meaning of travel agent retail

What is a retail travel agency? This is how they operate

What is a retail travel agency for?

What types of retail travel agencies are there, what differentiates a retailer from a wholesaler, what a retail travel agency needs to do to keep customers happy.

If you are reading this article, the chances are you have an interest in the wonderful world of tourism. You will see in the following sections that there are ample opportunities to create or grow a travel agency. First of all, you need prior knowledge of the market, to conduct an analysis of the right tools to offer the services demanded by travelers, but especially you should be aware of the Special Regime for Travel Agencies that will define the operations performed and how they are invoiced depending on the nature of the service offered to customers.

Retail travel agencies are companies that provide their customers, people who want to travel, with services (such as these examples of tourism products) at their destination. These companies act as intermediaries between the tourist and the tourist packages organized by wholesale agencies. A retail agency does not offer its services to other agencies.

These companies are responsible for providing their clients with the trip of their dreams within their budget. They can offer tour packages created by a wholesale company or they can create their own by combining various services in the sector.

When we talk about retailers, we are referring to those travel agencies that offer services directly to the end user, the tourist. Therefore, they provide an intermediary service between a wholesaler and the customer . They have the task of preparing, organizing and selling the services to the tourist so that the trip they are going on is tailored to their liking.

There are different forms that a retail business can take in this area of the tourism industry. For example, a retail travel agency can have the following characteristics that differentiate it from other companies.

In other words, they offer trips previously created by wholesalers, to send people to places different from their hometowns and tailored to their needs.

Their role is to welcome visitors to the area where they are located.

Online Travel Agencies

Also known as OTAs. The European Graduate Center (CEUPE) explains that many retail companies do not have a physical presence and, as a result, offer services but do not usually act as advisors to their customers.

Brick-and-mortar agencies

This is the traditional form that is still in use. It allows for more direct service and for tourism professionals to get to know what the client is looking for and to advise according to their preferences.

Specialized

They offer travel services in a specific niche. These could be for learning languages abroad, adventure and extreme sports, honeymoons, business travel, senior travel, luxury travel, etc.

Basically, retailers choose travel packages that can be adapted to their target market and then recommend and sell these services and package tours to travelers. They are the intermediate company that has to respond to the needs and preferences of the end customer.

Wholesalers, on the other hand, are the ones responsible for creating these vacation packages . They are in contact with hotels, airlines and guides for various excursions. They are also in contact with retail companies that will offer these services to the end user.

Sometimes, retail travel agencies can partner with other agencies to form what are known as travel agency management groups. These groups are “entities” with greater competitive strength in terms of coordination and bargaining power with suppliers. 

The role that these companies play, in itself, can bring a great deal of happiness to people: never forget that a good vacation or a trip to a dream destination can be a great source of joy!

But the service has to be right to fulfill this purpose. However, at the same time, if a company in this sector does not manage to get everything just right, it can ruin one of the highlights of the year for their customers. Here are some tips to ensure that the business runs smoothly and builds customer loyalty:

• Assess customers carefully . Who doesn’t spend months eagerly awaiting their trip of the year? For this reason, companies in this sector need to listen to their customers, find out their preferences and passions and, with this information in hand, advise them on the trip they are going to like the most, in line with their budget.
• Offer advice . A change of scenery is always a new cultural experience. A retail travel agency should also give guidelines to travelers so that they know what they can expect to find in the destination and also what practices will make their experience much more beautiful and enriching.
• Use technology to improve efficiency . Technology helps any experience to be faster and deliver better results. To stay in touch with wholesalers, there are services such as those offered by Hotelmize , which allow the use of big data applied to booking management that helps to find better services and save on costs.

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Marc Truyols has a degree in Tourism from the University of the Balearic Islands. Marc has extensive experience in the leisure, travel and tourism industry. His skills in negotiation, hotel management, customer service, sales and hotel management make him a strong business development professional in the travel industry.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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What is the difference between a retail travel agent and a wholesale travel agent?

Faqs about the difference between a retail travel agent and a wholesale travel agent:, 1. what services can i expect from a retail travel agent, 2. what kind of customers do retail travel agents typically serve, 3. can a retail travel agent provide better deals compared to wholesale travel agents, 4. what benefits do wholesale travel agents offer, 5. can i contact a wholesale travel agent directly, 6. are there any disadvantages to using a retail travel agent, 7. how can i find a reliable retail travel agent, 8. do wholesale travel agents offer packages for specific destinations or types of travel, 9. can i negotiate prices with a retail travel agent, 10. do retail and wholesale travel agents have different access to deals and promotions, 11. can wholesale travel agents assist with complex travel itineraries, 12. are there any advantages to booking directly with travel suppliers instead of using a retail travel agent.

A retail travel agent and a wholesale travel agent are both professionals in the travel industry, but they serve different purposes and cater to different clienteles. Understanding the differences between these two types of agents is essential for travelers seeking assistance in planning their trips.

Retail travel agents, also known as leisure or traditional travel agents, provide travel-related services directly to individual customers. These agents are the ones you typically find in brick-and-mortar travel agencies or online platforms. They specialize in offering vacation packages, airline tickets, hotel reservations, and other travel-related services to individuals and families. Retail travel agents essentially act as intermediaries between travelers and travel service providers, helping their clients find the best deals and providing personalized advice based on their preferences. They offer a wide range of travel options and often have access to exclusive deals, ensuring that their clients have the best possible travel experience.

On the other hand, wholesale travel agents, also referred to as tour operators or travel wholesalers, primarily focus on providing travel services to travel agencies and other travel-related businesses. They negotiate and create travel packages, including accommodations, transportation, activities, and more, which they then market and sell to retail travel agents. Wholesale travel agents play a crucial role in the travel industry by curating and packaging various travel components, simplifying the process for retail agents and their clients. These packages often come at discounted rates, allowing retail travel agents to offer competitive prices to their customers. By partnering with multiple travel suppliers and consolidating services, wholesale travel agents can offer a wide range of options and more affordable travel experiences.

Retail travel agents can help you with various travel-related services, including booking flights, accommodations, car rentals, cruises, and vacation packages. They can also assist with visa applications, travel insurance, and provide valuable recommendations and advice based on your specific preferences and budget.

Retail travel agents cater to individual travelers and families who are seeking assistance in planning their vacations. They help clients choose destinations, find the best deals, and create customized itineraries to suit their unique needs and interests.

While wholesale travel agents often offer discounted rates to retail travel agents, retail agents have the advantage of providing personalized advice and customized itineraries tailored to the specific needs of individual travelers. By leveraging their knowledge and relationships with various travel suppliers, retail travel agents can often secure competitive deals for their clients.

Wholesale travel agents play a crucial role in the travel industry by consolidating various travel services into packages that can be sold to retail travel agents. This simplifies the booking process for retail agents, allowing them to offer a wide range of options at competitive prices to their clients. Wholesale travel agents also negotiate deals with suppliers, which can result in cost savings for retail travel agents and their customers.

Wholesale travel agents primarily work with retail travel agents and other travel-related businesses. As an individual traveler, it is more common to seek assistance from a retail travel agent who can access the packages and deals offered by wholesale agents. However, some wholesale travel agents may have services available for direct consumers as well.

One potential drawback of using a retail travel agent is the service fee they may charge for their assistance. While many agents do not charge fees for certain services, others may require a fee for more complex itineraries or specialized services. It is important to clarify any fees upfront to avoid surprises.

To find a trustworthy retail travel agent, consider asking for recommendations from friends or family who have used their services before. You can also read reviews or check for memberships with industry associations, such as the American Society of Travel Advisors (ASTA), to ensure professionalism and expertise.

Yes, wholesale travel agents often create packages for specific destinations or types of travel experiences. They may design packages for popular tourist destinations, adventure trips, luxury vacations, or niche travel markets. Retail travel agents can assist in finding and customizing these packages to suit individual preferences.

Retail travel agents have the expertise to negotiate prices with certain travel service providers, especially when it comes to group travel or tailored experiences. However, it is important to keep in mind that negotiations may not always be possible or successful, as prices are determined by various factors, including availability and market conditions.

Wholesale travel agents often have access to exclusive deals and promotions specifically designed for retail travel agents. Retail agents, in turn, offer these deals to their clients along with their expertise and personalized service. Both types of agents aim to provide the best possible travel experiences while offering competitive rates.

Wholesale travel agents primarily focus on creating and packaging travel components but may not provide the same level of assistance for complex itineraries as retail travel agents. Retail agents are better equipped to handle intricate plans and tailor-made experiences to ensure a seamless and personalized trip.

Booking directly with travel suppliers can be advantageous in certain situations, especially if you have a specific preference or loyalty to a particular supplier. However, using a retail travel agent offers the benefit of personalized service, expert advice, access to exclusive deals, and a streamlined experience when handling multiple travel components. Retail agents can save you time and effort by taking care of all the arrangements, ensuring a stress-free travel experience.

These frequently asked questions provide a deeper understanding of the key differences between retail and wholesale travel agents and how they can assist travelers in different ways. Whether you choose to work with a retail travel agent or take advantage of the packages offered by wholesale agents, the primary goal remains the same: to ensure you have a memorable and enjoyable travel experience without the stress of planning and organizing every aspect yourself.

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A Guide on Travel Retail: Definition, Growth Factors, and Future Prospects

Travel retail industry is one of the major subsidiary yet standalone industries of the travel and tourism sector. Since the last few years, barring the pandemic period, this industry has seen a substantial rise in terms of its growth number. Though one of the obvious reasons behind the growth in travel retail industry is the growth in number of travelers, there are certain growth factors which are characteristic to the travel retail industry itself.

In the 1700s, there was a shift from primary economic activities like agriculture, mining, etc. to secondary sector constituting manufacturing, construction, etc. This shift was primarily facilitated by the Industrial Revolution which was kickstarted in the Great Britain. Consequently, on similar lines, the ICT revolution enabled a shift from secondary to tertiary sector which predominantly constituted of service-oriented economic activities. One of the biggest industries that emerged out of the tertiary sector was the travel and tourism industry.

What is Travel Retail and Why is it on the Rise Since the Last Few Years?

In the last few decades, especially after the opening of majority of the global economies post-1991, travel and tourism industry has grown like anything else. Some economists even consider it to be a separate economic sector altogether. On account of this growth, several subsidiary and standalone industries have propped up and thrived under the travel and tourism sector. One such standalone industry is the global travel retail industry. Travel retail pertains to creating, planning, and providing travel services, while at the same time, engaging in sales activities to cater to the shoppers’ demands while they are in transit.

The growth in the travel retail market is mainly attributed to four main factors which are discussed below:

• Boom in the Travel Industry on the Whole

Except the aberration witnessed in the last two years due to the Covid-19 pandemic, there has been a steady growth in the number of people travelling across the globe. Though the reasons for travel might be different for each individual, the travel retail industry has been able to fulfill their varied demands efficiently. Hence, a growth in the travel industry has been mirrored by the travel retail industry. Also, since people have been exploring countries and places that were previously not so often visited, the travel retail industry has found new ways and avenues to offer their services.

• Travelers Tend to Shop More

Studies by various behavioral economists have shown that travelers, especially the ones going out for vacations, tend to shop more. This shift from a thrift behavior, according to these experts, is due to the leisurely atmosphere and stress-free state of mind. Also, since travelers have a lot of free time at their disposal, they can shop for longer periods of time. Another interesting theory as to why people spend more at transit channels, such as airports , is that the infrastructure inside airports is built on the concept of open-plan setups. As a result, luxury shopping and casual shopping spaces are intertwined in each other, thus blurring the lines between the two.

