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9 Tourism Ads That Used Emotion, Humor, and Innovation to Win

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Tourism advertisements play a crucial role in enticing travellers to explore new destinations. These promotional campaigns serve as a window into the wonders of a place, capturing the essence of its culture, landscapes, and unique attractions. Through vibrant visuals and compelling narratives, such advertisements ignite the curiosity and wanderlust of potential tourists.

Consider the breathtaking images of pristine beaches, historic landmarks, and lively local markets showcased in travel ads. These visuals create a sense of longing, prompting individuals to go on a journey to experience these wonders firsthand. The power of persuasion lies in the carefully crafted messages that highlight the distinctive features and hospitality of a destination.

Moreover, tourism advertisements contribute significantly to the economic growth of a region by attracting visitors and stimulating local businesses. A well-designed campaign not only promotes tourism but also fosters cultural exchange and understanding. 

What is a Tourism advertisement?

View this post on Instagram A post shared by Marketiqe Digital Marketing (pronounced “Mar-ketick”) (@marketiqe)

Tourism advertisement serves as a compelling window into the wonders of a destination, enticing potential travellers with a visual and narrative showcase. It is a strategic communication tool employed by regions, cities, or countries to promote their unique attractions, cultural heritage, and recreational offerings. These advertisements aim to capture the imagination of the audience, fueling a desire to explore and experience the featured locale.

Typically, tourism advertisements employ vivid imagery and engaging storytelling to highlight the scenic beauty, historical significance, and diverse activities awaiting visitors. From breathtaking landscapes to vibrant city life, these promotions strive to evoke a sense of wanderlust and adventure. The use of catchy slogans, upbeat music, and relatable experiences further enhances the allure.

By showcasing the essence of a destination, these campaigns contribute not only to economic growth through increased tourism but also to cultural exchange and mutual understanding between people from different parts of the world. 

Importance of Tourism advertisement

Tourism advertisements play a pivotal role in promoting destinations and fostering economic growth. These campaigns act as enticing windows into the diverse and captivating offerings of a place, captivating potential visitors. The significance of tourism advertising lies in its ability to create awareness and spark interest, driving people to explore new locales. It serves as a virtual introduction, showcasing the unique cultural, historical, and natural attractions a destination has to offer.

In addition to attracting tourists, these advertisements contribute significantly to the local economy. A surge in tourism leads to increased revenue for businesses, such as hotels, restaurants, and local artisans. The economic impact extends beyond immediate tourism-related sectors, positively influencing the overall prosperity of a region. Furthermore, successful tourism campaigns can enhance a location’s global image, making it a desirable and memorable destination.

Tourism advertisements act as powerful catalysts, stimulating both curiosity and economic development. They transform mere places on a map into vibrant, sought-after experiences, benefitting not only the tourism industry but also the communities that thrive on the influx of visitors.

Top 9 Tourism Advertisement Examples

Here are the top 9 Tourism advertisement examples!

“Incredible India” Campaign

View this post on Instagram A post shared by Incredible India (@incredibleindia)

The “Incredible India” campaign stands as a shining example of effective tourism promotion, inviting people from around the world to discover the myriad wonders of the Indian subcontinent. Showcasing India’s diverse tapestry, the campaign paints a vivid picture of the country’s rich cultural heritage, historical treasures, and breathtaking landscapes.

Through a combination of captivating visuals and compelling narratives, “Incredible India” captures the essence of the nation, from the iconic Taj Mahal to the vibrant festivals and bustling markets. The campaign serves as a virtual journey, enticing travellers with the promise of a truly immersive and unforgettable experience.

Beyond its aesthetic appeal, the campaign plays a crucial role in promoting economic growth. By attracting tourists, it generates revenue for local businesses, hotels, and artisans, contributing to the overall prosperity of communities across the country. It stands testament to the power of tourism campaigns in not just attracting visitors but also in fostering a deeper understanding and appreciation of a nation’s cultural treasures.

“Pure New Zealand” Tourism

Pure New Zealand’s tourism campaign stands out as a captivating invitation to explore the enchanting landscapes and warm hospitality of this island nation. Through picturesque visuals and heartfelt narratives, the campaign showcases New Zealand as a dream destination for nature lovers and adventure seekers alike. It skillfully captures the essence of the country’s pristine beauty, from the majestic mountains to the breathtaking fjords and crystal-clear lakes.

The advertisement emphasises the diverse range of experiences available in New Zealand, from thrilling outdoor activities like bungee jumping and hiking to the serene beauty of its beaches and lush greenery. 

With a focus on authenticity and the friendliness of the Kiwi people, Pure New Zealand successfully creates an emotional connection with potential travellers. Beyond its aesthetic appeal, the campaign contributes significantly to the country’s tourism industry, attracting a global audience and boosting the economy. 

