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How to Plan the Best Serravalle Designer Outlet Shopping Day

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How to get the most out of a shopping excursion to Serravalle Designer Outlet near Milan

Are you looking for a great shopping excursion and day trip from Milan? Look no further than Serravalle Designer Outlet, Italy’s largest and most popular outlet shopping destination!

The Serravalle Designer Outlet is a shopper’s wonderland with over 230 stores. All stores offer discounts of up to 70% off and you can find premium luxury brands such as Gucci, Prada, Dolce & Gabbana and many more. In this guide, we will provide some recommendations on how to get the most out of your time spent shopping at the Serravalle Outlet for high-end clothing at discounted prices that you cannot find in Milan.

Where is Serravalle Outlet?

Located in Serravalle Scrivia, a town in the heart of Piedmont wine country, and just an hour away from Milan, it is an excellent choice for a day trip and shopping excursion from Milan for the entire family. It can be easily reached by taking one of their daily shuttle buses from Central Station. The bus makes stops for pickups in other areas of Milan; Corso Buenos Aires, Largo Cairoli and Via Manzoni. Click here for the schedule and tickets .

A private luxury van is available for groups as small as five people. If you are traveling by car, get the A7 highway and follow signs directing you to Serravalle Scrivia.

On the Trenitalia website, you can purchase a combination train and bus ticket to “Serrvalle Outlet.” However, taking the shuttle bus or driving yourself is much simpler and faster from Milan.

Designer Brands for Less

Serravalle Outlet is the ultimate destination for all fashion lovers who want to experience luxury and style at affordable prices. With numerous amenities plus an array of premium brands available under one roof makes it a must-visit spot when traveling to Italy!

A walkable shopping city, the Serravalle Outlet has an extensive collection of designer shops that offer discounts ranging from 30 to 70 percent off the original price. From clothing and footwear to accessories and electronics, shoppers can find almost anything they need.

Find Italian fashion labels, such as Armani, Valentino, Fendi, Gucci, Prada, and Tod’s. There are of course, well-known sportswear labels, such as Adidas, Nike, and Converse, and accessories by Coccinelle, Furla, Michael Kors, and Guess can also be found here. Stores are not limited to clothing; there are accessories, home goods, beauty products, and more.

Most popular brands at Serravalle

If you’re planning to visit Serravalle Outlet soon, here are some of the most popular brands that you shouldn’t miss. The 230 stores on site can be overwhelming, so do some research before visiting. Review the full list of stores at Serravalle Outlet .

Probably the most popular synonym for Italian luxury, Prada, specializes in leather handbags, shoes, and ready-to-wear clothing.

A historically made-in-Italy fashion house, Gucci is one of the world’s leading luxury fashion brands, known for its high-quality leather goods, shoes, and ready-to-wear clothing. Gucci is renowned for its iconic designs and quality craftsmanship and is one of the most recognizable fashion brands in the world.

Armani is known for timeless designs and quality tailoring for both men and women. Giorgio Armani popularized the concept of unstructured clothing, which was a major departure from traditional tailored looks.

Gianni Versace pioneered glamour and opulence in Italian fashion. Versace’s daring designs symbolized wealth and status. Celebrity endorsements helped Versace gain popularity.

Dolce & Gabbana

Not much needs to be said for the dynamic duo of Italian fashion, Dolce & Gabbana, who celebrate Italian culture and heritage with unique classic Italian motifs and traditional patterns and prints.

Celine is known for clean lines and minimalistic details, which are understated yet noticeable. Celine is for women who value quality and sophistication and appreciate classic styles and high-quality materials.

Polo Ralph Lauren

American luxury fashion brand, Polo Ralph Lauren is known for its classic and casual style. The Ralph Lauren logo of a polo player has reached world-class recognition.

These are just a handful of brands in the Serravalle directory. You can also find fashion favorites like Givenchy, Boss, Off-White, La Perla and lots more.

