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BRIDGESTONE LAUNCHES NEW GLOBAL TAGLINE TOWARD A SUSTAINABLE SOLUTIONS COMPANY
- Bridgestone reveals new global tagline - "Solutions for your journey" - at virtual press conference in Tokyo.
- New tagline signals the company's evolution from the world No.1 tire and rubber company to a global leader in Sustainable Mobility and Advanced Solutions.
- Tagline represents important milestone as Bridgestone advances toward its vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050.
July 12, 2020 - Bridgestone Corporation unveiled its new global brand tagline during a virtual press conference livestreamed recently from the company's Tokyo-based conference and training facility. The new "Solutions for your journey" tagline supports the company's Mid-Long-Term Business Strategy Framework, which was also introduced at the press conference recently by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi.
The new tagline and refreshed Bridgestone brand identity are part of the company's ongoing transformation and the evolution of its offering beyond tires and diversified products to include advanced mobility and solutions. Bridgestone has outlined a vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050, contributing to society's advancement with care, confidence and creativity.
"The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We consider this moment to be a "Third Foundation (Bridgestone 3.0)" in our company's history, with the "Original Foundation (Bridgestone 1.0)" being in 1931 when Bridgestone was established and the "Second Foundation (Bridgestone 2.0)" taking place in 1988 when Bridgestone merged with the Firestone Tire & Rubber Company. We are excited for the future as Bridgestone advances to offer world-class mobility solutions that deliver increased value for our customers and society."
The "Solutions for your journey" tagline will replace the existing Bridgestone brand tagline, "Your Journey, Our Passion." The new tagline will be utilized globally in all markets where Bridgestone has sales and operations to strengthen the company's position as a truly global company. Bridgestone will begin leveraging the new tagline in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.
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Bridgestone Launches New Global Tagline toward a Sustainable Solutions Company
Bridgestone Corporation unveiled its new global brand tagline during a virtual press conference live-streamed this month from the company’s Tokyo-based conference and training facility. The new “Solutions for your journey” tagline supports the company’s Mid-Long-Term Business Strategy Framework, which was also introduced at the press conference today by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi.
![bridgestone your journey our passion bridgestone your journey our passion](https://satreads.com/wp-content/uploads/2020/08/ad_300x250.jpg)
The new tagline and refreshed Bridgestone brand identity are part of the company’s ongoing transformation and the evolution of its offering beyond tires and diversified products to include advanced mobility and solutions. Bridgestone has outlined a vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050, contributing to society’s advancement with care, confidence and creativity.
“The introduction of the Bridgestone ‘Solutions for your journey’ tagline signals our company’s ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company,” said Shu Ishibashi, “We consider this moment to be a “Third Foundation (Bridgestone 3.0)” in our company’s history, with the “Original Foundation (Bridgestone 1.0)” being in 1931 when Bridgestone was established and the “Second Foundation (Bridgestone 2.0)” taking place in 1988 when Bridgestone merged with the Firestone Tire & Rubber Company. We are excited for the future as Bridgestone advances to offer world-class mobility solutions that deliver increased value for our customers and society.”
The “Solutions for your journey” tagline will replace the existing Bridgestone brand tagline, “Your Journey, Our Passion.” The new tagline will be utilized globally in all markets where Bridgestone has sales and operations to strengthen the company’s position as a truly global company. Bridgestone will begin leveraging the new tagline in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.
For more company news, visit Bridgestone.com .
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Bridgestone launches new brand tagline for sustainable mobility
14 Jul 2020
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Existing brand tagline "Your Journey, Our Passion" will be replaced in the second half of 2020
Tokyo - Bridgestone Corp. has unveiled a new global brand tagline which will support its recently launched mid-long-term strategy to become a solutions and sustainable mobility company.
The new "Solutions for your journey" tagline, unveiled 9 July, aims to ‘refresh’ Bridgestone brand identity and is part the "evolution" of its offerings beyond tires and diversified products, the Japanese supplier said.
