bali tourism report

Bali’s Tourism Statistics: Insights from January 2024

• Written by Armel Theurillat
• March 28, 2024

According to the latest data unveiled by the Bali Central Bureau of Statistics on the 1st of March 2024, the influx of foreign tourists reached 420,037 visits during January 2023 .

This signifies a decrease of -12.79% compared to December 2023 .

Overall in 2023 , a number of 5,273,258 foreign visitors deliberately chose Bali as their ultimate destination. 

For a comprehensive breakdown of these figures, please refer to the enlightening comparison presented below:

Exploring Foreign Tourist Visits to Bali: An Analysis of the Past 12 Months

After examining the data from January to December 2023, here’s a breakdown of tourist trends in Bali:

Visitor Highlights in 2023:

The average number of foreign visitors per month is approximately 439,438 visitors .

The minimum number of visitors in a month was 323,623 (February 2023) .

The maximum number of visitors in a month was 541,353 (July 2023) .

High Season: July 2023 saw a high number of visitors, indicating that this month might be part of the high tourist season for Bali.

Dips: There’s a noticeable dip in visits in November 2023. The reason for November’s decline requires further investigation.

2023 Overview:

In the year 2023 , Bali played host to 5,273,258 international visitors , representing a +144.61% increase compared to the 2022 period.

This underscores Bali’s resilient tourism rebound and its enduring magnetism on the global stage.

Tourist Visit Data from Airport and Port Arrivals for the Last 3 Months

Upon further exploration of the BPS data, we can divide these figures into two entry point as can be seen below:

Countries Contributing the Most Tourists to Bali in January 2024

Bali experienced an increase in visitors during the month of January 2024, as reported by BPS. 

We saw travelers from Australia, China, India, South Korea, United Kingdom, Russia, United States, Malaysia, Singapore, and Germany flocking this captivating island, creating a vibrant tapestry of global travelers.

A Glimpse into January 2024’s Tourism Figures:

• Almost all top 10 countries experienced a decrease in visitor’s number compared to the previous month.
• In January 2024, Chinese visitors recorded a quite significant increase with +32.49% compared to December 2023.
• In January 2024, the number of visitors from Singapore and Malaysia dropped significantly.

In summary, these observations offer a glimpse into the changing dynamics of Bali’s tourism landscape.

Also read which countries contribute to Bali’s tourism from 2014 until 2022

Top 10 Countries Contributing the Most Tourists to Bali in Januari 2024

The Statistical Report released by the Central Bureau of Statistics sheds light on the key contributors to Bali’s bustling tourism scene in January 2024. 

Analyzing the data reveals the top ten countries that generated the highest influx of foreign tourists during this period.

1. Australia

Despite a -5.81% decrease in visits compared to December 2023, Australia maintains a significant share of 27.75% of total visits to Bali in January 2024 with 116,580 visits.

With a remarkable +32.49% increase in visits, China’s share rises to 8.75% of total visits in January 2024 with 36,766 visitors.

Despite a substantial -32.99% decrease in visits, India still holds a notable share of 7.42% of total visits to Bali in January 2024 with 31,169 visits.

4. South Korea

With a steady increase of +19.82% in visits, South Korea maintains a share of 5.84% of total visits to Bali in January 2024 with 24,536 visitors. 

5. United Kingdom

Despite a slight decrease of -9.31% in visits, the United Kingdom retains a share of 4.24% of total visits to Bali in January 2024 with 17,798 visitors.

With a modest increase of +10.07% in visits, Russia maintains a share of 4.18% of total visits to Bali in January 2024 with 17,560 visits.

7. United States

Despite a decline of -13.48% in visits, the United States still holds a share of 3.89% of total visits to Bali in January 2024 with 16,337 visitors.

8. Malaysia

Experiencing a significant decrease of -43.04% in visits, Malaysia’s share declined to 3.15% of total visits to Bali in January 2024 with 13,222 visits.

9. Singapore

With a drastic decline of -71.97% in visits, Singapore’s share decreases to 2.53% of total visits to Bali in January 2024 with 10,638 visitors.

10. Germany

With a slight increase of +1.66% in visits, Germany maintains a share of 2.40% of total visits to Bali in January 2024 with 10,070 visits.

