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Belize Gets A New Logo! Yay or Nay?

January 15, 2013 By Lorenzo Gonzalez 24 Comments

Belize Vintage Travel Poster

After 26 years, the Belize Tourism Board (BTB) gets a new logo.

I set out to find out what everyone thought of the change and the results were interesting. Many are excited for the change, while others criticize it dearly.

Let’s start off with the core positives: the yays!

1. the colors are vibrant and true to the caribbean..

Belize is certainly multi-colored. Both Candice and Lindsey mentioned they love the bright colors and I completely agree with them. If you take a stroll around Caye Caulker or Placencia you’ll unquestionably run into a wide assortment of vivid shades – if it isn’t the colorful houses, picket fences and road signs; it’s the beautiful natural environment.

2. The retro look is awesome.

Brendan said he loves old school posters and Belize’s travel poster looks clean and crisp. This is true, vintage posters are loved by travel enthusiasts and this new promotion will strike a chord with fellow travelers. Kudos to the BTB in going with a classic vibe which definitely takes advantage of this trend. If you want to take a look at a great collection of vintage travel posters, check out Michael’s top picks .

Now for the main negatives: the nays!

1. it’s too unoriginal. aside from it been done before, if you take a look at many other destinations’ logos, you can say it’s actually being done too much..

One country that has perfectly implemented bold colorful text into their logo is Guatemala. However, what really completes their logo is how they include all the major aspects that make Guatemala a great travel destination – the Maya temples, Volcanoes and Lakes. If Belize was following the bold and colorful text path, shouldn’t they have at least included things that make travel to Belize unique?

1. The retro look is cool but it is a miss. It unfortunately looks dated in a bad way.

Ayngelina goes on to say that vintage posters work well for destinations that people are very familiar with, such as London, Paris, and Rome. The issue with Belize is that most people don’t know much about it and as a result, showing a vintage poster with a bird doesn’t inspire people to visit Belize over any other country. And after seeing other vintage travel posters, I am forced to look at Belize’s one and say… “meh, it really isn’t too impressive.” It doesn’t pop like others I’ve come across.

My conclusion

Belize Logo Redesign

It’s OK but I’m not totally sold on it.

To quote one of my readers, “the beauty of Belize and all its diverseness can’t be captured simply with the toucan.”

I personally love toucans, but the issue is that there needs to be a bigger push to showcase Belize’s culture and nature. So dear BTB, get back to the drawing board and take a hint from the video that Belikin Beer produced – there’s a reason why it went viral.

P.s. I’m certain I won’t miss the slogan: “Mother Nature’s Best Kept Secret.” What are your thoughts about Belize’s new logo?

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Reader Interactions

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September 4, 2013 at

Nice bird, but the font makes me think of the Philippines. Clean, but not original. Feel lacking.

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April 30, 2013 at

The Belize logo has been chosen as a finalist for the “One Show Design” 2013 awards, in the category of “Brand Identity – Logo Design.” The Belize Tourism Board and its Advertising and Online Agency, Olson, created the Belize logo as a part of a re-branding of Belize’s identity.

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January 22, 2013 at

It’s a bit on the plain side, but that’s what a logo ought to be anyway–add too many details, and they get lost. I like how simple it is, and it’s appropriate to include the toucan, as it’s the national bird of Belize and easily recognizable. Truth be told, I’m not sure how many foreigners would even recognize an image of the Mayan ruins–most don’t even know where Belize is located. Still, valid assessment 🙂

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March 27, 2013 at

Thanks for your input! It’s appreciated!

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January 15, 2013 at

Some more info about it here, plus a video telling more about it. http://creativity-online.com/work/belizean-tourist-board-behind-the-new-logo/30379

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Some more info about it here, plus a pretty cool video. http://creativity-online.com/work/belizean-tourist-board-behind-the-new-logo/30379

I’m not sold on it, either. And the tag line definitely lets them fill in the blank (as in “Discover how to be WHAT?”), but I don’t really like it.

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January 16, 2013 at

Discover to be what ever you want..let me break it down to you..means discover how be in love..discover how be mesmerize..discover how to be quench etc..when you visit belize..you can discover how to be..when the commercial comes out then i believe you and everybody else will understand..until then discover how to undertand and relax..

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Woa! (as I rummage through my ancient files…) I truly hafta laugh. “26 years” you say? Shoot, back when I first started running trips to Belize (in ’85) there WAS no BTB (nor guidebook, nor a single “You’d Better Belize It!” t-shirt) Indeed, few had even HEARD of the tiny nation of Belize (I’d have to say “used to be British Honduras”), not to mention the little civil war going on back then in nearby Nicaragua (indeed, in those days “Central America” was synonymous with “contras” on the 6pm news).

But what’s truly amazing – that new toucan logo is nearly IDENTICAL to my “Imagine Belize” logo back in those ancient times. Too bad all my old brochures are tucked in the dark corners of my 5′ x 6′ storage locker in Seattle – as I now live here in Vietnam.

That’s interesting. Would love to see your logo 🙂

Yep, wish that I had a copy. But bear in mind that in those days, we didn’t have digital, so the only things I have left are a few stray paper brochures I saved from those early days of my tour biz. And even those, are buried in the dark (and by now damp) of my storage locker in Seattle.

Personally, I like the new BTB logo – especially the colors. I think it aptly connotes the playful “No problem, Mon” spirit of Belize. Not sure how you’d otherwise incorporate all the many faces of the tiny nation into a single logo. Logos are completely different than a 1.5 minute video – they’re meant to SYMBOLIZE in the simplest way possible – so as to to be easily memorable. Think: Nike. 😉

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The colors are great on the new logo!

