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Climate justice is a critical issue for the tourism industry

Postdoctoral Research Fellow, Recreation and Leisure Studies, University of Waterloo

Adjunct Professor / Adjunct Senior Lecturer in Tourism Management/, University of South Australia

Disclosure statement

Bobbie Chew Bigby served as a consultant researcher. She also received funding from a Social Sciences and Humanities Research Council grant to support the research for the report.

Freya Higgins-Desbiolles acted as an unpaid consultant researcher for the Travel Foundation for research on climate justice in tourism in 2023-24.

University of Waterloo provides funding as a founding partner of The Conversation CA.

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Each year, temperature records are broken and extreme weather events strike. July 22, 2024 now marks the hottest day on record , surpassing the previous heat records set in 2023 .

Extreme weather events are impacting many tourism hotspots, such as the recent Jasper wildfire , the April 2024 flooding of Dubai airport and the 2023 Maui wildfires . Yet tourism continues to grow, and travel levels are expected to surpass pre-pandemic levels shortly .

Climate change is an inseparable aspect of modern tourism . On the one hand, the key components of tourism — transportation, aviation in particular, as well as accommodation — are major contributors to carbon emissions. Aviation emissions alone account for an estimated eight to 10 per cent of overall greenhouse gas emissions .

But, in turn, climate change also poses increasing and severe risks to tourism businesses. Beach holidays are threatened by rising sea levels , ski resorts can no longer depend on snowfall and some tourism businesses risk becoming uninsurable .

Until recently, the response to the climate crisis has focused largely on climate action . This includes addressing the impacts of carbon emissions through mitigation (using technologies to prevent emissions) and adaptation (adjusting to climate change) in impacted areas.

However, our new report from The Travel Foundation argues the tourism industry needs to consider climate justice before undertaking any climate actions. We conducted in-depth interviews with a wide range of tourism experts to determine how the industry can play a role in a just transition.

• Climate justice

The tourism industry’s engagement with climate justice is well overdue. The concept of climate justice first gained international recognition in 2000 when the first climate justice summit was held alongside COP 6 at the Hague.

Climate justice is an inclusive approach to climate action that centres the voices and needs of communities most impacted by climate change. Indigenous, Black and other marginalized communities are particularly vulnerable to the severe impacts of climate change.

Read more: The ethics of climate change: what we owe people – and the rest of the planet

As, Daniela Subtil, the network co-ordinator for Stay Grounded, a network of organizations promoting alternatives to aviation to address climate change, said:

“The impacts of the climate crisis that aviation contributes to are being felt… by marginalised, historically and systematically marginalised peoples. Yet there is a very tiny percentage of the world’s population flying.”

Climate justice recognizes that these communities often lack the resources needed to deal with the impacts of climate extremes. Despite contributing the least to the climate crisis, both historically and in the present, many of these communities — particularly across the Global South — are bearing the brunt of its consequences.

Our report highlights that low-income countries account for less than one per cent of travel and tourism emissions, but will suffer the most from climate change. Tourism emissions are disproportionately caused by a small percentage of the population that are primarily in the Global North.

A 2020 study, for instance, found that a small group of “ super-emitters ” — just one per cent of the population — were responsible for half of aviation’s carbon emissions in 2018 .

A better approach to travel

Demands for climate justice are just as relevant to travellers as they are to the tourism industry. Whether it’s the need to better prepare for climate disasters at destinations or the potential increase in levies that the industry will pass onto consumers, travellers are not shielded from the effects of climate change.

Our report encourages a responsible approach to travel planning that urges travellers to take into account not only their carbon footprints, but also their broader impact on social justice.

This begins with recognizing the communities and environments impacted by tourists’ travel choices. Tourists should be aware that their presence may not be welcomed in communities dealing with climate change-related disasters.

A climate justice approach also normalizes the idea that tourism businesses can act as first responders in climate emergencies, bringing their skills and resources into action .

Climate justice tourism

There are already existing examples of tourism that better aligns with the principles of climate justice. Often it is Indigenous communities leading the way, from Traditional Owner communities in Australia to Indian Country in the United States .

For instance, Dreamtime Dive and Snorkel in Australia educates about the Great Barrier Reef World Heritage site, the impacts it faces from climate change and the Traditional Owners connected to the site.

Canada is also fortunate to be home to some unique examples of this type of tourism in action, including the Haida Gwaii archipelago off of the coast of British Columbia, which has always been home to the Haida Nation .