Best days, best times to go

When planning a trip to Serravalle Outlet, it’s important to consider the best time to go. Although the outlet is open 7 days a week, some days are busier than others.

If you’re looking for a quieter experience with fewer crowds, avoid weekends and holidays. Tuesdays through Thursdays are generally the best options.

To make the most out of your shopping experience, plan on arriving early in the morning when stores first open or late in the afternoon as stores begin to close. This way, you can avoid peak hours where there may be long lines at checkout or fitting rooms.

Another useful tip is to check for any special events or sales happening at Serravalle Outlet. Some brands offer exclusive discounts during certain periods, which can save you even more money on already discounted items.

Italy’s end-of-season sales occur twice a year and further discounts are applied in all retail outlets. Summer sales run from July–August, and winter sales run from January–February.

Take advantage of Tax-free shopping

By taking advantage of the tax-free shopping option at Serravalle Outlet, you can save even more on your purchases. Non-EU residents are eligible for a tax refund, which means you can get money back from the 22% VAT paid on your purchases. To do this, simply ask for a Tax-Free Form when making your purchase and present it to customs when leaving the EU. There is a special helpdesk at Serravalle to facilitate this for you.

More than shopping

Serravalle Outlet is more than just a shopping destination; enjoy a meal or snack at one of the cafes or restaurants or bring a packed lunch and relax in the picnic area. The kids can play at the playground and there’s a water park in the summertime. The shopping mall offers accessible parking, facilities, escalators, and elevators to visitors with disabilities.

Additional services include babysitting services, luggage drop, visitors’ lounge and free services such as umbrellas in case of rain, Wi-fi and charging stations for electric cars and phones, and tax-free refund assistance. If walking is challenging, free wheelchairs can be booked in advance.  There is also a non-denominational sanctuary hall for reflection, prayer or meditation.

Serravalle Outlet offers an unparalleled shopping experience with its vast selection of designer brands, convenient location and discounted prices. By knowing the most popular brands and the best times to go, you can make the most out of your trip to this outlet mall.

So why not plan a visit soon and see what amazing deals await? Happy shopping!

Serravalle Designer Outlet Via della Moda 1 Serravalle Scrivia 15069 Tel.  +39 0143 609000 mcarthurglen.com/serravalle

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Shopping Tour of the Serravalle Outlet, departing from Milan

There was ample of time for us to shop

Day trip dedicated to shopping to Serravalle Outlet from Milan

You're in Milan and you want to enjoy some shopping? Then this tour of the Serravalle Outlet , departing from Milan , is the perfect solution for you. Aboard a comfortable bus, you will reach the renowned McArthurGlen Serravalle Designer Outlet to spend a day shopping among the top brand shops.

Shopping day trip of the Serravalle Outlet, departing from Milan highlights: 

• Enjoy a day of pleasant shopping at the Serravalle Outlet
• Visit the largest and majestic outlet in all of Europe
• Take advantage of the great discount opportunities of the outlet
• Choose from Prada, Gucci, Versace and many other top brands
• Back home with a lot of "souvernirs" from Italy

Shopping day trip of the Serravalle Outlet, departing from Milan

Dedicate an entire day to visit the Serravalle Outlet , departing in the morning from Milan . The biggest outlet in Europe is located just 60 minutes from Milan , Italy’s capital of high fashion and design. Take advantage of the many discount opportunities and discover the most famous Italian and foreign brands.

An exclusive tour to visit the largest outlet in Europe

The shopping tour will depart from Milan : aboard a luxury bus equipped with all comforts, you will reach the renowned McArthurGlen Serravalle Designer Outlet in an hour's drive. It is the largest shopping complex of its kind in all of Europe . In this outlet you will find all the best brands of clothing and accessories. The paradise for shopping and fashion lovers!

Take advantage of the great discounts

Inside the mall you will find dozens of shops that are selling a wide assortment of clothing of the best known designers at extremely competitive prices , very much lower than those you would find in any Italian or foreign cities. This shopping tour is an awesome opportunity to modernize your wardrobe or make some gift.