"The introduction of the... tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said CEO Shu Ishibashi.
Bridgestone’s existing brand tagline is "Your Journey, Our Passion" and will be replaced by the new one in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.
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Bridgestone / “Your Journey, Our Passion”
Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. Bridgestone and its subsidiaries employ over 140,000 people worldwide, operate 178 plants in 25 nations and sell products in more than 150 countries worldwide. One in five vehicles in the WORLD drives on the company’s tires. “Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931.
At Bridgestone, we are passionate about making the highest quality tires that you can count on to perform, when you need it most. Everyone’s journey is different, but if you are looking for more from your drive than just getting from point A to point B, Bridgestone has a tire that is right for you. We engineer our tires to the highest standards so they live up to today’s demanding road and driving conditions. Our product lines include Potenza performance tires, DriveGuard run-flat tires for peace of mind, Turanza touring tires for a smooth quite ride, Ecopia fuel-efficient tires, Dueler light truck & SUV/ CUV tires, Duravis light truck commercial tires and Blizzak winter tires.
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Bridgestone | “Your Journey, Our Passion”
Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. Bridgestone and its subsidiaries employ over 140,000 people worldwide, operate 178 plants in 25 nations and sell products in more than 150 countries worldwide. One in five vehicles in the WORLD drives on the company’s tires. “Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931.
At Bridgestone, we are passionate about making the highest quality tires that you can count on to perform, when you need it most. Everyone’s journey is different, but if you are looking for more from your drive than just getting from point A to point B, Bridgestone has a tire that is right for you. We engineer our tires to the highest standards so they live up to today’s demanding road and driving conditions. Our product lines include Potenza performance tires, DriveGuard run-flat tires for peace of mind, Turanza touring tires for a smooth quite ride, Ecopia fuel-efficient tires, Dueler light truck & SUV/ CUV tires, Duravis light truck commercial tires and Blizzak winter tires.
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A grip on the future.
We'll be there for you.
Solutions for your journey
Bridgestone. Ultimate performance.
Bridgestone. Passion for excellence.
Serving society with superior quality
Bridgestone. Your journey, our passion.
First you drive it. Then it drives you.
Bridgestone Corporation is a multinational auto and truck parts manufacturer founded in 1931 by Shojiro Ishibashi in the city of Kurume, Fukuoka, Japan.
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Bridgestone’s slogan is “Solutions for your journey”
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About Bridgestone Corporation: Bridgestone Corporation (BSJ), headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world. See more at Bridgestone Global Website
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Learn about Bridgestone's brand evolution from 1931 to 2020, from its logo marks and taglines to its new brand message, Solutions for Your Journey. Explore Bridgestone's brand experience and communication through Olympic and Paralympic Games, innovation park and gallery, and events and sponsorships.
"The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We consider this moment to be a "Third Foundation (Bridgestone 3.0)" in our company's history, with the "Original ...
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
"The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We consider this moment to be a "Third Foundation (Bridgestone 3.0)" in our company's history, with the "Original ...
The "Solutions for your Journey" tagline will replace the existing Bridgestone brand tagline, "Your Journey, Our Passion.". The new tagline will be utilized globally in all markets where Bridgestone has sales and operations. Bridgestone will begin leveraging the new tagline in the second half of 2020 with a full-scale launch planned for ...
Bridgestone. Solutions for your journey. As we look toward 2031, the 100th anniversary of Bridgestone, and beyond to 2050, we consider 2020 the beginning of a new chapter for Bridgestone and the key starting point for creating new value. ... The new brand message "Solutions for your journey" expresses our commitment to continue supporting ...
"The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We consider this moment to be a "Third Foundation (Bridgestone 3.0)" in our company's history ...
TOKYO—Bridgestone has unveiled a new global brand tagline, which will support its recently launched strategy to become a solutions and sustainable mobility company. ... Bridgestone's existing brand tagline is "Your Journey, Our Passion" and will be replaced by the new one in the second half of 2020 with a full-scale launch planned for the ...