“Australia – There’s Nothing Like Australia”

Australia’s tourism campaign, “There’s Nothing Like Australia,” encapsulates the essence of the country’s allure in a captivating way. This campaign goes beyond showcasing the iconic landmarks like the Sydney Opera House and the Great Barrier Reef; it taps into the unique spirit of the continent. The advertisements emphasise Australia’s vast and diverse landscapes, from the arid beauty of the Outback to the pristine beaches of the Gold Coast.

The campaign cleverly intertwines adventure and relaxation, portraying Australia as a destination where travellers can experience a perfect blend of excitement and tranquillity. Whether it’s the vibrant cities, the rich indigenous culture, or the extraordinary wildlife, the message is clear – Australia offers a one-of-a-kind experience.

By highlighting the distinctiveness of the Australian lifestyle, the campaign creates a sense of curiosity and a desire to explore. It is not just about a place; it’s about an unmatched experience that leaves a lasting impression on anyone fortunate enough to visit. “There’s Nothing Like Australia” serves as an effective invitation, inviting the world to discover the magic and uniqueness that define this remarkable destination.

“Best Job in the World” – Tourism Queensland

Tourism Queensland’s “Best Job in the World” campaign stands out as a captivating example of destination marketing. In this innovative approach, the Australian region sought a caretaker for the Great Barrier Reef, turning the job search into a global sensation. 

The allure of the “Best Job in the World” stemmed from the promise of not just a job but a life-changing experience. The campaign successfully harnessed the power of social media and word-of-mouth, generating widespread excitement and global attention. It not only attracted applicants from around the world but also highlighted Queensland’s natural wonders, positioning it as an ideal destination for adventure seekers.

This campaign serves as a testament to the effectiveness of creativity in tourism marketing, demonstrating that an imaginative and unique approach can turn a destination into a global phenomenon, enticing travellers to explore the wonders that places like Tourism Queensland have to offer.

“Visit California Dream Big” Campaign

“Visit California Dream Big” stands out as a premier tourism campaign, enticing travellers to explore the diverse wonders of the Golden State. The campaign captures the essence of California’s allure, showcasing a tapestry of experiences that cater to every taste and interest.

With iconic destinations like Hollywood, Disneyland, and the majestic Yosemite National Park, “Visit California Dream Big” invites visitors to indulge in a myriad of adventures. 

Moreover, the campaign goes beyond showcasing attractions, emphasising the laid-back Californian lifestyle and cultural richness. Whether it’s surfing on the Pacific coast, hiking in the Sierra Nevada mountains, or exploring the tech hub of Silicon Valley, the campaign encourages visitors to dream big and immerse themselves in the diverse offerings of the state.

“Japan – Endless Discovery”

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“Japan – Endless Discovery” stands out as a compelling tourism advertisement, captivating hearts with its portrayal of a country that seamlessly blends tradition and innovation. The campaign paints a vivid picture of Japan’s allure, showcasing its timeless temples, serene gardens, and the iconic cherry blossoms that define its landscape. 

The essence of the campaign lies in the promise of endless exploration. It invites travellers to discover the profound beauty of ancient tea ceremonies, historic castles, and the captivating allure of geisha traditions. At the same time, it beckons them to explore the cutting-edge advancements in robotics and immerse themselves in the dynamic energy of contemporary Japan.

“Japan – Endless Discovery” isn’t just an advertisement; it’s an invitation to go on a journey that unfolds a tapestry of contrasts, where the past seamlessly integrates with the future. In doing so, it captures the imagination of those seeking a travel experience that transcends time and tradition.

“I Amsterdam” City Advertising

“I Amsterdam” City advertising stands out as a stellar example of tourism advertising, using a simple yet powerful message to attract visitors to the Dutch capital. The campaign encapsulates the essence of Amsterdam, focusing on its open-minded culture, rich history, and diverse offerings. The iconic red and white letters spelling “I Amsterdam” have become synonymous with the city, creating a visual identity that resonates globally.

The campaign cleverly promotes not just the city’s famous landmarks like the Anne Frank House and Van Gogh Museum but also the everyday experiences that make Amsterdam special – from cycling along picturesque canals to exploring vibrant neighbourhoods. 

This approach has successfully attracted a broad audience, making Amsterdam not just a place to visit but a city to experience. The campaign’s simplicity and authenticity make it a standout example of how effective tourism advertising can capture the spirit of a destination and inspire travellers to explore its unique charm.

“Malaysia, Truly Asia”

“Malaysia, Truly Asia” stands out as a compelling tourism advertisement that beckons travellers to explore the diverse wonders of this Southeast Asian gem. The campaign encapsulates Malaysia’s unique charm by showcasing its cultural richness, breathtaking landscapes, and warm hospitality. With a tagline that resonates, it promises an authentic Asian experience.

The advertisement takes viewers on a visual journey, unveiling the country’s multifaceted identity. From the bustling street markets of Kuala Lumpur to the serene beaches of Langkawi and the historic sites of Penang, it paints a vivid picture of Malaysia’s cultural tapestry. 

“Malaysia, Truly Asia” is not just a tagline; it’s an invitation to discover a nation where modernity meets tradition, and where every step is a venture into a new, enriching experience. Through this campaign, Malaysia captures the hearts of global travellers, making it a must-visit destination that lives up to its promise of being truly Asia.