Thanks for commenting Micheal!

Nice work on the article. As to what belikin beer said nice line as well but the difference is that belikin did a commercial and not a logo make over. You missed the point. You are comparing apples to bananas. When BTB put out its commercial then you can compare and tell BTB go back to the drawing board..

Note that I mention that they need to make a bigger push towards showcasing Belize’s culture and nature. That’s my comparison to Belikin’s commercial. Take a look at Guatemala’s logo for instance, it features their heritage and natural environment.

Well i believe that bigger push towards showcasing belize will be in btb commercial..i have seen a glimpse of it and from what i saw it’s pretty awesome..

February 21, 2013 at

I would love to see it when it’s completed. Thanks for commenting,

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Nice balanced article. Also.. cheers for your last line ;), we appreciate it.

' src=

That’s a very awesome logo I need to admit. So colorful and shaped nicely ;-). “Like” from me.

Yeah, I love the colors!

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The new Belize tourism logo

Basically, the tourism logo of the country serves to represent it. It’s like the national flag, but aimed at tourists, not governments and geography students. The creation of such a design is a massive responsibility and there are always people who are rooting for or against a certain logo design as there is always someone who thinks the design could be improved. A few years back we shared here a logo set of famous tourism logo designs of 50 countries and regions. But designs get old and have to be changed or at least refined.

This is the old tourism logo of Belize:

old Belize tourism logo design

The new one was announced on 11th January 2013. It may seem similar based on the simplistic logotype of the name of the country and the presence of the toucan. However, it is different. This is the new tourism logo design of Belize and you can find all the information concerning the new design in the video below.

new Belize tourist logo design

Although the logo design looks nice when presented in a larger size, one must bear in mind that when published in a smaller size the brushes as detail will not be visible. However, the tourism logo is colourful and cheerful. The main geometrical figure used is the circle, and the colours are chosen to represent parts of the nature of Belize.

You can find all the information concerning the new design in the video below.

Belize Designing A Nation from Olson on Vimeo .

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The best tourist board logos

Ready to travel? Here are the best tourist board logos.

Tourist board logos, including Fiji, Peru, Rotterdam, Spain, New York, Colombia, Belize and Bengal.

Tourist boards play a vital role in inspiring travellers to visit their destination, whether they’re telling you about the hottest new festivals and bars, or working with celebrities, writers and influencers to spread the word. In order to stand out and represent their country, city or region, they need an eye-catching logo: something that fits the destination and feels modern. It then gets plastered over all kinds of promotional materials, from pens and memory sticks to t-shirts and posters. 

Sometimes, they firmly fit the trends of their launch period, perhaps having a distinct ‘ iconic 80s logos ’ feel, but other times they remain relevant for decades to come – see New York or Rotterdam for proof.

We’ve picked the best tourist board logos to give you wanderlust; we looked for the best logos that feel custom-made for the destination, do something a bit different, and would look just as good on a keyring as on a billboard, whether they’re made by the best logo designer or not.

01. PROMPERU (Peru)

Peru tourist board logo in red with handwritten type

This South American country is best known for its archaeology: Machu Picchu, the mysterious Nazca lines, the circular Incan terraces of Moray, and the Temple of the Sun in Cusco. That’s why we’re not surprised to see a hand-drawn wordmark that echoes the creativity of Peru, and has been in place since 2011, courtesy of Futurebrand , for use in tourism and trade. The circular pattern on the letter ‘P’ could also make you think of a fossil, or the curve of a clay pot.

So, what else could they have chosen to incorporate? Peru’s food scene is also increasingly popular, with visitors flocking to taste ceviche (fish cooked in lime juice) and Pisco sours (cocktails with egg white), but let’s face it: those wouldn’t really work in a logo, especially if you’re trying to appeal to vegans. We’re glad they stuck to the archaeological theme and kept it simple.

02. Brand Colombia

Different versions of the Brand Colombia logo with colourful icons including a toucan and an orchid

Remarketing a country that has had political struggles isn’t easy, but Brand Colombia may have cracked it from a design perspective – this major tourism and business campaign launched in 2012, with a logo that mirrors the country’s eclectic mix. Colombian companies Sancho BBDO and Señor López were behind the identity, whilst advertising partners included JWT . 

At the time of the launch, Claudia Hoyos, from Marca País Colombia , said: "Our greatest strength is in our megadiversity… we have many regions, cultures, accents and dialects, many landscapes and different climates."

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Therefore, there are different coloured versions of the logo; as Hoyos puts it, "violet represents the variety of flowers we have, especially the orchid, our national symbol," with each region and theme represented by simple geometrical shapes, like a drum for music. Reducing Colombia to 'CO' isn’t just a case of saving space: it shows the ISO country code, recognised all over the world. However, travel industry website Skift didn’t approve, saying the new identity was "all over the place".

03. Turespaña (Spain)

Espana logo with crudely painted red sun and black star, next to vintage poster showing the original sun and star advertising an art museum

This logo for Turespaña is very much a product of its time, so it doesn’t look as effective today, but we couldn’t resist adding it to the mix – Spain even commissioned artist Joan Miró to design it in 1983. Art tourism is a huge part of Spain’s appeal, with visitors drawn to works by Picasso, Velazquez, Dali and many others, but it was a coup to get Miró on board.

