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Episode 2: YouTube works for Tourism Australia

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Tourism Australia: How YouTube supported Tourism Australia’s ambitious creative idea to reach engaged audiences across devices like Connected TV

With international borders re-opening, Tourism Australia was vying for the attention of restless world travellers ready to get moving. Competing with destinations already welcoming overseas visitors again, Tourism Australia needed to achieve maximum cut-through. Enter their ambitious ‘Come and Say, G’Day!’ campaign – a 9-minute film designed to drive consideration.

In this episode of ‘The Long and The Short of It,’ marketing guru Mark Ritson sits down with Tourism Australia CMO Susan Coghill and the Chief Strategy Officer of their media agency, UM Media, Raj Gupta to understand how they leveraged YouTube to dial up desire for Australia.

Join in on the conversation and watch how Tourism Australia and YouTube held the attention of engaged audiences across devices like Connected TV – and ultimately achieved incredible results in a leaned-in environment.

Mark Ritson: The long, and the short. Performance, and brand. Top of funnel, bottom of funnel. My name is Mark Ritson and this is YouTube Works, ‘The Long and Short of It’.

In this series, we'll look at how three great brands Tourism Australia, CommBank Australia, and Les Mills have followed the audience as the audience moves to YouTube.

In recent years, there really hasn't been a bigger campaign coming out of Australia than the ‘Come and Say G’Day’ work from Tourism Australia. Big campaign, big objectives, big opportunity and a really amazing use of YouTube to tell their story and have a dramatic impact upon the marketplace.

So, I'm delighted that we have Susan from Tourism Australia and Raj from the media agency UM who’s working with Susan, to talk about this astonishing campaign.

So there have been some pretty dark days for the travel industry in recent years. Eventually, thank goodness, we got to the end of that. Tell me a little bit about what was going on at Tourism Australia and how you were thinking about moving forward.

Susan Coghill: It was a moment of heightened competitiveness after two years of reduced travel around the world.

Every single country had woken up to the value of tourism to their economy. So, we knew that when Australia reopened to the world we needed a big idea. We needed something universal, we needed something that was distinctive.

It was a huge moment in time for us. It was the most important brief we'd ever had. We knew we needed to do something completely different, something that you don't see in the tourism category.

Mark Ritson: So you went beyond the category.

Susan Coghill: We went beyond the category. We absolutely had to look beyond to understand how we could engage with consumers.

Mark Ritson: And Raj, as you received the brief, what were the main objectives driving this new campaign?

Raj Gupta: Susan was absolutely clear - we need to win in consideration. And we know that just being on a consideration set isn't good enough because of the barriers of coming to Australia. We need to strengthen that consideration and be actually the brand where people wanted to come.

Mark Ritson: So everything about this campaign was big. We've got a big idea, we've got a big product, it's Australia, a global market, and of course we've got a very big ad. I mean it's 9 minutes long. Was there ever a feeling internally or externally that there was a danger you were being a little... indulgent?

Susan Coghill: Mark, if I can just correct you, actually, it is not a 9-minute ad. It is, in fact, a 9 minute film. It is a wonderful piece of content that is actually rolling out in film festivals around the world. We've just won the Best Animated Short at the L.A. International Film Festival.

Mark Ritson: Okay. Okay. It's a film, not an ad. What other tools did you leverage to give us that sense of bigness?

Susan Coghill: So we did invest in the production up front. We knew that good production values are really incredibly important. We had wonderful talent in Rose Byrne and Will Arnett that gave us a really great PR platform and we made sure that we had the right film distribution partner.

Mark Ritson: Why did you pick YouTube and how did you use it to achieve these objectives?

Susan Coghill: You know, when we started this process, we actually were looking at maybe some of the streaming services to see if they would be the right partner with us. And after, I guess, a lot of research and discussion and looking for a universal partner across many of our key markets around the world, YouTube was the platform that allowed us to reach that high-yielding audience that we were after.

Raj Gupta: I think the second piece in terms of YouTube is actually the reach it allowed us to garner that we couldn't see in those other partners that Susan mentioned when we actually did the analysis.

Susan Coghill: It's no surprise that in destination marketing, moving pictures, video, is an incredibly important component of our storytelling. In the past, that might have meant televisions. But now, going forward, we take a very agnostic lens on what a screens-first strategy looks like. And YouTube and YouTube on Connected TV is an incredibly important part of that strategy.

Raj Gupta: A big part of the strategy was to actually run the trailers on Connected TV, to run them in non-skippable formats, to drive reach and excitement and then switch to TrueView, taking advantage of all the platform opportunities on YouTube to optimise the campaign.