• Accurate Data Insights

The retailers engaging in travel retail and sales activities have an added advantage of accurate information about their customers. Their travel and departure times, the type of aircrafts they are travelling, their destination, etc. helps the retailer in getting a brief idea as to what the traveler might be looking for. This helps these retailers to plan their sale strategy accordingly, which helps in maximizing their profits. Also, providing customer service to the passengers or people in transit becomes much easier due to these vital data points.

• Better Showcasing of Products

Since travelers tend to shop more products and spend more on luxury items during their travel, they tend to appreciate certain products more than in normal circumstances. This provides the companies and travel retailers to showcase their products and test whether the products are sellable. Hence, various international brands of different sectors tend to launch and market their unique products through the travel retail industry.

Future of Travel Retail Industry

Though the Covid-19 pandemic and the subsequent lockdowns put a strain on the travel and the travel retail industries, market analysts are confident that both these industries will register huge growth rates in the post-pandemic world. Also, digitization of financial services has improved the quality of shopping experience at the transit channels and has helped in reducing the complexities associated with foreign currency exchange. Moreover, the introduction of smart technologies has further improved data collection, which has helped travel retailers to improve their business strategies in a much better way. All these factors point toward a great future of the global retail travel industry.

About the Author(s)

Princy A. J

Princy holds a bachelor’s degree in Civil Engineering from the prestigious Tamil Nadu Dr. M.G.R. University at Chennai, India. After a successful academic record, she pursued her passion for writing. A thorough professional and enthusiastic writer, she enjoys writing on various categories and advancements in the global industries. She plays an instrumental role in writing about current updates, news, blogs, and trends.

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What Is Travel Retail? A Comprehensive Guide

What Is Travel Retail?

Have you ever wondered why duty-free shops are so common in airports and other travel hubs? Or why some products seem to be so much cheaper when you buy them at the airport? If so, you’re not alone. Travel retail is a multi-billion dollar industry, and it’s growing rapidly. But what exactly is travel retail, and how does it work?

In this article, we’ll take a closer look at travel retail. We’ll discuss what it is, how it works, and why it’s so important to the global economy. We’ll also explore some of the challenges facing the travel retail industry today.

So, what is travel retail? Simply put, travel retail is the sale of goods to travelers. This can happen in a variety of settings, including airports, train stations, cruise ships, and border crossings. Travel retail is a global industry, and it’s estimated to be worth over \$50 billion per year.

Travel retail is important for a number of reasons. First, it helps to generate revenue for airports and other travel hubs. Second, it provides travelers with a convenient way to buy goods that they might not be able to find at home. Third, it helps to promote tourism.

However, the travel retail industry is facing a number of challenges today. These include rising costs, increased competition, and changing consumer preferences. Despite these challenges, the travel retail industry is still growing, and it’s expected to continue to grow in the years to come.

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What is Travel Retail?

Travel retail is the sale of goods to travelers in airports, seaports, train stations, and other points of departure and arrival. It is a global industry that generates billions of dollars in revenue each year.

Travel retail offers a unique shopping experience for travelers, who can find a wide variety of products that they may not be able to find at home. It also provides a convenient way for travelers to buy gifts for friends and family back home.

The travel retail industry is constantly evolving, as new technologies and trends emerge. In recent years, there has been a growing focus on sustainability and ethical sourcing. Travel retailers are also looking for new ways to engage with travelers and create memorable experiences.

History of Travel Retail

The history of travel retail can be traced back to the early days of commercial air travel. In the 1920s, airlines began selling duty-free goods to passengers on long-haul flights. This was done to offset the high cost of fuel and to make air travel more appealing to passengers.

Duty-free shopping quickly became a popular amenity for air travelers, and it soon spread to other modes of transportation, such as cruise ships and trains. In the 1960s, the first duty-free shops opened at airports. These shops offered a wider variety of products than the duty-free shops on airplanes, and they quickly became a popular destination for travelers.

In the 1970s, the travel retail industry began to grow rapidly. This was due to a number of factors, including the increase in air travel, the growth of the global economy, and the rise of tourism. By the end of the 1970s, the travel retail industry was a multi-billion dollar business.

The travel retail industry continued to grow in the 1980s and 1990s. This was due to the continued growth of air travel, the expansion of duty-free shopping into new markets, and the development of new technologies. By the end of the 1990s, the travel retail industry was a global phenomenon.

The travel retail industry has continued to grow in the 21st century. This is due to the continued growth of air travel, the expansion of duty-free shopping into new markets, and the development of new technologies. The travel retail industry is now a major part of the global economy.

Types of Travel Retail

There are a number of different types of travel retail outlets. These include:

• Airport duty-free shops: These shops are located in airports and sell a wide variety of duty-free goods, including alcohol, tobacco, perfume, cosmetics, and souvenirs.
• Border shops: These shops are located near international borders and sell a wide variety of duty-free goods, including alcohol, tobacco, perfume, cosmetics, and souvenirs.
• Train station shops: These shops are located in train stations and sell a wide variety of duty-free goods, including alcohol, tobacco, perfume, cosmetics, and souvenirs.
• Cruise ship shops: These shops are located on cruise ships and sell a wide variety of duty-free goods, including alcohol, tobacco, perfume, cosmetics, and souvenirs.
• Other travel retail outlets: These shops are located in other places where travelers gather, such as hotels, casinos, and tourist attractions. They sell a wide variety of duty-free goods, including alcohol, tobacco, perfume, cosmetics, and souvenirs.

The different types of travel retail outlets offer a variety of shopping experiences for travelers. Airport duty-free shops are typically large and offer a wide variety of products. Border shops are typically smaller and offer a more limited selection of products. Train station shops are typically located in high-traffic areas and offer a variety of convenience items. Cruise ship shops are typically located near the ship’s casino and offer a wide variety of luxury items. Other travel retail outlets offer a variety of shopping experiences, depending on the location and the type of products that are sold.

Travel retail is a global industry that offers a unique shopping experience for travelers. It is a major part of the global economy and is constantly evolving to meet the needs of travelers.

Benefits of Travel Retail

Travel retail offers a number of benefits to both retailers and consumers. For retailers, travel retail provides an opportunity to reach a wider customer base and generate additional sales. In addition, travel retail can be a more profitable channel than traditional retail, as retailers are able to charge higher prices for products due to the lack of competition.

For consumers, travel retail offers a number of benefits as well. First, travel retail provides access to a wider range of products than is typically available in traditional retail stores. This is because travel retailers are able to source products from a variety of countries and regions, which can give consumers the opportunity to find products that they would not be able to find otherwise. Second, travel retail can offer lower prices than traditional retail stores, as retailers are able to pass on some of the savings they earn from duty-free shopping to their customers. Finally, travel retail can offer a more convenient shopping experience than traditional retail stores, as consumers can often find travel retail stores located in airports and other transportation hubs.

In addition to the benefits listed above, travel retail can also provide a number of other benefits to both retailers and consumers. For retailers, travel retail can help to increase brand awareness and loyalty, as well as generate positive word-of-mouth advertising. For consumers, travel retail can provide a more enjoyable shopping experience, as well as the opportunity to find unique and hard-to-find products.

Challenges of Travel Retail

While travel retail offers a number of benefits, there are also a number of challenges associated with this channel. One of the biggest challenges is the high cost of doing business in travel retail. This is due to the fact that travel retailers typically have to pay rent and other fees that are much higher than those charged by traditional retail stores. In addition, travel retailers often have to deal with high levels of theft and fraud, which can further increase their costs.

Another challenge of travel retail is the fact that it is a seasonal business. This is because travel retail sales are typically highest during peak travel times, such as the summer and winter holidays. During off-peak times, travel retailers can experience significant drops in sales. This can make it difficult for travel retailers to maintain a consistent level of profitability.

Finally, travel retail can be a challenging channel to manage due to the fact that it is often subject to a variety of regulations and restrictions. These regulations can vary from country to country, and can make it difficult for travel retailers to operate in a consistent and efficient manner.

Despite the challenges, travel retail can be a profitable and successful channel for retailers and consumers. By understanding the benefits and challenges of travel retail, retailers can make informed decisions about whether or not this channel is right for them.

Travel retail is a growing industry that offers a number of benefits to both retailers and consumers. By understanding the benefits and challenges of travel retail, retailers can make informed decisions about whether or not this channel is right for them.

What is travel retail?

Travel retail is the sale of duty-free and other goods to travelers in airports, seaports, train stations, and other points of departure and arrival. It is a global industry that generates billions of dollars in revenue each year.

Why is travel retail so popular?

There are a few reasons why travel retail is so popular. First, travelers often have extra money to spend when they are on vacation. Second, travel retail stores offer a wide variety of products that travelers may not be able to find at home. Third, travel retail stores often offer duty-free prices, which can save travelers a lot of money.

What are some of the challenges facing the travel retail industry?

The travel retail industry faces a number of challenges, including:

• The growth of e-commerce
• The rising cost of travel
• The increasing security measures at airports and other points of departure and arrival

What is the future of travel retail?

The future of travel retail is uncertain. However, there are a number of factors that suggest that the industry will continue to grow in the coming years. These factors include:

• The continued growth of international travel
• The increasing demand for luxury goods
• The development of new technologies that will make it easier for travelers to shop

How can I get involved in the travel retail industry?

There are a number of ways to get involved in the travel retail industry. You can:

• Work for a travel retail company
• Start your own travel retail business
• Become a travel retail consultant
• Attend travel retail trade shows

Additional resources

• [The International Duty Free Association](https://www.idfa.aero/)
• [The Travel Retail Business](https://www.travelretailbusiness.com/)

For consumers, travel retail offers a convenient and affordable way to purchase a wide range of products, from luxury goods to everyday essentials. In addition, travel retail can often be a more tax-efficient way to shop than at home. For businesses, travel retail provides a valuable opportunity to reach new customers and grow their sales. By understanding the needs of the traveling consumer, businesses can develop strategies to reach this lucrative market.

As the travel industry continues to grow, so too will the travel retail industry. By understanding the unique challenges and opportunities of this industry, businesses can position themselves to succeed in the years to come.

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Travel Agency

A travel agent is a person who has full knowledge of tourist product – destinations, modes of travel, climate, accommodation, and other areas of the service sector. He acts on the behalf of product providers/principles and in return gets a commission. Technically, a travel agent is an owner or manage r of an agency, but other employees are responsible for advising tourists and selling packages tours/individual components of travel products.

A travel agent may be an individual /firm or corporation which is commonly known as a travel agency . An agency means the office of travel agent or organization where all travel goods and services are assembled and coordinated for the smooth conduct of travel agency business.

Travel agency is one of the most important organizations in the tourism private sector which plays a significant and crucial role in the entire process of developing and promoting tourism in the country or at a destination. It is a travel agency which packages and processes all the attractions, accesses, amenities and ancillary services of a country and present them to tourists. That’s why travel agency is known as ‘ image builder ‘ of a country.

A prospective travel agency is one which makes arrangements of travel tickets (air, rail, road, and sea); travel documents (passports, visa and other documents required to travel); accommodation, entertainment, and other travel-related services from principle suppliers. It may also secure travel insurance, foreign currency for traveling people.