Take advantage of the amazing discounts of the Serravalle Outlet

The Serravalle Outlet can choose from over 170 stores of the best Italian brands such as Gucci , Versace , Zegna , Dolce & Gabbana , Armani and Prada , along with major sports brands such as Nike , Adidas and The North Face , all with discounts from 30% to 70%. The shops of the outlet are located in vast Piedmont-style buildings: you can go shopping strolling among spacious avenues, in a very relaxing space, filled with restaurants and bars. After the shopping tour you will go back to the bus for your return to Milan .

Other eXPeriences from Milan

We also suggest you the  Full Day Tour to St. Moritz with Bernina Express ride, departing from Milan and the  Full Day Tour to Genoa and Portofino, departing from Milan .

• Departure from Milan by bus
• Arrival at the Serravalle Outlet
• Free time for your shopping session
• Return to Milan
• Transfer by bus from Milan
• Pick-up and drop-off at hotel
• Meals and beverages
• Tips (optional)

Meeting point information and local telephone numbers at your destination are included on your Confirmation Voucher.

  We recommend comfortable shoes and appropriate clothing.  

Reviews of Shopping Tour of the Serravalle Outlet, departing from Milan

Shopping tour, signseeng tour in milano, serravalle designer outlet.

Serravalle Designer Outlet from Milan + Malpensa Express

• Shopping tour from Milan

Useful information

• 90 minutes from Milan
• Air-conditioned bus
• Shopping Card
• Shopping tour
• Wi-Fi on board

Select participants and dates for your reservation:

What is included.

• Return ticket in an air-conditioned bus
• Free wifi on board
• Kit Easy shopping pass
• Malpensa Express ticket
• Gratuities (optional)
• Food and drinks

Departure location

Times subjected to organization and/or traffic problems.

Description

Are you arriving by plane and don’t want to waste a single minute of your visit to Milan? Combine your Malpensa Express ticket with the shuttle bus between the center of Milan and McArthurGlen Serravalle Designer Outlet.

Built according to the architectural style of the typical Ligurian palaces, it houses over 230 designer shops with discounts of up to 70% all year round. In the center, there are restaurants and bars, as well as numerous services, including an indoor playground for children, free Wi-Fi, information office with multilingual staff, international payments with major credit cards (Mastercard, Visa, Union Pay, JBC, Amex, Alipay and more).

At Serravalle, you can find over 300 major Italian and international brands, such as Versace, Dolce & Gabbana, Bulgari, Roberto Cavalli, Calvin Klein, Prada, Fratelli Rossetti, Swarowski, Adidas, Nike, Jimmy Choo, Polo, Fendi, and many others with discounts of up to 70% all year round.

Your ticket also includes the EASY SHOPPING PASS, an exclusive offer that includes: – An additional 10% discount on the outlet price at participating stores (see list). – Hand Free Shopping, to pick up your purchases at the guest service at the end of the day.

See full list here .

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Fidenza Outlet

About the tour.

Fidenza Outlet Shopping Tour from Milan

The tour will begin with your private driver collecting you from your hotel in Milan (another custom location in the area can be agreed) with a luxury sedan or minivan, and after 1H drive you will reach  Fidenza Outlet Village .

Discover an exclusive experience at Fidenza Outlet, one of the Design Collection Villages in Europe, home to more than 120 boutiques of the world’s leading luxury fashion and lifestyle brands offering savings of up to 70% on the recommended retail price. You’ll find the most famous fashion brands: Baldinini, Class Roberto Cavalli, Furla, Jill Sander, Luisa Spagnoli, Missoni, Pal Zileri, Paul Smith and Trussardi Jeans.

Your personal driver will be at your complete disposal, you can take advantage of a complimentary Hands-Free Shopping Service, “You do the shopping, we do the carrying”.

Optional, we can also provide a Personal Shopper for the day. As our shopping experts do not work on commission with any stores, your day can also simply be spent browsing and learning about fashion.