Sadly, Miró was too ill to create a brand new work, so he incorporated elements of other designs to get this result, known as The Sun of Miró, which was revealed to the public in 1984 and has been used ever since. The colourway harks back to the red and yellow of the Spanish flag, while the sun emblem certainly fits the Mediterranean climate. Both the sun and the star were taken from a much earlier poster which – whisper it – was for an art museum in France. If you're in need of an art fix, don't miss our round-up of the best art books .

04. Belize Tourist Board

Belize Tourist Board logo in bright colours with toucan; range of different icons on the right to accompany it, such as a lighthouse and a fish.

How does a small central American country make its mark? With a rainbow of colour and nature-inspired details, thanks to Studio MPLS . Here, Belize uses some curved serifs at the top of its letterforms, mirrored by the diagonal first stroke of the 'e'. The overall rounded lettering mimics the number of circles the designers found in their research across the country’s wildlife, landscapes and culture. A toucan perches on the letter 'z', adding character without making the word illegible. As with Colombia, the icon is interchangeable for different regions, which have their own colour palettes; others include a lighthouse (for the Central Coast) and a tropical fish (for the reef).

The typeface has a slightly worn feel, thanks to little inner streaks letting the background show through. The logo can also be presented with the toucan seen separately, and its body and beak has some of those well-worn streaks. This rustic feel fits Belize’s nature-driven tourism, which often includes visits to the jungle and rainforests, and also the "hand-painted weathered signs" that Mike Fetrow, one of the designers, noted.

05. Tourism Fiji

Logo for Tourism Fiji with dark blue lettering that contains traditional Fijian Masi patterns in the letterforms

The current version of Fiji’s logo is a vast improvement on its 2013 attempt (which was overly simplistic, forgettable, and burdened with the bland tagline ‘Where happiness finds you’). This much more inventive wordmark, from Australian agency Host/Havas , includes repeated traditional patterns seen on Masi fabric, a Fijian craft. Each motif symbolises a village, family or community.

The Prussian blue also makes this stand out from many other logos – though tourist boards love a bit of blue, this rich shade has real depth. The designs were created by Wati Maraiwai Talavutu, a Masi artist . 

The national airline, Fiji Airways, worked with Masi artist Makereta Matmosi to revamp its logo in 2012 when it rebranded from Air Pacific. If this gives you the urge to fly, take a look at our round-up of airline logos . 

06. New York Board of Tourism (USA)

Iconic I [heart symbol] New York logo design and a later version where it was used after 9/11 and the logo says 'I [heart] NY more than ever'

It wouldn’t be fair to exclude the most iconic tourist board logo in the world. Milton Glaser’s design for New York has been replicated countless times, even though it says nothing about the city or its unique selling points – it’s simply about loving the place. There’s no trace of the skyline or attractions here; not even a nod to the city’s ‘Big Apple ’ nickname (unless the red heart reminds you of a red apple, in which case you’re probably just hungry). The lettering is set in American Typewriter, which has rounded slab serifs and feels suitably casual for the city that never sleeps. Glaser drew the sketch in red crayon back in 1976, and the original drawing can be found at New York’s Museum of Modern Art.

After 9/11, the logo was adjusted by Glaser to remind residents and tourists how strong New Yorkers can be; he changed the text to read ‘I [heart] NY more than ever’ , and gave one edge of the heart a small scorch mark; you can find this emotive design at the 9/11 Memorial and Museum. 

Glaser died in 2020, but this year we saw the logo morphed into ‘We [heart] NY’ thanks to Graham Clifford Design. We weren’t the only ones disturbed by the new look, with its cheap-looking 3D heart and thick sans-serif lettering – a misstep that Glaser thankfully never saw.

07. Experience Bengal (India)

Experience Bengal logo with multi-coloured and faceted letters in a rounded typeface. The slogan underneath says 'The sweetest part of India'.

Bengal’s wordmark has a similar feel to Belize – thankfully, there are thousands of miles between the two, as this one is in India. However, there are some precise details that mark this logo as a little bit different. The East Indian state has an incredibly colourful and modern logo that flows well and makes its mark against its competitors. It might remind you of a paint chart or a colour wheel, as each letter contains various fragmented shades.  The sloping arcs of the 'n', 'a' and 'l' stems nicely elevate the logo by dropping below the baseline, moving it away from a boring straight line to something more inventive.

So, why should Bengal be seen as colourful? In parts of West Bengal, the soil is red; meanwhile, the tea plantations and the Himalayas create dramatic scenery. The state also has its own distinct style of weaving, which appears on saris, and its own art movement, known as the Bengal School, in the early 20th century, as well as a history of Patachitra painting. If you want to apply the chosen slogan, ‘the sweetest part of India’, to Bengali food, that’s pretty colourful too – speciality desserts include amriti, which are spirals of sweet dough fried in ghee.

08. City of Rotterdam (Holland)

City of Rotterdam logo in blue and green with letter 'R' carried by flowing water

Did you guess that Rotterdam is a riverside city and also a port? This logo, covering the wider Rotterdam area, depicts a flowing river bursting through the letter 'R'. What was almost a 2D logo has been enhanced with a drop shadow on the lettering, in the same dark blue as the water, making the green façade of the letter really stand out. It has been in place since 1999, but by 2017, politician Sven de Langen called for this logo to be replaced with the city’s coat of arms and its original motto, 'Strong through struggle'. Thankfully for design lovers and modernists, this has not come to pass.

So, why else is the water theme relevant here? Rotterdam has the largest port in Europe, so water is the key to trade. Plus, many cities in the Netherlands are passionate about sustainability, and Rotterdam is no exception. There’s even a self-sufficient floating farm on the water, home to a herd of dairy cows, which attracted press coverage worldwide; plus, this year, an exhibition called Water Cities Rotterdam , developed by the Niewe Instituut and the architecture firm NLÉ. Whilst the tourism logo lettering is placed in the river rather than floating on top, it definitely shows that water is a key part of life in the city, and this design wasn’t plucked out of thin air.