Mark Ritson: More and more, you're discovering that Connected TV is the big screen for YouTube advertising.

Susan Coghill: Yeah, our strategy for launch was about owning the living room. For our target audience, viewership of YouTube on Connected TV is incredibly high.

We were able to get the campaign in front of consumers. We were able to promote the short film. We were able to run the trailer and really connect with consumers in that environment that is, you know, a lean-in environment where people are really engaging with the content that they're watching in their homes on that screen.

Mark Ritson: We keep talking about this 9- minute film and obviously you had a 60-second ad. What were the other formats that you were using via YouTube?

Susan Coghill: Yeah, so we created bespoke executions. So speaking to people who might travel for food and wine, or for people who may travel for you know amazing beaches or wildlife is a key driver. So we created bespoke executions to make sure that we're landing each of those points. And that's run at great length across the YouTube network.

Mark Ritson: So Raj that all sounds great, but what do the numbers tell us? How did the campaign actually perform?

Raj Gupta: At the end of the day, Mark, we're talking about entertainment here. The numbers bear out that this was entertaining. We know that we've reached 32 million unique viewers - and that doesn't even include co-viewing. We know that, on average, they've been watching over 4 minutes of our content.

Mark Ritson: That's just on its own, one of the most insane stats I've ever heard. 4 minutes average view time of an ad is insane.

Raj Gupta: And we know that it is 95% viewable, with TV screens contributing 30% of total watch time.

Mark Ritson: And Raj, there's a sense that YouTube really did deliver on that capability to entertain and inform.

Raj Gupta: And hold attention. It's not just about grabbing attention, it's about holding it. And the world goes to YouTube to be entertained. We're already seeing great results: a +4% relative uplift in consideration for high-value US travellers - and this is driving real business results.

Mark Ritson: Obviously Raj, people don't see your wonderful ad and then jump on a plane. So what is the uplift study telling you? What have you already done to your funnel that suggests not just attention but actual impact on the market?

Raj Gupta: It's not just the consideration improved, it's consideration for those people who've seen this ad on YouTube absolutely improved. And I think the other metric that we saw and have started to see is the intent metrics. People starting to actually increase the amount of interactions they're having with our partners, the amount of share of search that we're looking at, in terms of interest in Australia. So it's not just the attitudinal metrics.

Mark Ritson: It’s flowing down.

Raj Gupta: Yes, and I think the next critical part is then the business metrics. The business metrics back to Australia, and that's the long term in terms of what we're trying to drive.

Mark Ritson: So, what can we look forward to? What's the big thing next year that we'll see from Tourism Australia?

Susan Coghill: So we want to make sure that we're going to make as much use as possible, get as much mileage as possible out of this incredible campaign that we've developed and that is testing so well. But, secondly, and really importantly is we are going to remain committed to our screens-first strategy.

YouTube, YouTube on Connected TV, will continue to be a really important part of that for two key reasons. One is it's got the audience reach, but more importantly, we're reaching that audience in that leaned-in, you know, lean forward environment where they are much more engaged with the content.

Mark Ritson: It's an interesting answer and a good one, I think, that you aren’t going to be changing too much because so often, as you know, we find marketing managers are moving far too quickly and much faster than the market that they're meant to target.

So, Susan, Raj, thanks for coming and thanks for sharing the amazing story of this incredible campaign.

Susan Coghill: Thank you, Mark.

Raj Gupta: Thank you.

Explore the series

Mark Ritson is back for YouTube Works: ‘The Long and The Short of It' Episode 1: YouTube works for CommBank Australia Episode 2: YouTube works for Tourism Australia Episode 3: YouTube works for Les Mills International

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Making Tracks, Australian Festival of Chamber Music, Townsville, Queensland © Andrew Rankin

Making Tracks, Australian Festival of Chamber Music, Townsville, Queensland © Andrew Rankin

In 2011, Tourism Australia partnered with Google and YouTube to create a digital marketing campaign to showcase why ‘There’s Nothing like Australia’ by tapping into the passion points of music, culture, digital media and innovation.

The campaign was an extension of the highly successful YouTube Symphony Orchestra project of 2009, which invited musicians to audition for the world’s first-ever collaborative online orchestra. Thousands of amateur and professional musicians from 73 countries submitted audition videos to YouTube and the public voted for performers to be part of the orchestra. In April 2009, 96 musicians formed the first YouTube Symphony Orchestra and made their debut performance at Carnegie Hall in New York City.

