one direction 2014 tour

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The Secrets Of One Direction’s Wildly Successful ‘Where We Are’ Tour

By Naomi Pike

The 2014 Where We Are tour remains One Direction’s greatest triumph. Celebrating the boys’ Midnight Memories album, which became the biggest-selling record of 2013 despite only being released in November of that year, the tour started in Bogotá, Colombia, in April, and concluded six months later in Miami, Florida. More than 3 million fans saw their favourite band live , and it reportedly raked in close to $300 million.

By Kara Nesvig

With a setlist that incorporated new hits like “Story Of My Life” and “Best Song Ever”, as well as fan favourites like “Little Things”, the tour was deliberately created as a visual feast. The stadium-only locations presented the design team with a challenge: how to ensure the energy of Harry, Liam, Louis, Niall and Zayn’s famously animated performances was not lost in the vast arenas.

Stufish CEO and set designer Ray Winkler was tasked with pulling it off. “I remember the guys having a lot of energy, and being very excited to perform to their fans,” he told Miss Vogue over email. “We had been working very closely with their creative director, Lee Lodge, over the years, so it was great to hook up with him again to design their Where We Are tour in 2014.”

One Direction perform during the Where We Are tour.

By Hannah Coates

By Radhika Seth

By Alice Newbold

When it came to moodboarding with the band and their team, Winkler said the priority was ensuring that every fan in those gargantuan stadiums felt like Louis, Harry, Liam, Zayn and Niall were singing only to them. “[We] made sure that the stage was pushed deep into the audience and the side video screens were rotated back, so that those who sat in the wings – traditionally not very good seats – could still see their favourite band and be part of the experience,” Winkler explained. “We made sure that no matter where you sat, you could always see them perform on stage.”

The set designer says every member of the band took a keen interest in the process. “They were all equally engaged and interested in the creation of this tour — after all, it was going to be the five of them that needed to make the set come alive, so they could deliver the most memorable experience for their fans. Their passion and ambition to deliver the best show possible was undeniable.” Winkler added: “All the members of One Direction were incredibly interested, and very excited about the fresh new creative approach that Lee brought to the table.”

The boys’ close involvement contributed to the fast-paced, high-energy planning phase ahead of the tour. “Ideas flew thick and fast, so our role was to understand the creative ambition and translate it into a viable touring proposition, while at the same time preserving the energy and intent of the original idea,” he said. “Stufish played an integral part in translating this vision into a vibrant and impactful design that reflected the band’s aspirations and ambitions of being the world’s greatest boy band.” Job done then.

A bus-like structure on stage at the Where We Are tour concert in Pasadena, California.

The result was a bold, bright, electrifying production, picked out in a colour palette that reflected the energy of the band. Pyrotechnics were employed for additional drama, with a catwalk-style promenade jutting into the crowd for an intimate touch.

Of course, a key part of the production’s success was the excitement of the fans, who purchased their tickets for the sell-out tour just shy of a year in advance. “The energy that One Direction managed to generate from their fans in the stadium really inspired us to create an experience that their fans would never forget, and to push the boundaries of stage design for a pop concert,” Winkler says.

“The set was quite complex, with multiple entrances and exits connecting to multiple ramps and stairs. You can imagine some of the comedy of trying to choreograph the five band members on a stage terrain that was anything other than flat,” Winkler recalled. “The opportunity to get lost made for some funny moments of being in the wrong place at the wrong time.”

One Direction on the set for the Where We Are tour.

Six years on, Ray clearly still has fond memories of his days working with One Direction boys. “My favourite memory of the tour was being surrounded by so much talent, dedicated to delivering the best show ever. One Direction was such an exciting band to work with, and it was a great privilege to be part of their journey and see them grow creatively.”

More from British Vogue:

By Daniel Rodgers

ONE DIRECTION Sell Out Stadiums Across US on WHERE WE ARE 2014 World Tour

Global superstars One Direction have made chart history with the release of their third studio album MIDNIGHT MEMORIES, topping the charts around the world. They're showing no signs of stopping as they prepare for the North American leg of their WHERE WE ARE 2014 world tour. The highly-anticipated tour, promoted by Live Nation , is shaping up to be one of the biggest tours of 2014 having sold out stadiums across the United States and Canada, moving over 1 million tickets in North America alone and adding 2 nd shows in select markets that have already sold out as well. A full list of WHERE WE ARE 2014 North American tour dates is below. Visit to www.livenation.com for additional info.

In addition, on December 17 th fans can bring home the One Direction : THIS IS US Ultimate Fan Edition Blu-ray combo pack from Sony Pictures Home Entertainment (SPHE). The must-have gift features both the original theatrical and extended fan cuts of the feature film, extended scenes, featurettes and more. Also, the "Ultimate Fan Edition" will include a special sticker featuring a unique code created by Zappar, leaders in Augmented Reality (AR). Using the free-to-download Zappar app for a tablet or mobile device, fans can zap the sticker that brings to life a special 3-D animated graphic, followed by an exclusive message from the band to their devoted fans. After the video is complete, fans can turn their device to camera mode and take a photo of themselves with their favorite band that can be shared with friends via email, Facebook, Twitter and Instagram.

" One Direction : THIS IS US is one of our most highly anticipated releases of the year," said Lexine Wong, Senior Executive VP, Worldwide Marketing, SPHE. "The Zappar app gives the Blu-ray Combo Pack an added incentive to set it apart in the marketplace and an augmented reality experience fans won't be able to get anywhere else."

"Both Sony Pictures and One Direction once again have been amazing to work with," added Caspar Thykier, Co-Founder of Zappar. "They're always looking to push the boundaries with what's achievable and that's what we're all about. Hopefully this zap gets people excited about getting home and watching the movie."