After reading this data-driven article from us, we hope you can unlock Bali’s vast tourism potential and ignite your passion for investing in property on the island.

Explore the possibilities, seize the moment, and embark on a rewarding journey of property investment in Bali .

References:

Data taken from Bali Central Bureau Statistics

6 Reasons Why Bali is the Most Popular Destination in the World (Travelers Choice – Best of the Best)

Countries that Visits Bali the Most from 2014-2022

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Explore and understand the cultures of Bali! Such understanding will certainly rise your awareness on local cultures. Explore, respect and love!

Enjoy marine tourism in Bali where you can enjoy a day cruise in Bali to explore the sister islands of Bali such as Nusa Lembongan, Nusa Penida which offer you such great views to gaze and also a number of seaside activities such as banana boat ride, snorkelling, diving and swimming. 

Amazing and challenging activities shall be experienced during your stay on this paradise island. Going with the flow of Bali's clean water along the twisting rivers would become your very impressive holiday experience in Bali while looking at the real river life that environmentally friendly. 

Are you planning to get married and spend your honeymoon in Bali? You will certainly experience your most unforgettable memory in your life. A number of wedding organizers are ready to organise your wedding on the true paradise island.

Biking on the island of paradise will become such a very great experience in your life. This allows you to explore the remote sides of Bali through the villages and bumpy streets where the local people of Bali practise their routines in natural ways. 

Heritage Site in Bali: have you ever visited heritage sites in Bali? It would be very meaningful if you could visit some heritage tourism sites while you are spending holidays on the island. There are a number of sites that offer you such a fascinating heritage that remain to be gazed at to make your vacation on this paradise island more impressive.

Bali is very popular for its temples. It ranges from family temple to public temple. There are a number of rites as a part of Balinese culture that can be seen while visiting temples across the island so-called "authentic". This would be much greater rather than enjoying staged attractions which purposely performed for tourists. Explore the island and enjoy these unique attractions.

Holiday in Bali will never be boring as there are a number of activities to engage with such as swimming, sunbathing, dolphin watching, relaxing on the beach, or showering in natural hot spring water. These activities will refresh your mind and refine your energy.

Explore Indonesia - the richest cultural and natural resources in the world with millions of diversities. This is the best place where tourists can gaze at and engage with them while escaping daily routines.

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The wildly popular holiday island of Bali had just 45 international tourists in 2021

• Just 45 tourists visited the Indonesian island of Bali in the first 10 months of 2021, CNN reported.
• The island welcomed six million tourists in 2019, and managed one million in 2020 before the pandemic.
• The island reopened to tourists in October, but visitors must quarantine for 10 days upon arrival.

The popular holiday island of Bali received a record low number of international tourists in 2021, Indonesian authorities have said.

Just 45 people visited Bali between January and October 2021, according to data published by CNN, and confirmed by the Central Statistics Bureau of Bali.

"That is the lowest number of foreign tourist visits we've ever recorded," Nyoman Gede Gunadika, section head of tourism for Bali Province, told the outlet.

Related stories

Bali first shuttered to international tourists in March 2020, at the onset of the COVID-19 pandemic, and only reopened in October.

The number of visitors this year is staggering drop from the island's usual footfall.

In 2019, over six million international tourists visited Bali and, in 2020, when most of the year was dominated by the pandemic, the island still welcomed one million tourists.

Bali is almost totally reliant on tourism, with the industry making up around 80% of the economy . Even so, Indonesia has made it extremely hard for tourists to visit.

Tourists visas, which were free of charge, aren't being made available, so visitors must pay $295 for an basic e-visa .

New arrivals must also take multiple PCR tests, buy health insurance, and quarantine in a hotel for 10 days. The Bali tourist board warns potential visitor that this can add $1,000 to the cost of a trip.

One of the big factors which has traditionally drawn tourists to the island is its relatively low cost, so the new charges are likely a major sticking point.

When the pandemic hit, a number of tourists were already in Bali, and tensions soon ran high between visitors and locals , with many visitors seemingly refusing to follow the rules.

Indonesia is now planning to spend around $275 million on 108 new infrastructure projects this year to mint a series of "new Balis," as Insider's Lina Batarags previously reported .

