Robot Bartenders Shake Things Up At Sea

Behind the scenes of the most advanced cruise ship bars..

Ever pioneering, Royal Caribbean has made itself stand out in the travel industry with its continual innovation: the mind-bending Ultimate Abyss, the world’s tallest slide at sea ; onboard sky-diving and surf simulators ; and by employing the world’s first robotic bartenders.

First unveiled on Quantum of the Seas in 2014, a lineup of ships now feature the popular Bionic Bar, including Odyssey and Wonder of the Seas . Manning the bar are two robots; each one has its own name. (For example: On Anthem, they’re called “Shaken” and “Stirred,” and “Mix” and “Mingle” are on Harmony.) Engineered in Italy, these special robots can muddle, stir, shake and strain all types of drinks; the cocktail combinations are endless, with 30 spirits and 21 mixers to choose from.

The robot bartenders can mix two drinks per minute and make up to 1,000 each day. Guests create an order—whether a custom request or standard menu item—on a specially programmed tablet or with staff. They can keep track of their order on the digital screen next to the bar, and once it’s ready, the bartenders will release their drink with a simple tap of their SeaPass card or WOWband.

Created by Makr Shakr, an Italian robotics company based in Turin, the technology is so complex the bartenders can’t be deployed just anywhere. The system has three components: the robots, the core of the show that everyone can see; the application that drives them; and the aesthetics.

Beyond designing machines that could mix drinks with precision, Makr Shakr wanted grace and harmony to play a central role in how they moved. The company collaborated with famous dancer Marco Pelle, a principal dancer at the New York Theater Ballet, by mapping his movements with a computer, then simulating them so that the robots make human-like movements.

“There’s always a very particular dynamic in which people interact with the system,” says Alessandro Incisa, project manager for Makr Shakr. “And you always have this kind of magical experience when the guest arrives and says, ‘Oh, look at that, there’s a robot on the counter—and it makes drinks!’”

Want to know more facts about this first-at-sea experience? Check out this exclusive video (note:  for best viewing, watch in Google Chrome or in the YouTube app on your smartphone).

Related Articles

robot bartender cruise ship

Meet the Kids and Teens Activities Manager Who's Traveled the World

robot bartender cruise ship

Top Things to See, Eat and Do

robot bartender cruise ship

Think Green: 6 Eco-Friendly Facts About Anthem of the Seas

robot bartender cruise ship

Luxe "Shop-portunities" Aboard Quantum of the Seas

The Bionic Bar: Discover Royal Caribbean's cruise ship robot bartenders

Ashley Kosciolek

Have you ever had a drink served by a robot? How about a pair of robots? That's the idea behind Royal Caribbean's Bionic Bar, an installation found on several ships in the line's fleet. It offers both classic and custom drinks mixed, shaken and stirred by what looks like something straight out of "The Jetsons."

When it debuted the Bionic Bar, Royal Caribbean was no stranger to groundbreaking bar concepts, having launched its Rising Tide Bar — a levitating watering hole — just a couple of years prior.

The first Bionic Bar rolled out on Quantum of the Seas in 2014, with the metal armlike bartenders going by names like "Shaken" and "Stirred." Since then, the bar has taken up residence on nine ships in the fleet.

Here's what you'll experience during a visit to the Bionic Bar.

For more cruise news, reviews and tips, sign up for TPG's cruise newsletter .

What is Royal Caribbean's Bionic Bar?

robot bartender cruise ship

The Bionic Bar, developed in partnership with Italian robotics company Makr Shakr, is a bar where the drinks are made by robots — robotic arms, to be exact. They extend from a back wall, where they use shakers to catch liquor dispensed from bottles that hang upside down overhead. Once they've collected all of the requested ingredients from an order, they shake and rotate the metal cups before dumping them, unceremoniously and often sloppily, into plastic ones.

Although many passengers have criticized the bar for taking jobs from real people, crew members still need to clean the area and replenish bottles of spirits as they run low.

The Bionic Bar is a place you'd likely visit once, just to say you did it, rather than a bar that you'd go back to again and again. It piques cruisers' interest for sure, but once the gimmick has worn off, you'll find better-made drinks — and obviously more friendly, personalized service — elsewhere on board.

There can also be a bit of a backlog at peak times, which can make for a frustrating experience.

Royal Caribbean Bionic Bar menu

robot bartender cruise ship

Since there is no human bartender, the Bionic Bar takes drink orders via tablet-style screens. You can select both preprogrammed options or create your own.

The latter allows you to choose the type of alcohol and mixers you want, how strong you want your drink to be (single or double shot, for example), whether you want ice, and whether you'd like it shaken or stirred. That means the possibilities are nearly endless.

How much do drinks cost at the Bionic Bar?

Prices for drinks at the bionic bar depend on what you order. The more expensive the alcohol you choose and the more ingredients you include, the pricier your beverage will likely be.

If you don't have a beverage package, you'll pay per drink. If you have an Ultimate Beverage Package, which covers drinks up to $14 each, most options will be covered.

Simply swipe your card, type in what you'd like to drink and wait for one of the two robotic arms to do its thing. When your drink is done, scan your card at the counter to have it slid to you. (Expect some spillage.)