Given the islands’ distinctive natural and cultural beauties, Haida Gwaii has become a popular tourist destination. In an attempt to assert control over tourism to their homelands and ensure visitors are following a path of responsible tourism, the citizens of Haida Gwaii have initiated the Haida Gwaii Pledge .

The pledge asks tourists to understand the responsibility of care that Haida have for their place and people. It invites visitors to join them in this care and be respectful guests during their visit. This is one example of transforming tourism relations for justice. It will become increasingly needed as climate change impacts hit harder and harder.

Ultimately, climate justice is a critical issue for all of us. Recent events prompt us all to commit to climate action with concern for more just outcomes. This may also transform tourism for the better.

Jeremy Smith, a climate specialist for The Travel Foundation, co-authored this article.

• Climate change
• Just transition
• Climate disasters

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Insights on Sustainable Tourism, Resilience, and Quality of Life Notions

• First Online: 30 August 2024

Cite this chapter

• Deepak Chhabra 4  

This chapter first scrutinizes the dynamic notion of sustainable tourism. This is followed by insights on the significance of the United Nations Sustainable Development Goals for the tourism system. SDG roadmap by the G20 Tourism Working Group is featured with insights on sustainable pathways adopted by several green tourism case studies. Furthermore, attention is drawn to the significance of the resilience concept. The chapter closes with a discussion of the critical association between the notions of resilience, SDGs, and well-being.

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Chhabra, D. (2024). Insights on Sustainable Tourism, Resilience, and Quality of Life Notions. In: Chhabra, D., Atal, N., Maheshwari, A. (eds) Sustainable Development and Resilience of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-031-63145-0_1

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New career paths emerge as tourism industry evolves

As the tourism industry evolves in response to technological advancements and changing consumer preferences, new career opportunities are being carved out, expanding professional roles beyond the more visible ones like tour guides or hotel managers.

Experts speaking at the PATA Youth Symposium at Dusit Thani College on August 27 shed light on how youths can navigate their way into fulfilling roles within the industry.

Nerea Caldes, senior software developer at Travel Compositor, emphasised the growing importance of technology in tourism, highlighting the need for tech-savvy professionals who can bridge the gap between traditional tourism practices and innovative digital solutions.

She said: “We have developed a new search box powered by AI (artificial intelligence), where you can type in your holiday preferences in natural language, and it will filter the best options for you. This machine learning-driven approach is something that will become increasingly powerful in the coming years. The future will see even more integration of AI, making tech roles in tourism increasingly vital.”

She noted that youth entering the field should consider careers in software development, data analysis, and AI implementation.

Mike Stewart, general manager for Thailand and Laos at Intrepid Travel, noted opportunities for environmental sustainability experts.

For young professionals passionate about environmental issues, careers in sustainability management, eco-tourism consulting, and environmental impact assessment offer promising prospects.

He said: “The marketplace is changing; 10 years ago, sustainability was just talked about. Now, it’s gone into hyperdrive. True sustainability is being demanded and recognised, and it’s only going to grow.”

Andrew Jones, who holds the role of guardian at Sanctuary Resorts, shared his unique career path that led him to merge hospitality with community service.

“Tourism can be a force for good in the community. I’ve found a way to balance my career in hospitality with my passion for community service,” he reflected.

Speakers also underscored the growing importance of human resources (HR) and diversity, equity, and inclusion (DEI) roles as businesses strive to create inclusive environments and manage diverse teams.

Jones highlighted opportunities in often-overlooked roles within the various industry sectors.

“The airline industry offers more than just pilot and cabin crew positions. There are opportunities in aircraft maintenance, engineering, and even AI-driven loyalty programmes. Similarly, resort management encompasses roles in community development and sustainability, not just front-line positions,” he explained.

There are also opportunities to work in museum event management or as a mystery shopper for hotel chains.

“As the industry continues to adapt, there is a wealth of opportunities for young professionals to explore,” he concluded.

Niramol Jindanuwat, chief people officer at Dusit International, also pointed to the top ten “power skills” and attributes for a hospitality career in the modern era: detail orientation, the ability to be high-touch and high-tech, collaboration and teamwork, multi-tasking, global citizenship, and more.

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Who is the heart of tourism industry?

Who is the heart of tourism industry.