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Bali Tourism Statistics 2023: A Comprehensive Overview

Hello, I’m  Chinta , a Business Analyst at Bukit Vista. My role involves utilizing data analytics to uncover revenue-generating opportunities within our extensive portfolio of 100+ vacation rental businesses in Bali. Through in-depth data analysis, I’ve gained valuable insights into how data-driven booking strategies can optimize pricing, occupancy rates, and guest satisfaction.

Today, I’m excited to share my findings on the Bali Tourism Statistics for 2023. After dedicating significant time to researching the latest property market trends, I’ve developed a comprehensive understanding of the most current Bali tourism statistics. These insights can be incredibly beneficial for making informed decisions when shaping your marketing strategy.

We collect thousands of our guest’s data origin to identify Bali tourism trend 

Bali has faced unprecedented challenges, especially due to the global impact of the COVID-19 pandemic. However, the island is now experiencing a remarkable resurgence. Combining its timeless charm with a fresh focus on innovation, sustainability, and wellness, Bali’s tourism sector is not only recovering but also embarking on an exciting new journey.

Bali Tourism Statistics: How Many Foreign Tourists Visit Bali?

Bali Tourism Update: Which Country has the Highest Number of Visits to Bali?

• Australia (652,461)
• India (230,063)
• China (131,458)
• United States (129,137)
• United Kingdom (126,822)

What is the Best Season to Sell Property in 2023?

Which Area Currently Has High Demand?

• Stunning Beaches: South Bali is renowned for its captivating beaches like Kuta, Seminyak, Jimbaran, and Uluwatu. Travelers from around the world seek exotic beach experiences and spectacular sunset views. The natural beauty is a major attraction for those wanting to enjoy Bali’s beaches and waves.
• Vibrant Nightlife: This area boasts a bustling nightlife scene with numerous restaurants, bars, and nightclubs. It appeals to those seeking lively nighttime entertainment. The active nightlife scene makes South Bali a suitable destination for those looking to experience a vibrant evening atmosphere.
• Diverse Tourist Activities: South Bali offers a wide range of tourist activities such as surfing, diving, snorkeling, golfing, and cycling. This diversity is a primary draw for travelers seeking adventure and a variety of activities during their vacation.
• Tranquil and Well-Organized Areas: Despite increasing traffic in some areas of South Bali, there are still plenty of green spaces and well-organized environments. This makes the South Bali region relatively peaceful and comfortable for long-term living. The combination of dynamic beach life and everyday tranquility makes South Bali appealing to many.

Despite the challenges posed by the COVID-19 pandemic, Bali’s tourism industry is showing signs of recovery in 2023. The latest statistics reveal an increase in the number of international tourists visiting Bali, with significant contributions from countries such as Australia, India, China, the United States, and the United Kingdom.

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Six weeks after reopening, Bali wonders where the tourists are

Indonesian island’s unique culture and natural beauty not enough to overcome stress and worry of travel during COVID.

Pererenan, Bali – Before the pandemic, Dicky, who like many Indonesians goes by only one name, earned up to $20 a day hawking shell craft jewellery to tourists on the crowded beaches of Bali’s southwest coast.

But nearly two months after Indonesia reopened its doors to visitors from China and 18 other countries, the international tourists Dicky once relied upon for sales are still few and far between.

Keep reading

Bali reopens to tourists, but no direct international flights yet, ‘just skin and bones’: bali elephants left to starve, could bali’s unvaccinated visitors create a new covid hotspot, bali hit by ‘oxygen crisis’ as indonesia’s covid struggles rise.

“I came here at eight in the morning and have been walking up and down the beach all day. I try, try and try but I have not sold a single piece all day,” he told Al Jazeera as a blindingly beautiful blood-red sun set over the Indian Ocean at Pererenan Beach last weekend. “I don’t understand why more tourists aren’t coming now that Bali is open again.”

Dicky is not the only person on the island perplexed about the fact that not a single international flight has landed in Bali since the international airport reopened on October 14. The island’s COVID-19 metrics – just about the lowest recorded since the start of the pandemic – only add to the conundrum.