For more on logos, see our best simple logos , best 20th century logos and best 90s logos roundups.

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Polly Allen

Polly Allen is a freelance journalist and marketer based in Bristol. She specialises in travel and lifestyle journalism, including art reviews. As a marketer, she has worked for the charity sector, the travel industry, the museum sector, and healthcare organisations. 

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Sustainable Tourism Program

About the project.

The Sustainable Tourism Program was funded by the Government of Belize and the Inter-American Development Bank (IDB) through a loan of US$13.322 million and a counterpart contribution of US$1.36 million. The project was executed from May 2009 to December 2013. The Sustainable Tourism Program’s goal was to increase the contribution of tourism to national economic growth in a manner that is environmentally and socially responsible. Its purpose was to support the consolidation of overnight tourism in the light of its potential to optimize the sector’s contribution to the Belizean economy.

Support the improvement, restoration and diversification of overnight destinations and their products

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Things about Belize we’re thankful for as we head into 2022

With the holidays peaking around the corner, November is the time that we find ourselves reflecting about all that happened throughout the year while cringing at those unfulfilled New Year’s resolutions. Ending another year within the reality of a global pandemic has challenged us to reassess our daily routines and discover a meaningful way of living. For some, this was the spark needed to dust off the decade-old bucket list and finally take that once in a lifetime trip!  

As 2021 ends, we are thankful for all the things that make this Belize a truly one-of-a-kind destination to live in and visit. Here are a few things:   

  • Our People : Belizean hospitality is as inviting as the climate. A part of the charm is the ability to find optimism and humor even in challenging times. There is also a genuine friendliness and pride that radiates at the chance to share local knowledge and help newcomers settle in. If you didn’t learn a few must-know Kriol words and slangs from locals did you really get the full Belize experience? 
  • Culture and Cuisine:  With a population of roughly 400,000 persons, Belize actually has a wide mixture of people from various backgrounds and heritage. The result is a mosaic of traditions, customs, festivities and food that is the spice of living and adventuring in Belize. We’re thankful to able to enjoy rice and beans, hudut, cohune cabbage and fan favorite fry jacks (everybody loves fry jacks). 
  • Barrier Reef : You’ll never stop hearing us boast about the beloved Barrier Reef! It’s not all about its size though. The reef is a haven for all kinds of wildlife. The abundance of marine life and cayes equals unrivaled snorkeling adventures. Bucket-list favorites such as the Blue Hole also forms a part of this world heritage site, need we say more?
  • Archaeological Sites : Ancient Maya cities such as Xunantunich have withstood centuries of global phenomena. They continue to reveal to us the complexities of the civilization and societies that existed before. We are fortunate to have these treasures in our backyards, easily accessible within a few minutes or hours. 
  • Conservation Efforts : This tiny country of only 8,867 sq. miles is leading in efforts to protect its forests and wildlife and its being recognized globally. Recently, National Geographic listed Belize as one of  25 Amazing Journeys for 2022 . The spotlight was on the newly created Maya Forest Reserve. As Belize evolves into a more environmentally conscious and sustainable tourism destination, there is a growing suite of eco-friendly accommodations and nature-based adventures that we can’t wait to share with you. 
  • Go Slow Vibe :  The mantra of the island of Caye Caulker, the go-slow way of living actually extends to most of areas of the country. Belizeans don’t wait for a public and bank holiday to rest and appreciate life. At the end of a work day or on the weekends you’ll find them spending time with family and friends (or heading off for a spontaneous road trip). How about embracing “ Go Slow ” as your motto for 2022? 
  • New and Returning Travelers : Hold fast onto the reigns of adventure and “grab life in Belize is the latest tourism campaign. From the beach-bummer to the thrill seekers rappelling down waterfalls, we’re thankful for the variety of travelers that chose Belize as their destination. 

Disclaimer : This list is no way exhaustive of what Belize has offer or what we’re thankful for but these are some of our favorite things. What are you thankful for heading into 2022?

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Stay up-to-date with the Belize tourism industry…

Stay updated on the latest news and announcements from the Belize Tourism Board (BTB). The BTB focuses its efforts on building capacity and liaising with the relevant entities to continue growing Belize’s attraction both internationally and locally. If you would like to be added to our distribution list, please contact us via email:  [email protected]

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B.O.O.M. Forum 2024: Presentations

B.o.o.m. forum 2024: igniting belize’s tourism future.

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Chactemal Bayside Plaza: A Transformative Beacon for Corozal Town

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Belize Tourism Board Initiates Landmark Projects to Boost Twin Town’s Tourism Appeal

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Inauguration of Mahogany Street Reserve: A Milestone in Belizean Community Development

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BTB and KHMH Sign MOU For Urgent Repairs of Accident & Emergency Dept.

Copa airlines increases flights to belize year-round.

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Constitution Park in Belize City Undergoes Transformative Renovation

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Inauguration of Fort George Artisan Alley, a Milestone in efforts to Renovate FGTZ

The btb congratulates belizean journalist on the completion of his international broadcast media training program.

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Belize Tourism Achieves Significant Milestones in 2023, Demonstrating Robust Recovery

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Belize Tourism Board Recognizes Frontline Hero: Dwayne Garcia

Grab life in belize with increased airlift service from north and central america.