History of Travel Agency

The first Travel Agency of the world was established by Thomas Cook in 1845 in England. The use of the term travel trade dates back from the early years of the 19th century, but this should not obscure the fact that what we today describe as travel trade (travel agency and tour operation business) was taking place much earlier in history.

Throughout history, there was travel middleman who helped the merchants traveling for trade and others who traveled for religious purposes.

In 1841 a fortunate day comes in the history of travel trade when Thomas Cook , as secretary of South Midland Temperance Association, organized a trip by a train for 570 members for his association to the distance of 22 miles. He bought railway tickets in bulk to sell them to people.

The experiment was successful and everybody was exultant. Mr. Cook had done his job on a no-profit basis. But, incidentally, It gave him a new idea and turned it into a tour business.

Four years later in 1845 , he set up a ‘ World’s First Travel Agency ‘ to organize excursions.  Due to this innovative approach, Mr. Thomas Cook is known as the Father of Travel Agency Business . He co-ordinated railway and steamship excursions throughout England, Scotland and Europe.

However, the railways only gave him a 5% commission which was not enough to meet his overheads, so he decided to diversify this business into tour operation .

In 1855 Mr. Cook started operating package tours . He conducted the world’s first international tour from England to Paris.

Types of Travel Agency

Travel agencies are basically categorized into two types-: Retail Travel Agenc y and Wholesale Travel Agency .

Retail Travel Agency

A retail travel agency sells tourists products directly to the public on the behalf of the products suppliers and in return get commissions. Some package tour is sold in two ways i.e., on a commission basis and mark up the price.

When a travel agency sells a tour on the marked-up price it means that first, it markup the cost of the tour and then sell it at a higher rate. The markup price is the difference between retail price and wholesale cost.

Definitions of Retail Travel Agency

According to Airlines Reporting Corporation (ARC) a retail travel agency is defined as ” a business that performs the following functions: quotes fares, rates, make reservations, arrange travel tickets and accommodation, arrange travel insurance, foreign currency, documents and accepts payments.”

According to SARC (1967), ” retail travel agency business consists of the activities involved in selling tourism products/services directly to the tourists and performs normal functions such as issuing air tickets, making accommodation and transportation reservation, providing specialized services, and accepting and making payments.”

The main source of the revenue for the travel agency is the commission received from the vendors. However, the rate of the commission differs from organization to organization an travel component to the travel component.

A travel agency receives appx. 95% of their revenue from the commission, and the remaining 5% from consultancy services and others.

Wholesale Travel Agency

These agencies are specialized in organizing package tours, which are marketed to the customers/tourists through the network of a retail travel agency or directly to the prospective clients ( if wholesale travel agency has a retail division). A wholesale travel agency purchases tourists’ product components in the bulk and designs tour packages.

Sometimes, a wholesale travel agency buys travel components from the vendor in bulk and resell them to other travel business originations.

Wholesale travel agencies assemble package holidays and sell them to clients through retail travel agencies. A typical package tour includes – air tickets, accommodation, and something other services may also be included in it such as entertainment, sightseeing, and sports activities, etc.

These packages are referred to as ‘package tours’ most of these tours include the services of escorts but a few are sold to people who wish to travel independently.

Now a question arises – How a wholesale travel agency generates profits?

Generally, a wholesaler receives volume discounts from the principal suppliers because a wholesaler might agree to purchase a large number of seats from a particular airline or reserve a large number of rooms at a particular hotel or resort.

Practically, a wholesaler who sells package vacations/tours is called a Tour Operator .  However, technically there is a difference between a wholesaler and a tour operator. A wholesaler who sells tourists products individually without assembling them into a package tour is called a Consolidator .

Mostly, these are specialized in particular product components such as air tickets, accommodation, and conferences, and conventions, etc.

Difference between Wholesale Travel Agencies and Tour operators

The wholesale travel agencies may offer or operate the package tours or may specialize in developing tours for inbound as well as outbound travelers. They are often referred to as tour operators , but these two essentially different:

• Wholesale travel agency does not sell directly to the public, while tour operators do sell directly to clients.
• A wholesale travel agency usually combines, assembles and contacts for existing travel services to formulate a new travel product she has his own one or more components of travel product i.e. ‘ inclusive tours.’
• Wholesale travel agencies are less inclined than tour operators to perform ground services i.e. handling agency or ground operators.
• A wholesale travel agency may deal with one component of travel product while a tour operator offers a variety of tour programmes.
• The size of the business is large in the case of tour operators in comparison to a wholesale travel agency.

Features and Importance of the Travel Agency

Travel agency plays an important role in the travel sector business. Some most important features and importance of the travel agency business are following as:-

• An important link between the clients and principal suppliers.
• Image-Builder.
• Ensures rapid travel services.
• Provider of authentic and reliable travel information.
• A social a continuous process.
• Establishes a good relationship with clients and vendors.

These are the most important features of the Travel Agency Business.

Functions and Services of Travel Agency

Today, Travel Agencies have been recognized as a vital component of travel and tourism and have become an integral part of the travel and tourism industry at globally. They account for more than 90% of international and 70% of domestic tourist traffic

Further, more than 60%  of all travel agency revenues are derived from business travel. Most travel agencies sell both commercial and leisure travel but there are many travel agencies that only specialized in one sector or the other.

The operation of each travel agency is based on the scope of its activities and organizational size. Here we discuss the functions of a large scale travel agency that performs all types of activities such as Retail travel agency, wholesaling and tour operations, etc. The main function of a large-scale travel agency are:

Travel Information

Whatever the size of a travel agency, it has to provide necessary travel information to tourists. A travel agency must give up-to-date, accurate, and timely information regarding destinations mode of travel, accommodation, sight-seeing, shopping, immigration, passport, visa, customs clearance and procedure, health and security rules, and various permits required to travel in particular areas, etc.

Itinerary Preparation

The term tourists itinerary is used to identify the origin, destination and all the stopping points in a traveler’s tours. It is a composition of various elements and designed after a detailed study of the market. Travel agencies prepare an itinerary for tour packages.

Airline Ticketing and Reservation

A travel agency sells a variety of tourism products. Airline ticketing and reservation is still a major source of revenue. Travel agencies perform a function of airline ticketing and reservation on behalf of various airlines.

Tour Packaging and Costing

Travel agencies prepare a tour package and sell them to tourists. The coasting and pricing of tour packages depend to a large extent on the ability of travel agents as to how effectively he is able to negotiate with the principal suppliers.

Reservation

It is a very important function of all types of travel agencies. A travel agency consistently makes linkage with the accommodation sector, transport sector and other entertainment organizations to reserve rooms, and seats in the cultural programs and transportation.

Travel Insurance

Some large-scale travel agencies perform additional functions to serve their clients. Travel insurance protects travelers against the person as well as baggage losses resulting from a wide range of travel-related happenings and problems.

Currency Services

Approved travel agency authorized by Govt. body provides currency exchange services to tourists.

Organization of Conference/Conventions

Large-scale travel agencies offer a complete convention/conference package which includes registration of the participants at the venue to be picked up for dropped to the airport/hotel, overhead projectors, slide projectors, TV, VCR, information counter, sightseeing, etc.

Travel Agency Linkages and Integration

Basically, a travel agency serves two types of clients: business travelers and leisure travelers. Incidentally, the requirements of these tourists are different and an agency has to assemble or purchase-related components from the principal suppliers to cater to their needs.

Essentially, travel agencies maintain close ties with Airlines, hotels, car rentals, banks, insurance companies, railways, government, trade associations, foreign tour operators and travel agents, ground operators, cruise companies, and tourism educational institutes.

7 types of travel agents around the world

Travel agents are an important part of the tourism industry. There are several different types of travel agents. The different types of travel agents vary according to the service they provide and the products that they offer. In this article I will teach you about the different types of travel agents and provide some examples too.

What’s a travel agent?

High street travel agents, business travel agents, call centre travel agents, internet travel agents, independent travel agents, multiple travel agents, miniple travel agents, types of travel agents: to conclude, further reading .

A travel agency is a private retailer that sells travel-related products and services to consumers. This includes package holidays as well as individual holiday elements such as hotel rooms, flight tickets and travel insurance.

Travel agents typically use global distribution systems (GDS). These systems enable to travel agent staff to receive real-time updates on availability and prices and to make bookings.

Travel agencies typically take a percentage of the overall fee that a consumer pays, known as commission. Commission rates vary depending on the product and/or service that is sold. It is for this reason that consumers will sometimes pay more for a holiday booked through a travel agency than they would if they booked it directly with the suppliers.

Did you know that you can set up your own travel agency business and earn from your sofa? Find out how here!

The different types of travel agents

There are four main types of travel agents in the travel and tourism industry: high street, business, callcentre and Internet. I will explain how each of these types of travel agents work below. BUT before you read on, hit play on my new YouTube video below!

High street travel agents have been around for a long time. Up until only a few years ago, high street travel agents were the most popular and themes common types of travel agents.

High street travel agents are typically found in major shopping areas, such as local high streets or in shopping malls.

High street travel agents typically have an area where holiday brochures are displayed and desks for consumers to sit at and talk than travel agent. Travel agent staff are generally very knowledgeable about the products and services thatchy are selling and offer high standards of customer service.

Many people continue to prefer house high street travel agents because they enjoy the face-to-face interaction.However, fewer and fewer people have been using travel agents in recent years. This has led to the closure of many high street travel agents.

High street travel agent examples: TUI, Hays Travel, Cooperative Travel

Business travel agents specialise in planning and booking travel for business purposes. Business tourism is one of the largest types of tourism . As such, this is an important type of travel agent.

Business travel agents do not always have a visible high street presence. Instead, they may be tucked away in office blocks or in quiet locations.This is because they do not tend to have walk-in business.

Business travel agents typically work with companies to organise business travel. Stays tend to be shorter than ordinary holidays. Business travel agents are popular because they help to save organisations timed money, given that they are able to quickly plan itineraries and book travel the best prices.

Business travel agent examples: Crystal Corporate, Click Travel, Kanoo Corporate

A call centre travel agent is a travel agent which is based in a call centre.

Call centre travel agents provide advice and guidance on booking your holiday via the telephone. Many major travel agencies will have call centres as wells high street shops.

Call centres have lower overheads than high street retailers because they do not have to pay premium prices for their offices- they have the flexibility to be based anywhere.

Some companies even choose to base their callcentres in developing countries, where wages and overhead costs are lower. However, this has been known to have a detrimental impact on the service offered due to language barriers and cultural differences.

Call centre travel agent examples: Flight Centre, Virgin Holidays

Internet travel agents are travel agents theatre based the Internet. This includes major travel companies as wells independent travel agents who are working from home.

Internet travel agents are the most popular types of travel agents nowadays. Many people prefer to book online.

Just like high street travel agents, Internet travel agents take a commission from the money paid by the consumer.

The rise of the Internet travel agent has been so significant in recent years that there is now a lot of competition in the marketplace. This helps to drive down prices and to make holidays more affordable to customers.

Internet travel agent examples: Expedia, Booking.com, Agoda

Types of travel agent businesses

The types of travel agents can also be distinguished by their business model. There are three major business models that are used: independent, multiple, miniple. I will explain what each of these are below.

An independent travel agent is an agent is a unique company. There is only one branch and it is not associated with any other travel agency stores or companies.

