. If you want to compete, you need to be aligned with a successful brand,” said Robert Berkstresser, franchise principal of Petro Stopping Centers in Raphine, Virginia and the TA in Lexington, Virginia. “The ability to join in the network-wide fuel and loyalty programs makes us an attractive option to drivers and large fleets. TA and my team share the same commitment to the trucking community and because we’re aligned, my chances of success are dramatically heightened. I’m proud to be a TravelCenters of America franchisee.”
On May 1, 2020, TA made a series of announcements, including a company-wide reorganization, all key steps in a new strategic, long-term plan to improve operational efficiency and profitability.
“Franchising is an integral part of our new strategic plan and a key driver for the continued expansion of the business,” said Pertchik. “We believe putting the accelerator on this aspect of operations will allow us to become a growth engine and serve more customers and communities.”
TravelCenters of America Inc. is the nation’s largest publicly traded full-service travel center network. Founded in 1972 and headquartered in Westlake, Ohio, its more than 21,000 employees serve customers in over 260 locations in 44 states and Canada, principally under the TA, Petro Stopping Centers and TA Express brands. Offerings include diesel and gasoline fuel, truck maintenance and repair, full-service and quick-service restaurants, car and truck parking and other services and amenities dedicated to providing great experiences for professional drivers and the general motoring public. TravelCenters of America operates nearly 650 full-service and quick-service restaurants and 10 proprietary brands, including Quaker Steak and Lube, Iron Skillet and Country Pride.
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TravelCenters of America Now Accepting Nominations for the 2025 Citizen Driver Award
August 14, 2024 // Franchising.com // WESTLAKE, OH - TravelCenters of America is now accepting Citizen Driver® nominations! This is the 15th year of the program that TA created to recognize professional drivers who demonstrate traits that bring a high level of respect to the truck driving profession, including good citizenship, safety, health and wellness, community involvement and leadership.
As part of the honor, Citizen Driver Award winners may select a TA, Petro Stopping Center or TA Express location to be dedicated in their name, allowing their story to be continuously displayed for all travelers that pass through. In addition, the winner will receive $5,000 in prize money and TA will make a $2,500 donation to each winner’s organization of choice.
Nominations are being accepted through October 7, 2024. Professional truck drivers can nominate themselves for this award. A panel of trucking professionals will review all the nominees to select the finalists.
The Citizen Driver Program puts a spotlight on some of the most extraordinary drivers today and illustrates the fine examples of professionalism embedded in the truck driving profession. Over 150 nominations for the Citizen Driver award were received last year, from fleet owners and executives, professional drivers, trucking organization members and trucking industry suppliers.
To date, 44 Citizen Drivers have been awarded with this prestigious honor.
SOURCE TravelCenters of America
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Driver lounge in the new TA Express Statesboro, Ga. The newly built sites and refreshed locations have driver lounges with comfortable seating. (Photo: Business Wire)
Travel store in the newly constructed TA Express Statesboro, Ga., which opened in October 2022. (Photo: Business Wire)
The information contained in TA's periodic reports, including TA's Annual Report on Form 10-K for the year ended December 31, 2021, which has been filed with the U.S. Securities and Exchange Commission, or SEC, and TA's Quarterly Reports on Form 10-Q for the periods ended March 31, 2022 and June 30, 2022, which have been filed with the SEC, under the caption "Risk Factors," or elsewhere in those reports, or incorporated therein, identifies other important factors that could cause differences from TA's forward-looking statements. TA's filings with the SEC are available on the SEC's website at www.sec.gov .
You should not place undue reliance upon forward-looking statements. Except as required by law, TA does not intend to update or change any forward-looking statement as a result of new information, future events or otherwise.
Tina Arundel TravelCenters of America 440-250-4758 [email protected]
Frequently Asked Questions
Becoming a franchisee is a big business decision, and you’ll probably have some questions. Start off by getting answers to some of our most frequently asked questions.
How much does a franchise cost with TA?