Australian Festival of Chamber Music, Townsville, Queensland © Andrew Rankin

Australian Festival of Chamber Music, Townsville, Queensland © Andrew Rankin

The first YouTube Symphony Orchestra event attracted 25 million channel views, over 14 million video views and 52,000 subscribers to the orchestra’s YouTube channel. Sydney was announced as the host city for the 2nd YouTube Symphony Orchestra event because YouTube believed that Australia’s landscape, people and lifestyle combine to create a perfect environment to inspire innovation and creativity.

Australian Festival of Chamber Music, Townsville, Queensland © Nyree MacKenzie Photography

Australian Festival of Chamber Music, Townsville, Queensland © Nyree MacKenzie Photography

In February 2011, Making Tracks was created and Tourism Australia invited 4 members of the YouTube Symphony Orchestra to Australia for a unique musical experiment. Each member was partnered with a contemporary Australian musician and sent to two states of Australia. Together they were challenged to collaborate and create a piece of music inspired by Australia. Their journey was documented on film and produced into videos that were broadcast live at the event and through social media and Tourism Australia’s digital platforms.

Old Parliament House, Canberra, Australian Capital Territory © Tourism Australia

Old Parliament House, Canberra, Australian Capital Territory © Tourism Australia

Travelling in pairs, their journeys took them to the most stunning parts of the country across every state and territory. They discovered the remote beauty of Kangaroo Island, wandered through the enchanted Red Centre and Uluru, surfed and kayaked the gorgeous beaches of Bondi and Manly, fell in love with the art inspired laneways of Melbourne and relaxed amongst the enigmatic lakes of Fraser Island. These unique locations and magical landscapes provided an inspiring backdrop for the musicians to collaborate, compose and discover their musical journey. The collaborations resulted in four very different tracks, each one reflective of the diversity and beauty of Australia. The final output, known as Making Tracks, was the creation of four inspiring short films and one beautiful compilation film.

Each episode was broadcast through YouTube in the lead up to the final performance and received over 2.7 million views with a significant increase in subscription to the Australia YouTube channel.

Australian Festival of Chamber Music, Townsville, Queensland © Andrew Rankin

Australian Festival of Chamber Music, Townsville, Queensland © Andrew Rankin

Making Tracks received such positive response from viewers that a six minute compilation film of all four episodes was created and streamed live to a global audience in the masthead of YouTube.com.  The YouTube Symphony Orchestra final concert to date has been viewed by 33 million globally:

  • 11.1 million streams during the YouTube Symphony Orchestra Grand Finale concert, making it the most watched live music concert on YouTube data (beating U2 at 10 million)
  • 2.8 million views of the mobile live stream making it the biggest ever YouTube mobile live stream
  • 19.1 million streams took place as the concert was replayed on YouTube in the following 24 hours after the concert

Couple sitting on the sand at Surfers Paradise Beach, Gold Coast, Queensland © Tourism and Events Queensland

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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22 July 2024

The rise of nature-based tourism in Australia

Demand for nature-based tourism experiences has grown. Visitors are choosing to connect more with Australia’s many unique natural and cultural assets. 

From 2014 to 2023, nature-based activities among Australians has seen an overall growth of 47% in demand. Some activities grew by almost 85%, and around 50% more people are enjoying Australia’s stunning great outdoors (Source: Tourism Research Australia, TRA).

Higher demand for nature-based tourism activities

TRA’s National Visitor Survey revealed growth in demand for the following activities since 2014:

  • Visiting botanic or public gardens saw an incredible 85% growth.
  • Bushwalking and rainforest walks grew significantly in popularity by 81%.
  • Visiting national or state parks grew by 73%, highlighting the importance of these protected areas.
  • Caravanning or camping saw 40% growth.
  • Cycling grew by 53%.
  • Visiting wildlife parks, zoos, and aquariums saw 46% growth, highlighting a love for our native animals.
  • Going to the beach is still a favourite pastime, growing by 44%.
  • Golfing grew by 44%.
  • Snorkelling grew by 38%, capitalising on our world-class reefs.
  • Whale or dolphin watching saw a 26% increase.
  • Visiting farms increased by 12%.
  • Surfing had 9% growth.
  • Fishing grew by 8%

What does this mean for tourism businesses?

Now is the perfect time for tourism businesses to embrace nature-based activities and make the most of this growing trend.

Enhancing products, experiences and visitor infrastructure are  THRIVE 2030  priorities, with national parks and World Heritage Listed areas a key focus.