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New Fees for Belize’s Archaeological Reserves

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JetBlue Begins Direct Flight from New York to Belize

Wanderlust magazine explores the vibrant garifuna culture of belize, belize triumphs at the 2023 travvy awards, showcasing excellence in travel.

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Inauguration of the BTB San Pedro Office

Vote in travel + leisure’s 2024 world’s best awards.

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BTB’s National Tourism Awards 2023

Belize recognized in cn traveler’s readers choice awards 2023.

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BTB’s 2nd Annual Elevate Training Expo held in Belize City

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Belize Tourism Through Art Exhibition Opens on World Tourism Day

Belize is the official destination host for the new world travel sustainability awards, matador network features belize’s family attractions, the manual magazine features belize – again, hemispheres, united airlines inflight magazine, encourages readers to “grab life in belize”, world tourism day celebrates tourism and green investments, business focus, a leading uk publication, spotlights belize.

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Proudly Belizean Photo Contest

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From AI to VR: BTB’s 8th Digital Marketing Summit Sets the Stage for Innovation

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BTB Love Belize Sea Challenge Returns For Its 3rd Exciting Year

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Belize’s Tourism through Art: Celebrating World Tourism Day 2023

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BTB Joins FFB, Sports Council and Min of Sports to Inaugurate Berger Field

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BTB Inaugurates First Maya Pot-Ta-Pok Ball Court in Belize

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BTB Signs Contracts with Belizean Artists & DJs Performing at BIMFF 2.0

The belize barrier reef has beef.

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JetBlue To Start New Nonstop Flights to Belize from New York’s JFK Airport

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BTB HOSTS 2ND B.O.O.M. FORUM UNDER THE THEME: A DIP INTO THE FUTURE

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BTB RECOGNIZES TWO OUTSTANDING BELIZEANS

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STATE-OF-THE-ART MUSIC RECORDING STUDIO LAUNCHED IN BELIZE CITY

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BTB HONORS PGIA PORTER STEVEN EVANS AS ITS FRONTLINE HERO

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The Belize Tourism Board Hosts Boat International Media and Luxury Charter Managers and Brokers for Industry Development Round Table

Belize tourism recovers: industry poised for further growth in 2023.

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Sustainable Tourism Program II – Utility Transport Vehicles (UTVs) Handing Over

Belize welcomes seasonal flights from canada and north america, request for expression of interest marketing representation services in mexico for the belize tourism board, request for expression of interest marketing representation services in south america for the belize tourism board, request for expression of interest marketing representation services in central america for the belize tourism board.

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The BTB Awards Journalist With A Full Scholarship For An International Broadcast Media Training Program

The belize tourism board partners with global music strategy leaders, and sound diplomacy, to develop a music, entertainment, and cultural industries strategy for belize.

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BTB Tourism Statistics Sensitization Exercise

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THE BELIZE TOURISM BOARD AND THE BELIZE CUSTOMS AND EXCISE DEPARTMENT SIGN A MEMORANDUM OF UNDERSTANDING AS PART OF NAUTICAL TOURISM DEVELOPMENT

Public notice: for owners of strata titles.

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TROPIC AIR BEGINS NON-STOP SERVICE BETWEEN BELIZE CITY & SAN PEDRO SULA

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BTB’s National Tourism Awards 2022

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Elevate Training Expo 2022 A Resounding Success

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BTB Honors Police Officer For Outstanding Work In Tourism

Btb hotel amnesty program.

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Belizean Traveller Video Contest Winners

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BTB’s Elevate Scale-up Program supports training of PADI Scuba Instructors to meet the Growing Demand in the Marine Tourism Industry

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STP Hands over Hilux

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BTB Hosts Seventh Digital Marketing Summit

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BTB donates Nissan Frontier to the BDF

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The Minister of Tourism hands over Motorcycles and Bicycles to the Tourism Police Unit

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PassportHeavy releases Belize: The Hidden Gem of Central America Documentary

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Belize to Make SailClear Official Pre-Arrival Notification System for Nautical Vessels

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Update on Belize Entry Requirements

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Launch of the Fuel Subsidy Program for Tour Operators and Tender Operators

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Air Canada resumes Nonstop Service to Belize from Toronto

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Belize Expedia Travel Campaign 2022-2023

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Hon. Anthony Mahler and the BTB contribute to Community Development

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Teakettle ATM Facilitation Center Inauguration

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BTB Launches The First Belize International Music and food Festival

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Tourism Gold Standard Update

Vacation rentals (short-term) vs. residential rentals (long-term).

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BTB Signs Agreement With The University Of Belize To Update The National Sustainable Tourism Master Plan

New travel health insurance now available for purchase online.

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Launch of Matching Grant Program For Tourism Small and Medium Sized Enterprises

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BTB, MOHW  and PVC break ground for the Placencia Village Polyclinic

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Belize Tourism Board Announces New Safe Travel Requirements

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BTB, MOHW and PVC break ground for the Placencia Village Polyclinic

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Belize sees busiest Cruise Ship Day since the restart of Cruise.

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BTB Awards Winner of Innovation Challenge

Three belizean resorts win prestigious conde nast johansens awards, belize welcomes alaska airlines, more cruise lines resume port calls to belize, btb announces resumption of flights from westjet and southwest in november, btb provides enhanced health and safety training for san pedro tour guides, belize welcomes royal caribbean’s independence of the seas.

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Prime Minister Announces New Measures for COVID-19

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EMERGENCY MEDICAL TRANSFER PROTOCOLS FOR CRUISE SHIPS

Btb launches its business recovery and enhancement matching grants program for belizean mses, carnival vista port call to belize city, belize requires negative covid test for all travellers, frontier airlines to start non-stop service to belize, belize welcomes carnival vista cruise, belize barrier reef celebrates with dive icons in the industry, the btb and mohw launch joint vaccination awareness campaign.