Which Royal Caribbean ships have the Bionic Bar?

robot bartender cruise ship

You can find the Bionic Bar on the following Royal Caribbean ships :

  • Anthem of the Seas
  • Harmony of the Seas
  • Oasis of the Seas
  • Odyssey of the Seas
  • Ovation of the Seas
  • Quantum of the Seas
  • Spectrum of the Seas
  • Symphony of the Seas
  • Wonder of the Seas

Have cruise questions? TPG has answers:

  • Banned items: What not to pack for a cruise
  • Man overboard: Why do people fall off cruise ships?
  • What is baked Alaska, and why is it paraded around cruise ships?
  • What are the largest cruise ships in the world?
  • What is a gentleman host on a cruise?
  • What is the Jones Act, and how does it affect cruise ships?
  • What is a lido deck on a cruise ship?
  • What's a cruise cabin guarantee, and will it save you money?
  • What's the difference between a cruise concierge and a butler?

robot bartender cruise ship

we make robotic bartenders

Discover our experience

You are at the heart of the Makr Shakr experience! Scroll down to discover a new way to enjoy beverages and socialize.

Get your drink

Dream your venue

Unlock the power of automation!

See where you can find us!

robot bartender cruise ship

Follow us on social media

robot bartender cruise ship

Our solutions

Makr shakr’s robots offer different features to draw in customers for all types of locations..

robot bartender cruise ship

Luxury venue

A technological touch to upgrade any deluxe location..

robot bartender cruise ship

Speed up the ordering process for the dancing crowd.

robot bartender cruise ship

High traffic area

The perfect solution to shorten the queues..

robot bartender cruise ship

Crafting tailored solutions

of google IO prototype

The first Makr Shakr prototype, created by MIT Senseable City Lab, The Coca Cola Company and Bacardi Rum, was unveiled in 2013 at Google I/O in San Francisco. The robots’ movements were modeled on the choreography of Marco Pelle, to provide an engaging bar experience.

robot bartender cruise ship

Empowering human-robot interactions

Leading the way in robotic innovation

of google IO prototype

Work with us

We’re always looking for passionate and brilliant individuals to join our team. You’ll have the opportunity to work on cutting-edge technology, be part of a dynamic and talented team, and have a positive impact on the world by shaping the future having a taste of it.

robot bartender cruise ship

Subscribe to our newsletters to keep up with our global adventures.

Follow us on social media @makrshakr

Makr shakr srl

robot bartender cruise ship

Cruising with Robot Bartenders

Download video, related videos.

Anthem of the Seas Instaship - Bionic Bar

Royal Caribbean's  Anthem of the Seas  features robotic bartenders created by Makr Shakr. These robots can muddle, stir, shake, and strain your drink to perfection. The cocktail combinations are endless with 30 different spirits and 20 different mixers.  The next great adventure has arrived in NYC. It's time you experience #AnthemoftheSeas

Bionic Bar powered by Makr Shakr Timelapse onboard Quantum of the Seas

June 2023 – Introducing the ultimate 3-night weekend and 4-night weekday getaway, Royal Caribbean International’s Utopia of the Seas . The new vacation is the first game-changing Oasis Class ship to debut with short getaways, setting the stage to make more memories in one short trip than ever before. Groups of friends and families can celebrate with unmatched weekend energy across all-new and returning experiences, more than 40 ways to dine and drink, more pools than the days to count, thrills and ways to chill, and more of all the above at Perfect Day at CocoCay – Royal Caribbean’s private island in The Bahamas – on every cruise. Utopia debuts July 2024 from Port Canaveral (Orlando), Florida, and will set sail every Friday and Monday year-round.

  • Insider Reviews
  • Tech Buying Guides
  • Personal Finance
  • Insider Explainers
  • Sustainability
  • United States
  • International
  • Deutschland & Österreich
  • South Africa

profile icon

  • Home ›
  • tech ›

The world's largest cruise ship has robot bartenders and a suite that can cost over $60,000 - here's a look inside

The world's largest cruise ship has robot bartenders and a suite that can cost over $60,000 - here's a look inside

SBW-Photo via Royal Caribbean

The ship has a bar staffed by robots.

  • Royal Caribbean 's 228,081-ton Symphony of the Seas is the world's largest cruise ship.
  • It debuted in March, and will spend the summer in Europe before coming to the US in November.
  • The ship's most expensive suite can cost over $60,000, depending on the cruise.

For Royal Caribbean , bigger is better.

In March, the cruise line debuted the world's largest cruise ship, the 228,081-ton Symphony of the Seas. The ship follows the previous record holder, Royal Caribbean's 226,963-ton Harmony of the Seas . But according to CEO Michael Bayley, a ship's size is a function of the company's desire to pack enough dining, entertainment, and lodging options to make all of its passengers happy - not a goal in itself.

robot bartender cruise ship

"When we set out to design ships originally in the concept phase, we don't get caught up in size. We really get caught up in concept and what we're trying to deliver," he said in an interview with Business Insider.

At 1,188 feet long and over 215 feet wide, the Symphony of the Seas has a lot to offer. The ship's 22 restaurants, 42 bars and lounges, theaters, ice rink, and zip line are just a fraction of the attractions available to passengers.

Here's what else it has in store.