Tourism businesses can capitalise upon this increase in demand from visitors by investing in, or partnering with other operators or stakeholders to grow nature-based experiences.

A group of people walking through long grass.

People walking at Highfields, Southern Queensland Country. Image: Tourism Australia

A practical sustainability toolkit

With Australia’s natural assets attracting visitors, it’s important we work to preserve them. According to Booking.com, 75% of travellers say they want to travel more sustainably over the next 12 months.

Our Sustainable Tourism Toolkit helps tourism businesses understand how to become more sustainable to meet this growing demand. 

Being sustainable can benefit tourism businesses in many ways. It can:   

  • reduce costs
  • attract customers
  • protect Australia’s natural and cultural assets
  • increase resilience  
  • improve the reputation of your business. 

The Sustainability Toolkit has practical, easy-to-understand information to help businesses get started on the path to sustainability. Download the toolkit on our website .  

Learn more about TRA’s caravan and camping data . 

Go further, faster with Austrade

Austrade’s Go Global Toolkit helps you learn the export basics, find the right markets and understand market requirements.

Use the Go Global Toolkit

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A handy guide to the Australian lifestyle

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In Australia, we do things a bit differently. Here's what you need to now about the Australian way of life.

A woman sitting in a waterfall as someone near the camera gives a peace sign at Edith Falls, Nitmiluk National Park, Northern Territory © Tourism Australia

If there's one thing Aussies are known for, it's their easy-going attitude.  Food ,  events ,  art and history  are all vital parts of the Australian culture, but what really distinguishes an Aussie is his or her laid-back outlook on life. It’s the way friends turn up unannounced (but always with a six-pack of beer in hand). It’s the reason you’ll hear the words “no worries, mate” exchanged between strangers on the street. Most of all, it’s about putting aside stress to appreciate the good things in life.

A group of friends laughing as they dine at NOLA, Adelaide, South Australia © South Australian Tourism Commission

In Australia, a stranger is just a mate you haven’t met yet. Mateship is the beating heart of the Australian spirit – it’s practically a national trait. Aussies pride themselves on being good friends and neighbours, and not just to people they know. They tend to greet everyone from the mail carrier to the cab driver with a “g’day” or “how ya going?” For Australians, this emphasis on mateship creates a cheery, welcoming attitude that says anyone can be a mate.

A man uses a rope to jump into the water at Cape Tribulation, Tropical North Queensland, Queensland © Tourism Australia

Australia is blessed with some of the most beautiful natural landscapes in the world – so it comes as no surprise that Australians love to be outdoors. This passion for nature seeps into the local lifestyle all across the country, and locals take full advantage of their own backyards. Sydneysiders enjoy  ocean swims  at sunrise, Canberrans take weekend bike rides around the lake, and  Perth’s King Park is the local’s favourite for a picnic.

An Aboriginal man sits atop a rock playing the didgeridoo in Australia's South West, Western Australia © Tourism Australia

Australia’s history influences its lifestyle today, and Australia’s first and oldest stories belong to the Aboriginal and Torres Strait Islander peoples. Their diverse languages and philosophies form the oldest surviving culture on Earth. Australia’s diversity continues to grow as people from around the world have settled into the country’s buzzing cities and breezy regional towns. Today, Australia’s rich multiculturalism influences everything from the food we eat to the celebrations we share.

A group of friends laughs as they enjoy a seafood platter with Rottnest Cruises, Rottnest Island, Western Australia © Tourism Australia

Enjoying food with loved ones around a shared table is integral to Australian culture. Sure, we have incredibly fresh produce and top-notch wine, but what really sets Australia's dining scene apart? The environment in which our delicacies are enjoyed. Sit down at a café right on the coast, sip local gin in a groovy warehouse or share a seafood platter with mates on the beach – now that's what it's all about. Plus, Aussies are pretty innovative; you'll be surprised by the creations you come across Down Under.

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What do you get when you pair a nature-loving lifestyle with so much dazzling coastline? A thriving beach culture, of course. Australians find countless ways to kick off their shoes and enjoy their  many beautiful beaches , be it surfing, fishing, kayaking, picnicking, sharing an impromptu game of beach cricket or just soaking up some sunshine. Our beach culture has seeped into other areas, too, like music and TV.

A woman standing in front of bright red rocks in the West Macdonnell Ranges, Northern Territory © Tourism Australia

It’s not just about the beaches in Australia. The  Australian outback  is home to diverse landscapes, countless natural wonders and deep connections to Aboriginal culture. Because a sense of adventure and love of the outdoors feed the Australian lifestyle, you’ll find plenty of Aussies outside the cities taking in the fresh air and clear night skies of Australia’s stunning outback. 