The heart of the tourism industry is the people who make it all happen – the tourists, the travelers, the adventurers. Without them, there would be no industry to speak of. It is the people who visit new places, experience new cultures, and create memories that drive the tourism industry. Whether it’s the solo traveler exploring the world on their own, the family taking a vacation together, or the group of friends embarking on an adventure, it is the people who are at the center of it all. They are the heart and soul of the tourism industry.

What are the main factors that drive the tourism industry?

The main factors that drive the tourism industry are the allure of new experiences, the desire to explore different cultures, and the need for relaxation and rejuvenation. People travel in search of adventure, to learn about new places and people, and to take a break from their daily routines. The tourism industry is also driven by economic factors, as it provides jobs and income for many people around the world. Additionally, the ease of travel and access to information through various channels have also contributed to the growth of the tourism industry.

How does the tourism industry impact the economy?

The tourism industry has a significant impact on the economy, contributing to the growth of local businesses, employment opportunities, and infrastructure development. It brings in revenue through accommodations, dining, transportation, and entertainment, which in turn supports many other industries. Tourism also helps to create a positive image of a destination, attracting potential investors and businesses. Overall, the tourism industry plays a crucial role in driving economic growth and prosperity in many regions around the world.

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What Are the 8 Sectors of Tourism?

By Anna Duncan

Tourism is one of the largest and fastest-growing industries in the world. It plays a significant role in economic development and job creation in many countries.

The tourism industry consists of several sectors, each with its own unique characteristics and offerings. In this article, we will discuss the eight sectors of tourism.

1. Accommodation

The accommodation sector is one of the most critical sectors of tourism. It includes all types of lodging facilities such as hotels, motels, resorts, lodges, guesthouses, and bed & breakfast establishments. These facilities provide visitors with a place to stay while they are away from home.

2. Food and Beverage

The food and beverage sector is another essential component of the tourism industry. It includes restaurants, cafes, bars, nightclubs, and other establishments that provide food and drinks to tourists.

3. Transportation

The transportation sector is responsible for moving tourists from one place to another. It includes airlines, trains, buses, taxis, rental cars, and other modes of transportation that visitors use to get around.

4. Travel Trade

The travel trade sector includes travel agencies that help tourists plan their trips by providing them with information on destinations, accommodations, transportation options, and tour packages.

5. Adventure Tourism

The adventure tourism sector offers activities such as hiking, camping, skiing/snowboarding on mountains or water sports including surfing or scuba diving to thrill-seekers who are looking for an adrenaline rush while on vacation.

6. Events and Conferences

The events and conferences sector provides facilities for large gatherings such as meetings or conventions that bring together people from different places to exchange ideas.

7. Attractions

The attractions sector includes theme parks like Disney World, museums, historical sites, zoos, and other places that tourists visit for entertainment and education.

8. Tourism Services

The tourism services sector includes companies that offer visitor-related services such as tour guides, translators, photographers, and other support services to enhance the visitor’s experience.

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The importance of customer service in the hospitality industry

The hospitality industry is known for its many professions that value hospitality and service. whether it be your property’s  front desk , your staff answering the phone or exchanging emails and messages over your website and/or  social media , your  customer service  must be excellent. not only is your customer service used to solve all problems and complaints for your guests, it is also the reflection of your property. it is thus the main contributor to your guests’ first impression..

The role of customer service in the hospitality industry

The mission of the  customer service  department is to be available and present for guests before, during and after their stay. Whether it’s by providing information, advice or helping guests feel comfortable and confident, the role of your customer service department is to provide a  positive experience  to your guests. In doing so, they will be able to associate excellent customer service with your property and become loyal clients.

What is considered excellent customer service?

Offering excellent  customer service  requires constant work and effort from your employees. They need to be involved, respectful, available and more importantly attentive to your guests. 

Moreover, empathy is key to not only solve problems but actually understand them. In fact, you want to understand your guests’ needs and impressions to find an ideal solution. 

An excellent customer service is able to quickly adapt to any situation, and has an extensive knowledge of its guests and their needs. Your clients need to feel heard and understood. They will appreciate the fact that your employees understand their situation and emotions and that the service they are offered is catered to their own  specific needs . They will therefore be more likely to stay  loyal  to your hotel.

How to offer better customer service?

In order to improve your customer service, it is essential that you adapt to potential changes in your guests’ behaviour and  new trends  in the hospitality industry. You can use your  property management software  ( PMS ) to obtain clear and precise information about your guests and their previous stays.