“South Africa – It’s Possible”

“South Africa – It’s Possible” stands as a compelling tourism advertisement, beckoning travellers to explore the wonders of this diverse nation. The campaign paints a vivid picture of South Africa’s possibilities, from its mesmerising landscapes to its vibrant cultural tapestry. The advertisement showcases the majestic wildlife in its natural habitats, like the renowned Big Five, enticing animal lovers and adventure seekers.

Moreover, the campaign captures the essence of South Africa’s rich history and cultural heritage, inviting visitors to delve into its multicultural communities and experience the warmth of its people. The phrase “It’s Possible” serves as both an invitation and a promise, suggesting that whatever one dreams of experiencing, South Africa can make it a reality.

From the iconic Table Mountain to the golden beaches and bustling cities, the advertisement encapsulates the breadth of experiences awaiting travellers. By effectively combining stunning visuals and a positive, inclusive message, “South Africa – It’s Possible” succeeds in not only promoting tourism but also in creating a sense of optimism and excitement about the limitless possibility.

Final Thoughts

Tourism advertisements are like magical doorways that open up the world’s wonders. They use captivating images and stories to make you dream of far-off places, enticing you to pack your bags and explore. From Incredible India to the serene beaches of Malaysia, these campaigns not only showcase a destination’s beauty but also bring economic growth and cultural exchange.

Suksham Goyal

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

A. Steps for the perfect advertising strategy 

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

• Geographic : anything related to location, including customers’ country, region, city, or even postal code;
• Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
• Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
• Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

• Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
• Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
• Booking: prospects are ready to buy plane tickets and book accommodation. 
• Experiencing: travelers are enjoying their vacation and making lasting memories.
• Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

• Increase brand awareness by getting your travel services on the radar of potential customers;
• Grow website traffic or attract new visitors to your company’s website;
• Drive consideration through campaigns that promote different travel services;
• Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
• Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain . 

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor. 

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids. 

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them. 

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry. 

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

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6 ideas for travel and tourism advertising campaigns (with examples)

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

• Dreaming: Guests are looking for destination inspiration.
• Planning: Guests are researching potential travel dates, hotels, and activities.
• Booking: Guests are booking flights, hotels, etc.
• Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

• Google Ads: Show up at the top of Google search results for relevant keywords.
• Social media ads: Target specific demographics on Facebook and Instagram.
• Yelp ads: Appear to people searching for similar experiences on Yelp.
• Tripadvisor ads: Target people planning a trip to your destination.
• Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting 

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content 

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples 

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.” 

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.  

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.” 

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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How to Write a TV Commercial Script

Writing commercial scripts for TV ads is entirely different from screenwriting a screenplay.

Not only is a video script for a TV commercial only 15 to 90 seconds long compared to the 90 minutes of a feature film, it also follows a different format.

While screenwriting software has largely automated the formatting part of scriptwriting, you can write a TV commercial script with a template or with an AI scriptwriting software . We’ll talk about the commercial script format and give you a free template to download. We’ve also compiled tips for you on how to write a great commercial and explain important terminology.

TV Script Formatting Overview

Television commercials follow a much more concise format compared to feature films. There are two reasons for this: length, and timing.

A TV commercial is short and you have to win over the target audience within 15, 30, 60 or 90 seconds maximum. The pacing needs to be perfect, so a TV commercial script has to convey time well. A movie script alternates dialog and action lines, creating a varying pace. A TV ad separates audio and visual to give a more precise sense of timing.

Like a storyboard , the script gives an overview of events in sequence, though just as descriptions. Thanks to the format, the reader is also able to tell at a glance which elements are paired up together and are happening at the same time. If you’re looking at a script for a TV commercial for the first time, you’ll notice it’s just a short informational header followed by two columns. Let’s go over what goes where!

The Heading

The heading contains all the important information about the spot or the project:

The Visual Column

The left column answers the question: what do viewers see? Compared to a screenplay, the information in the visual column is what you convey in scene descriptions and action lines with clear and concise writing. The visual language needs to be unambiguous and on point for the target market. Reading your script, the client needs to know you are aligned with their brand and the objective of winning over potential customers.

To repeat, anything visual will be in this column, from shots to graphics and on-screen text as well as camera directions such as close-up or wide shot. Write the visual cues in all caps and be as specific as you need to be. For clarity, shots can be numbered in their order and you can indicate shot length in brackets like so: "(:05)". You can provide distinct location names if any have been chosen or reference existing visual material such as a tile from a storyboard–some companies even include thumbnails in the visual column.

The Audio Column

Likewise, the right column answers the question, what does the audience hear? The audio column of your commercial script contains descriptions of all audio elements and possibly further information such as length or source. Audio used in a TV commercial can be dialog, voiceover, music, a jingle, sound effects or a tagline.