A view of the crowd cheering at a tennis match at the Australian Open, Melbourne, Victoria © Visit Victoria

Australia’s lifestyle is laidback, sure, but there’s nothing that excites an Aussie more than sport. Australia’s sporting culture has been passed through generations, making for a population deeply invested in cricket, rugby, Australian Rules Football, soccer, tennis and more. Locals pour into pubs for rugby games, spend all day in the sun at cricket matches, and use golden beaches as fields for casual games.

A group of people stand on the beach wearing towels at the Nude Solstice Swim, Dark Mofo, Hobart, Tasmania © Dark Mofo

Australia has an exciting  calendar of events and festivals , where locals and visitors alike gather to celebrate food, sport, art and culture. Australia hosts world-renowned  sporting events  like the Australian Open tennis tournament and the Sydney to Hobart yacht race. Of course, Australia’s sense of humour has hatched more than a few quirky events. If you’re up for some Aussie fun, dare to go bare at the Nude Solstice Swim as part of  Dark Mofo , or head to Alice Springs for the Henley on Todd Regatta to watch dry river bed racing.

More articles like this

Prairie Hotel, Parachilna, SA © South Australian Tourism Commission

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Acknowledgement of Country

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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*Product Disclaimer:  Tourism Australia is not the owner, operator, advertiser or promoter of the listed products and services. Information on listed products and services, including Covid-safe accreditations, are provided by the third-party operator on their website or as published on Australian Tourism Data Warehouse where applicable. Rates are indicative based on the minimum and maximum available prices of products and services. Please visit the operator’s website for further information. All prices quoted are in Australian dollars (AUD). Tourism Australia makes no representations whatsoever about any other websites which you may access through its websites such as australia.com. Some websites which are linked to the Tourism Australia website are independent from Tourism Australia and are not under the control of Tourism Australia. Tourism Australia does not endorse or accept any responsibility for the use of websites which are owned or operated by third parties and makes no representation or warranty in relation to the standard, class or fitness for purpose of any services, nor does it endorse or in any respect warrant any products or services by virtue of any information, material or content linked from or to this site.

Top 100 Travel YouTube Channels in Australia

(sorted by subscribers).

Top 100 influential Travel YouTube Channels in Australia (sorted by subscribers) are YBS Youngbloods, Sailing La Vagabonde, Nick Fry, Field Days, Danielle Mansutti and so on... Check out the complete list of top 100 YouTube vloggers in Australia with most subscribers.