According to Indonesia’s National Board for Disaster Management, the seven-day average for new positive cases in Bali now stands at 11, the seven-day average for deaths is just one while the seven-day positivity rate for individuals tested is 0.17 percent – well below WHO’s minimum threshold of 1 percent for territories it classifies as having the virus under control. Vaccine numbers are also well above the world average of 42.7 percent, with more than 77 percent of all adults fully vaccinated in Bali, according to Indonesia’s Ministry of Health.

But six weeks after the country reopened, only 153 people around the world had applied for tourist visas, according to Indonesia’s Directorate General of Immigration.

The low level of interest reflects a survey by the International Air Transport Association that showed 84 percent of people have no interest in holidaying at destinations that require quarantine, and Indonesia imposes a mandatory hotel quarantine that was recently extended in response to the Omicron variant.

“Even with a short quarantine, no one will come to Bali,” said Udayana University Professor I Gusti Ngurah Mahardika, the island’s most senior virologist.

Confusing, complex, constantly changing, and sometimes contradictory government messaging and immigration policy is also keeping international tourists away.

Thailand has reintroduced free visas-on-arrivals for tourists, but those who want to visit Indonesia must apply for visas at foreign embassies or consulates and need a travel agency to act as guarantor. And they must show proof of booked accommodation for the entire length of their stay in Indonesia – a surefire way to quench the wanderlust of any intrepid traveller.

“There is no clear statement from the government of what it is trying to achieve, a process for getting there, or simple guidelines for would-be tourists,” wrote Bali-based statistician Jackie Pomeroy on her popular ‘Bali Covid-19 Update’ Facebook page.

And in a blow to the domestic tourism sector that saw up to 20,000 Indonesians fly to the island daily in November, restrictions have been reintroduced for the period of December 24 to January 2.

Beach clubs, restaurants and nightclubs cannot host Christmas events or celebrate New Year’s Eve, while voices on social media fear all leisure travel in Indonesia will be banned during the peak holiday period.

Travel apartheid

A little less than a month ago, Professor Gusti advised Indonesia to drop quarantine altogether for fully vaccinated international travellers who test negative before departure and on arrival. But that was before the WHO identified Omicron as a variant of concern, tossing a radioactive wrench into the long-awaited reboot of the global travel industry.

On November 28, Indonesia, echoing measures by the United Kingdom, Australia and the United States, banned non-resident arrivals from South Africa or any of eight other African countries. It also banned travellers from Hong Kong, which has reported its fourth case of the Omicron variant. Yet it did not ban travellers from the UK, where 246 cases of the variant had been reported as of Sunday – the kind of knee-jerk policy UN Secretary-General Antonio Guterres has described as “travel apartheid”.

Indonesia also extended quarantine for arrivals from all other countries from three to seven days. Less than a week later, it was extended again, this time to 10, the longest quarantine period Indonesia has seen since the start of the pandemic. The strict new rule forced Garuda, the country’s national air carrier, to axe its first planned international flight to Bali in 20 months from Haneda Airport in Japan on December 5. Subsequent weekly flights have also been removed from the airline’s website.

The developments have put a dampener on Bali’s hopes of reviving tourism this year, which accounted for an estimated 60 percent of economic activity before the pandemic. The island’s gross domestic product (GDP) shrunk by just less than three percent in the third quarter, having contracted nearly 10 percent in 2020.

Indonesia’s national GDP increased 3.5 percent in the same period, making Bali the hardest-hit Indonesian province by the pandemic from an economic perspective for two years in a row.

The global tourism monster that once fed Bali will probably not rebound to 2019 levels until 2024, according to management consulting firm McKinsey & Company that made the prediction in June based on various scenarios that examined the effect of virus containment.

Observers in Bali feel the same way.

“History has shown that Bali is very resilient to disaster but the island will take another year or two to recover,” said Mark Ching, a director of the Tamora Group, a prominent property developer on the island. “It’s not just opening borders. People need to feel safe before they travel again.”

Magical of Bali

There is no other place like Bali in this world. A magical blend of culture, people, nature, activities, weather, culinary delights, nightlife, and beautiful accommodation. Bali is rated as one of the best travel destinations in the world by countless websites, review portals, and travel magazines each year – for very good reasons. Whatever your age, background, budget or interest, there is something great for everyone to explore and discover. And that’s a promise.