In the audio column, you write everything that isn’t dialog in all caps. Dialog lines begin with a character’s name, followed by a colon and their line or lines, like so: “TROY: “Hi, I’m Troy McClure.” Ideally, the names for all speakers start with a different letter so you can abbreviate them after the first appearance. To keep the runtime in check, specify the length of audio elements such as effects, jingles and musical cues where available.

As we’ve noted above, the advantage of the two column layout is the sense of timing, so make sure that visuals and audio line up horizontally in their respective columns so the shot description and the corresponding audio begin on the same line.

How to Write a TV Commercial – Step-by-Step

Now that we’ve cleared up the formatting of commercial scripts, let’s talk about best practices for writing TV ads. The best commercials are defined by a clear storyline, the right tone for the target audience, an interesting theme, and a clear call to action.

Step 1. Define the story

A simple story isn’t bland or boring, but it’s easy to follow and understand. Let that principle guide you when crafting your commercial script storyline . The beginning, middle, and end should all be clear and in a logical sequence. Exceptional storytelling captures the audience right away, introduces tension, and provides a resolution at the end.

To make potential customers care about the advertised product or service, you have to elicit an emotional reaction. Many TV ads therefore follow the good and simple story approach of problem or pain point and solution: describe a problem viewers have and outline the discomfort associated with it, then provide the solution and describe the advantages of it.

Don’t make the mistake of associating the feelings of viewers with just one column in the script layout. Some writers assume that audio and visual stand for “see” and “feel”–but the emotional response is the combination of both visual and audio running together, so be creative to define and tell a story that is greater than the sum of its parts.

Step 2. Set the tone

A funny commercial is everybody’s darling–and probably the most difficult kind for which to get a client’s approval. To find the right tone, you have to align with the brand and pick something that resonates with the target market. The brand guidelines will be your first stop for deciding on a TV ad tone to write a successful script: is it energetic, exciting, playful, positive, cheerful, calming, trustworthy, reliable, sophisticated, classy, sincere, or soothing?

Adjectives like these can be helpful when describing the tone you’re aiming for. As the next step, find visual and audio elements associated with that adjective or the feelings it elicits. Keep in mind that when writing multiple scripts for the same ad campaign, the challenge can be to set a different tone for each while conveying the same message.

Step 3. Pick a theme

A great commercial can stand by itself, but the best commercials also integrate into something larger: they speak to a theme. A recurring theme can be set by the company, brand, or longer running ad campaign itself, but the theme for a TV ad can also be a trend of the times and something the target audience will recognize from their daily life (and its struggles).

In effective commercial storytelling, the theme is often part of building brand awareness as viewers will recognize memorable elements such as characters or visuals from a marketing campaign across various channels. The theme can also come into play in elements such as sound effects or even be mentioned in the tagline, but if you overdo it, the audience might feel like you’re hammering it home too hard.

Step 4. Pick a call to action

Last but not last, the CTA is not a mere afterthought tagged on at the end of the commercial, it’s what you’ve been building up to over the entire video script. To get there, you have to know where you’re going, so your call to action needs to be clear from the outset. The guiding question is always, what do you want viewers to do after they have seen the television commercials?

Raising brand awareness is often part of the gial, but it doesn’t translate to a tangible call to action. Big brands often have an existing tagline already that might substitute the CTA, but the call to action depends on the potential customers of the target market. Research by the client might show what they will respond to, so ask for specifics.

A simple but effective way is always to instill some sense of urgency in viewers: don’t just give them contact information, have them “call now!” An offer is not only great and valuable, it’s also “available for a limited time only!” This is the dual setup of an effective commercial: it instills desire for the valuable product or service, combined with the fear of missing out.

Glossary: Important TV Commercial Script Terms

TV scripts come with their own special vocabulary and involve both marketing as well as scriptwriting terminology. In the following glossary, we’ll introduce you to the most common terms you’ll need:

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Create Tourism Commercial Script Voiceover Using AI Tools

Do you like to add high-quality tourism commercial script voiceover to high-definition DSLR and drone footage of exotic travel locations?

This guide will outline what to say in the script, and also recommend professional-level text-to-speech software to convert your script to a speaking voice.

Always Focus On The Script First Before B Roll Edits

Creating the script first gives a clear direction when editing the video without wasting time gathering irrelevant footage that don't go with the voiceover.

Before putting anything down on the script:

• Visualize what do you want to achieve? 
• What do you want the listener to do?
• Is the video motivating people to visit ?
• Is the video motivating people to book events?
• Is the video motivating people to check out more content?

Things To Include In the Tourism Voiceover Script

Travel commercial videos should be fun and inspiring. It should be descriptive and only focuses on impactful things. The common mistake people make is strictly talking about the physical location itself without any story, person or events associated with it. 

Do not try to cover everything in the video. This is where your creative advertising comes into play.