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MINISTER OF TOURISM MEETS WITH KEY TOURISM PLAYERS IN MIAMI

Westjet set to resume flights to belize during tourism high season.

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Belize Tourism Board Unveils Redesigned Travelbelize.org

Southwest resumes flights to belize from houston and denver, belize land borders will reopen to foreign tourists on may 31, alaska airlines announces nonstop service to belize, belize prepares for the restart of cruise operations, norweign cruise line to resume port calls to belize in august, btb welcomes vaccination of tourism sector.

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Belize Receives Safe Travels Stamp from World Travel & Tourism Council

Statement by hon. anthony mahler, belize’s minister of tourism & diaspora relations, on the passing of mr. gordon “butch” stewart.

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Hon. Anthony Mahler is Belize’s New Tourism Minister

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2021 Renewing Tour Operator Licensing Advisory

American airlines expands preflight testing program to belize.

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Belize Selected as a TripSavvy Editors’ Choice Award Winner

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Belize’s Resorts Grab Top Spots in the Condé Nast Traveler Readers’ Choice Awards

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Belize Announces Revised Re-opening Plan for Tourism

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BTB Announces Winners of the Outstanding Essential Workers Competition

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Belize Postpones Tourism Reopening

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Belize Announces Phased Re-opening Plan for Tourism

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BTB offers free online webinars for tour guides and industry partners

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 BTB Staff Provides Support to Those Affected by the COVID-19 Crisis 

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Government of Belize Issues Travel Ban for Travelers having Recently Visited China.

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Cruise Stakeholders Networking Session

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BTB AND BAS JOIN FORCES TO ENHANCE TOURIST FACILITIES AT COCKSCOMB BASIN WILDLIFE SANCTUARY

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Accommodations Stakeholders Notice | Ongoing Audits

Belize tourism board assists stakeholders with branding at fort george tourism zone.

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Belize Sets New Record for Overnight Tourism Arrivals

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Belize Tourism Board facilitates meeting between Caye Caulker Tourism Stakeholders and Utility Companies

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Simone Biles receives symbolic keys to San Pedro

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Online Portal Downtime Notice

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ADVISORY: EXCHANGE LOCATIONS

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Qualified Retired Persons (QRP) Renewing Advisory

Licensing advisory – renewing tour operator, msc meraviglia makes voyage to belize.

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Water Sports Activities Standards

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Request for Expression of Interest Marketing Representation Services I Canada

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Request for Expression of Interest Marketing Representation Services I USA

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BTB’s  NATIONAL TOURISM AWARDS 2019 RECOGNIZES THE BEST OF THE INDUSTRY

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Annual BTB Conference focused on Cultural Immersion

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Licensing Advisory – Renewing Accommodations

Isla cariñosa to get new craft market.

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Belize’s First Cruise Tourism Conference

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BTB launches New Season of the Belizean Traveller Campaign

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The BTB and BHA award scholarships to ten outstanding Belizean students

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BELIZE TOURISM BOARD OFFERS RELAXING ESCAPE FROM “STORM AREA 51” EVENT TO RESIDENTS OF RACHEL, NEVADA

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BTB HOSTS 5TH CONSECUTIVE DIGITAL MARKETING SUMMIT

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MID YEAR STATISTICS SHOWS REMARKABLE TOURISM GROWTH

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Belizean culinary ingenuity to spice up this year’s Taste of the Caribbean

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BTB holds its second annual BTB Love Belize Sea Challenge to promote attractions of Belize’s coastline

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CARIBBEAN TOURISM ORGANIZATION has a vacancy for a SECRETARY GENERAL & CHIEF EXECUTIVE OFFICER

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BTB officially launches Boca del Rio Project in San Pedro Town

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BTB ANNOUNCES WINNERS OF ITS FIRST TAKE A SHOT PHOTOGRAPHY SWEEPSTAKE

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BTB IMPLEMENTS JOINT PROJECT WITH BAS TO ENHANCE ST. HERMAN’S BLUE HOLE NATIONAL PARK

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BELIZEAN ACCOMMODATIONS INCLUDED IN TRIPADVISOR’S TOP 2019 AWARDS LIST

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BTB JOINS INDUSTRY STAKEHOLDERS IN LAUNCHING THE O.W. HERITAGE TRAIL

2018 an outstanding and record breaking year for tourism arrivals , notice to: hoteliers who have not yet submitted an application for a 2019 accommodation license.

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BELIZE AMONG NATIONAL GEOGRAPHIC’S BEST TRIPS 2019 LIST

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NOTICE TO TOURISM STAKEHOLDERS AND THE GENERAL PUBLIC

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AEROMEXICO BEGINS DIRECT FLIGHT FROM MEXICO CITY TO BELIZE

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Renewing Live-Aboard Licensing Advisory

Renewing tour operator licensing advisory, renewing accommodation licensing advisory.

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BTB Secures Assistance for Stakeholders in Sargassum Affected Areas

Tourism arrivals to belize continue to register impressive growth.

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Belize among Lonely Planet’s top ten “Best in Travel for 2019”

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BTB holds 16th National Tourism Award Gala Event

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BTB Tourism Conference focus on Wellness and Rejuvenation

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Restructuring of Fort George Tourism Zone aims to improve guest experience

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Belize Celebrates First-Ever Nonstop Flights from Minneapolis/St. Paul via Sun Country Airlines

Belizean traveller campaign concludes with a bang.