The ship can hold up to 6,680 passengers.

robot bartender cruise ship

The ship took three years to build.

robot bartender cruise ship

Customers can choose from 2,759 rooms.

robot bartender cruise ship

Including the Ultimate Family Suite, which can cost over $60,000, depending on the cruise.

robot bartender cruise ship

Passengers have access to 24 pools, whirlpools, surf simulators, and waterslides.

robot bartender cruise ship

This is the top of the Ultimate Abyss, which sends riders down a 92-foot drop.

robot bartender cruise ship

Splashaway Bay is a playground-water park hybrid.

robot bartender cruise ship

Hot tubs are available for those who want to relax.

robot bartender cruise ship

As is the Vitality at Sea Spa.

robot bartender cruise ship

The boat is divided into seven "neighborhoods." The Central Park neighborhood holds over 20,700 plants.

robot bartender cruise ship

At the Bionic Bar, robotic bartenders serve passengers drinks.

robot bartender cruise ship

There are 22 restaurants, including the Alice in Wonderland-inspired Wonderland Imaginative Cuisine.

robot bartender cruise ship

The ship has two, 43-foot-tall rock climbing walls.

robot bartender cruise ship

And a zip-line that hangs from the ninth deck.

robot bartender cruise ship

There's a candy store, if you want to indulge your sweet tooth.

robot bartender cruise ship

The ship has multiple theaters and an ice-skating rink where passengers can watch a variety of shows.

robot bartender cruise ship

Symphony of the Seas began its first trip at the end of March and will remain in Europe for the spring and summer, before coming to the US in November.

robot bartender cruise ship

  • Current Location in Google
  • Hide Whatsapp Messages
  • Phone is hacked or not
  • Whatsapp Deleted Messages
  • Download photos from Whatsapp
  • Instagram Messages
  • How to lock facebook profile
  • Unfollowed on Instagram
  • Best printers for Home
  • Best Mixer Grinder
  • Best wired Earphones
  • Best 43 Inch TV in India
  • Best Wi Fi Routers
  • Best Vacuum Cleaner
  • Best Home Theatre in India
  • Smart Watch under 5000
  • Best Laptops for Education
  • Best Laptop for Students

The world's largest cruise ship has robot bartenders and a suite that can cost over $60,000 - here's a look inside

  • Advertising
  • Write for Us
  • Privacy Policy
  • Policy News
  • Personal Finance News
  • Mobile News
  • Business News
  • Ecommerce News
  • Startups News
  • Stock Market News
  • Finance News
  • Entertainment News
  • Economy News
  • Careers News
  • International News
  • Politics News
  • Education News
  • Advertising News
  • Health News
  • Science News
  • Retail News
  • Sports News
  • Personalities News
  • Corporates News
  • Environment News
  • JNK India IPO allotment
  • JioCinema New Subscription Plans
  • Realme 70X 5G Launched
  • Apple Let Loose Launch event
  • Top 10 Richest people
  • Cibil Score vs Cibil Report
  • Top 10 Largest Economies
  • Lucky Color for 2023
  • How to check pan and Aadhaar
  • Deleted Whatsapp Messages
  • How to restore deleted messages
  • 10 types of Drinks
  • Instagram Sad Face Filter
  • Unlimited Wifi Plans
  • Recover Whatsapp Messages
  • Google Meet
  • Check Balance in SBI
  • How to check Vodafone Balance
  • Transfer Whatsapp Message
  • NSE Bank Holidays

Copyright © 2024 . Times Internet Limited. All rights reserved.For reprint rights. Times Syndication Service.

Switch language:

ST

Bottoms up: the robot bartender serving up drinks on MSC Cruises

MSC Cruises is introducing the first humanoid robot bartender at sea into a new bar concept called the Starship Club. We speak to project head Luca Pronzati to discover the challenges they faced delivering such a unique concept during a pandemic.

  • Share on Linkedin
  • Share on Facebook

robot bartender cruise ship

Travel giant MSC Cruises have just welcomed their newest member of staff on their latest ship, MSC Virtuosa. Luca Pronzati, the Chief Business Innovation Officer at MSC Cruises, is delighted to announce the opening of the new Starship Club, and to ensure that Rob the bartender robot was ready to start tirelessly serving passengers, before the ship starts her inaugural season in the UK.

MSC Cruises have also been able to open sales for three, four and seven-night cruises on the state-of-the-art ship. Originally the ship would have been Mediterranean bound, but with the Covid-19 pandemic ongoing and domestic travel opening in the UK, Virtuosa will join other cruise liners to offer new itineraries in the British Isles from May.

Go deeper with GlobalData

ReportsLogo

Innovation in Ship: Anti-fouling Ship Hull Coatings

Environmental sustainability in ship: bio-fuel propulsion marine ve..., premium insights.

The gold standard of business intelligence.

Find out more

Related Company Profiles

Msc cruises ltd.

Although sister ship MSC Grandiosa – also a “Meraviglia Plus” class of ship – has been operating off the coast of Italy from Genoa, after a year of almost no sailings and uncertainty, this is clearly welcome news.

“I’m very happy that we made it and that we’re ready to welcome the first guests on board,” Pronzati says.

Developing a humanoid robot barman for cruise

The project to develop Rob – which is believed to be the world’s first humanoid robot bartender at sea – started in 2015. A pandemic and the ensuing global shutdown was not accounted for in the project timeline, but Pronzati calls the creation of Rob his best achievement.