Here are couple things to include in the script

• Turn boring facts into a story 
• Add a catchy and memorable tagline that sums up the essence of the destination and helps to create a sense of brand identity. A good tagline can help to make the destination more memorable and differentiate it from other options
• Mention special deals and promotions in your video to incentivize viewers to book a trip and create a powerful selling point.
• Talk about an event being hosted, and go over what people can get out of it 
• Go over the number recipes in this town with nonverbal B roll footage highlighting the location
• Highlight any war stories that inspire people to visit
• Go over the unique cultures in this area
• Highlight lifestyles of who visits
• Storytelling of a unforgettable events that happened in this location (The movie Hangover isn't about Las Vegas, but it sold the idea of how Las Vegas can be)

If you have a hard time coming up with what to say in the script, We highly recommend  JasperAI to help you quickly draft what to say to eliminate writers' block.

Try Jasper's newest CHAT feature , where the user can interact with the AI to write content as if the user is chatting with Jasper. 

Pick A Good Commercial Voice - Use Text To Speech

You don't have to use your own voice to create tourism ad videos!

The best way to add commercial or other professional sounding voiceover to your tourism videos is to use a paid text to speech program with hundreds of AI voice avatar to speak your script in different languages, and to bring the story to life.

You can now find professional voices like Don LaFontaine, Don Morrow and many others right inside these AI voiceover tools. 

We highly recommend Descript , Murf.ai or Play.ht . They offer hundreds of voices that have control over inflection, tonality, prosody and pitch. They sound real and they can be used for various audio and video projects.

Use ChatGPT

ChatGPT by openai is a powerful tool that you can leverage to craft a great travel ads for free.

Simply ask the AI in plain English to write a simple script for a travel video, then let the AI write it. The user can further refine the writing by prompting the AI another related command such as:

"Please expand a little bit further on XYZ" 

"refine the writing with a different tone"

"rewrite this to sound more promotional with call to action"

"Shorten the script to make it more catchy"

The AI will execute the command in the context of following up the previous prompt.

This is a game changer for tourism video ad creation.  

See more useful ChatGPT command prompts to edit your voiceover script here

Oregon’s Animated Tourism Ad Is An Antidote for the Pandemic Fatigued

Lebawit Lily Girma , Skift

October 22nd, 2021 at 11:10 AM EDT

Some of it may be aspirational, but Travel Oregon's ad is hitting the right notes at a time when we're all looking to feel the magic of travel again.

Lebawit Lily Girma

Travel Oregon might rank among the last U.S. tourism boards to promote out of state since the pandemic, but its new campaign is poised to outdo the competition.

Its “ Oregon, (Still) Only Slightly Exaggerated ” ad takes a stunning animated and cinematic approach to showcase the state’s outdoors, cultural activities and its diverse communities in a way that stands out from tourism recovery campaigns that have emerged this year. 

It’s not the first time Travel Oregon resorted to animation — the campaign is the third installment in a series that launched in Spring 2018. Ad agency Wieden+Kennedy, in partnership with animation studio Psyop and Sun Creature Studio, as well as Emmy Award-winning composer Jim Dooley, produced the series.

What’s different now is that Travel Oregon crafted this message by reaching out to multiple diverse and community-based focus groups for feedback on the script to make sure it is authentic and inclusive. The destination marketing organization worked closely with members of the Confederated Tribes of the Umatilla, who are depicted in the video.

“The campaign celebrates the spirit and diversity of Oregon’s people and shares the magical feeling of being in Oregon through the wonder and beauty of our state,” said Todd Davidson, CEO of Travel Oregon in a press release.  

From cameo appearances by famous Oregonians — George Fletcher, an African American rodeo legend on a bucking horse at the Pendleton Round-Up, and Cheryl Strayed having s’mores with families around a campfire — to masked residents buying hand-stretched Chinese noodles at Portland’s farmer’s market and the Umatilla Tribe members riding across vast public lands, the detailed animation evokes Oregon’s Wild West feel while appealing to travelers of all backgrounds.

“Our agency is always like what’s next and well, we’ve got something that’s working, we don’t need to throw it away,” said Kevin Wright, vice president of global marketing at Travel Oregon. “The first two were very based in outdoor recreation and showing off our outdoor assets. The shift was, let’s focus on the people of Oregon, and let’s showcase the diversity that we do have here in the state.” 

The ad has rolled out in Oregon’s traditional market, which includes destinations in the triangle that stretches from Los Angeles to Boise, Idaho and Vancouver, British Columbia.

This campaign could in fact serve as a solid before and after case study for the evolving world of tourism marketing, one in which the pandemic and ensuing racial reckoning have pushed destination marketing organizations to place host communities at the heart of the narrative, as consumers increasingly seek inclusivity and visit places where they see themselves reflected in ads.

Anime’s Childlike Optimism Speaks to Stressed Americans

The first time the concept came to life in 2018, the idea revolved around the fact that Americans were stressed and their happiness index was shrinking, Wright said. Anime helped to bring out Oregon’s scenic beauty in a more creative way while evoking a childlike, innocent feeling better than any camera could, Wright added. 

“People are stressed from their text messages and meetings and all of that, and we’re going to position ourselves as the antidote to that,” said Wright, in describing the motivation behind the original installment of this ad series. 