Bridgestone's existing brand tagline is "Your Journey, Our Passion" and will be replaced by the new one in the second half of 2020 with a full-scale launch planned for the first quarter of 2021. This article is only available to subscribers - subscribe today. Subscribe for unlimited access. A subscription to European Rubber Journal includes:
the unique strength and breadth of its core tire and rubber business. The 'Solutions for your journey' tagline will replace the existing Bridgestone brand tagline, 'Your Journey, Our Passion'. The new tagline will be utilised globally in all markets where Bridgestone has sales and operations to strengthen the company's position as a truly ...
Bridgestone unveiled a new symbol and a new tagline to mark its 80th anniversary and to strengthen its global brand. The new symbol reflects a sense of coexistence, flexibility and speed, while the tagline is "Your Journey, Our Passion".
Bridgestone Your Journey, Our Passion. Welcome News Releases Images Contact Us Executive Bios. Shuichi (Shu) Ishibashi Vice Chair and Representative Executive Officer, Bridgestone Corporation Responsible for GBS (Global Business Support); Concurrently responsible for Olympics, Paralympics, Sports, Cycle & Active Healthy Lifestyle (OPSCA) (117 KB)
"The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We consider this moment to be a "Third Foundation (Bridgestone 3.0)" in our company's history ...
Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. Bridgestone and its subsidiaries employ over 140,000 people worldwide, operate 178 plants in 25 nations and sell products in more than 150 countries worldwide. One in five vehicles in the WORLD drives on the company's ...
Bridgestone Your Journey, Our Passion. Welcome News Releases Images ... athlete ambassadors who have demonstrated their ability to deliver in the biggest moments and inspire others with their passion and perseverance. Team Bridgestone athlete ambassadors are selected based on criteria related to the company's core values. Their actions are ...
Bridgestone | "Your Journey, Our Passion". Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. Bridgestone and its subsidiaries employ over 140,000 people worldwide, operate 178 plants in 25 nations and sell products in more than 150 countries worldwide.
Library. BRIDGESTONE DATA. Full Contents (1.7MB) Integrated Reports. Bridgestone 3.0 Journey Report (Integrated Report) Full Contents ( 13MB ) The Annual Report and the Sustainability Report have been integrated into the Bridgestone 3.0 Journey Report (Integrated Report) since 2022. If you would like to see back issues before 2021, please click ...
Bridgestone Your Journey, Our Passion. Welcome News Releases Images Contact Us Images. Category. Keywords Go. Advanced Search. Search Search Titles Only. Category. From. To Basic Search. Logos. Olympic images . Toggle navigation. Bridgestone Your Journey, Our Passion. Welcome ...
Bridgestone. Passion for excellence. ... Bridgestone. Your journey, our passion. Bridgestone Dueler, tire range. First you drive it. Then it drives you. Bridgestone Corporation is a multinational auto and truck parts manufacturer founded in 1931 by Shojiro Ishibashi in the city of Kurume, Fukuoka, Japan.
Bridgestone Announces SUSYM™ as New Name for the World's First Polymer that Bonds Rubbers and Resins on the Molecular Level. Bridgestone Successfully Develops World's First Polymer Using Advanced Synthetic Technology for Forming Hybrid Polymer. . "PlusStop" Bus Stop Curb System Contributing to Realize Barrier-less Bus Boarding.
Bridgestone Your Journey, Our Passion. dot bridgestone [.bridgestone Network Information Centre] Welcome to the official registry operator website for ".bridgestone ".bridgestone is a closed top-level domain name for the sole and exclusive use of Bridgestone in its business and activities.
Bridgestone has been selling seismic isolation bearings for more than 30 years, and we have achieved about 54,000 units of total supply records until the end of 2014. We believe this is the track record of trust from our customers towards our ... Your Journey, Our Passion. Seismic Isolation Bearing (Seismic Isolator) Seismic Isolation System: ...