The Blu-ray Combo Pack with UltraViolet and Zapcode Stickers will be available in the US, Canada, Australia and the UK.

WHERE WE ARE 2014 NORTH AMERICAN TOUR DATES All dates and venues below subject to change. Additional dates to be announced.

MIDNIGHT MEMORIES AVAILABLE NOW: http://smarturl.it/MidnightMemoriesiT

For more info visit http://www.onedirectionmusic.com http://www.livenation.com http://www.zappar.com http://www.sonypictures.com/ .

One Direction : THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction .

One Direction : THIS IS US was directed by Morgan Spurlock . The film was executive produced by Richard Griffiths , Harry Magee, Will Bloomfield, Douglas C. Merrfield, Jeremy Chilnick, Matthew Galkin, with Simon Cowell , Adam Milano, Morgan Spurlock and Ben Winston serving as producers.

About One Direction

Niall Horan ,ZaynMalik, Liam Payne , Harry Styles and Louis Tomlinson formed in 2010 and have since amassed a loyal fan base and fame all across the globe. With three albums to date, UP ALL NIGHT, TAKE ME HOME and MIDNIGHT MEMORIES, they have impressively sold more than 36 million records worldwide and have achieved a total of 61 number ones. It's been an incredible year for One Direction as they took home a BRIT Award, 2 American Music Awards, 3 Billboard Music Awards, 6 Teen Choice Awards and received a moonman for Best Song Of The Summer at the 2013 MTV Video Music Awards. This Summer, One Direction made their movie debut with their massive hit 3D concert movie and documentary One Direction : THIS IS US. The film has been a phenomenal success, topping the UK and US box offices and grossing an incredible $67 Million worldwide. The band released their history making third studio album MIDNIGHT MEMORIES on November 25th which includes the worldwide smash hit "Best Song Ever" and the new single "Story Of My Life." In early 2014, One Direction will embark on their global WHERE WE ARE 2014 stadium tour, which includes 11 sold-out dates in the UK and Ireland and hits North America next summer.

About Zappar

Zappar is the world leader in AR-enabled product and entertainment experiences. Zappar works closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment. For more information, please visit www.zappar.com .

About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment is a Sony Pictures Entertainment (SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com/ .

About UltraViolet

UltraViolet is an entirely new way to collect and enjoy your digital entertainment, giving you the power to instantly access your movies and TV shows with unprecedented flexibility. For more information, visit www.uvvu.com .

SOURCE Sony Pictures Home Entertainment

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One Direction: Tour & More

One Direction is one of the most promising bands in modern music. Screaming fans can't seem to get enough of Niall Horan, Liam Payne, Harry Styles, Zayn Malik, and Louis Tomlinson. Hits like... Read all One Direction is one of the most promising bands in modern music. Screaming fans can't seem to get enough of Niall Horan, Liam Payne, Harry Styles, Zayn Malik, and Louis Tomlinson. Hits like What Makes You Beautiful, Gotta Be You, and One Thing are fan favorites. In this exclusiv... Read all One Direction is one of the most promising bands in modern music. Screaming fans can't seem to get enough of Niall Horan, Liam Payne, Harry Styles, Zayn Malik, and Louis Tomlinson. Hits like What Makes You Beautiful, Gotta Be You, and One Thing are fan favorites. In this exclusive documentary we explore the Tour More of one of the hottest boy bands in music - One Dire... Read all

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• July 2, 2014 Setlist

One Direction Setlist at Esprit Arena, Düsseldorf, Germany

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Tour: Where We Are Tour Tour statistics Add setlist

• Midnight Memories Play Video
• Little Black Dress Play Video
• Kiss You Play Video
• Why Don't We Go There? Play Video
• Rock Me Play Video
• Don't Forget Where You Belong Play Video
• Live While We're Young Play Video
• C'mon, C'mon Play Video
• Right Now Play Video
• Through the Dark Play Video
• Happily Play Video
• Little Things Play Video
• Moments Play Video
• Strong Play Video
• Better Than Words Play Video
• Alive Play Video
• One Thing Play Video
• Diana Play Video
• What Makes You Beautiful Play Video
• You & I Play Video
• Story of My Life Play Video
• Little White Lies Play Video
• Best Song Ever Play Video

Edits and Comments

3 activities (last edit by shan_e , 17 Apr 2021, 22:01 Etc/UTC )

Songs on Albums

• Best Song Ever
• Better Than Words
• Don't Forget Where You Belong
• Little Black Dress
• Little White Lies
• Midnight Memories
• Story of My Life
• Through the Dark
• Why Don't We Go There?
• You & I
• C'mon, C'mon
• Little Things
• Live While We're Young
• What Makes You Beautiful

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First Time, Last Time: One Direction "Torn"

Setlist History: One Direction's First Show

Esprit arena.

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One Direction Gig Timeline

• Jun 28 2014 Stadio Giuseppe Meazza Milan, Italy Add time Add time
• Jun 29 2014 Stadio Giuseppe Meazza Milan, Italy Add time Add time
• Jul 02 2014 Esprit Arena This Setlist Düsseldorf, Germany Add time Add time
• Jul 04 2014 Stade de Suisse Bern, Switzerland Add time Add time
• Jul 06 2014 Stadio Olimpico Turin, Italy Add time Add time

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About One Direction

One Direction are an English-Irish pop boy band based in London, consisting of Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson.

Discography

Midnight memories.

Midnight Memories is the third studio album by English-Irish boy band One Direction, released on 25 November 2013 by Columbia Records, Syco Music and Sony Music. The album was described... Read More

Take Me Home

Take Me Home is the second studio album by British-Irish band One Direction, released on 9 November 2012 by Sony Music Entertainment. As a follow-up to One Direction’s internationally successful... Read More