Independent travel agents are commonly found in small towns and villages. They are usually locally-run businesses. Because of scales of economy, independent travel agents are often not able to compete with the lower prices offered by larger types of travel agents.

Independent travel agents do not necessarily need to have physical travel agency. There are many people who are running their own, successful travel agency businesses from home. These are Internet travel agents who are operating on an independent basis.

Since COVID-19, many organisations have reduced their business travel requirements, opting instead for Zoom calls and webinars facilitated by the shut-in economy . It is predicted that this change will be irreversible and therefore that the need for business travel agents will be permanently reduced.

A multiple travel agent is one which has a chain of branches. They are typically large organisations with a strong high street presence.

Multiple travel agents did have a monopoly of the market for many years. However, they have struggled to compete with the Internet travel agents, who have fewer overheads and are more conveniently located- on a consumer’s computer/smart device!

Miniple travel agents are travel agents that have several branches. These are usually mid-sized companies. They are often regional.

As you can see, the travel agency market has changed a lot in recent years. We have moved away from the traditional multiple on the high street towards an Internet-based approach when researching and booking our holidays. Nonetheless, there does continue to be a desire for travel agents, albeit largely online.

If you’re studying travel and tourism then I highly recommend the following texts to support your learning:

• The 10 Major Types of Events
• The 8 Major Types of Cruise
• 150 types of tourism! The ultimate tourism glossary
• 20 Popular Types of Hotels Around The World
• 21 Types of Tourists Around The World

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What is a Travel Agency? Types, Purpose, Function, Services

Home » Blog » What is a Travel Agency? Types, Purpose, Function, Services

The travel agency business is now something that most people want to do.

The main purpose of a travel agency is to make planning a trip easier and more useful for their customers by giving them information and making reservations .

Flights, hotels, transportation, trips, and other events can all be booked through the travel company.

If you learn about tour-related ideas and get knowledge from these articles, you’ll be able to start your travel agency in the travel industry. 

Table of Contents

What is a travel agency, 1. traditional travel agencies, 2. online travel agencies, 3. corporate travel operators, 4. consolidators, 5. franchise travel services, 1. convenience, 2. expertise and advice, 3. access to deals and discounts, 4. risk management, 5. customer services, 1. travel planning, 2. booking services, 3. customized itineraries, 4. travel documentation, 5. emergency support, 6. customer services, services offered by travel agency, 1. booking services, 2. information and advice, 3. customer services, 4. negotiation and coordination, differences between travel agencies and travel agents.

A travel agency is a business that helps people and groups choose, plan, and book travel-related services . Flights, hotels, rides, trips, sports, and other things can be a part of these services.

Most travel companies know about a lot of different trips that their clients can take that fit their wants and budgets.

A lot of travel and tour operators also hire people called tour agents who know a lot about important things like visa rules, places to visit, and travel trends. 

They plan and organize everything so that their clients’ trips are as easy, fun, and stress-free as possible.

Explore the beginner’s guide to launch your travel agency

Types of Travel Agency

Several types of travel agencies meet the wants and tastes of different travelers.

These are the most common types related to the travel industry:

These agencies are physical office companies where customers can go and talk to the tour planners. They give specialized services and often a wide range of trip needs.

Online Travel Agencies (OTAs) run the online trip business, where their websites or mobile apps provide tourists with book flights, rooms, rental cars, and other trip services. Expedia and Booking.com are some examples.

The corporate travel service makes trip plans for companies and groups. They take care of bookings for businesses, make deals, and offer services like keeping track of costs.

Consolidators buy a large number of plane tickets at a discount, they sell them at a lower price to travel companies or directly to customers.

Franchise companies work under a bigger brand name and use marketing, technology, and support systems in the travel industry that have already been set up. 

Within the franchise network, owners of travel companies get the training and tools they need to run their businesses.

Purposes of Travel Agency

The main purpose of travel agencies is to facilitate and enhance the tour experiences for individuals and groups. 

Travel companies try to make planning a trip easier by letting people book flights, hotels, transportation, events, and other services related to travel all in one place. 

Trip planners hire knowledgeable agents who can offer expert advice and recommendations based on their suggestions of different places or destinations.

Similarly, travel agents shared their experiences of various destinations, travel trends, visa requirements, and more.

Explore this article “How To Start A Travel Agency In Australia? (8 Steps)”

Airlines, hotels, ship lines, tour operators, and other travel companies often offer deals, discounts, and packages that only travel agencies can get.

They can help customers get the most for their money and save money on their trip costs by taking advantage of deals.

Travel agencies help mitigate risks associated with travel by giving travelers information or knowledge on safety, health issues, and security in different places.

Travel agencies or companies make sure their clients are happy by giving each one of them high-quality service and individual care.

Overall, the travel company’s main goal is to make planning a trip easier, more fun, and less stressful for their costumes by giving them advice, making things easier.

What does Travel Agency do?

Many services travel agencies offer to make it easier and better for people and groups to trip.

One of the things that a travel agency does is the following:

Travel agencies support the client in planning their trips by talking about their tastes, hobbies, income, and any special requirements they may have.  

These companies are called travel agents that help people book flights, hotels, rental cars, airport transfers, trips, events, and other services related to travel. 

They can use online tools and scheduling systems to get reservations for their clients.

Most tour operators make personalized trip plans based on what their clients want and what they’re interested in. 

It supports you on trip documents like passports, visas, travel insurance, and any other paperwork that is needed is available from travel companies. 

Before a client leaves on a trip, they make sure that all of their paperwork is in order.

Travel companies are there to help their customers in case of accidents or other problems that come up during their trip. 

In this case, they might rebook flights, arrange alternative accommodations, or give advice on medical help or legal issues.

Tour Operators prioritize customer happiness first by giving each client great services and individual care.

There are a lot of services travel agencies provide to meet the news and preferences of travelers. 

Trip planner aims to ease the trip planning process, provide expert advice and support, and ensure a smooth and enjoyable travel experience for their clients.

These are some common services provided by travel agencies.

• Flight Booking
• Accommodation Booking
• Transportation Services
• Tour Packages
• Cruise Booking 
• Travel Insurance
• Visa Assistance
• Destination Recommendations
• Emergency Assistance

Overall, the travel agency’s purpose is to ease the trip schedule process, deliver expert advice and support, and provide smooth and enjoyable trip experiences for their customers.

Let’s launch your travel booking website today

Functions of the Travel Agency

Their main function revolves around assisting and arranging various parts of travel and people and groups. 

The purpose of a travel agency is to ease the trip planning process, provide expert advice and support, and improve the entire trip experience for their customers.

Here’s an overview of the key tasks of a travel agency:

Travel agencies handle the planning process for flights, lodgings, transportation, trips, events, and other travel-related services.

Most travel agency provides guidance and formation on different parts of the travel, visa requirements, and health and safety measures. 

Travel companies put customer happiness first by giving each client great service and individual care.

The travel agencies deal with tour operator suppliers, including airlines, trip suppliers, and hotel and tour operators to secure good terms and rates for their clients.

A trip agency is a business company that offers other-related services, while a trip agent is a person hired by or connected with a tour operator who helps clients with their trip planning and bookings. 

These are some key differences between a travel agency and a travel agent.

Explore our article “Tour Operator vs Travel Agent- What are the Differences?”

In summary, travel agencies may have multiple trip agents working under their umbrella to help the clients, while a tour agent may work separately as a part of a bigger company.

Travel companies are essential businesses in the travel industry, acting as intermediaries between tourists and travel providers. They offer a range of services to ease trip planning and booking.

These companies can take the form of standard brick-and-mortar businesses, or online-based platforms. Each type of service responds to different tastes and wants, providing accessibility to a wide range of travel-related customers. 

Regardless of their form, the primary goal of travel companies stays consistent: to provide ease, knowledge, and support throughout the trip process. They give personalized systems to help, access to exclusive deals, and 24/7 assistance before, during, and after the trip.

By offering personalized solutions and reducing travel risks, travel companies play a crucial role in allowing enjoyable and stress-free travel experiences for individuals and groups.

There are two types of agencies, retail tour operators and wholesale travel agencies.  These travel companies, as well as tour providers, operate as intermediaries. The main goal is the buying and selling process in the travel business.

The global market size of the travel agency industry is estimated at nearly 296 billion U.S. dollars as of January 2024. ( Source )

Overall, roughly 589 thousand travel companies operated in the tourism industry, with employment reaching approximately three million.

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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Unravelling the Realm of Travel: Different Types of Travel Agents and Their Unique Roles

• July 19, 2023

Travel agents play an instrumental role in shaping, guiding and enhancing travellers’ experiences. Acting as intermediaries, they connect travellers with many services and experiences that best suit their preferences, budgets and desires. While the digital age has revolutionised how we access travel information and book trips, the expertise and personalised touch offered by the different types of travel agent remain irreplaceable. With their knowledge and vast networks, they simplify complex travel arrangements, ensure value for money and often open doors to experiences we might overlook.

The evolution of travel agencies

Travel agencies have undergone a significant transformation over the past few decades. Their evolution reflects broader technological changes, consumer behaviour and the global economy. 

In the early days, travel agencies operated primarily from physical offices. They were the main point of contact for travellers looking to book train tickets, flights or hotel rooms. These agencies thrived because they held exclusive access to reservation systems and established relationships with service providers.

In an age without the internet, agents were seen as the encyclopaedias of travel. They provided invaluable advice, suggested itineraries and made complex international travel feasible. Their services were indispensable for both leisure and business travellers.

With the rise of the internet, the late 1990s and early 2000s saw the emergence of online travel agencies (OTA) like Expedia. These platforms enabled travellers to directly book flights, hotels and other services online, challenging the monopoly of traditional agencies.

As information became readily available, the traveller became more empowered. While many embraced the DIY approach to travel planning, traditional agencies faced the pressure of adapting to the digital model or becoming obsolete.

Recognising the changing landscape, many travel agents shifted to home-based operations. This allowed them to cut costs, offer more personalised services and cater to niche markets, from luxury travel to eco-tourism or adventure sports.

Types of travel agents

In an age where everything is going digital, travel agencies remain a blend of both online and offline realms, catering to travellers’ varied needs and preferences.

High street travel agencies

Retail travel agencies, traditionally known as high-street or brick-and-mortar agencies, have been the face of the travel industry for decades. You encounter these storefronts on bustling city streets, shopping centres or quaint town squares. They have witnessed the ebb and flow of the digital age but have managed to carve a niche for themselves amidst evolving times.

Services Offered

• Arranging transportation: Be it by air, sea or land, these agencies assist travellers in booking tickets, comparing fares and finding the best routes
• Accommodation reservations: From luxury hotels to cosy bed and breakfasts, retail travel agents provide options tailored to the traveller’s budget and preferences
• Tour packages: Many offer curated travel packages covering sightseeing, activities and meals, ensuring a hassle-free experience
• Travel insurance: They often assist in securing travel insurance, ensuring travellers are covered against unforeseen circumstances
• Visas and travel documentation: Some agencies even provide support in obtaining visas and other essential travel documents
• Refunds and cancellations: Should plans change or emergencies arise, these agents navigate the often-complicated process of obtaining refunds or making travel alterations

The rise of independent travel agencies

While many retail travel agencies are affiliated with larger companies, independent agents have seen noticeable growth. These professionals, often with years of industry experience, set up storefronts, bringing a personal touch and specialised knowledge.