Please note that Fidenza Outlet Village is very close to  Parma . Get in touch with our staff if you wish to include a stop in this wonderful city.

Alternative Tour:  Serravalle Outlet Shopping Tour from Milan ,  Foxtown Outlet Shopping tour from Milan ,  The Mall Outlet Shopping Tour from Florence

• DEPARTURE/RETURN LOCATION: Your hotel in Milan (a different location may be agreed)
• DEPARTURE TIME: Suggested departure from 9:00am
• DURATION: 8 hrs
• INCLUDED: English speaking driver, Fully equipped Mercedes Benz vehicle, WI-FI on board
• NOT INCLUDED: Food & Drinks, Personal Shopper
• LANGUAGES: English – Italian

You can customize your tour according to your needs and preferences, our staff would be happy to inform you about different options, alternative routes and sites.

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All the Meghan Markle Colombia Tour Outfits the Duchess Has Worn So Far

From classic outfit formulas to formal gowns—and Princess Diana's jewelry.

Whenever Meghan Markle 's passport gets a stamp, fashion history is made. The Duchess of Sussex's wardrobing choices for official tours alongside her husband, Prince Harry , deliver on several fronts at once. They introduce independent and sustainable brands to the masses, such as when she wore Veja sneakers on a 2018 trip to Australia. They perform fashion diplomacy, lifting up local talents in the places she visits, like the Strathberry handbags she carried in Scotland or the Orire red dress she wore in Nigeria. And no matter the location or occasion, they make royal fans want to shop. (Every brand just listed immediately reported a sales boost after Duchess Meghan wore them.)

Meghan Markle's Colombia tour outfits, for a trip kicking off on Thursday, August 15, are no different. Since arriving for her first visit to a South American country, the Duchess has worn several memorable outfits to take in cultural performances and meet with regional leaders, by invitation of Vice President Francia Márquez. She started the week exemplifying the tailored vest trend in an all-business Veronica Beard set. Then she showed her affinity for local designers with a cut-out Johanna Ortiz dress made from a shimmering, geometric-print brocade. She paired it with a Cartier necklace steeped in fashion history .

By day two, Markle brought out another significant piece, Princess Diana's butterfly earrings , to juxtapose her easygoing blazer and button-up look for a school visit. Of course, these looks are were the start.

Meghan Markle smiles in her second look of the Colombia tour: a printed Johanna Ortiz dress.

Markle met with students for the second day of her Colombia tour while wearing meaningful jewelry.

By days three and four, Meghan Markle's Colombia tour outfits began to incorporate a broader range of Colombian designers, including Juan De Dios (in the form of a white polka dot skirt) and Silvia Tcherassi (in a sleeveless top and beaded power skirt). Duchess Meghan also returned to some of her well-loved affordable brands—like Posse, an Australian label she chose for a classic, all-white outfit .

By day three, Meghan Markle's Colombia tour outfits combined some of her all-time favorite labels with new-to-her Colombian designers.

The Duchess of Sussex spent four full days in Colombia. As with previous official trips, she wore at least two looks each day—and each one deserves a moment in the spotlight. So ahead, Marie Claire is tracking every single look Meghan Markle wore on her trip to Colombia. In keeping with Meghan Markle fashion history, her Colombia outfits were full of meaning—and destined to sell out.

Meghan Markle's Veronica Beard Suit Outfit

Meghan Markle began the Colombia tour with a Veronica Beard suit.

Meghan Markle commenced her visit to Colombia by having tea with Vice President Francia Márquez on Thursday, August 15. She arrived at the meeting in a navy blue suit by Veronica Beard, consisting of a tailored vest and capri-length trousers. Accessories entailed a Lorraine Schwartz bracelet, Pippa Smalls earrings, Manolo Blahnik pumps, and a white Loro Piana bag—with a white manicure to match.

Duchess Meghan wore the same look for a visit to Colegio Cultura Popular, a charter school in Colombia. There, she spoke with a small group of students about social media. People reports that Markle called the students "impressive, smart and savvy." (Onlookers could say the exact same things about her—and her crisp suit.)