Because facility size and amenities vary by brand, the cost to open a franchise location varies as well. Converting an existing facility to a TA Express will cost approximately $1.5 million, while building a new TA or Petro location can cost as much as $26.5 million.
How much are franchise royalties with TA?
For TA, Petro and TA Express facilities, royalty fees are 4.5% up to $600,000 of monthly non-fuel sales, 2% above $600,000 of monthly non-fuel sales and $0.007 per gallon for gas and diesel sales. For a TA Truck Service shop, royalty fees are 4.5%.
How long does it take before my doors are open for business?
The process of opening a TA branded travel center looks different for each unique franchisee. An existing travel center in impeccable condition can be converted to a franchise location in as little as six weeks, while a new build can take more than a year.
What are the financial requirements to start a franchise with TA?
To be considered for our franchising program, the entity must be financially healthy.
Can I own more than one TA location?
Absolutely! Many of our longstanding franchisees own multiple locations. In addition, we offer financial incentives for operators interested in owning more than one location.
How do I start a franchise business?
Not sure where to start? We’ve put together a high-level look at our franchising process on our How It Works page .
What training and support do you provide to franchisees?
The success of your business is our business, and we’re proud to offer a wide range of resources to our franchisees. As you prepare to open, our Construction team will consult with you, providing insight gained from decades of travel center operation. Once open, we’ll send experienced cashiers and managers from neighboring locations to work at your travel center until your staff is comfortable with day to day operations as a TA facility. If your facility includes a TA Truck Service shop, we’ll help you train your technicians. They'll gain hands on experience working at nearby training sites until your facility is open. Looking for advanced technical and manufacturer training? Your technicians can attend classes at one of two TA University training centers. Training and support continue throughout our relationship, with leadership training at our two TA University locations, conventions, online training modules and guidance from your District Manager.
Do franchise owners receive help designing their TA location?
Yes, our Construction team will consult with you to incorporate TA branding into your location. In addition, our Construction professionals will review your facility’s design, using decades of experience to determine the most sustainable and efficient layout for your site.
What are the typical dimensions of a TA franchise?
TA offers four brand options to franchisees. Learn more about the minimum requirements of each brand here and choose the one that is best for your business.
What are the basic products and services offered at each TA franchise location?
Our travel centers offer highway travelers a wide assortment of amenities including but not limited to diesel and gas fueling, diesel truck parking, motorist parking, convenience stores, full-service and quick-service dining options, showers, heavy diesel truck maintenance and repair, laundry, driver’s lounges, pet areas and fitness centers. Each of our brands presents a unique offering to guests. See which brand is a fit for your business.
How long is the Franchise Agreement?
The term of our initial Franchise Agreement is 10 years, with two five-year renewal options.
What markets are open for new development?
TA operates travel centers off major interstates throughout the country. We determine if a location is viable for a new TA travel center by using heat maps to track traffic patterns, studying highway maps and considering existing sites and competitors in the area. Reach out to us, and see if your location is a fit.
How much money will I make?
Revenue potential varies based on the size of the facility, the amenities offered, its location, your guest demographics and the operator’s personal business acumen. We are unable to provide a projection of how your location will perform.
Why should I become a franchisee?
Becoming a TA franchisee can take your business to new heights. Learn more about the national brand recognition, purchasing power, national fleet programs, professional team and cutting-edge technology that will contribute to your success on our Why TA? page.
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TravelCenters of America Acquires 2 Franchises for $45 Million
Love’s Travel Stops opens a Waterloo, New York, location.
April 15, 2022
WESTLAKE, Ohio, & OKLAHOMA CITY— TravelCenters of America (TA) has completed the acquisition of two travel center locations for $45 million, according to a news release. The company has acquired Petro Raphine in Virginia and TA Lexington, which were previous TA franchise locations that opened in 2011.
TA said it expects to realize significantly more cashflow from owning these locations than as franchise locations and forecasts these locations will generate about $9 million of site-level earnings before interest, taxes, depreciation and amortization in 2023.