“This is not me, it’s my team and all of us together,” he says. “Being able to progress in such a hard time of our lives has been a huge challenge. It’s still quite unbelievable that we were able to do it.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

robot bartender cruise ship

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

The journey started with Executive Chairman Pierfrancesco Vago’s zeal for technology. “He’s always passionate about technology and innovation as a way of elevating the customer experience,” explains Pronzati, which led them to look at the potential of robotic automation as a way of offering something new and different on board.

“An express request from Mr Vago was not only to have an industrial robotic arm shaking cocktails,” he explains. “He really wanted to go a step further into robotics and automation and have a humanoid which could offer a kind of humanoid to human interaction, elevating the bar experience.”

As well as a voice, Rob needed to be a fully-functional barman, and show his sympathetic ear with facial expressions and a personality. For inspiration, the team started by researching the technology around Royal Caribbean’s Bionic Bar, which has two mechanical arms that make drinks to order.

It was clear to them that creating a human-like operation was poles apart from an automation perspective. “It’s a completely different challenge,” he says.

The challenge of finding the right partners

The journey to understanding how to create a robotic barman with two arms, a body and a head led them to the Italian Institute of Technology (IIT), in Genoa.

“They have developed, I think, the most sophisticated robot on the earth today, called the iCub,” says Pronzati, who himself studied robotics in Genoa.

The iCub is the size of a five-year-old child, and can sit, walk and manipulate objects. However, the team soon realised that the robot was so sophisticated that it would not work for a commercial cruise ship setting. Yet the experience provided inspiration and they learned about “the limitations and peculiarities” that had to be taken into consideration.

While researching other avenues, the team had an approach back from IIT. “They were interested to translate the complexity back down into a commercial application that could be delivered on the ship,” explains Pronzati. For the next 18 months they worked together to develop a potential humanoid.

“It was very challenging, we were progressing quite significantly, but the complexity came up when we had to close the deal,” he says. “Being a scientific institution and not a private company they were really struggling to be in a position to offer a service to a private company who will, for example, go over the weekend for maintenance and support.”

With 2,421 staterooms and a capacity for 6,334 guests – as well as five pools, 19 decks, 11 restaurants and 20 other bars – MSC Virtuosa is an enormous operation. As one of the star attractions on the new ship, maintenance and round-the-clock support for Rob and the Starship Club is vital.

“The Italian Institute of Technology doesn’t do this kind of job,” Pronzati continues, “it’s a completely different organisation.”

Unfortunately, IIT and MSC Cruises had to part ways. “I cannot say this was negative,” Pronzati says. “I think this is part of the process and of the progress we’ve made over the years.”

Progressing with partners in a pandemic

After scouting other companies, Pronzati explains that they were able to deliver the experience by combining the expertise of several stakeholders who were involved in different areas. These included Japanese company Kawasaki Robotics, a specialist in robotic automation, and Siena-based Mainit, which develops, manufactures and installs humanoid robots.

The project was progressing well until Covid-19 arrived in Italy last February. “We were not prepared at all, it has been one of the biggest challenges,” Pronzati says. “Since the first lockdown we had to immediately switch to remote working and when you’re having to deal with physical objects it is not the easiest of tasks.”

It was only possible to keep going due to the effort Ponzati’s team made to overcome the setbacks. They were adapting and operating out of their own apartments in order to push ahead with the different activities and one team member had to set up a data centre at home so they could continue with the software development testing.

Creating Rob’s human personality

Finding a human-like personality for Rob was another significant challenge, because as well as being charming and welcoming, they wanted to make him funny. While he can’t reply to guests – this simply isn’t possible in a loud, crowded bar environment – he can speak eight languages.

It was important to find the right tone of voice for each of the languages. They also decided to alter Rob’s personality so it would change throughout the day and programmed his speech to match the expressions on his LED-screen face. The team worked with several different companies to find the right voices, expressions and interactions.

To ensure that Rob’s shaking, stirring and mixing of the cocktails was carried out with the right precision, they brought in an expert barman and fitted him with sensors. “The sensors gathered thousands of pieces of data which were used when programming Rob to ensure that his shaking, shirring and mixing was done with the same force to expertly create the cocktails, just as if they had been made by hand,” says Pronzati.

An immersive inter-galactic experience

In addition to Rob the humanoid robot, the experience at the Starship Club is made up of a network of digital touchpoints that are designed to immerse guests in a vision of the spaceship of the future.

These include 3D holograms projecting futuristic advertisements, an outer space weather forecast and an interactive “infinity” table where guests can explore the solar system or play arcade games.

At an ordering station, guests can request a personalised or a ‘Galactic’ cocktail, which is not available anywhere else on the ship, and takes Rob just two minutes to conjure. Having just experienced a couple of cocktails made by Rob for himself, Pronzati confirms that the experience is very nice and immersive.

“It is another great achievement for the team,” he says, confirming that over 30 stakeholders have been involved overall to create the experience.

“At the start of the pandemic we were in shock because we didn’t know how to move forward, but our different operational model has been successful – you need to have the right people and the right partners.”

Sign up for our daily news round-up!

Give your business an edge with our leading industry insights.

More Relevant

 alt=

Royal Caribbean ups 2024 outlook after “strongest WAVE season” ever

Orient express adds brunvoll propulsion to silenseas sailing cruise ship, leading robotics companies in the shipping industry, training grounds: keeping seafarers up to date, sign up to the newsletter: in brief, your corporate email address, i would also like to subscribe to:.