“Since then, we’ve had a global pandemic, a social reckoning, we’ve had catastrophic wildfires in the West Coast — so that idea that people are stressed out is even more, so I think that’s why this creative is still very relevant and I think it really speaks to people.”

The first animated ad in the “Only Slightly Exaggerated” series in 2018 drew 10.5 million views during the campaign and resulted in $1.5 million in hotel revenue through 6,375 hotel bookings. Data from Arrivalist also showed that visitors who had seen the ad were 1.7 times more likely to travel to Oregon than those who hadn’t.

The second in the series, launched in 2019, drew $4.5 million views and $3.6 million in hotel revenue from 17,806 hotel bookings.

A Community-Centered Approach to Marketing

Perhaps the most stand out feature of Travel Oregon’s animated campaign is the diversity of the showcased local characters, all of whom are shown participating in cultural and outdoor activities. They include a Black solo female hiker and a senior citizen in a wheelchair enjoying a glass of wine at a vineyard with sweeping views of the Willamette Valley. 

And of course, none of these depictions were accidental. 

“Historically we haven’t done a lot of focus groups with our work,” said Travel Oregon’s Wright. “In this case, we shared scripts with agency employees and we just had conversations around them, and then we did larger focus groups to capture even more feedback, and so we did eight community based or diversity based focus groups and we just pulled all of that in, and we adjusted the original scripts from the learnings that we pulled out of there.”

Wright said for the Native American scene, Travel Oregon had 10 to 15 meetings with the Umatilla Tribes .

“That was our approach — let’s showcase the people, and it can’t be the four of us sitting with our agency doing it and we brought in a pretty wide group of folks to help us build it, and we learned a ton along the way.”

Wright said that Travel Oregon brought in diverse perspectives for the first time in 2018 with a focus group, albeit it was a much smaller one. 

“In the subsequent years it’s gotten bigger and bigger, and now we’re talking about the future, what does that look like?”

Less Big Anthem Spots, More Year-Round Messaging  

Wright said that Travel Oregon doesn’t have expectations of major returns from the campaign, simply because it isn’t its first iteration. “I don’t expect to see 10 million views out of this, but if we get half of that, if we get half of the exposure and that sentiment stays positive, we’re happy.”

Oregon’s tourism industry being primarily made up of small businesses, which were hit hard by the pandemic, the campaign aims to boost visitor traffic with the aim of driving recovery primarily to those stakeholders and their communities. That meant, for Travel Oregon, spending on media in the Fall even though Spring is when the returns are traditionally the highest. 

“We flipped it. It might be less about big anthem spots that take a lot of energy to create and more of an always on type strategy and more smaller campaigns, so during this time we can speak to this community’s needs and basically you know, marketing is getting more and more fragmented.”

Different regions need advertising at different times, and tourism boards are now increasingly attuned to that rather than just focusing on the return.  “We’re OK with that because we know that’s what businesses needed the most.”

Travel Oregon is currently in the midst of working on a new strategic plan, in which it will continue focusing on working with diverse communities, Wright said.

“I think we’ll be working more with our residents, you know, like these focus groups I was talking about. We haven’t really engaged with the residents in this work so I can see us working more in that vein.”

Aside from its diversity push, Travel Oregon’s newest “Only Slightly Exaggerated” ad joins a growing number of destinations looking to non traditional creative forms, including cinema and pop culture, to stand out in the sea of competition post pandemic.

The early positive response it’s receiving confirms that more than ever, travelers are seeking places that whisk them away from the mundane as free movement resumes. Not least, however, is the depiction of an America that many people wish to feel again, beyond the epic scenery — welcoming to all and brimming with optimism.

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: diversity , DMO , marketing , tourism campaigns , travel oregon

Photo credit: Animated vineyard scene from Travel Oregon's new Only Slightly Exaggerated ad Courtesy of Travel Oregon

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Come and Say G’day

Come and Say G’day  is Tourism Australia’s new global campaign to support the Australian tourism industry rebuild.

Come and Say G’day is the next instalment of Tourism Australia’s There’s Nothing Like Australia global brand platform. With travel being restricted for the last two years, Come and Say G’day is a joyful, creative and unmistakably Australian invitation to the world. The multi-channel campaign will introduce the world to two lovable CGI animated characters; Ruby, a souvenir kangaroo, voiced by Australian actor Rose Byrne, and Louie, a toy unicorn, representing international visitors, voiced by actor Will Arnett.

The Come and Say G’day campaign is set to run across Tourism Australia’s 15 key international markets from October 2022 and aims to support the tourism industry’s recovery by driving demand for travel to Australia. The campaign will capture the world’s imagination with a short film and television commercial (TVC) as well as print and high-impact out-of-home creative, social, digital, editorial and partner advertising. The music featured in the TVC is a re-interpretation of the classic Australian anthem Down Under , by up-and-coming band King Stingray, who sing in both English and Yolŋu Matha - an Indigenous language from North East Arnhem Land, Northern Territory.