Online travel agencies (OTAs)

Online travel agencies have transformed how people research, plan and book their trips. Seamlessly merging technology with travel, these platforms have capitalised on the digital era’s opportunities, offering travellers unprecedented convenience and choice. 

The benefits of OTAs

• Accessibility and convenience: Available 24/7, travellers can browse, compare and book their trips anytime, anywhere, whether it’s during a lunch break or in the middle of the night
• Vast selection: With access to a wide array of airlines, hotels, car rentals and more, OTAs present a one-stop-shop for travel needs
• Price comparisons: OTAs often aggregate data, allowing travellers to compare prices and options effortlessly, ensuring they get the best deal
• Reviews and recommendations: Holidaymakers can benefit from reviews and ratings provided by fellow travellers, aiding informed decision-making
• Flexible packages: Many OTAs allow travellers to customise their packages, combining flights, hotels and other services 

Their role as intermediaries

• Bridge between service providers and travellers: OTAs connect travellers with numerous service providers, acting as a digital marketplace for travel services
• Negotiating better rates: Leveraging their vast customer base, OTAs can often negotiate competitive prices, passing on savings to travellers
• Streamlined booking process: They simplify the booking procedure by consolidating information and providing a single platform for multiple services

Creating personalised customer experiences

• Tailored recommendations: Using data analytics, OTAs can suggest destinations, hotels or activities based on a user’s past behaviour and preferences
• Traveller profiles: Many OTAs offer personalised user profiles, storing preferences, loyalty points and past trips, making subsequent bookings even more seamless
• Custom alerts: Holidaymakers can receive alerts for price drops, special deals or new packages that align with their interests.

Wholesale travel agencies – the B2B giants

While retail and online travel agencies often dominate the limelight, wholesale travel agencies operate behind the scenes, orchestrating a symphony of logistics, partnerships and packages. These B2B behemoths play a pivotal role in the travel industry, connecting vendors with retailers and ensuring that the end customer receives a well-structured, valuable experience.

Examples of these wholesale agents include Tui, which covers the entire tourism value chain, from hotels and resorts to cruise lines, and Hays Travel. With its vast network and influence, Hays operates both in the retail and wholesale sectors. Their wholesale division ensures a continuous supply of competitive packages and offerings to their extensive retail network.

Wholesale travel agencies are the backbone of the travel industry, ensuring a smooth supply chain, competitive prices and diverse offerings. Though less visible to the average traveller, their operations are integral to the functioning and sustainability of the tourism ecosystem.

The role of wholesale travel agencies

• Intermediaries between providers and retailers: Wholesalers procure bulk services from providers, be it hotel rooms, flight seats or tour services. They then distribute these to retail travel agents, other wholesalers or even OTAs at negotiated prices
• Contract negotiations: They use their purchasing power to negotiate favourable contracts with service providers, securing better rates and conditions than smaller agencies might achieve independently
• Expertise in holiday packages: Wholesale agencies are adept at curating and combining individual travel services into cohesive, attractive holiday packages. These are then marketed to travellers via retail agents or direct channels
• Risk management: By buying in bulk, wholesalers take on risks such as unsold inventories. However, their large-scale operations often allow them to manage and distribute these risks more effectively than smaller entities
• Marketing and promotions: With their extensive reach and resources, these agencies play a significant role in promoting destinations, resorts, and packages, influencing travel trends and demand

Business travel agencies

Navigating the realm of corporate travel is a challenge that requires precision, efficiency and adaptability. Business travel agencies specialise in this niche, ensuring that the unique needs of businesses and their travelling employees are met seamlessly. Their services are tailored to suit the fast-paced nature of corporate life and the unpredictability that often accompanies business trips.

Business travel agencies include American Express Global Business Travel, which offers end-to-end solutions for corporate travel. From advanced booking tools and traveller tracking to robust reporting and insights, they cater to businesses of all sizes. TravelBank is another example that merges technology with service, offering businesses tools for booking, managing expenses and tracking budgets. 

Business travel agencies are the silent partners behind successful corporate trips. They bring a blend of expertise, technology, and service, ensuring that business travel, regardless of its inherent challenges, remains a smooth and efficient process for organisations and their employees.

The services offered by business travel agencies

• Quick booking: Recognising the often urgent nature of business trips, these agencies have systems in place for swift flight, hotel and transport bookings
• Discounted rates: With their vast networks and bulk booking capabilities, business travel agencies can secure competitive rates for flights, accommodations and other travel services
• Crisis management: Business travel can be unpredictable, with sudden changes, cancellations or emergencies. These agencies offer 24/7 support to handle such crises, ensuring minimal disruption and inconvenience
• Travel policy compliance: They assist companies in ensuring that all travel bookings and arrangements adhere to the organisation’s travel policy, streamlining approvals and reimbursements
• Detailed reporting: To aid budgeting and finance processes, business travel agencies provide comprehensive reports detailing travel expenses, trends, and savings
• Traveller safety and security: Offering services like real-time travel alerts, location tracking and assistance in geopolitical upheavals, these agencies prioritise the safety of travelling employees
• Visa and documentation support: Understanding the complexities of international business travel, they assist in procuring necessary visas and travel documents swiftly

READ MORE: What are the risks of starting a travel agency franchise?

Leisure travel agencies

Travelling for leisure is all about relaxation, discovery and memorable experiences. Leisure travel agencies dedicated to creating dream holidays are the artists behind these masterpieces. From idyllic beaches to adventurous treks, these agencies transform travel aspirations into tangible itineraries, ensuring every moment is cherished.

Not Just Travel ’s David Walker holds the esteemed title of the top leisure travel agent in the UK. David is a testament to the difference a dedicated and passionate agent can make. Professionals like him elevate the entire leisure travel industry by prioritising customer experiences, understanding individual needs and bringing extensive knowledge.

Leisure travel agencies play an instrumental role in transforming holiday dreams into reality. Focusing on personalisation, attention to detail and expertise ensures that leisure tourists can immerse themselves in their holidays, leaving the logistics and planning in capable hands.

The role of leisure travel agencies

• Customised holiday packages: Understanding that every traveller has a unique vision for their holiday, leisure agencies craft bespoke packages, catering to specific interests, budgets and preferences
• End-to-end itinerary planning: From the moment the holidaymaker leaves their home to the minute they return, leisure travel agencies meticulously plan each detail, ensuring a seamless travel experience
• Specialised experiences: Whether it’s a honeymoon, a culinary journey, a cultural exploration or an adventure expedition, these agencies specialise in curating experiences that resonate with travellers’ passions
• Accommodation and transportation: Leveraging partnerships with hotels, resorts, airlines and transport providers, leisure agencies ensure comfortable stays and smooth journeys, often at competitive prices
• Local expertise: Tapping into regional networks, they offer travellers authentic experiences, be it guided tours, cultural events, or local dining, helping them dive deep into the essence of a destination
• Continuous support: Holidaymakers can travel stress-free, knowing they have a reliable partner ready to assist, whether it’s a change in plans or unforeseen challenges during the trip

READ MORE: Discover the distinct roles of leisure and business travel agents and learn how to excel in this exciting field.

Niche travel agencies

The vastness of the travel industry has paved the way for niche travel agencies, specialists who cater to particular interests or demographics, crafting experiences that aren’t just holidays but lifelong memories. From ecotourism adventures in the Amazon to wellness retreats in Bali, these agencies delve deep into specific areas, ensuring authenticity and expertise.

Not Just Travel’s Rachel Tredwell specialises in the romantic sector of travel. She has carved a niche for herself in weddings and honeymoons where her expertise ensures that couples experience magical beginnings, whether it’s a beach wedding in the Maldives or a honeymoon amidst the vineyards of Tuscany.

In a world of diverse passions and interests, niche travel agencies have found their footing, dedicating themselves to cater to specific desires. By doing so, they don’t just create trips – they craft experiences that resonate deeply with travellers, making every journey genuinely unforgettable.

The roles and specialisations of niche travel agencies

• Ecotourism: Cater to travellers who wish to immerse themselves in pristine natural environments while minimising their environmental footprint. Agencies often collaborate with local communities, ensuring sustainable practices and benefits for indigenous people
• Wellness tourism: Providing experiences centred around health, relaxation and rejuvenation, popular packages often include yoga retreats, spa experiences, detox programmes and holistic healing sessions
• Cultural tourism: With the focus on connecting travellers with the rich tapestry of a region’s history, traditions, arts, and lifestyles, agencies specialising in this niche may organise immersive experiences such as local craft workshops, heritage tours and traditional performances
• Adventure tourism: Designed for thrill-seekers and offering experiences like mountaineering, white-water rafting or desert safaris, adventure agencies will ensure safety and logistical expertise for high-adrenaline adventurers
• Culinary tourism: Catering to food enthusiasts, these agencies curate gastronomic journeys, exploring local cuisines, culinary traditions, and even cooking workshops

The indispensable role of travel agents

As the intricate world of travel unfolds, the multifaceted roles of various travel agencies become evident. From traditional high street establishments maintaining their age-old charm to the digital dominance of online platforms – from the powerful B2B impact of wholesale agencies to the specific, personalised touch of niche specialists, each plays a unique part in weaving the vibrant tapestry of the travel industry.

The essence of success in the travel realm, and arguably any business, is individualised customer service. Recognising customer needs, anticipating their desires, and curating experiences that resonate with their dreams and aspirations will always set a business apart. This personal touch is the lighthouse guiding travellers towards memorable experiences in a competitive landscape.

Since The Travel Franchise launched its highly successful franchise operation, hundreds of people have started their own travel businesses under its umbrella. Nearly all of them – 99% – had no experience in the travel industry, and over three-quarters had never ventured into self-employment. 

Providing everything you need to start your travel agency, The Travel Franchise offers a range of membership rates. From an initial investment of £2,995, you’ll gain expert assistance, support training and resources.  

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Retail travel agent.

If you’re planning a trip, you may have considered booking with a retail travel agent. Retail travel agents are professionals who help customers plan and book trips, including flights, hotels, and activities. In this article, we’ll take a closer look at what retail travel agents do, how they can help you, and what you should know before booking with one.

What is a Retail Travel Agent?

A retail travel agent is a professional who books travel for individuals or groups. These agents work in travel agencies or in-house at a larger company, and they are experts in travel planning and logistics. Retail travel agents can help you with everything from booking flights to finding the best hotel deals and planning activities for your trip.

Why Use a Retail Travel Agent?

While it’s possible to book travel online, using a retail travel agent has several advantages. For one, travel agents have access to exclusive deals and discounts that may not be available to the general public. They can also help you save time by handling all of the details of your trip, including finding the best flights, hotels, and activities.

Additionally, retail travel agents can offer personalized recommendations based on your travel preferences and budget. They can also help you navigate travel restrictions and visa requirements, ensuring that your trip goes smoothly from start to finish.

How to Choose the Right Retail Travel Agent

When choosing a retail travel agent, it’s important to do your research. Look for agents who are experienced, knowledgeable, and have a good reputation in the industry. Read reviews and ask for recommendations from friends and family members who have worked with travel agents in the past.

You should also consider the agent’s fees and commission structure. Some agents charge a flat fee for their services, while others earn a commission from the travel companies they work with. Make sure you understand how your travel agent is compensated before you agree to work with them.

If you’re planning a trip, working with a retail travel agent can help you save time, money, and stress. By choosing an experienced and reputable agent, you can ensure that your trip is well-planned and goes smoothly from start to finish.