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The BTB donates kitchen equipment and food items to schools & N.G.O’s in Belize City

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Aeromexico announces new flight to Belize

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The BTB and BHA award Scholarships to Ten Belizean Students

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BTB LAUNCHES THE BELIZEAN TRAVELLER CAMPAIGN

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BTB presents the winners of Taste of Belize 2018

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Tourism arrivals to Belize continue on upward trend

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Tour Guide Licensing Advisory

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BTB joins San Pedro Town Council and Ministry of Works to enhance Secret Beach access road

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BELIZEAN DELEGATION ATTENDS THE REGION’S PREMIER CULINARY COMPETITION IN MIAMI

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BTB DELEGATES ATTEND EXPERIENCE LATIN AMERICA 2018.

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2018 Children’s Environmental Poster Competition

Tourism arrivals continue to set unprecedented records.

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Self-Sustainable Revenue Generation Program – Caye Caulker and Punta Negra Villages

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Top travel agents conclude romance familiarization tour to Belize

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BTB Presents U.S. $59,934.00 cheque to Caribbean Tourism Organization as contribution to “A Dollar for the Caribbean Relief Fund”

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TRIPADVISOR NAMES THE TOP HOTELS IN BELIZE FOR 2018

Belizean accommodations among tripadvisor’s top 2018 awards in the world and central american categories.

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Air Canada begins new flight service to Belize

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Renewing Qualified Retired Persons Licensing Advisory

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Tour Operator Licensing Advisory

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BTB Launches Cruise Ship App

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BTB launches New Online Portal

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BTB holds annual Tourism Conference with a focus on sustainable development

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BTB holds 15th National Tourism Award Gala Event

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BTB launches “A Dollar for the Caribbean Relief Fund”

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The BTB awards scholarships to Four Belizean students

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BTB welcomes new WestJet non-stop flight from Calgary, Canada

Overnight tourism arrivals on brisk growth path.

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German journalists conclude working visit to Belize

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Southwest Airlines begins daily flight from Ft. Lauderdale to Belize

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The Placencia Municipal Pier to open to Harvest Caye Passengers

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BTB LAUNCHES HOTEL REGISTRATION CAMPAIGN

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TOURISM ARRIVALS SHOW A STEADY INCREASE IN 1ST QUARTER OF 2017

Belizean photographers, here is an opportunity for you, cto invites belizean graphic designers to participate in logo competiton.

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BELIZEAN ACCOMMODATIONS WIN MULTIPLE TRIPADVISOR’S TOP 2017 AWARDS

Btb mourns the death of celebrated photographer noel escalante, btb & cto scholarship opportunities.

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Southwest Inaugurates first Denver to Belize flight

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BTB hosts Tourism Transportation Workshop

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Belize Continues its Record Breaking Trend in Tourism

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SOUTHWEST ANNOUNCES FT LAUDERDALE TO BELIZE DIRECT FLIGHT

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Belize nominated for 10 Best Reader’s Choice Awards and Featured on the New York Times List of Places to Go

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FCCA hosts Holiday Gift Projects

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Harvest Caye Cruise Shipping Port NOW OPEN for business

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WestJet Touches Down in Belize

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Hotel and Tour Operator Renewal Licensing Advisory

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14th National Tourism Award Winners

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Impressive Increases in Tourism Arrivals Continue

Nominations for world travel awards.

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FCCA Poster and Essay Competition Winners Announced

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BTB 2016 Scholarship Recipients

Belize continues to deliver impressive tourism results.

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Southwest Airlines adds New Flight from Denver to Belize

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Taste of Belize 2016

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Mexico & Central America’s Leading Destination

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Hilton Worldwide Announces its First Property in Belize with Curio- A Collection by Hilton

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Norwegian Getaway Makes First Call to Belize

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Impressive Numbers Prove that Belize is Trending

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The BTB Appoints its European Marketing Representative

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BTB Donated to Belize Police Department

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Caye Caulker Gets a New Beach

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Belize Scuba Diving Standards

News categories.

  • Scholarship Opportunities

IMAGES

  1. The new Belize tourism logo

    belize tourism logo

  2. Belize Tourism Board Logo

    belize tourism logo

  3. Belize Tourism Logo & Transparent Belize Tourism.PNG Logo Images

    belize tourism logo

  4. Belize Tourism Logo & Transparent Belize Tourism.PNG Logo Images

    belize tourism logo

  5. Belize Tourism Logo & Transparent Belize Tourism.PNG Logo Images

    belize tourism logo

  6. The new Belize tourism logo

    belize tourism logo

COMMENTS

  1. Logos

    Belize Logo (RGB) Logo Usage Guidelines. To ensure a consistent and appropriate brand identity, a general set of guidelines for logo usage is outlined as follows: No elements of the logo artwork may be recreated, deleted, cropped, or reconfigured. All logo artwork is provided as Adobe Illustrator, based EPS.

  2. BTB

    Belize Tourism Board Initiates Landmark Projects to Boost Twin Town's Tourism Appeal. February 26, 2024. Contact Us. Address: P.O. Box 325 #64 Regent Street Belize City, Belize Email: [email protected] Phone: 501-227-2420 Fax: 501-227-2423 Toll Free: 1-800-624-0686. Information.

  3. Belize Tourism Board

    Belize Tourism Board. Sign in to edit View history Talk (0) 1987-2013 [] Belize Tourist Board official logo. 2013-present [] Belize Tourist Board official logo. North Islands lcon. Western Belize Icon. Southeast Coast Icon. Central Coast Icon. Belize Reef Logo.