Industry Toolkit

This toolkit contains a range of social media templates and content including gifs, stickers and carousel cards for industry to use on their own channels. it also contains instructions on how to use all the assets., how to get involved.

Tourism Australia has developed a campaign toolkit with campaign information, social media tools and a range of static and video assets for operators. Industry are encouraged to download the toolkit and utilise the assets in their own digital and social channels. In addition, industry are encouraged to get involved in the campaign by:

• Sharing product/experience photos and tagging #comeandsaygday and #seeaustralia so they can be promoted on Tourism Australia’s social media channels. Images selected will be credited and tagged in any content used.  
• Subscribe to Tourism Australia’s weekly industry e-newsletter Essentials for updates on how to get involved.
• Download images and videos free of charge from Tourism Australia’s galleries.
• Ensure product information and rates are up to date with partners and on distribution channels, including on the Australian Tourism Data Warehouse.

How to use the toolkit

'g'day' the short film, discover more.

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Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Multi-Niche Blog

34 Philippine TV Commercial Scripts | Voice Over Scripts In Tagalog And English

I know you’ve been looking for sample voice over scripts. I was once like you and I remember how annoying that was. We all think that we can easily search what we need online or our BFF Google has everything ready for us but as simple as sample scripts for TV commercials are surprisingly difficult to find. Well, I hope these sample scripts I made can save your day. 

By the way, I created a YouTube channel just recently so I hope you could be part of it. You mind supporting my channel by subscribing, liking, and watching my videos? I promise to better my content. I can only do that if you guys help me grow my channel. I’m fostering strays, spaying and neutering them when I can so if I’ll earn from YouTube, it’ll be a game changer for this cause that I believe in. My YouTube name is Momo. Thank you in advance. 

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Ang hobby ni nanay, panglevel up na ng bahay.

Dahil ang Globe At Home Prepaid Wifi, 999 nalang.

Get a home new level. For you and your family.

10. GREAT TASTE

Break muna!

♪Mga kabarako ko

♪Dapat lang matikman nyo

♪May tamang timpla ang kape na to

♪New Great Taste Brown Barako

♪May Barako Coffee Brown Sugar

♪Sisigla ka sa kape na to New Great Taste Brown Barako

♪Tikman ang strong at creamy linamnam ng Barako Coffee at brown sugar.

♪Mag new Great Taste Brown Barako na!

(Nanay) Pag ang pambahay nagiging panlabas. Yung amoy pwedeng lumala

(Bata) Makiki-inom po

(Babae) Hmm. amoy araw

(Babae) Hmm. bakit ang bango mo?

(Nanay) Ang pambahay kasi ni Geo ay ginamitan ko ng Downy Antibac

May 99.9% germ protection ng Safeguard

Mas iwas amoy araw

Di kaya ng detergent yan.

(Nanay) Geo ..?

(Babae) Hmm. Anong sekreto?

(Nanay) Wag detergent lang. Mag Downy Antibac.

12. CHOWKING

♪Chowking halo-halo na

Haluin ng sabay-sabay…

♪Nag-uumapaw… Apaw-sangkap, nag-uumapaw, apaw-sarap♪

(Kim Chiu) Chowking Halo-Halo

Apaw ang sangkap at milky sarap

Apaw sangkap, apaw sarap. Fifty lang.

13. PALMOLIVE

Love your hair

Like you love your skin

With Palmolive Expertique

With keratin plus ceramide from skincare

And it’s activated serum Palmolive Expertique transforms hair

Leaving it stronger, more nourish, more stunning than ever

Love your hair, like you love your skin.

Palmolive Expertique.

14. MAGGI MAGIC SARAP

Nasa kamay mo ang magic

May sarap at aroma ng dagdag onion, garlic, real meat at spices

All in wonderful Maggi Magic Sarap

Nasa kamay mo ang sarap ng alaga

Nasa kamay mo ang sarap ng pag-asa

Nasa kamay mo ang sarap ng buhay.

15. CREAMSILK

From the number 1 in keratin

Creamsilk Triple Keratin Rescue

With 3 times keratin relaxers, serum, and essence

Combined in one ultimate solution

Nothing impeccably smoothens

Nothing exquisitely softens

Nothing brilliantly gives shine

The way Creamsilk Triple Keratin Rescue does

16. CHICHARON NI MANG JUAN

Ito na ang matagal nating inaabangan

Ang bagong Chicharon ni Mang Juan

Classic Chicharon flavor

Ibang klasik ang sarap

17. PAMPERS PANTS

Switch ka na sa Pampers Pants

Unlike lawlaw diapers,

Pampers Pants absorbs babad quickly from front to back

Kaya less lawlaw, no babad

Safe ang skin ni baby

Sa Pampers Pants, less lawlaw. Ba-bye babad.

18. BEPANTHEN

(Mom 1) Her eczema’s back. It’s itchy and dry I’ve tried everything.