The Petro Raphine site is under renovation to add 170 new truck parking spaces and expand its existing retail space. Following the work anticipated to be completed this summer, TA expects Petro Raphine to be one of the nation’s largest travel centers based on its nearly 900 truck parking spaces.
“Investing in growth through the addition of company-owned sites is one of our key priorities for capital deployment this year,” said Jonathan Pertchik, chief executive officer of TA. “Located along a busy and strategic highway corridor which serves professional truck drivers, four-wheel travelers and the local communities, we expect these sites to exceed our minimum return thresholds. With the size and breadth of offerings at Petro Raphine, we are adding a flagship location to our company-owned sites and will also benefit from the experienced managers at these locations joining our company.”
Meanwhile, Love’s Travel Stops has opened a location in Waterloo, New York, with 78 truck parking spaces and adding 75 jobs to Seneca County, according to a news release. In honor of the grand opening, Love’s will donate $2,000 to the Seneca County House of Concern.
“The store in Waterloo will offer the amenities Love’s is known for like fresh food and drinks and today’s latest technologies in its Mobile to Go Zone,” said Greg Love, co-CEO of Love’s. “We’re pleased to serve customers at our fifth location in New York and help get them back on the road quickly and safely.”
The 11,000+ square-foot location is open 24/7 and offers various amenities, including a Wendy’s restaurant and a Subway restaurant, opening April 18. The location also has seven RV parking spaces, eight diesel bays, seven showers, laundry facilities, a CAT scale, Speedco (opening later), bean-to-cup gourmet coffee, Mobile to Go Zone with the latest GPS, headsets and smartphone accessories, as well as a dog park.
In January, Love’s said it plans to open more than 40 locations and add more than 3,000 truck parking spaces and 3,000 jobs in 2022.
In 2021, the company opened 38 new locations, added over 3,000 truck parking spaces and donated several million dollars to support its core customer—professional truck drivers, sick and homeless children, veterans and more.
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Since its inception in 1982 , Travelcenters Of America franchise has stood as a cornerstone in the global Other Businesses. With a pioneering role in the franchise business, Travelcenters Of America has consistently set the standard for excellence and innovation. It's worth noting that Travelcenters Of America began offering franchises in 1990, marking a significant milestone in the company's history.
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See qualities that make a successful TA franchisee, evaluative franchising options and walk through the steps of our franchising process. We're here to answer any questions you might have along the way, starting with our most frequently asked questions. Tell us a little more about your business, and our franchising team will reach out to you.
TA, Petro & TA Express. Franchise Fee Up to $150,000 Royalty Fees 4.5% up to $600,000 of monthly non-fuel sales 2% above $600,000 of monthly non-fuel sales $0.007 per gallon for gas and diesel sales Marketing Fee $3,000 monthly Franchise Agreement Terms 10-year initial term Two, five-year renewal options. TA Truck Service.
Why TA? TravelCenters of America, part of the bp portfolio, serves guests nationwide in 300 travel centers in 44 states. For the past 50 years, we've partnered with franchisees to grow. Today our network includes 60 franchise locations that will expand to 75 by the end of 2024. Today, we have 60 franchise locations.
TravelCenters of America (TA) reached its annual target of signing 30 new franchise agreements in 2022 in addition to opening three new franchised sites and acquiring 10 locations last year, according to a recent announcement. TA said it's still focused on franchising as a means for growth, as it aims to open another 20 franchised locations ...
1/13/2023. WESTLAKE, Ohio — TravelCenters of America Inc. (TA) closed out 2022 with a record number of franchise agreements. The nationwide operator and franchisor of the TA, Petro Stopping ...
TravelCenters of America has announced locations for four franchise truck stops expected to open before the end of the year. The Westlake, Ohio-based company operates and franchises TA, Petro and TA Express truck stops. By the end of 2022, two franchised travel centers are planned in California and one each in Missouri and Oklahoma.