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Meghan Markle's Johanna Ortiz Dress

Meghan Markle then changed into a Johanna Ortiz dress and Jimmy Choo heels.

Up next, Meghan Markle and Prince Harry attended a cultural performance of dance, music, and theatre at the National Center for the Arts in Bogotá. The Duchess changed everything about her look, swapping her solid-toned suit for a patterned, cut-out dress by Johanna Ortiz and taking her hair out from her low bun. It was a pointed move for he second outfit: Johanna Ortiz is a Colombian designer based in Cali. What better way for Markle to show her appreciation for the performance and the rich culture inspiring it than by wearing a Colombian designer?

Meghan Markle has previously worn Johanna Ortiz on several occasions, including on her May visit to Nigeria. This time around, the former royal accessorized with a few of her most well-loved pieces—including a Cartier necklace valued at $13,400.

Meghan Markle's Victoria Beckham and La Ligne Mixed Neutrals

Meghan Markle concluded her first day of programming in shades of pumpkin spice orange.

Meghan Markle's Colombia tour outfits for day one programming wrapped up with a set of pumpkin spice orange separates —and a few royal re-wears. Speaking on a "Responsible Digital Future" panel alongside her husband, Prince Harry, Markle turned to a Victoria Beckham top she first wore in 2020. (Sadly, the exact item is no longer available to shop.) She paired it with silky, lounge-like pants by La Ligne. Her accessories also kept up with the fall-toned theme: suede Aquazzura sandals and Birks earrings, a repeat from a 2018 trip to Ireland.

Meghan Markle's Classic Outfit Formula and Sentimental Jewelry

Meghan Markle and Prince Harry walk through a school on the second day of their tour.

Friday, August 16, day two of Meghan Markle's Colombia tour, began with a visit to Colegio La Giralda, a charter school in Bogotá. To meet with Serafin Ordoñez, the Head of School, practice speaking Spanish , and take in special performances from the students highlighting Colombian dance and song, Duchess Meghan went for one of her classic outfit formulas: the linen blazer and button-up . Her topmost layer was identified as Loro Piana's Jamila blazer, a lightweight piece she's worn on a few occasions already. (Her exact color is sold out.) Underneath, she wore a white shirt that has yet to be ID'd.

Meghan Markle completed her easygoing yet polished outfit with black trousers, her Cartier Tank watch, a Cesta Collective bag, and a pair of cap-toe Chanel ballet flats. The most meaningful part of her look was also one you may have missed: Closer inspection of photos of Markle walking hand-in-hand with Prince Harry around the school's campus reveal she wore a pair of Princess Diana 's cherished butterfly earrings.

Meghan Markle's Classic Shirt and Polka-Dot Skirt Outfit

Meghan Markle and Prince Harry spent their afternoon on day two meeting with Team Invictus Colombia.

Prince Harry and Meghan Markle followed their morning school visit with a trip to visit Team Invictus Colombia. (A reminder: Prince Harry has been closely involved with the Invictus Games , a sports tournament for sick and wounded veterans, for many years.) The pair met athletes in casual outfits: a black polo shirt and pants for Harry, a white button-up shirt and polka dot skirt for Meghan.

Duchess Meghan's top came from Giuliva Heritage, an Italian brand she previously wore for a speaking engagement on International Women's Day at South by Southwest . The Duchess rolled her shirtsleeves up to her elbows for a laid-back look. Her skirt, meanwhile, came from Colombian designer Juan De Dios. Both items are currently sold out, but similar options are available at their respective designers' boutiques. She also wore stacks of gold jewelry and a pair of strappy Jimmy Choo sandals.

Meghan Markle's Regal Oscar de la Renta Gown

Duchess Meghan and Prince Harry wrapped up day two with a formal address to guests at a private event. Harper's Bazaar reports that Meghan entirely delivered her commentary in Spanish. She changed into a sleeveless, deep blue gown with a dramatic train and cape-effect neckline by Oscar de la Renta for the occasion.