What does a travel agent do?

Would you make a good travel agent? Take our career test and find your match with over 800 careers.

What is a Travel Agent?

A travel agent assists individuals or groups in planning, organizing, and booking various aspects of their travel arrangements. They act as intermediaries between travelers and travel suppliers, such as airlines, hotels, car rental companies, and tour operators. Travel agents have in-depth knowledge of different destinations, travel options, and industry trends, which they leverage to provide personalized recommendations and advice to their clients.

One of the primary roles of a travel agent is to help clients navigate the complex world of travel. They listen to their clients' preferences, budget constraints, and desired experiences, and then work towards creating a tailored itinerary that meets their needs. Travel agents handle tasks such as booking flights, accommodations, ground transportation, and excursions, ensuring that all the necessary arrangements are made smoothly. They can also provide valuable insights on visa requirements, travel insurance, and local customs, helping travelers make informed decisions and avoid potential pitfalls.

What does a Travel Agent do?

Travel agents possess extensive knowledge and expertise in the travel industry, including destinations, transportation options, accommodations, and activities. This expertise allows them to provide valuable advice and guidance to travelers, helping them make informed decisions and create well-planned itineraries that meet their specific needs and preferences. They also have access to a wide range of resources and tools that enable them to efficiently search for the best deals, discounts, and promotions available. They can often secure exclusive rates and packages, saving their clients both time and money.

Duties and Responsibilities Here are some common tasks and responsibilities associated with being a travel agent:

• Client Consultation: Travel agents engage in thorough consultations with clients to understand their travel preferences, requirements, and budget. They ask relevant questions to gather necessary information and provide personalized recommendations based on the client's needs.
• Itinerary Planning: Based on client preferences, travel agents create detailed travel itineraries that include destinations, transportation options, accommodations, and activities. They consider factors like travel dates, budget constraints, and any specific requests from clients.
• Reservation and Booking: Travel agents handle the booking process for flights, hotels, rental cars, and other travel-related services. They ensure that all bookings are made accurately and efficiently, securing the best available rates and deals for their clients.
• Travel Documentation and Logistics: Travel agents assist clients in obtaining necessary travel documents such as passports, visas, and travel insurance. They provide guidance on the documentation process and ensure that clients have all the required paperwork in order. Agents also handle logistical aspects like seat assignments, baggage allowances, and transportation arrangements.
• Knowledge of Destinations: Travel agents possess extensive knowledge about various destinations, including popular attractions, local customs, weather conditions, and safety considerations. They provide valuable information and recommendations to clients, enabling them to make well-informed decisions about their travel plans.
• Customer Service: Travel agents offer exceptional customer service throughout the entire travel process. They address client inquiries, resolve any issues or concerns that may arise, and provide support during the trip. Agents act as a point of contact for emergencies and assist clients in making alternative arrangements if necessary.
• Stay Up-to-Date with Industry Trends: To provide the best service to clients, travel agents stay updated with the latest industry trends, travel regulations, and changes in travel technology. They attend industry conferences, participate in training programs, and conduct research to ensure their knowledge is current.
• Sales and Marketing: Some travel agents engage in sales and marketing activities to attract new clients and promote travel packages and services. They may participate in trade shows, develop promotional materials, and utilize online platforms to reach a wider audience.
• Financial Management: Travel agents handle financial transactions related to travel bookings, including processing payments, issuing refunds, and managing invoices. They maintain accurate records of financial transactions and ensure compliance with accounting procedures.
• Continuous Learning: Travel agents continuously enhance their skills and knowledge by staying updated on travel industry trends, new destinations, and emerging technologies. They actively seek opportunities for professional development to provide the best possible service to their clients.

Types of Travel Agents There are various types of travel agents, each specializing in different aspects of travel and catering to specific clientele. Here are some common types of travel agents and what they do:

• Leisure Travel Agents: Leisure travel agents focus on organizing vacations and leisure trips for individuals, families, or groups. They assist clients in planning and booking all aspects of their leisure travel, including flights, accommodations, tours, and activities. Leisure travel agents may specialize in specific types of travel, such as beach vacations, cruises, adventure travel, or luxury travel.
• Corporate Travel Agents: Corporate travel agents primarily cater to business travelers and companies. They handle the complex travel needs of corporate clients, including booking flights, arranging accommodations, managing itineraries, and coordinating travel logistics. Corporate travel agents are familiar with business travel policies, negotiated rates, and preferred vendors to ensure cost-effective and efficient travel arrangements for their clients.
• Group Travel Agents: Group travel agents specialize in organizing travel for large groups, such as family reunions, weddings, school trips, or corporate retreats. They handle group bookings for flights, accommodations, transportation, and activities, negotiating group rates and coordinating logistics to accommodate the specific needs and preferences of the group.
• Tour Operators: Tour operators design and operate pre-packaged tours and travel itineraries. They create comprehensive tour packages that include transportation, accommodations, guided tours, and activities. Tour operators often work with travel agents to sell their tour packages, providing them with a ready-made product to offer their clients.
• Destination Specialists: Destination specialists focus on specific regions, countries, or cities. They have in-depth knowledge of the destination's culture, attractions, local experiences, and logistical considerations. Destination specialists provide expert advice and create customized itineraries for travelers seeking in-depth exploration of a particular destination.
• Online Travel Agents (OTAs): Online travel agents operate through internet platforms and websites, offering a wide range of travel services. They allow customers to search, compare, and book flights, hotels, rental cars, and other travel services online. Online travel agents may also provide customer support and assistance through online chat or call centers.
• Niche Travel Agents: Niche travel agents specialize in specific types of travel, catering to niche markets or specialized interests. Examples include adventure travel agents, luxury travel agents, honeymoon specialists, culinary travel agents, or eco-tourism experts. These agents have extensive knowledge and expertise in their niche area, curating unique experiences and tailored itineraries for clients with specific interests.

Are you suited to be a travel agent?

Travel agents have distinct personalities . They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational. Some of them are also conventional, meaning they’re conscientious and conservative.

Does this sound like you? Take our free career test to find out if travel agent is one of your top career matches.

What is the workplace of a Travel Agent like?

The workplace of a travel agent can vary depending on their specific employment arrangement. Some travel agents work in traditional brick-and-mortar travel agencies, which may be part of a larger travel company or operate independently. In these settings, travel agents typically have a physical office space with workstations, computers, and travel industry resources such as brochures, destination guides, and reservation systems. They may have a reception area to welcome clients and conduct in-person consultations.

With the increasing prevalence of remote work and online booking platforms, many travel agents now have the flexibility to work from home or in virtual offices. They utilize technology, such as laptops, smartphones, and high-speed internet, to communicate with clients, access travel resources, and make online bookings. Virtual travel agents often communicate with clients via phone, email, or video conferencing, offering the convenience of remote consultations.

Travel agents also frequently visit destinations, attend industry conferences, and participate in familiarization trips organized by travel suppliers. These opportunities allow them to gain firsthand experience, build relationships with suppliers, and stay updated on the latest travel trends. While travel agents spend a significant amount of time working at their desks, they also have the chance to explore and experience the destinations they recommend to their clients.

In terms of work hours, travel agents may have a standard office schedule, working weekdays during regular business hours. However, they may also need to be flexible, accommodating clients in different time zones or assisting with emergency situations outside of regular office hours. The workload of travel agents can vary throughout the year, with peak periods during holiday seasons or when there are significant events or festivals happening in popular destinations.

Frequently Asked Questions

Pros and cons of being a travel agent.

Being a travel agent can be an exciting and rewarding career for individuals who are passionate about travel and enjoy helping others create memorable experiences. However, like any profession, there are pros and cons to consider.

• Travel Opportunities: One of the major advantages of being a travel agent is the exposure to diverse travel opportunities. Travel agents often have the chance to visit destinations, experience different cultures, and explore new places as part of their job. This firsthand experience not only enhances their knowledge but also allows them to provide valuable insights and recommendations to clients.
• Personal Satisfaction: For individuals who are passionate about travel and helping others, being a travel agent can be personally fulfilling. The ability to create personalized itineraries and witness the joy and excitement of clients as they embark on their dream trips can be highly rewarding.
• Knowledge and Expertise: Travel agents develop a deep understanding of destinations, travel products, and industry trends. They stay up-to-date with the latest information, including visa requirements, safety advisories, and emerging travel destinations. This expertise allows them to provide valuable advice and recommendations to clients, ensuring they have well-planned and memorable travel experiences.
• Building Relationships: Travel agents have the opportunity to build strong relationships with clients, travel suppliers, and industry professionals. They can establish a network of contacts that can enhance their business and open doors for collaboration and future opportunities.
• Industry Changes and Competition: The travel industry is constantly evolving, with new technologies, online booking platforms, and dynamic pricing models. Travel agents must stay updated with these changes and adapt their business practices accordingly. The rise of online travel agencies and self-booking options has increased competition, requiring travel agents to differentiate themselves and provide added value to their clients.
• Workload and Time Management: The travel industry can be demanding, especially during peak travel seasons. Travel agents may need to work long hours, including evenings and weekends, to accommodate client needs and handle emergencies. Proper time management skills are essential to balance the workload and maintain a healthy work-life balance.
• Pressure for Exceptional Customer Service: Travel agents are expected to deliver outstanding customer service consistently. They must handle client inquiries, resolve issues, and manage expectations throughout the travel process. This level of customer service can be challenging, particularly when dealing with unforeseen circumstances or dissatisfied clients.
• Commission-Based Income: While some travel agents receive a salary or hourly wage, others rely on commission-based income. This means their earnings are directly tied to the bookings they secure for clients. It can take time to build a client base and establish a steady income stream, especially in the early stages of a travel agent's career.

Travel Agents are also known as: Travel Consultant

What Are Business Travel Agents?

James Beagrie

Over the years I have been asked many times what I do for a living. Almost always I diligently explain that I work for a Travel Management Company (TMC) and trying not to be too boring I explain what we do.

Nearly always I am met with a blank look. I am then asked where is good to go on holiday that year.

For those of you reading this that work in the industry, I am sure this sounds familiar. For those reading who don’t, this blog will highlight some of the key differences between the role a travel agent plays in the holiday industry (leisure agents) and what it takes to manage business travel clients (business travel agents).

Booking a Trip

Whilst leisure agents may typically book packages through tour operators for their customers, business travel agents work in a completely different way.

Using a Global Distribution System (GDS), business travel agents will be using a myriad of strange computer entries to book flights, hotels, trains, etc. as separate items within an individual booking to effectively build a trip. Their knowledge of these suppliers and business travel destinations, some of which can be a little dull, needs to be second to none.

When making bookings they will need to ensure the trip adheres to the client’s travel policy and that any approval procedures are followed before the trip is confirmed. Business Travellers can’t just go where, or do what, they want!

Business Travel Agents will also ensure that any preferred airline or hotel rates are used unless a further cost saving can be obtained. Making sure the lowest fares and rates are offered to generate savings is a big part of the job.

Finally, they will need to be mindful of any special requirements, such as meal and seating requests, that the traveller may have detailed in their travel profile.

Managing a Trip

Once a trip has been booked, plans will frequently change. Sometimes at a moment’s notice.

Business Travel Agents therefore need to be adept managing changes, processing ticket reissues, and submitting refund requests, often last minute when availability can be very tight, if not non-existent!