(Mom 2) Try Bepanthen. It’s a relief cream with lipid lamellar technology that repairs skin from within and strengthens its barrier which helps soothes itch in as fast as 30 minutes

(Kid) No more itch.

(Mom 2) Then, use Bepanthen SensiDaily Moisturizer every day. With derma defense formula that hydrates and protects skin to prevent eczema flares for at least 3 months.

Stay ahead of eczema with Bepanthen

19. BEARBRAND

Tibay depensa

Ang Bearbrand ang kakampi nyo sa laban na to.

Kaya ang Bearbrand swak pack, mas abot-kaya na.

Ten pesos nalang.

Tibay araw-araw.

Bearbrand Swak para tibay nation.

20. PAYLESS

Extra linamnam

Extra big favor

Yan ang Payless Extra Big Pancit Canton

21. DUTCHMILL DELIGHT

Alam nyo ba na probiotics help you in digestion?

But they don’t last long.

Buti nalang ang Dutchmill Delight ay may duo active formula

with prebiotics fibers that help probiotics live longer and digest food better than probiotics alone

Para healthier tummy at stronger immunity

Mag Dutchmill Delight na!

Extra sa sarap! Extra sa saya.

New Surf with active clean technology

Mas pinagaling magpaputi, magtanggal kulob at mas pinabango pa.

Sing galing ng mamahaling panlaba pero di mamahalin.

New Surf With Active Clean

23. MEDICOL

Are you getting the best from your pain reliever?

Switch to Medicol 400

The best Medicol

Starts working in as fast as 5 minutes

Works faster than Mefinamic Acid

Ibat-ibang pain?

Tanggal lahat!

Can your pain reliever top that?

Switch to the best Medicol

Medicol 400.

24. SKYFLAKES

Sa bagong araw na haharapin,

Tuloy ang sipag

Tuloy ang malasakit

Abutan man ng gutom,

Tuloy ang delivery

Baon sa bulsa…

Tuloy lang.

25. MCDONALDS

Stay at home?

Don’t stay hungry.

Stay on budget with chicken McDo.

75 pesos nalang at McCrispy Chicken Fillet only 59

Keep your budget safe with McDo Chicken McSavers.

26. SAFEGUARD

Frequent handwashing is a first line of defense against germs.

Pero hindi lahat ng sabon pareho.

Handwashing with Safeguard helps prevent germs from coming back for up to 24 hours.

Wash hands properly

Stay safe. Safeguard.

27. NESCAFE

Walang sigurado sa buhay,

Pero siguradong babangon ako araw-araw na laging handa.

Kaya kape ko Nescafe Original

Mas pinatapang, mas masarap, mas pinakape ang aroma at lasa

Dahil sa pagsisikap nakabangon ako.

Ikaw? Para kanino ka bumabangon?

28. HEAD & SHOULDERS

Use Head & Shoulders every day.

Unlike beauty shampoos, tanggal ang dandruff that causes kati

Para di pabalik-balik Kati-gone for good na. Dahil 100% dandruff-free ka.

Max pinabango pa!

Go beyond watching and start living

Go start speaking and try inspiring

Go raise the volume and keep the vibe going.

Go chase your passion and do what you’re loving

Get ready to keep creating with our newest and biggest Go50

With 5 Gigabyte for all sites.

Get ready for your next move.

Recreate, Go.

30. CLOSEUP

Are you getting complete freshness?

All new Closeup toothpaste

For all-around freshness that comes from all around care

Your important oral care needs

Fights bacteria, cleans deeply, lifts plaque,

Prevents cavities…

For all-around freshness, from all-around care.

Kahit intense ang araw, dapat fresh ka pa rin.

With the power of nature, new Rexona men natural fresh

In lime cool and charcoal detox

Intense freshness powered by nature.

32. ENERVON

With Enervon, you get more immunity.

Tulong para protektado sa sakit dulot ng virus.

Ito ang number one multivitamin.

May ascorbic acid, and more.

More immunity na, more energy pa.

Kaya mag-Enervon everyday.

33. NESCAFE

Nescafe Classic.

Bunga ng 100% puro at natural.

Kapeng-kape ang lasa at aroma.

Para 100% gising ang isip, katawan, at diwa.

Dito ka na sa 100% puro at natural.

Nescafe Classic

34. SUNSILK

Iwas lagkit?

Stay fresh with new Sunsilk Naturals Sakura and Raspberry radiance

It deeply purifies so hair stays fresh and radiant

Para sa gaan at natural hair na feels fresh and Sakura radiant.

New Sunsilk Naturals.

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2 thoughts on “34 philippine tv commercial scripts | voice over scripts in tagalog and english”.

I wanted to express my gratitude for your blog post on Philippine TV commercial scripts and voice-over scripts in both Tagalog and English. I appreciate the effort you put into compiling these scripts, as they serve as a valuable reference for voice-over artists, advertisers, and anyone interested in the creative process behind TV commercials. Are there any specific techniques or considerations that can help aspiring voice-over artists or scriptwriters effectively convey the intended message and capture the attention of the audience?

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