  4. Belize Tourism Board

    Download the vector logo of the Belize Tourism Board brand designed by Olson & Mpls Studio in Adobe® Illustrator® format. The current status of the logo is active, which means the logo is currently in use.

  5. Belize Tourism

    The works achieved in the past 9 years is the foundation for continued tourism success. This can be measured through an increase in visitor arrivals since 2015. Under programs such as the Belize Rural Development Program (BRDP), archaeological and historical sites received needed upgrades to facilitate visits. Recently, projects such as the ...

  6. Belize Gets A New Logo! Yay or Nay?

    The Belize logo has been chosen as a finalist for the "One Show Design" 2013 awards, in the category of "Brand Identity - Logo Design." The Belize Tourism Board and its Advertising and Online Agency, Olson, created the Belize logo as a part of a re-branding of Belize's identity.

  7. Belizean Tourist Board : Behind the New logo

    In all, the identity brings a contemporary, yet classic vibe to represent tourism in Belize and harkens back to classic travel posters of the '60s (which, as design pieces tend to stand the test ...

  8. Belize Tourism Board Logo PNG Vector (AI) Free Download

    Download Vector. Tags: Government. Belize. Tourism. Board. Belize Tourism Board logo png vector transparent. Download free Belize Tourism Board vector logo and icons in PNG, SVG, AI, EPS, CDR formats.

  9. The new Belize tourism logo

    This is the old tourism logo of Belize: The new one was announced on 11th January 2013. It may seem similar based on the simplistic logotype of the name of the country and the presence of the toucan. However, it is different. This is the new tourism logo design of Belize and you can find all the information concerning the new design in the ...

  10. Belize Tourism Board

    Belize Tourism Board, Belize City, Belize. 41,635 likes · 1,189 talking about this. A progressive institution fostering responsible development of the tourism industry.

  11. About BTB

    The Belize Tourism Board (BTB) is the legislated body designed to govern, enhance and promote the Belize tourism product. The BTB undertakes numerous strategic initiatives as well as the implementation of tourism policies to address the changing needs of the tourism industry. The organization's goal is to ensure the socioeconomic growth of ...

  12. Logos

    Belize Logo (RGB) Logo Usage Guidelines. To ensure a consistent and appropriate brand identity, a general set of guidelines for logo usage is outlined as follows: No elements of the logo artwork may be recreated, deleted, cropped, or reconfigured. All logo artwork is provided as Adobe Illustrator, based EPS.

  13. The best tourist board logos

    The logo can also be presented with the toucan seen separately, and its body and beak has some of those well-worn streaks. This rustic feel fits Belize's nature-driven tourism, which often includes visits to the jungle and rainforests, and also the "hand-painted weathered signs" that Mike Fetrow, one of the designers, noted. 05. Tourism Fiji

  14. How The BTB Works

    Institutional Mission of the Belize Tourism Board (BTB): The Belize Tourism Board is a statutory body within the Ministry of Tourism that functions as a strategic partner between government and the private sector to develop, market and implement tourism programs that fulfil the emerging needs of our local industries and international tourism marketplace for the benefit of Belize and Belizeans.

  15. Belizean Tourist Board : New Logo

    Check out the old identity for the country of Belize, and you're transported straight to the '80s, which figures since that's the last time the logo got an update--until recently. The country's ...

  16. BTIA

    Regional and International Marketing. One of our main focuses is Marketing Belize's tourism product domestically and internationally. With our many partners and connections in the global tourism industry, you can be sure to see a boost in your establishment revenue almost immediately after becoming a BTIA member.

  17. The best tourist board logos

    The text of the logo is slightly aged, which is noticeable by the small veins that show through the background. This touch gives the logo a rustic, almost weather-beaten look, consonant with the eco and adventure tourism for which Belize is famous. These subtleties point to a design philosophy aimed at embodying the country's natural bounty.

  18. Belizean Tourist Board : Old Logo

    Check out the old identity for the country of Belize, and you're transported straight to the '80s, which figures since that's the last time the logo got an update--until recently. The country's ...

  19. Sustainable Tourism Program

    106 South Street Belize City, Belize | +501 227-2801 | [email protected] Menu Menu Menu Menu About the Project. The Sustainable Tourism Program was funded by the Government of Belize and the Inter-American Development Bank (IDB) through a loan of US$13.322 million and a counterpart contribution of US$1.36 million. ...

  20. CTO INVITES BELIZEAN GRAPHIC DESIGNERS TO ...

    The CTO this week announced its Sustainable Tourism Awards Logo Design Competition. This Competition will run from Monday 3rd April - Friday 16th June 2017, and is open to designers and graphic artists aged 18 years and older, who are nationals of CTO Member Countries, including Belize. About CTO's Sustainable Tourism Awards.

  21. Things about Belize we're thankful for as we head into 2022

    Conservation Efforts: This tiny country of only 8,867 sq. miles is leading in efforts to protect its forests and wildlife and its being recognized globally. Recently, National Geographic listed Belize as one of 25 Amazing Journeys for 2022. The spotlight was on the newly created Maya Forest Reserve. As Belize evolves into a more environmentally ...

  22. Press Releases

    Stay updated on the latest news and announcements from the Belize Tourism Board (BTB). The BTB focuses its efforts on building capacity and liaising with the relevant entities to continue growing Belize's attraction both internationally ... CTO INVITES BELIZEAN GRAPHIC DESIGNERS TO PARTICIPATE IN LOGO COMPETITON. April 5, 2017. BELIZEAN ...