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Indonesia Tourist Arrivals

Foreign tourist arrivals in indonesia jumped by 38.24% year-on-year to 1.04 million in february 2024, as recovery in the tourism sector gained momentum. international arrivals mostly came from malaysia (42.64%), singapore (33.75%), china (188.97%), and australia (19.64%). this year, the government expects tourist arrivals to grow between 9.5 to 14.3 million, amid efforts from authorities to develop further aviation infrastructure and improve flight routes. source: statistics indonesia, tourist arrivals in indonesia increased to 1036037 in february from 927746 in january of 2024. tourist arrivals in indonesia averaged 777454.19 from 2011 until 2024, reaching an all time high of 1547231.00 in july of 2018 and a record low of 1800.00 in august of 2021. this page provides the latest reported value for - indonesia tourist arrivals - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news. indonesia tourist arrivals - data, historical chart, forecasts and calendar of releases - was last updated on april of 2024., tourist arrivals in indonesia increased to 1036037 in february from 927746 in january of 2024. tourist arrivals in indonesia is expected to be 1380000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations. in the long-term, the indonesia tourist arrivals is projected to trend around 1430000.00 in 2025, according to our econometric models.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   health,   climate.

Travel, Tourism & Hospitality

Travel and tourism in Indonesia - statistics & facts

Indonesia as a global tourism destination, indonesian tourism: on the road to recovery, key insights.

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Reporting Service Expanded Enabling Bali Tourists To Submit Feedback Direct To Government

Posted on Published: January 12, 2023

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The Indonesian Ombudsman has opened up the National Public Service Complaint Management System, also known as the People’s Online Aspirations and Complaints Service (LAPOR), to tourists and foreigners. The system has been in place for Indonesian citizens for a long time, but now the service is more easily accessible for tourists to formally submit their feedback and complaints directly to government departments.

The Head of the Ombudsman Representative for the Republic of Indonesia (ORI) for the Province of Bali, Ni Nyoman Sri Widhiyanti, told reporters that the forum enables tourists to be heard and ensures that the relevant authorities act in the best interests of citizens and visors. Widhiyanti said, “because Bali is a bit different, and there may be a lot of complaints from foreigners who feel there is a need for service for them. This is what we are trying to capture in 2023.”

View this post on Instagram A post shared by SP4N-LAPOR! (@lapor1708)

In 2023 Indonesia will begin preparations for the 2024 general election. Widhiyanti said that teams would work to ensure that political activities and a new or renewed government would not interfere with the smooth running of the service.

He said, “We hope that public services will not be disrupted by the process of this political year. Moreover, public service providers are state civil servants (ASN), so we expect all to be neutral and focused as bureaucrats serving the community”.

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Jangan lupa sampaikan laporanmu dengan baik dan benar dan lampirkan bukti dukungnya agar mudah ditindaklanjuti oleh Instansi yang berwenang. ——– “Berani LAPOR! Untuk Pelayanan Publik yang Lebih Baik” #lapor1708 #kanallapor #pelayananpublik pic.twitter.com/r7PJAjEtA5 — LAPOR! 1708 (@LAPOR1708) January 9, 2023

The LAPOR service is available for use as a website and as an app. The service can be used in all languages as translated by Google Translate. The service allows for foreigners to lodge formal complaints, feedback, and aspirations (improvements) for government-funded services. This included feedback for provincial and regency governments, the Ministry of Foreign Affairs, the Ministry of Tourism and Creative Economies, and the Ministry of Law and Human Rights.

Bali Province received 850 reports in 2022. Most of the reports were directed toward the regional government offices and complaints regarding transportation, infrastructure, education, and the environment. The LAPOR Service was formally launched as an online service in 2019 and has undergone several improvements over the last three years. LAPOR operators are now actively promoting the service to the public.

LAPOR was set up to create a one-stop shop to centralize all complaints and feedback for government offices and services. The idea behind the service is to “realize the ‘no wrong door policy’ which guarantees the public’s right that complaints from anywhere and of any type will be channeled to public service providers who are authorized to handle them,” according to the LAPOR website.