Unlike Holiday agencies, TMC’s tend to operate on 24/7 to ensure that the client’s duty of care requirements are met. Some Business Travel Agents choose to work through the night or at weekends as part of an Out of Hours team, to assist with any last-minute changes or emergencies that may occur.

Post Trip Support

Even when a trip has been completed the agents’ job may still not be done!

In most instances, travellers will need to submit an expense claim for their trip, or finance teams will need to reconcile their account, business travel agents are always on hand to provide copy invoices or to assist with any queries that may arise.

If a traveller has encountered any issues whilst travelling, for example, they were moved from their preferred seat on a flight, a business travel agent will usually pick up on this, reporting the issue to the supplier in question. The agent will then manage the issue through to an amicable resolution.

Helping Travel Managers

Aside from booking and managing actual trips, business travel agents may also assist with ad hoc tasks. Often, they will assist with operational matters relating to the overall travel programme.

It is not uncommon for business travel agents to help audit the rates that preferred hotels have loaded into the reservation system to check they are correct or to spot-check airfares on certain routes to assist with future budgeting for projects.

You can Ask!

Whilst this article is not definitive, there are many things both leisure and business travel agents do that aren’t included, hopefully, this quick read has given you a better understanding of a business travel agent’s role.

Having read this post, if you still want to ask where is good to go on holiday, please do. I promise not to be offended. Our sister division, Meon Valley Holidays, will be delighted to help!

Need help organising your business travel?  Get in touch with our travel experts

You may also like:

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• How to be a responsible business traveller
• The Evolving Requirements To Travel During The Pandemic

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What is a Travel Agent?

Learn about the role of Travel Agent, what they do on a daily basis, and what it's like to be one.

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Definition of a Travel Agent

What does a travel agent do, key responsibilities of a travel agent.

• Consulting with clients to understand their travel preferences, needs, and budget constraints.
• Designing and organizing travel itineraries tailored to clients' specifications, including booking flights, hotels, tours, and other travel services.
• Providing clients with destination information, including travel advisories, visa requirements, and vaccination protocols.
• Utilizing specialized travel software to research and secure the best travel deals for clients.
• Offering recommendations on travel insurance options and assisting with the purchase process.
• Handling travel-related issues or emergencies, offering support and solutions to clients as needed.
• Staying current with industry trends, destination knowledge, and travel regulations to provide accurate advice and service.
• Building and maintaining relationships with travel suppliers, such as tour operators, airlines, and hotel chains, to ensure favorable terms and client satisfaction.
• Managing bookings and travel documentation, ensuring accuracy and timely delivery to clients.
• Monitoring changes in travel schedules or services and communicating these to clients promptly.
• Assisting clients with special requests, such as dietary needs, accessibility accommodations, or cultural experiences.
• Following up with clients post-travel to gather feedback and foster repeat business through excellent service and relationship management.

Day to Day Activities for Travel Agent at Different Levels

Daily responsibilities for entry level travel agents.

• Booking standard travel arrangements such as flights, hotels, and car rentals
• Assisting clients with travel documentation and providing basic travel advice
• Processing payments and handling booking confirmations
• Responding to client inquiries via phone or email under supervision
• Learning about destinations, travel products, and industry regulations
• Performing general office duties and maintaining client files

Daily Responsibilities for Mid Level Travel Agents

• Designing and selling tailored travel packages and itineraries
• Building and maintaining relationships with clients to understand their travel needs
• Providing expert travel advice and destination knowledge
• Handling travel emergencies or changes with minimal supervision
• Networking with vendors and suppliers to negotiate better rates for clients
• Developing niche expertise in areas such as luxury, adventure, or business travel

Daily Responsibilities for Senior Travel Agents

• Overseeing complex travel arrangements and VIP client accounts
• Setting sales targets and strategies for the travel agency or branch
• Leading and mentoring junior agents, and providing advanced training
• Establishing and maintaining relationships with key industry partners
• Contributing to marketing and promotional strategies to attract new business
• Analyzing market trends to adapt the agency's offerings and stay competitive

Types of Travel Agents

Leisure travel agent, corporate travel agent, luxury travel agent, adventure travel agent, destination specialist travel agent, group travel agent, cruise specialist travel agent, what's it like to be a travel agent , travel agent work environment, travel agent working conditions, how hard is it to be a travel agent, is a travel agent a good career path, faqs about travel agents, how do travel agents collaborate with other teams within a company, what are some common challenges faced by travel agents, what does the typical career progression look like for travel agents.

How To Become a Travel Agent in 2024

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Creating memorable guest experiences, driving service excellence in the hospitality sector

Driving customer satisfaction, resolving issues with empathy and efficiency

Fostering customer loyalty and business growth through personalized relationship management

Driving customer satisfaction and loyalty through proactive relationship management

Ensuring passenger safety and comfort, creating memorable travel experiences

Crafting unforgettable journeys, tailoring travel experiences to individual desires

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Types of Travel Agents: A Comprehensive Guide

This blog explains who a Travel Agent is, what the different Types of Travel Agents are, and how they function in the tourism industry. It also provides some examples of each type of Travel Agent and their advantages and disadvantages for Travellers.

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Thus, understanding these different Types of Travel Agents can empower Travellers to make informed decisions. Moreover, it will ensure a more personalised and stress-free Travel experience that aligns perfectly with their unique needs and preferences. So, let’s delve in to learn more! In this blog, you will learn who a Travel Agent is, the different Types of Travel Agents and their roles and responsibilities in great detail. 

Table of Contents  

1) Who is a Travel Agent? 

2) What are the different Types of Travel Agents? 

     a) Independent Travel Agents  

     b) Online Travel Agents 

     c) Visitor information centres 

     d) High street Travel Agents 

     e) Business Travel Agents 

     f) Call centre Travel Agents 

     g) Multiple Travel Agents 

     h) Miniple Travel Agents 

3) Conclusion 

Who is a Travel Agent?  

A Travel Agent is a person or a firm that arranges Travel products and services for customers. These Agents can work as intermediaries or organisers. An intermediary Travel Agent acts for another party, such as an airline, a hotel, or a tour operator. They then plan a journey or a stay for a customer in return for a price. They also offer many services or a series of services, such as transportation, accommodation, sightseeing, and activities.  

What are the different Types of Travel Agents?  

There are many Types of Travel Agents in the tourism industry, each with its own characteristics, advantages, and disadvantages. Let’s explore their different types: 

1) Independent Travel Agents  

Independent Travel Agents are self-employed or work for a small agency that is not affiliated with any larger network or organisation. They have more flexibility and autonomy in choosing their suppliers, products, and services. They can also offer more personalised and customised services to their customers, such as the following: 

1) Tailor-made itineraries 

2) Special deals 

3) Niche products 

Independent Travel Agents can operate online or offline and can specialise in a particular destination, market segment, or type of Travel. But such specialisations require possessing Specialised Travel Agents Skills . 

However, Independent Travel Agents may also face some challenges, such as limited resources, higher costs, lower commissions, and less bargaining power with suppliers. They may also have less visibility and credibility in the market and may struggle to compete with larger and more established Travel Agents. 

2) Online Travel Agents    

Online Travel Agents are Agents who operate exclusively on the internet, using websites, mobile apps, or social media platforms to offer and sell Travel products and services. Online Travel Agents have many advantages, such as the following: 

1) Lower overheads 

2) Wider reach 

3) 24/7 availability 

4) More convenience 

5) Choice for customers 

Online Travel Agents can also use technology to enhance their services, such as online booking systems, chatbots, Artificial Intelligence (AI), and Big Data. Online Travel Agents can offer a variety of products and services, such as flights, hotels, car rentals, tours, cruises, and packages. Some examples of online Travel Agents are Expedia, Booking.com, Skyscanner, and Airbnb. However, online Travel Agents also face some challenges, such as the following: 

1) High competition 

2) Low customer loyalty 

3) Security and privacy issues 

4) Lack of human interaction 

5) Personal touch 

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3) Visitor information centres  

Visitor information centres are Travel Agencies that provide information and advice to tourists at the destination. They are usually located at airports, train stations, bus terminals, city centres, or tourist attractions. 

Visitor information centres can help travellers with maps, brochures, guides, timetables, bookings, reservations, and local tips. These centres can also promote and sell local products and services, such as souvenirs, crafts, tours, events, and activities.  

Some examples of visitor information centres are Visit Britain and Tourism Australia. Visitor information centres have the advantage of being close to the customers and having firsthand knowledge of the destination. However, visitor information centres may also have limited resources, staff, and products and may depend on the seasonality and popularity of the destination. 

4) High street Travel Agents  

High street Travel Agents operate from physical shops or offices on the streets or shopping centres of towns and cities. High street Travel Agents can offer a range of products and services, such as the following: 

1) Flights 

2) Hotels 

3) Car rentals 

4) Tours 

5) Cruises 

6) Holiday packages 

They can also provide face-to-face consultation, customer service, and after-sales support. Some examples of high street Travel Agents are Thomas Cook, TUI, and Flight Centre.  

High street Travel Agents have the advantage of having a strong brand presence, a loyal customer base, and experienced staff. However, high street Travel Agents also face some challenges, such as high rent, overheads, staff costs, low margins and commissions, and competition from online Travel Agents and direct suppliers. 

5) Business Travel Agents  

Business Travel Agents specialise in arranging Travel products and services for corporate clients, such as companies, organisations, or government agencies. Business Travel Agents can offer products and services that meet the specific needs and preferences of business travellers, such as the following: 

1) Flexible fares 

2) Convenient schedules 

3) Premium seats 

4) Airport lounges 

5) Meeting rooms 

6) Corporate discounts 

Business Travel Agents can also provide account management, reporting, invoicing, and Travel policy compliance. Some examples of business Travel Agents are American Express Global Business Travel, BCD Travel, and CWT. 

These Agents have the advantage of having a stable and profitable market segment, long-term contracts, and high-value customers. However, business Travel Agents also face some challenges, such as high expectations, complex regulations, and changing Travel trends and technologies. 

6) Call centre Travel Agents  

Call centre Travel Agents are professionals who operate from a centralised office or facility that handles a large volume of phone calls from customers. Call centre Travel Agents can offer and sell travel products and services over the phone, using a computerised reservation system and a script. Call centre Travel Agents can also provide customer service, support, and assistance. 

Some examples of call centre Travel Agents are Expedia, Priceline, and Travelocity. Call centre Travel Agents have the advantage of having lower costs, wider reach, and faster response than high street Travel Agents. However, they also face some challenges, such as high staff turnover, low customer satisfaction, and communication barriers. 

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7) Multiple Travel Agents  

They can also benefit from economies of scale, bulk buying, and brand recognition. Some examples of multiple Travel Agents are TUI, Thomas Cook, and Flight Centre. These Agents have the advantage of having a dominant market position, loyal customer base, and extensive distribution network. However, multiple Travel Agents also face some challenges, such as the following: 

1) High overheads 

2) Staff costs 

3) Competition from Online Travel Agents and direct suppliers 

8) Miniple Travel Agents  

Miniple Travel Agents operate as part of a small or medium-sized chain or group that has a few branches or outlets across different locations. They can offer a variety of products and services, such as flights, hotels, car rentals, tours, cruises, and packages. They can also provide more personalised and customised services, such as the following: 

1) Niche products 

3) Local expertise 

Some examples of miniple Travel Agents are Trailfinders, STA Travel, and Hays Travel. Miniple Travel Agents have the advantage of having a flexible and adaptable business model, a loyal customer base, and competitive prices. However, they also face some challenges, such as limited resources, bargaining power, and brand awareness. 