Ship Technology In Brief

Ship Technology Global : Ship Technology Focus (monthly)

I consent to Verdict Media Limited collecting my details provided via this form in accordance with Privacy Policy

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

Robot Bartenders mix drinks aboard this cruise ship bar

More from news.

robot bartender cruise ship

  • Main content

Robot bartenders shake it up on cruise ship

Royal Caribbean's newest ship brings high tech to the high seas with robot bartenders, smart bracelets, virtual balconies and affordable broadband. Bridget Carey boards Quantum of the Seas to check out the tech.

robot bartender cruise ship

  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.

Cruising isn't typically associated with the high tech, but Royal Caribbean is changing that with its newest ship, Quantum of the Seas .

In this episode of CNET Update, we take a quick tour of high-tech highlights. Technology is blended into on-board entertainment with choreographed Robo-Screen shows and robotic bartenders. Room keys have been replaced with smart bracelets. And everyone can stay connected to their smartphone at sea with broadband sold at reasonable daily rates.

robot bartender cruise ship

For more details on the Makr Shakr robot bartenders at the Bionic Bar, be sure to check out my report on Tomorrow Daily .

CNET Update delivers the tech news you need in under three minutes. Watch Bridget Carey every afternoon for a breakdown of the big stories, hot devices, new apps, and what's ahead. Subscribe to the podcast via the links below.

iTunes (HD) | iTunes (SD) | iTunes (HQ) | iTunes (MP3)

RSS (HD) | RSS (SD) | RSS (HQ) | RSS (MP3)

Cruise Industry News Logo

Meet Rob, the First Humanoid Robot Bartender at Sea from MSC Cruises

  • February 11, 2021

robot bartender cruise ship

MSC Cruises has revealed details about its futuristic MSC Starship Club featuring Rob, the first-ever humanoid, robotic bartender at sea.

According to a press release, the MSC Starship Club will be exclusively available onboard the line’s newest flagship MSC Virtuosa, which will be in service from Apr. 16, 2021.

“This integrated bar and entertainment experience … includes 3D holograms, an immersive digital art wall and a 12-seater infinity digital interactive table, giving guests the possibility to explore space with their own personalized galactic tour,” the cruise line wrote.

According to MSC, Rob will mix and serve his signature cocktails – alcoholic and non-alcoholic – and various personalized drinks, while engaging the guests with his human-like expressions for a “fully immersive bar experience.”

“Rob’s skills and emotional responsiveness combined with bartenders dressed as if they had just stepped out of a sci-fi movie supported by the immersive surroundings and technology will ensure that the MSC Starship Club is a must-visit attraction for all ages,” MSC announced.

To order drinks, guests will have to use “specifically designed vertical digital cockpits.”

“Rob will then get to work and use all of his customized robotic skills to prepare the cocktails – pouring spirits, juices and syrups; shaking, building or stirring the concoctions; garnishing,” the cruise line wrote.

Preparing drinks is not Rob’s only talent. He can speak an impressive eight languages – English, Italian, Spanish, French, German, Brazilian Portuguese, Chinese and Japanese – according to the language chosen when the guest makes the order.

“(H)e also has a clear personality that evolves with the surrounding settings and atmospheres. He uses his LED face to convey emotion so that guests can enjoy his performance whilst they sip on their cocktail,” MSC stated.

The status of the cocktail preparation will be displayed through digital monitors within the area and a ticker-tape-style LED strip above the robotic island, the cruise line wrote.

“The cosmic cocktails are served in custom-designed futuristic glasses that can be collected as a lasting souvenir of the MSC Starship Club experience. Guests will be able to return to the club multiple times over the course of their cruise, experiencing a new interaction with Rob each time,” the cruise line explained.

According to MSC, the Starship Club took six years to make.

“(T)he Company has really pushed the boundaries with the engineering that has gone into making this a reality,” MSC wrote. “During this time, MSC Cruises has worked with leading experts from companies specializing in robotics and automation, interior design as well as entertainment and digital experience solutions to create a custom designed entertainment venue with a humanoid robot as the star.”

After completing a few three-, four- and five-night cruises in the Mediterranean from April 2021 onwards, the MSC Virtuosa will be deployed to Northern Europe in summer 2021 with a range of itineraries to the Norwegian fjords and Baltic capital cities.

Cruise Industry News Email Alerts

  • Breaking News

Get the latest breaking  cruise news .  Sign up.

54 Ships | 122,002 Berths | $36 Billion | View

2024 Drydock Report

Highlights:

  • Mkt. Overview
  • Record Year
  • Refit Schedule
  • PDF Download
  • Order Today

CIN Annual 2024

  • 2033 Industry Outlook 
  • All Operators
  • Easy to Use
  • Pre-Order Offer
  • Advertising
  • Cruise News
  • Magazine Articles
  • Quarterly Magazine
  • Annual Report
  • Email Newsletter
  • Executive Guide
  • Digital Reports

Privacy Overview

  • Updated Terms of Use
  • New Privacy Policy
  • Your Privacy Choices
  • Closed Caption Policy
  • Accessibility Statement

This material may not be published, broadcast, rewritten, or redistributed. ©2024 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset . Powered and implemented by FactSet Digital Solutions . Legal Statement . Mutual Fund and ETF data provided by Refinitiv Lipper .