In 2020, the company signed 21 franchise agreements and opened 10 new franchise locations. A TA travel center is opening today in Huntington, Oregon, located on Interstate 84 at exit 353, the ...
TravelCenters of America Inc. is a publicly traded full-service travel center network. Founded in 1972 and headquartered in Westlake, Ohio, its nearly 20,000 employees serve customers, principally ...
In 2020, the company signed 21 franchise agreements and opened 10 new franchise locations. The first TA travel center of 2021 is set to open Jan. 12 in Huntington, Ore., located on Interstate 84 ...
TravelCenters of America ( NASDAQ: TA) is pulling the franchise lever to grow its presence on the highway map. Actively pursuing franchisees to take over existing truck stops is one of CEO Jon Pertchik's approaches to growing the TA, Petro Stopping Centers and TA Express travel center brands. A new TA Express franchise opened Wednesday in ...
Westlake, Ohio-based TravelCenters of America Inc. opened its first travel center of the year on Jan. 12, setting the company off and running in following up on its 10 new franchise locations in ...
Already this year, TravelCenters of America has opened a new franchise, and the company plans to open 20 more in 2021. A TA Travel Center opened Jan. 12 in Huntington, Ore., according to a news release. It is located on Interstate 84 at Exit 353.
By Zhane Isom | January 13, 2023. TravelCenters of America (TA) recently signed 30 new franchise agreements in 2022, which allowed the company to reach its annual goal. According to TA, its main ...
TravelCenters of America operates nearly 650 full-service and quick-service restaurants and 10 proprietary brands, including Quaker Steak and Lube, Iron Skillet and Country Pride. Related Articles ...
TravelCenters of America closes out 2022 with 30 new franchise deals. Jan. 17, 2023. The nationwide truck stop chain says it expects to open 20 franchised locations this year. FleetOwner Staff ...
TravelCenters of America is now accepting Citizen Driver® nominations. Franchise Customer Experience Conference; Franchise Development Leadership Report
What is the upfront investment costs to own a TravelCenters of America franchise? TravelCenters of America has a franchise fee of up to $1,000,000, with a overall upfront investment range from $1,555,000 to $19,141,000. Initial Franchise Fee: $1,000,000. Total Investment: $1,555,000 to $19,141,000. Working Capital: N/A to N/A. Royalty Fee: 4.0%.
The four recent travel center openings, three of which are company owned and operated and one of which is franchised, increase TA's nationwide network of travel centers to 280, including 41 ...
Ready to discuss your future with TA, Petro, or TA Express? Contact us today! 440-872-6099. [email protected]. Align with a Fortune 500 company recognized as the leading operator of full-service travel centers and truck maintenance and repair centers for on-highway motorists and commercial travelers.
TravelCenters of America (TA) is an operator of truck stops and travel centers in the United States, [1] with approximately 270 full-service locations along the Interstate Highway System in 44 U.S. states and in Canada, ... Quaker Steak & Lube continues to focus on franchise development. [41] [42] [39] [43]
Travel Centers of America. Menu. Locations; Food & Beverage; ... The process of opening a TA branded travel center looks different for each unique franchisee. An existing travel center in impeccable condition can be converted to a franchise location in as little as six weeks, while a new build can take more than a year. ...
April 15, 2022. WESTLAKE, Ohio, & OKLAHOMA CITY— TravelCenters of America (TA) has completed the acquisition of two travel center locations for $45 million, according to a news release. The company has acquired Petro Raphine in Virginia and TA Lexington, which were previous TA franchise locations that opened in 2011.
6/3/2022. WESTLAKE, Ohio — As TravelCenters of America Inc. (TA) celebrates its 50th anniversary, the company is looking forward while staying true to its roots. TA CEO Jon Pertchik recently ...
The cost of opening a Travelcenters Of America franchise can vary depending on a number of factors. On average, you can expect to invest between $1.39M-$34.98M. This range includes expenses like the initial franchise fee, equipment, signage, seating, and other essential costs.