The house, one of the only major US designer labels with Latin American roots, has been a recent favorite of Meghan Markle's for formal events. Attending the 2024 ESPY Awards earlier this summer, she wore a custom white gown by the brand that referenced her wedding reception gown from 2018. This time, the Duchess tapped Oscar de la Renta for what looked like diplomatic dressing: the exact shade closely resembled the blue of the Colombian flag.

Meghan Markle's Black Johanna Ortiz Set

Meghan Markle chose another set by Colombian designer Johanna Ortiz for her third day of activities on the tour.

Day three of the Colombia tour itinerary came with a change of scenery and several outfit changes. Relocating to Cartegena, a port city, on Saturday, August 17, Meghan Markle and Prince Harry took part in a drum performance and lesson at the Escuela Tambores de Cabildo. Duchess Meghan once again paid tribute to the region's fashion talent, dressing in a black co-ord set by Johanna Ortiz. The matching pieces included a crop top with cream stitching along the bodice and a tiered maxi skirt with the same high-contrast embroidery. She also added her woven Cesta Collective bag, a pair of Ray-Ban sunnies, and a straw hat to complete the down-to-earth look.

Meghan Markle's exact outfit for this leg of the Colombia tour is no longer in stock, but Johanna Oritz has several other matching sets to consider.

Meghan Markle's All-White Look

Meghan Markle in an all-white look featuring a Posse skirt.

To round out day three—and while touring the historic village of San Basilio de Palenque, located outside Cartagena, Colombia—the Duchess of Sussex embodied easy, breezy summer elegance in an all-white outfit.

Markle chose a sleeveless white blouse from Argent —made from a rayon blend for a comfortable stretch and a soft feel, according to the designer—paired with a white maxi skirt from Posse .

Once again finding a way to match timely trends with the thoughtfulness of careful diplomacy, the duchess completed the look with a white wide-brim sunhat set with a black ribbon, drawing some much-deserved attention to Colombia-based brand Hannia Char .

The designer was born in Cartagena, Colombia, which made Markle's decision to feature the hat all the more fitting. According the brand's official website, Hannia studied law in the country's capital before she "returned to her hometown where she got inspired by the colorful romantic corners of her city."

Meghan Markle's Silvia Tcherassi Power Skirt

Meghan Markle showcasing Colombian designer Silvia Tcherassi during the Afro Women and Power Forum in Cali, Colombia.

While attending and participating in the Afro Women and Power Forum at the Municipal Theater of Cali in Cali, Colombia, Markle took the stage in a sleeveless collared shirt and colorful power skirt — both from Colombian designer Silvia Tcherassi .

The Duchess paired the fit with a pair of her previously worn Manolo Blahnik BB pumps .

According to Tcherassi's designer bio, her career began as an interior designer before "the search for new artistic expressions led her into fashion."

"Her creations have been presented during the official calendar of Paris and Milano fashion weeks invited as a special guest by their organizers," her website states, adding that her collections are available "worldwide through her own namesake 15 stores situated in prime locations across Europe, North America and South America, historic department stores, some of the most famous multi-brand boutiques and premier online luxury fashion retailers."

Once again, tapping a local designer for her major appearance was a meaningful move on Duchess Meghan's part.

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire , where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders including stylist Alison Bornstein and J.Crew womenswear creative director Olympia Gayot , to breaking news stories on noteworthy brand collaborations and beauty launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what trends—like the rise of doll-like Mary Janes or TikTok’s 75 Hard Style Challenge —can say about culture writ large. (She justifies almost any purchase by saying it’s “for work.”) Halie has previously held writer and editor roles at Glamour , Morning Brew , and Harper’s Bazaar . Halie has been cited as a fashion and beauty expert in The Cut , CNN Underscored , and Reuters , among other outlets, and appears in newsletters like Selleb and Self-Checkout to provide shopping recommendations. In 2022, she was awarded the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok .

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