MSC Cruise line reveals 'humanoid' robot bartender for new ship

Msc starship club will be available exclusively on the msc virtuosa.

Ports hampered by pandemic without cruises

Ports hampered by pandemic without cruises

Cruises have been cancelled since last march, resulting in over 100,000 Americans losing their jobs per a November report. Florida has been especially hard hit with the state being home to the three busiest cruise ports in the world.

Robots may be able to pour drinks , but can they listen to your troubles?

The future of bartending is coming to MSC Cruises’ new flagship ship when the MSC Virtuosa launches later this year. The cruise line recently revealed details of its "immersive, futuristic" bar and entertainment experience – including a "humanoid" bartender.

robot bartender cruise ship

MSC Virtuosa's bar, called the MSC Starship Club, will be anchored by Rob, who the company calls the "first-ever humanoid, robotic bartender" on the high seas. (MSC Cruises)

Virtuosa's bar, called the MSC Starship Club, will be anchored by Rob, who the company calls the "first-ever humanoid, robotic bartender" on the high seas.

ROYAL CARIBBEAN WAITING ON CDC TO LAUNCH TEST SAILINGS, EXECUTIVE SAYS: 'WE DON'T HAVE DATES YET'

" Rob will mix, and serve his signature cocktails, alcoholic and non-alcoholic, and countless personalized drinks, just like a human bartender would do, whilst engaging the guests with his voice, human-like expressions for a fully immersive bar experience," the cruise line claimed in a news release.

The MSC Starship Club, itself inspired by a "spaceship of the future," will be available exclusively on the Virtuosa, set to launch on April 16. Beyond the drink-serving robot, the bar and entertainment area will feature futuristic elements like 3D holograms, an immersive digital art wall and an infinity digital interactive table.

FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS

According to the release, Rob will be able to "convey emotion," although it does not specify which emotions Rob has been programmed to express. When it comes to serving spirits,  the robot will reportedly be able to handle a variety of operations, such as pouring liquids including spirits, juices and syrups. He will also be able to build drinks, shake glasses and garnish beverages.

As if Rob wasn't impressive enough, the robot bartender will also be able to speak eight languages – English, Italian, Spanish, French, German, Brazilian, Portuguese, Chinese and Japanese. In the event of any digital delays, there will also be human bartenders on hand to back him up, too.

CLICK HERE TO GET THE FOX NEWS APP

Michael Hollan is an associate lifestyle editor for Fox News Digital. Story tips can be sent on Twitter: @M_Hollan

Fox News Lifestyle

Fun stories about food, relationships, the great outdoors and more.

You've successfully subscribed to this newsletter!

robot bartender cruise ship

How Cruise Lines Trick You into Spending More Money: 12 Tactics

W hen you go on a cruise you might think that you have paid for everything upfront when you book a cruise, but that is not the case. Cruise lines have many tricks to make you spend more money on the ship. Below, I will reveal some of the sneaky ways cruise lines make you spend more money. Don’t fall for it!

How Cruise Lines Get You to Spend More Money on the Ship

Priority boarding packages.

Cruise lines have found a new way to make you spend more money: priority boarding packages. They are following Disney World’s strategy of charging extra for skipping the lines. 

Nobody enjoys waiting in line, so this option can be tempting. Carnival Cruise lines offers a Faster to the Fun package that gives you priority check-in, early access to your stateroom, express luggage delivery, priority dining reservations, priority water shuttle boarding, dedicated guest services, and priority disembarkation. It sounds like a lot of fun, but it also costs a lot of money.

Robot Bartenders

Beverage packages are a way that cruise lines make you spend more money. However, they are making it even more tempting to buy beverage packages by making ordering beverages fun with robot bartenders. 

For example, some Royal Caribbean cruise ships have robot bartenders that put on a show. It honestly makes you want to buy the beverage package just so you can keep ordering cocktails from the robot bartender! 

Thermal Spa Package

Cruise lines know that the pool hot tubs can get crowded with kids. To entice you to spend more money on your cruise, they sell you adults-only thermal spa packages. 

This spa package gives you access to the spa lounge which includes steam rooms, jacuzzis, heated loungers, salt rooms, therapy showers. You can buy a package for unlimited visits or a day pass. It’s hard to resist because they know you want to relax and escape the crowd. Imagine peace and quiet- soaking in the hot tub without kids and the crowd!

Spa Upgrades

Spa upgrades are another way cruise lines get you to spend more money on the ship. The spa has a lot of upsells that you might not need. You may just want a massage, but they will try to sell you a scented candle, a lotion, a facial, or even botox! They know you are on vacation and you want to feel pampered!

Many cruise lines will automatically add a service charge to your bill. However, some people don’t look at the receipt closely or don’t pay attention and end up tipping twice! 

Check out: 10 Ways to Score Free Champagne at a Cruise (How to Get Free Drinks!)

Limited Time Sale

Another way that cruise lines make you spend more money is by offering deep discount sales for a limited time only. The cruise line gift shops know they have a monopoly and you are only there for a short time. 

They offer many limited time deals and sales. They will have sidewalk sale days where souvenirs are only $10 on that day. The sense of urgency makes it easy for you to fall into buying more than you actually need.

One of the ways the cruise lines make you spend more is by highlighting the fact that things are duty-free. You don’t have to pay sales tax! They are trying to entice you to buy big ticket items like luxury watches, jewelry, or designer handbags. 