In addition, try to regularly find out how your guests feel by checking the answers to your  satisfaction survey , your  online customer reviews  or by talking to them at the hotel reception. This will help you to collect more information about how their stay went, what they particularly enjoyed or disliked. This can help you uncover which aspects you should improve on. 

You can also educate your employees on the importance of providing excellent service and being welcoming for your customers through training. These  trainings  will allow them to better understand their role, encourage them to improve the service they provide and make them aware of the potential impact their behaviour can have on the image of your property.

Providing responsive, efficient and quality  customer service  has become a necessity for properties. Indeed, an excellent customer service will improve the relationship between your guests and your establishment. Also,  satisfied guests  are more likely to come back and be  loyal  to your hotel, as they will become true brand ambassadors.

Therefore, the customer service of a property plays an important role in its development strategy since it allows the improvement of its reputation and help to distinguish itself from its competition.

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Customer Reviews: The Heartbeat of Tourism Industry

If you've ever embarked on a thrilling journey, be it a serene retreat to a hidden paradise or an adrenaline-pumping escapade in a bustling metropolis, chances are you've relied on those little star ratings and #customer reviews to guide you towards your dream destination. In this digital age, the #hospitality industry thrives on the invaluable feedback from its cherished patrons – the lifeblood that keeps it pulsating with vibrancy!

So, why are these customer reviews so incredibly important in the tourism industry? Well, let's take a delightful dive into the world of #Tourism Data Analysis and discover the magic behind these online testimonials!

Trusted Insights from Fellow Travelers :

Imagine this – you're all set for a much-awaited vacation, browsing through endless options of hotels, resorts, and tour packages. How do you separate the diamonds from the rough? That's where customer reviews come to the rescue! #Sentiment analysis in tourism plays a significant role in identifying trustworthy insights from fellow travelers. By reading about their first-hand experiences, you gain a genuine understanding of what to expect, helping you make informed decisions to ensure a delightful journey.

A Window into the Guest Experience :

Hospitality Data acts as a magical window into the enchanting world of the guest experience. These reviews, sprinkled with a dash of emotions and candid stories, provide hoteliers and travel providers with invaluable feedback about their services. The highs and the lows, the 'wow' moments and the areas that need improvement – all are beautifully articulated in these #reviews, empowering the industry to constantly evolve and elevate the quality of their offerings.

Building Trust and Credibility :

In today's digitally connected world, trust is the currency that makes businesses thrive. Positive customer reviews act as shining beacons, attracting potential guests to hotels , resorts, and destinations like moths to a flame. It's no secret that travelers are more likely to trust their fellow explorers than mere advertisements. By embracing customer feedback and showcasing it proudly, hotels and tourism establishments build credibility and inspire travelers to embark on unforgettable journeys.

Benchmarking Hospitality Excellence :

For # Hotel API providers and the #tourism industry at large, customer reviews offer an exciting opportunity for benchmarking. Analyzing trends and patterns in the #reviews can reveal what sets a high-performing hotel or establishment apart from the rest. By identifying the key factors that drive positive sentiments, the industry can elevate its standards and strive for #hospitality excellence that leaves every guest with beaming smiles.

So, there you have it – a glimpse into the world of #customer reviews and their pivotal role in shaping the # Tourism Industry . From sentiment analysis in tourism to #hospitality data that drives innovation, these online testimonials have become the beating heart of travel experiences worldwide.

Next time you set out on a thrilling adventure, remember to share your experiences with fellow travelers. Your words could guide someone towards a dream vacation and create memories that last a lifetime!

Safe travels and happy exploring!

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Explainer: What Is Ecotourism?

The world has slowly become more connected over time. People take an interest in other cultures and want to experience them themselves. Traveling is an exciting part of life because it broadens your horizons and provides excellent educational opportunities, but how can you do so sustainably? To celebrate World Tourism Day 2023 under the theme “Tourism and green investment”, we dive deep into the world of ecotourism and explore new and innovative solutions to promote the movement of people around the world. 

What Is Ecotourism?

Ecotourism involves traveling sustainably. When you vacation, domestically or abroad, you stay conscious of the environment as much as possible. Ecotourists try to limit their carbon footprint and support local ecosystems by contributing positively. For example, they could eat at a local restaurant or refrain from using plastic on their trip. Ecotourism has become critical as people try to expand their worldview while staying environmentally conscious. 

Why Should You Practice Ecotourism?