The process of submitting a report to the LAPOR Service is simple. Those wishing to file a report must open the form on the desktop site or within the mobile app. The form requires citizens to select the report classification, either complaint, aspiration, or information request. The report must be given a title written up before selecting the date of the incident and relevant locations. Before submitting, the report must be assigned to the relevant department and category.

There is the option to upload accompanying files, and the report can be submitted anonymously and kept confidential. If the report is not submitted as confidential, the authorities reserve the right to publish the report and the feedback in the name of public interest.

Once the report is written up and submitted, the file will be verified by the LAPOR service and forwarded to the selected authorities. Within 5-days, a representative from the relevant agency will be in touch to follow up with the report. LAPOR is setting out to respond to all submissions within 10 days. Over 757,000 reports have been submitted to the service from all over Indonesia. Now readily available for non-Indonesian citizens, the service offers tourists and international residents a clear starting point for processing complaints, feedback, and information requests directly from the government.

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Thursday 16th of March 2023

I want come back to Bali anymore. The smoke in the air makes me very sick. Plastic is burnt everywhere. It is not a holiday it is a health risk.

Thursday 19th of January 2023

The ombudsman concept works very well in my home country and has been streamlined and improved over many decades. My family have used it on a few occasions and got positive results. Here in Bali i think its a good idea, but is likely to take a lot of time to become effective. It needs to have power backed by legislation for goverment officials to take note. I wouldn't expect too much from it initially but hopefully improves with time.

Friday 13th of January 2023

Idea is good, very good but performance and easy use is horrible!!

I filed several noise complaint with the LAPOR site for 1.5 year ago, so it has been available for foreigners for a long time! I complained about noise from Black Mamba nightclub in Sanur operating inside residential area until 5am every day!

My complaints always ended up for local Satpol, Desa, Lurah people to sort out. A lot of back and forth with mediation between gov. officials and club owner. But at the end of the day business' as usual as club owner apparently must have been "untouchable" and well connected.

So, complaints by foreigners via these gov. sites will not be effective as Bali society is not really based on enforcing formal laws. Social status decides outcome. That is my experience. The only hope is via social media outcry as locals hate "bad press" and negative attention from Jakarta gov.

Saturday 14th of January 2023

@Exp, true. Only way it would work is if Jakarta comes goes to police Bali, since the Balinese themselves have no respect for the law and its enforcement. ONLY thing they don't like is negative exposure about all their problems. Thus, foreigners should submit these complaints, but more importantly expose things online for the world to see.

Since next generations of iPhones will be produced in India, it is possibility of Bali edition. Presentation of iPhone 15 dynamic island can be expected in September of 2023.

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They de-nude-ed the landscape.

Another day, another instance of tourists disrespecting a landmark.

This time, foreign sightseers angered Namibian authorities after posing naked atop the legendary Big Daddy Dune in the Namib Desert, as seen in photos circulating on social media .

“It is very sickening and it really [creates] a bad image for Namibia,” Kenneth Nependa, vice-chairperson of the Federation of Namibian Tourism Associations, told the Namibian Sun, the BBC reported.

View this post on Instagram A post shared by The Namibian (@thenamibian)

He added that these antics risked attracting tourists who think that “anything goes” in the southern African nation.

Accompanying footage and video, snapped by an unknown source, shows the unnamed trio strutting about in their birthday suits atop the over 1,000-foot-tall sand mound, which is reportedly popular with families.

Visitors didn’t appreciate the tourists treating the scenic site like a nude beach and called on tourism officials to take action against the crass culprits.

Authorities haven’t yet publicly identified the sandy stripteasers, who allegedly left Namibia by the time authorities received the reports.

However, the nudists could be banned from entering the country’s parks, according to tourism ministers, who added that the “extremely shocking” act was public indecency and therefore punishable by local law.

In light of the indecent incident, officials are calling on visitors to report violators to authorities so they can deal with them accordingly.

“We appeal to that section of tourists to summon the conscience so that they do the right things,” declared Romeo Muyunda, a spokesperson for the ministry of environment, forestry and tourism.

However, many social media users disagreed that the incident was problematic.