Check out: 11 Most Annoying People to Avoid on a Cruise

Room Service Fees

Cruise lines used to offer free room service. But now, they have extra fees for room service. Some cruise lines charge you for each item, some cruise lines add a service fee. This is a sneaky way to make you spend more money!

Specialty Dining

Cruise ships lure you to try specialty restaurants by making them seem like a bargain. They often have expensive dishes like lobster and steak for a small extra charge. For example, Princess Cruises charges $40 for their specialty restaurant, which sounds like a great deal for steak and lobster. 

Some cruise lines have menus created by celebrity chefs, tempting you to try them for less than what you would pay at their restaurants. It seems like a good deal!

Check out: Cruise without Seasickness: Genius Tricks You Need to Know

One of the ways cruise lines make you spend more money is by adding on attractions that are not included in the cruise. For example, you have to pay extra to Go-Karting or to play Laser Tag in Norwegian Encore. Or pay extra to ride the Bolt roller coaster on Carnival Cruise. 

Corkage Fee

Many cruise lines will allow you to bring 1 bottle of wine or champagne on board the ship on embarkation day. However, they will charge you a corkage fee if you bring it to the dining room. To avoid paying the corkage fee, bring your own corkscrew and drink your wine or champagne in your stateroom!

Soda, Coffee and Smoothies

Cruise lines also make you spend more money by offering non-alcoholic packages. Cruise ships have really cut down on their beverage offerings. 

Before, many cruise ships had free sodas and juice. Now, they only have water and tea. 

This makes you want to buy an unlimited soda package. Or you might be tempted by their specialty coffee or smoothie packages.

Looking to save money on your cruise? 21 Smart and Easy Ways to Save Money on a Cruise

Check out these cruise packing lists with free printables

Alaska cruise packing list

Caribbean cruise packing list

Mediterranean cruise packing list

Mexico cruise packing list

Bermuda Cruise Packing List

25 Things People Forget to Pack on their Cruise

42 Banned Items you can’t take on a cruise

The post How Cruise Lines Trick You into Spending More Money: 12 Tactics appeared first on Suburbs 101 .

When you go on a cruise you might think that you have paid for everything upfront when you book a cruise, but that is not the case. Cruise lines have many tricks to make you spend more money on the ship. Below, I will reveal some of the sneaky ways cruise lines make you spend […]

IMAGES

  1. I spent a weekend on a cruise ship staffed by robot bartenders

    robot bartender cruise ship

  2. Video New Cruise Ship Debuts Robot Bartenders

    robot bartender cruise ship

  3. Meet the ROBOT BARTENDERS on Royal Caribbean cruise ships! #shorts

    robot bartender cruise ship

  4. Meet the new robot bartender that will make your cocktails on a cruise ship

    robot bartender cruise ship

  5. New High Tech Cruise Ship Quantum of the Seas Has Robot Bar Tenders

    robot bartender cruise ship

  6. Robot bartenders on the Royal Caribbean Anthem of the Seas cruise ship

    robot bartender cruise ship

COMMENTS

  1. Bionic Bar

    Royal Caribbean App. Do Not Sell My Personal Information. The Bionic Bar introduces two robotic bartenders who know how to shake up your night out, and they can mix, muddle, and stir it up too. Enjoy a unique experience at our Bionic Cruise Bar when during your vacation onboard a Royal Caribbean cruise.

  2. Robot Bartenders Shake Things Up At Sea

    The robot bartenders can mix two drinks per minute and make up to 1,000 each day. Guests create an order—whether a custom request or standard menu item—on a specially programmed tablet or with staff. ... Behind the scenes of the most advanced cruise ship bars. Ships 2016-09-20T16:04:48-04:00 Posted on September 20, 2016 2022-04-03T17:16:22 ...

  3. Bionic Bar: Royal Caribbean's cruise ship robot bartenders

    Royal Caribbean's Bionic Bar is a unique bar that combines technology, entertainment, and alcohol to provide a popular, interactive experience for cruisers on select Royal Caribbean ships. This bar is a robotic system that uses a pair of bionic arms to mix and serve drinks onboard. The two robots were first introduced on Quantum of the Seas ...

  4. The Bionic Bar: Discover Royal Caribbean's cruise ship robot bartenders

    A Bionic Bar infographic. ROYAL CARIBBEAN. The Bionic Bar, developed in partnership with Italian robotics company Makr Shakr, is a bar where the drinks are made by robots — robotic arms, to be exact. They extend from a back wall, where they use shakers to catch liquor dispensed from bottles that hang upside down overhead.

  5. Robot Bartender at the Bionic Bar on Royal Caribbean Cruises

    The Bionic Bar and its robot bartenders are found on the following Royal Caribbean ships: Anthem of the Seas. Quantum of the Seas. Ovation of the Seas. Harmony of the Seas. Symphony of the Seas ...

  6. Home

    Makr Shakr is onboard nine vessels of Royal Caribbean Cruises - one of the largest and most innovative cruise lines ... we make robotic bartenders. The experience. See all locations. Discover our experience. You are at the heart of the Makr Shakr experience! Scroll down to discover a new way to enjoy beverages and socialize.

  7. Robotic Bartender

    At Bionic Bar®, meet two robotic bartenders who know how to shake, stir, and mix up your night out. With moves as fluid as the Pimm's in your cup, these mech...