YBS Youngbloods

@ybsyoungbloods

YBS Youngbloods

Sailing La Vagabonde

@sailinglavagabonde

Sailing La Vagabonde

Nick Fry

@danimansutti

Danielle Mansutti

Go4x4

@go4x4media

Miller Wilson

@millerwilson

Miller Wilson

TarraDarraBros

@tarradarrabros6930

TarraDarraBros

Travel With Luke Damant

@lukedamant

Travel With Luke Damant

Flying The Nest

@flyingthenest

Flying The Nest

4WD 24-7

@empirefamily

EMPIRE Family

Josie Lifts Things

@josieliftsthings

Josie Lifts Things

Back 2 Basics Adventures

@backtobasics

Back 2 Basics Adventures

Kimdao

@australiazoo

Australia Zoo

Luke Falzon - NXT STOP

@lukefalzon

Luke Falzon - NXT STOP

Chonnyday

@cavyfishing

Cavy Fishing

RoKKiT KiT

@williamwei9

William Wei

The Holistic Trainer

@theholistictrainer

The Holistic Trainer

Deepak Bajracharya

@deepakbajracharya

Deepak Bajracharya

ALEX HAYES

@alexhayess

All 4 Adventure

@all4adventuretv

All 4 Adventure

Jasmine Lipska

@jasminelipska

Jasmine Lipska

MC - Diễn Viên Nguyễn Trí Cát Tường

mcdienviennguyentricattuong

MC - Diễn Viên Nguyễn Trí Cát Tường

Onherbike

@gidosfishingadventures

Gido's Fishing Adventures

4xoverland

@4xoverland

Immy And Tani

@immyandtani

Immy And Tani

Rich Zigz

@thenudeblogger

The Nude Blogger

Chris Bray Photography

@chrisbrayphotography

Chris Bray Photography

Andy's Fishing Wild Cook

@andysfishing

Andy's Fishing Wild Cook

Max & Occy

@maxandoccy

The Explore Life

@theexplorelife

The Explore Life

Chris Bamman

@chrisbamman79

Chris Bamman

Bread Gang

@breadgangtv

Get Naked Australia

@getnakedaustralia

Get Naked Australia

TRIP IN A VAN

@tripinavan

TRIP IN A VAN

Herbert Twins

@herberttwins

Herbert Twins

Adam Freediver

@adamfreediver

Adam Freediver

Ollie Ritchie

@ritchieollie

Ollie Ritchie

MaskitMati

@maskitmati

Jasmine Ama

@jasmineamaa

Jasmine Ama

Kristina's Travels

@kristinastravels

Kristina's Travels

Jonny There Is Something Happening

Jonny There Is Something Happening

Scotty's Gone Walkabout

@scottysgonewalkabout

Scotty's Gone Walkabout

Travel For Phoebe

@travelforphoebe

Travel For Phoebe

Liv Jade Xo

Liv Jade Xo

GrizzlyNbear Overland

@grizzlynbearoverland

GrizzlyNbear Overland

Erica

@ericasworld_

Sam Evans

@samevanslife

Ashton Wood

@_ashtonwood

Ashton Wood

Dead Farang

@deadfarang

Dead Farang

Sailing Nandji - Frothlyfe

@frothlyfesailingnandji

Sailing Nandji - Frothlyfe

Laura Angelia

@laurangelia

Laura Angelia

DennisBunnik Travels

@dennisbunniktravels

DennisBunnik Travels

Aca En Australia

@acaenaustralia

Aca En Australia

Seek Adventure

@seekadventure

Seek Adventure

Brooklyn Kelly

@brooklynkelly

Brooklyn Kelly

Creeping On Karissa

@creepingonkarissa

Creeping On Karissa

Nick Priest

@nickpriest

Nick Priest

Channel 9

@harryfishaman

Fire To Fork

Sailing Millennial Falcon

@sailingmillennialfalcon

Sailing Millennial Falcon

Tyler Thompson

@tylerthompson90

Tyler Thompson

Janice Fung

@janicefung

Janice Fung

Kaye Feliciano

Kaye Feliciano

Ankitha Sreedhar

@ankithasreedhar

Ankitha Sreedhar

Chris The Freelancer

@christhefreelancer

Chris The Freelancer

The Big Daddy Club

@thebigdaddyclub

The Big Daddy Club

Australia

@archieluxury

ARCHIELUXURY

SURFING VISIONS

@surfingvisions

SURFING VISIONS

Olivia Mathers

@oliviamathers3524

Olivia Mathers

Now In Lao

@sheisxiaowu

小乌来啦She's Xiaowu

Contiki

@gabbibeohm

Gabbi Beohm

Sailing Merewether

@sailingmerewether

Sailing Merewether

Michelle_scarratt

@michellescarratt

Michelle_scarratt

Jack & Megan

@jackandmegan_

Jack & Megan

Intents

@intentsoffroad

Lauren Bullen

@laurenbullen

Lauren Bullen

Hangry By Nature

@hangrybynature

Hangry By Nature

Sally And Ed

@sallyanded

Sally And Ed

Jackson Groves

jacksongroves

Jackson Groves

The Feel Good Family - Lap Around Australia Series

@thefeelgoodfamily

The Feel Good Family - Lap Around Australia Series

Max & Kim

@itsmaxandkim

Aussie Destinations Unknown

@aussiedestinationsunknown

Aussie Destinations Unknown

Sailing Sunday

@sailingsunday

Sailing Sunday

Queensland, Australia

@queensland

Queensland, Australia

Sparkys On The Loose

@sparkysontheloose

Sparkys On The Loose

Caravan Adventure Aus

@caravanadventureaus

Caravan Adventure Aus

Faq - tourism channels with most youtube subscribers in australia.

Here are some of the frequently asked questions about the Tourism YouTube channels with most number of Subscribers in Australia.

Q - Who is the No.1 Tourism YouTube Channel in Australia?

Q - how many subscribers does australia's no.1 tourism youtube channel have on youtube, q - what is the the overall view count of australia's tourism youtube channel with most subscribers, q - who are the top 10 tourism youtube channels with highest subscribers in australia

  • Top 10 YouTube Channels
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Top Channels from other categories:

  • Top Entertainment YouTube Channels in Australia
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Top Channels from other countries:

  • Top YouTube Channels in Australia
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