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BRIDGESTONE LAUNCHES NEW GLOBAL TAGLINE TOWARD A SUSTAINABLE SOLUTIONS COMPANY

• Bridgestone reveals new global tagline - "Solutions for your journey" - at virtual press conference in Tokyo.
• New tagline signals the company's evolution from the world No.1 tire and rubber company to a global leader in Sustainable Mobility and Advanced Solutions.
• Tagline represents important milestone as Bridgestone advances toward its vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050.

July 12, 2020 -  Bridgestone Corporation unveiled its new global brand tagline during a virtual press conference livestreamed recently from the company's Tokyo-based conference and training facility. The new "Solutions for your journey" tagline supports the company's Mid-Long-Term Business Strategy Framework, which was also introduced at the press conference recently by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi.

The new tagline and refreshed Bridgestone brand identity are part of the company's ongoing transformation and the evolution of its offering beyond tires and diversified products to include advanced mobility and solutions. Bridgestone has outlined a vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050, contributing to society's advancement with care, confidence and creativity.

"The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We consider this moment to be a "Third Foundation (Bridgestone 3.0)" in our company's history, with the "Original Foundation (Bridgestone 1.0)" being in 1931 when Bridgestone was established and the "Second Foundation (Bridgestone 2.0)" taking place in 1988 when Bridgestone merged with the Firestone Tire & Rubber Company. We are excited for the future as Bridgestone advances to offer world-class mobility solutions that deliver increased value for our customers and society."

The "Solutions for your journey" tagline will replace the existing Bridgestone brand tagline, "Your Journey, Our Passion." The new tagline will be utilized globally in all markets where Bridgestone has sales and operations to strengthen the company's position as a truly global company. Bridgestone will begin leveraging the new tagline in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.

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Bridgestone Launches New Global Tagline toward a Sustainable Solutions Company

Bridgestone Corporation unveiled its new global brand tagline during a virtual press conference live-streamed this month from the company’s Tokyo-based conference and training facility. The new “Solutions for your journey” tagline supports the company’s Mid-Long-Term Business Strategy Framework, which was also introduced at the press conference today by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi.

The new tagline and refreshed Bridgestone brand identity are part of the company’s ongoing transformation and the evolution of its offering beyond tires and diversified products to include advanced mobility and solutions. Bridgestone has outlined a vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050, contributing to society’s advancement with care, confidence and creativity.

“The introduction of the Bridgestone ‘Solutions for your journey’ tagline signals our company’s ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company,” said Shu Ishibashi, “We consider this moment to be a “Third Foundation (Bridgestone 3.0)” in our company’s history, with the “Original Foundation (Bridgestone 1.0)” being in 1931 when Bridgestone was established and the “Second Foundation (Bridgestone 2.0)” taking place in 1988 when Bridgestone merged with the Firestone Tire & Rubber Company. We are excited for the future as Bridgestone advances to offer world-class mobility solutions that deliver increased value for our customers and society.”

The “Solutions for your journey” tagline will replace the existing Bridgestone brand tagline, “Your Journey, Our Passion.” The new tagline will be utilized globally in all markets where Bridgestone has sales and operations to strengthen the company’s position as a truly global company. Bridgestone will begin leveraging the new tagline in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.

For more company news, visit  Bridgestone.com .

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• Bridgestone launches new br...

Bridgestone launches new brand tagline for sustainable mobility

14 Jul 2020

Existing brand tagline "Your Journey, Our Passion" will be replaced in the second half of 2020

Tokyo - Bridgestone Corp. has unveiled a new global brand tagline which will support its recently launched  mid-long-term strategy to become a solutions and sustainable mobility company.

The new "Solutions for your journey" tagline, unveiled 9 July, aims to ‘refresh’ Bridgestone brand identity and is part the "evolution" of its offerings beyond tires and diversified products, the Japanese supplier said.

"The introduction of the... tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said CEO Shu Ishibashi.

Bridgestone’s existing brand tagline is "Your Journey, Our Passion" and will be replaced by the new one in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.

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Bridgestone / “Your Journey, Our Passion”

Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. Bridgestone and its subsidiaries employ over 140,000 people worldwide, operate 178 plants in 25 nations and sell products in more than 150 countries worldwide. One in five vehicles in the WORLD drives on the company’s tires. “Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931.

At Bridgestone, we are passionate about making the highest quality tires that you can count on to perform, when you need it most. Everyone’s journey is different, but if you are looking for more from your drive than just getting from point A to point B, Bridgestone has a tire that is right for you. We engineer our tires to the highest standards so they live up to today’s demanding road and driving conditions. Our product lines include Potenza performance tires, DriveGuard run-flat tires for peace of mind, Turanza touring tires for a smooth quite ride, Ecopia fuel-efficient tires, Dueler light truck & SUV/ CUV tires, Duravis light truck commercial tires and Blizzak winter tires.

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Bridgestone | “Your Journey, Our Passion”

Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. Bridgestone and its subsidiaries employ over 140,000 people worldwide, operate 178 plants in 25 nations and sell products in more than 150 countries worldwide. One in five vehicles in the WORLD drives on the company’s tires. “Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931.

At Bridgestone, we are passionate about making the highest quality tires that you can count on to perform, when you need it most. Everyone’s journey is different, but if you are looking for more from your drive than just getting from point A to point B, Bridgestone has a tire that is right for you. We engineer our tires to the highest standards so they live up to today’s demanding road and driving conditions. Our product lines include Potenza performance tires, DriveGuard run-flat tires for peace of mind, Turanza touring tires for a smooth quite ride, Ecopia fuel-efficient tires, Dueler light truck & SUV/ CUV tires, Duravis light truck commercial tires and Blizzak winter tires.

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Bridgestone Slogans

Advertising slogans and taglines(or mottoes) of bridgestone 2024.

A grip on the future.

We'll be there for you.

Solutions for your journey

Bridgestone. Ultimate performance.

Bridgestone. Passion for excellence.

Serving society with superior quality

Bridgestone. Your journey, our passion.

First you drive it. Then it drives you.

Bridgestone Corporation is a multinational auto and truck parts manufacturer founded in 1931 by Shojiro Ishibashi in the city of Kurume, Fukuoka, Japan.

What is Bridgestone’s slogan?

Bridgestone’s slogan is “Solutions for your journey”

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A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.

Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.

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