  8. MSC Cruises' Robot Bartender Will Working on the MSC Virtuosa Ship

    Feb 20, 2021, 4:45 AM PST. Rob the robot bartender. MSC Cruises. MSC Cruises' new MSC Virtuosa ship will feature Rob, a robot bartender. Like any human bartender, Rob can create custom drinks or ...

  9. Cruising with Robot Bartenders

    The robot bartenders can produce 2 drinks per minute from endless cocktail combinations ... (Orlando), Florida, to visit the cruise line's top-rated Perfect Day at CocoCay and more year-round. Icon of the Seas Izumi B-roll. B-roll footage of Izumi on Icon of the ... The new vacation is the first game-changing Oasis Class ship to debut with ...

  10. Bionic Bar competition: MSC introduces humanoid robot bartender

    Matt Hochberg. When Royal Caribbean introduced the Bionic Bar with its one-armed robot bartenders 7 years ago, it turned heads. Now, there's a new bartender in town. MSC Cruises announced today the first humanoid bartender will be found aboard its MSC Virtuosa cruise ship. Known as "Rob", the bartender will be part of the MSC Starliner One bar ...

  11. Bionic Bar

    Bionic Bar, Harmony of the Seas, Robotic Bartenders at Sea

  12. Robot Bartenders Mix Drinks At This Cruise-Ship Bar

    Two robots are the bartenders at the Bionic Bar onboard Royal Caribbean's Symphony of the Seas cruise ship. Order a drink using an iPad, and the pair of bots...

  13. The world's largest cruise ship has robot bartenders and a suite that

    The ship's most expensive suite can cost over $60,000, depending on the cruise. For Royal Caribbean , bigger is better. In March, the cruise line debuted the world's largest cruise ship, the ...

  14. World's First Humanoid Robotic Bartender at Sea to Debut on MS

    Meet Rob, the first-ever humanoid robotic bartender at sea. - Photo by MSC Cruises MSC Cruises has announced details about a very special crew member who will be on the line's new flagship vessel MSC Virtuosa.Rob, the first-ever humanoid, robotic bartender at sea, will mix and serve cocktails on the immersive, futuristic MSC Starship Club, available exclusively on the Virtuosa when the line ...

  15. Bottoms up: the robot bartender serving up drinks on MSC Cruises

    Travel giant MSC Cruises have just welcomed their newest member of staff on their latest ship, MSC Virtuosa. Luca Pronzati, the Chief Business Innovation Officer at MSC Cruises, is delighted to announce the opening of the new Starship Club, and to ensure that Rob the bartender robot was ready to start tirelessly serving passengers, before the ship starts her inaugural season in the UK.

  16. Robot Bartenders mix drinks aboard this cruise ship bar

    Two robot bartenders mix alcoholic drinks at the Bionic Bar on Royal Caribbean's Symphony of the Seas. ... Robot Bartenders mix drinks aboard this cruise ship bar. An curved arrow pointing right.

  17. MSC Cruises introduces the first humanoid robot bartender on its cruise

    Robot tech on a cruise ship is about to evolve. MSC Cruises announced it will offer the world's first humanoid robotic bartender on a cruise ship. Set in the futuristic MSC Starship Club on MSC Virtuosa, "Rob" will be the first-ever humanoid, robotic bartender at sea when the ship launches in April 2021. MSC designed the club to be a vision of the future, with guests enjoying a space meant to ...

  18. Robot bartenders shake it up on cruise ship

    Royal Caribbean's newest ship brings high tech to the high seas with robot bartenders, smart bracelets, virtual balconies and affordable broadband. Bridget Carey boards Quantum of the Seas to ...

  19. Meet Rob, the First Humanoid Robot Bartender at Sea from MSC Cruises

    MSC Cruises has revealed details about its futuristic MSC Starship Club featuring Rob, the first-ever humanoid, robotic bartender at sea. According to a press release, the MSC Starship Club will be exclusively available onboard the line's newest flagship MSC Virtuosa, which will be in service from Apr. 16, 2021. "This…

  20. MSC Cruises Unveils First-Ever Humanoid Robotic Bartender at Sea

    MSC Cruises has introduced the world's first humanoid robotic bartender at sea named Rob on the new MSC Virtuosa cruise ship. CRUISEHIVE ... The cruise ship was delivered on February 1, 2021, and ...

  21. Watch a Robot Bartender Make My Cocktail on Msc Virtuosa Cruise Ship

    It's not every day that a robot bartender makes you your cocktail, but that's what happens at the Starship Club bar on board MSC Virtuosa. The Barman (called...

  22. MSC Cruise line reveals 'humanoid' robot bartender for new ship

    The cruise line recently revealed details of its "immersive, futuristic" bar and entertainment experience - including a "humanoid" bartender. MSC Virtuosa's bar, called the MSC Starship Club ...

  23. How Cruise Lines Trick You into Spending More Money: 12 Tactics

    For example, some Royal Caribbean cruise ships have robot bartenders that put on a show. It honestly makes you want to buy the beverage package just so you can keep ordering cocktails from the ...

  24. Meet the ROBOT BARTENDERS on Royal Caribbean cruise ships!

    #shorts Have you heard about the robot bartenders on Royal Caribbean's cruise ships? While there are still plenty of bars staffed by human beings, Royal Cari...