“Why are they in trouble? They bothered no one,” an X user declared, according to the BBC, while another claimed that there is “nothing wrong with sunbathing.”

Big Daddy is one of the three largest dunes in Namibia’s Namib-Naukluft National Park and is a popular destination among sightseers looking to get a picturesque view from its crest.

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How Indians Are Traveling Now: Takeaways From MakeMyTrip’s First Trend Report

Bulbul Dhawan , Skift

April 22nd, 2024 at 10:09 AM EDT

MakeMyTrip shares insights into changing preferences of Indian travelers as the Indian tourism industry is poised for significant growth in 2024.

Bulbul Dhawan

Indian travelers have an increased interest in weekend getaways and spiritual tourism, according to online travel agency MakeMyTrip’s first-ever travel trends report . Searches for destinations with or around religious spots increased by 97% in the last two years, the platform stated in the report, which was released on Monday.

Spiritual tourism is also leading the growth of tourism in tier-2 and tier-3 cities. MakeMyTrip recorded a 585% increase in searches for Ayodhya in 2023. Gains were 343% for Badrinath, and 359% for Ujjain. 

In the domestic hotels category, weekend getaways have seen the highest growth. Popular travel destination Jim Corbett has seen an year-on-year increase of 131% in terms of search volumes, followed by Ooty and Munnar. “A large number of travelers are driving to these destinations from nearby metros,” MakeMyTrip stated in the report. 

Skift’s earlier report had mentioned how the Indian tourism industry is poised for significant growth, with estimates projecting a revenue of $24 billion in 2024 .

Increased Discretionary Spend on Travel

The number of travelers taking more than three trips a year in 2023 has grown by 25% as compared to 2019. Indians are also spending more discretionary income on travel, MakeMyTrip said. There has also been an increased interest in domestic travel and travel to unexplored destinations in the country, especially because of the country’s improved infrastructure. 

Staycations and experience travel increased in 2023. Family travel bookings witnessed a 64% year-on-year increase, while solo travel bookings increased by 23%. Two people traveling together accounted for 50% of all bookings, MakeMyTrip shared. It also recorded December and May as the most preferred months for travel. 

Spontaneous Domestic Trips, But Planned International Travels

According to the report, Indians are spontaneous travelers when it comes to domestic bookings. As much as 46% of domestic flight bookings were done in less than a week before the date of travel, it stated. 

International bookings, however, witnessed a longer planning period, with 51% of the international flight bookings having been done at least 15 days before departure. One-third of all international bookings were made more than a month in advance. 

MakeMyTrip observed the same pattern in hotel bookings. More than 50% of the domestic hotel bookings for leisure were made less than a week before travel. One-third of international hotel bookings were made at least 30 days in advance. 

Preferences of Indian Travelers

As much as 30% of all international travel searches from India were for Dubai, Bangkok, and Singapore. “London, Toronto, and New York were the most searched long-haul destinations,” MakeMyTrip stated in the report. There has also been an interest in international travel during long weekends, as the platform recorded a surge in searches for Bali, Bangkok, Phuket, and Singapore. 

When it comes to domestic travel, two-thirds of the travelers prefer to pre-select their flight seats. During international travel, this figure drops to 40%, the platform shared. Additionally, indigenously developed unified payments interface (UPI) is the most preferred mode of payment for Indian travelers and accounts for 36% of all transactions. 

India is also witnessing an increase in the popularity of travel gift cards. Half of the travel gift cards are gifted on the occasion of weddings, while the other 50% are gifted on occasions such as birthdays and festivals.

Hotels continue to be the most popular type of accommodation, with searches for hotels increasing by 39% year-on-year in 2023. Couples and family travelers formed the majority of the guests booking for hotels. 

Alternate accommodations witnessed a 24% increase in searches. Friends and larger groups preferred to book homestays, apartments, and villas, while more solo travelers favored hostels. 

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Tags: flight bookings , flight search , hotels , india , india outbound , india travel , international travel , makemytrip , middle class , online travel agencies , online travel companies , religious travel , skift india report , tourism , travel spending , Travel Trends

Photo credit: Weekend getaways have seen the highest growth in the domestic hotels category. Uriel Mont / Pexels