Conclusion  

We hope you read and understand the different Types of Travel Agents. The world of Travel Agents is diverse, catering to a wide range of traveller preferences and needs. From traditional brick-and-mortar agencies to online platforms and specialised niche Agents, there's a Travel Agent for everyone. Choosing the right one can enhance your Travel experience, making your journey smoother and more enjoyable. 

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Welcome to ARTA!  

North America's Largest and Most Accomplished Travel Agent - Only Trade Association

From its roots in 1963, when a small, but vocal group of retail travel agents founded the first agent-only trade association, ARTA continues to be the voice of small and independent travel agents across the country. ARTA has grown in stature from a fledgling organization to a responsible, respected, and influential advocate for the retail travel industry. 

ARTA's policies are grounded in the determination that small and medium sized agencies must, and can, remain a viable component of the travel industry sales channel, regardless of the competitive pressures. 

ARTA's role will be to continue the fight to ensure an equitable competitive landscape, and provide the education and training services necessary to enable the individual agent to adjust to the ongoing challenges of these ever-changing times.

Copyright 2023 Association of Retail Travel Agents (ARTA).  All Rights Reserved.

Tula, Russia: Land of Gingerbread, Samovars and Tolstoy

Slavic Travels Uncategorized

Fall was always my favorite season growing up.

Something about the air turning crisper, the weather getting colder. The leaves turning yellow and brown and orange. And of course Halloween.

It’s that back-to-school weather that any person growing up in the United States loves.

So it was a special treat to be able to experience what fall was like in a different country on a different continent, in a country so unknown in the west. To experience fall in Russia.

Maybe it’s because the season is so short here, but autumn in Russia is truly special.

For starters, it only lasts one month. Fall rolls in during the second half of September and ends in the first half of October. After that winter is already in the air.

But during that brief four-week period, when the country transitions from summer to winter, the Russian countryside explodes into the most beautiful mosaic of red and orange and brown and yellow.

They call it ‘zolotaja osenj’ here, or ‘golden fall.’

It was during this time of year I decided to head outside of Moscow and visit Tula, a city located three hours south of Moscow.

The year was 2017. I was living in Moscow working for a Russian newspaper. October had just arrived.

I was living with another American at the time working in Moscow. We both didn’t want to waste a beautiful crisp sunny autumn day cooped up in Moscow in the apartment.

So we took out a map and looked at what cities nearby we could visit.

We looked North, East, West and finally South. And there she was. Tula.

We’d read a lot of good things about Tula before. How Tula was the birthplace of Leo Tolstoy. That it was where a traditional Russian desert called pryaniki, or ‘gingerbread’ originated.

How for centuries Tula supplied the Russian empire with weapons and arms. And that samovars, what Russians used to make tea and keep water hot, originated from there.

Throw in a Kremlin too, which the city had, and the choice was obvious. We should visit Tula.

And off we went. To enjoy the Russian autumn in the Russian provinces.

How to get to Tula

There are two ways to get to Tula from Moscow. You can take a suburban train, known as elektrichkas, or you can take a regular train. The regular train costs more, and will take you there directly. In this case, Tula is usually the first stop of a longer train ride headed south toward Voronezh and Ukraine.

The other option, which we opted for, was the elektrichka. Elektrichkas are suburban trains that connect surrounding cities to Moscow. The elektrichka takes longer, three hours as opposed to an hour and a half. But the benefit is it is cheap. And you get to see all the smaller cities the train stops in.

When we went, the train was packed full of Russians heading to their dachas for the weekend.

Churches all across the Soviet Union were declared to have ‘no historic value’ and torn down. Churches that were several centuries old. Comunist style administration buildings were put in their place. Monuments to Russian czars were also destroyed and replaced by statues of Lenin.

In the 1980s under Gorbachev an effort was made to restore churches that had been neglected for decades under communism. The domes were put back in place and religious services began once more.

In 2006 the building was finally returned back to the Russian Orthodox Church. Somehow, Tula’s Uspensky Sobor managed to survive 80 years of neglect under Soviet rule. Let’s hope the 21st century treats it better.

It too faced threats of disappearing forever under the communists. In the 1920s the dome was torn down but the remainder of the building was left untouched. For a while it functioned as a school, and then in 1960 the building was deemed to be part of the city’s architectural heritage and received protected status.

It’s interesting to compare Kremlins in Russia and when they were built. As far as Tula is concerned, it’s Kremlin isn’t the oldest, but neither is it the youngest.

• Veliky Novgorod – 1490
• Moscow – 1495
• Nizhny Novgorod – 1515
• Tula – 1520
• Zaraisk – 1531
• Kolomna – 1531
• Astrakhan – 1581
• Smolensk – 1602
• Rostov – 1680

There’s actually a lot more kremlins in Russia, depending on how you define a Kremlin. Technically many monetarists could be considered Kremlins, but are classified as religious objects, such as Sergiev Posad or Zvenigorod . Some have only been partly preserved, such as Kolomna . In any case, Tula gets the honor of being one of a handful of Russian cities with a Kremlin that’s been fully preserved.

In Moscow, the Kremlin is closed to the public. In order to visit, you have to pay. And as a result, nobody gets to enjoy the Kremlin. Tourists will pay and go inside when they visit the city. But the actual residents of Moscow, the people that live in the city, never get to enjoy it. It feels separated from the city, not like an integral part of it.

It wasn’t always like this. Up until the Bolshevik revolution in 1917, Moscow’s Kremlin was open to the public and anybody could walk in and out of it. It functioned just like the Kremlins in Tula, Nizhny Novgorod, Veliky Novgorod and so forth.

Moscow should learn from these cities and open their own Kremlin up to the public. The city would become much more attractive.

One problem in Tula were the wide streets that favored cars. Tula’s main street in the city that went through the center of the city had three lanes for cars going in each direction.

It was no wonder, therefore that cars drove very fast. In fact, I was quite surprised at just how loud Tula was for a city of only half a million people. It felt like on every street there was the constant noise of cars rushing by.

What should Tula do instead? Streets like these should be reduced in size and preference given to pedestrians and cyclists. Two lanes in the middle should go toward a tram line, the other two narrowed in size to make way for a bike lane going in both directions.

Tula in fact, had tram lines operating on its main streets up until WWII, before the government decided to get rid of them.

Giving the streets back to the people would make the city a more comfortable place to live.

What I love most about these buildings is how colorful they are. They are all painted in different colors.

Unfortunately many of them were in bad shape. Traditional wooden buildings in Russia are in danger of disappearing forever. All across the country these buildings are being torn down as people move to cities and forget about the buildings where their grandparents grew up and came from. I wrote an entire separate post about the topic here about a street in Tula that was filled with these wooden buildings.

This is one of the oldest cemeteries in the city. Built in 1772, it contained some of the oldest graveyards and tombs in the city from over 100 years ago.

Tula was the city where the majority of Russian samovars were produced in the 19th century. You could find them all over Europe and chance are if you live in an old house and look in the attic, you will find a samovar that was made in the city of Tula.

Tula was an amazing city to visit in the fall. Russia can have extreme weather. Most of the year is covered in snow, but you have brief glimpses of fall, spring and summer that can be enjoyed.

These photos capture what fall in Russia is like. We happened to spend them in Tula, but really, any Russian city will look this beautiful in the fall.

When it comes t othe city of Tula itself, it is a great day trip outside of Moscow. The city is beaming with history. The armaments factory, the Kremlin, the wooden buildings in the center of the city, the beautiful cemetery atop the hill and the delicious Russian pryaniki all combine to make this worth the trek outside of Moscow.

Be sure to add it to your itinerary when you visit Russia and Moscow.

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What is a retail travel agency? This is how they operate

Home » Blog » What is a retail travel agency? This is how they operate

If you are reading this article, the chances are you have an interest in the wonderful world of tourism. You will see in the following sections that there are ample opportunities to create or grow a travel agency. First of all,  you need prior knowledge of the market, to conduct an analysis of the right tools  to offer the services demanded by travelers, but especially you should be aware of the Special Regime for Travel Agencies that will define the operations performed and how they are invoiced depending on the nature of the service offered to customers.

Retail travel agencies are companies that provide their customers, people who want to travel, with services (such as these examples of tourism products) at their destination. These companies act as intermediaries between the tourist and the tourist packages organized by wholesale agencies. A retail agency does not offer its services to other agencies.

What is a retail travel agency for?

These companies are responsible for providing their clients with the trip of their dreams within their budget. They can offer tour packages created by a wholesale company or they can create their own by combining various services in the sector.

When we talk about retailers, we are referring to those travel agencies that offer services directly to the end user, the tourist. Therefore,  they provide an intermediary service between a wholesaler and the customer . They have the task of preparing, organizing and selling the services to the tourist so that the trip they are going on is tailored to their liking.

What types of retail travel agencies are there?

There are different forms that a retail business can take in this area of the tourism industry. For example, a retail travel agency can have the following characteristics that differentiate it from other companies.

In other words, they offer trips previously created by wholesalers, to send people to places different from their hometowns and tailored to their needs.

Their role is to welcome visitors to the area where they are located.

Online Travel Agencies

Also known as OTAs. The  European Graduate Center (CEUPE) explains  that many retail companies do not have a physical presence and, as a result, offer services but do not usually act as advisors to their customers.

Brick-and-mortar agencies

This is the traditional form that is still in use. It allows for more direct service and for tourism professionals to get to know what the client is looking for and to advise according to their preferences.

Specialized

They offer travel services in a specific niche. These could be for learning languages abroad, adventure and extreme sports, honeymoons, business travel, senior travel, luxury travel, etc.

What differentiates a retailer from a wholesaler?

Basically, retailers choose travel packages that can be adapted to their target market and then recommend and sell these services and package tours to travelers. They are the intermediate company that has to respond to the needs and preferences of the end customer.

Wholesalers, on the other hand, are the ones responsible for  creating these vacation packages . They are in contact with hotels, airlines and guides for various excursions. They are also in contact with retail companies that will offer these services to the end user.

Sometimes, retail travel agencies can partner with other agencies to form what are known as travel agency management groups. These groups are “entities” with greater competitive strength in terms of coordination and bargaining power with suppliers. 

What a retail travel agency needs to do to keep customers happy

The role that these companies play, in itself, can bring a great deal of happiness to people: never forget that a good vacation or a trip to a dream destination can be a great source of joy!

But the service has to be right to fulfill this purpose. However, at the same time, if a company in this sector does not manage to get everything just right, it can ruin one of the highlights of the year for their customers. Here are some tips to ensure that the business runs smoothly and builds customer loyalty:

• Assess customers carefully . Who doesn’t spend months eagerly awaiting their trip of the year? For this reason, companies in this sector need to listen to their customers, find out their preferences and passions and, with this information in hand, advise them on the trip they are going to like the most, in line with their budget.
• Offer advice . A change of scenery is always a new cultural experience. A retail travel agency should also give guidelines to travelers so that they know what they can expect to find in the destination and also what practices will make their experience much more beautiful and enriching.
• Use technology to improve efficiency . Technology helps any experience to be faster and deliver better results. To stay in touch with wholesalers, there are services such as Travelconnect, which allow the use of big data applied to booking management that helps to find better services and save on costs.

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