Tourism is vital for many communities worldwide. Vacationers spend their money to help small businesses thrive and to stimulate local economies. However, tourism can negatively impact the environment. A 2022 study found that tourism is responsible for nearly 8% of the world’s carbon dioxide (CO2) emissions, most of which came from food and waste management. 

The pandemic hit the tourism industry with a steep 74% decline in international travel. Many countries had lockdowns in place to prevent COVID-19 transmission from foreign places. While this contributed to a significant drop in carbon emissions in 2020, tourist-dependent nations suffered huge economic losses.

Three years after the first case was detected in Wuhan, China, the pandemic is finally winding down and international travel is resuming, with air traffic set to reach 2019 levels soon. Last year saw a 153% increase in air travel compared to 2021 and about 62% pre-pandemic levels. In 2023, air traffic is expected to continue rising as most countries lift restrictions.

The bounce-back of tourism means the same will happen in terms of emissions. In 2022, GHG emissions increased by 7% in the first quarter compared to 2020. 

It is critical to practice ecotourism as global warming becomes more apparent. You’ll benefit from learning and becoming a better friend to the environment. Implementing ecotourism comes with many benefits:

• Educate yourself: The most significant benefit of ecotourism is educating yourself on environmental issues. If you find ways to be environmentally conscious on your trip, you are more likely to repeat those behaviors at home. Reading literature and research from scientists puts into perspective how the planet needs your help to survive.
• Protect resources: Sustainable travel means using natural and renewable resources to improve the planet’s health. You’re protecting the environment around you from the negative impacts of travel. If you believe in leaving something better than when you found it, ecotourism is the way to go.
• Help economies: Practicing ecotourism means other vacationers behind you also get to enjoy a clean environment . One way is by spending your money at local businesses. These shops are the heart of communities and give the location its remarkable personality. Patronising these companies helps them grow and continue their services for future visitors.

How Can You Be Mindful on Vacation?

It’s challenging to be perfect regarding your carbon footprint when traveling, but there are ways to limit your environmental impact abroad and contribute positively to the area. These five ways show how you can be a mindful ecotourist on your next trip. 

1. Research Ecotourism Locations

Ecotourism starts before you travel. Research as thoroughly as possible to see what destinations are the most conducive to ecotourism and find ways to be an ecotourist at the location. For example, you could look for hotels with biophilic designs. These spaces combine buildings with nature to maintain a connection with the environment. You may see natural materials like hardwood , stones, and trees inside the facility.  

Ecotourism means accounting for your environmental impact, but you should also examine how the area cares about green practices. When planning a trip, search for cities that implement eco-friendly policies to promote ecotourism. For example, Seattle, Washington, uses hydroelectric power for nearly 100% of its energy consumption.

2. Beware of Greenwashing

Talking about environmentally friendly practices is one thing, but implementing them and supporting the planet are the next steps that some businesses do not take. You may know this strategy as greenwashing . Due diligence can tell you which organisations stay true to their word and which only use eco-friendliness as a marketing term. 

It is essential to be able to spot greenwashing when you travel. Research hotels and businesses in the area and review their practices. How do they align with environmentally positive initiatives that they claim? For example, in 2018, Hilton said it would reduce CO2 emissions. However, critics accused the company of greenwashing because it cut down palm and mangrove trees to build its resort in the Maldives. Tearing down palm trees significantly affects carbon levels in the atmosphere. 

One way to research a company like Hilton for greenwashing is to examine its environmental, social and governance (ESG) scores. These metrics track companies’ operations and give an objective measurement to gauge practices. Organisations like Bloomberg developed databases that show exhaustive lists of ESG scores. They monitor thousands of businesses worldwide, so it is easier to see which are telling the truth beyond their ‘green’ campaigns.  

3. Visit a Wildlife Refuge

Part of ecotourism is finding ways to limit your environmental impact, but you can make positive contributions while still having fun. Visit a wildlife refuge when on vacation. These sanctuaries are some of the best places to support wildlife conservation and educate yourself. 

Photo by  Joshua J. Cotten  on  Unsplash

Wildlife refuges provide large, safe, and green spaces for animals to thrive. Many of them risk extinction and can thrive in a sanctuary. The money you spend at the refuges goes toward keeping the facilities standing and funding research to examine these animals. There are wildlife sanctuaries in all 50 states and five territories in the U.S. Internationally, there are numerous opportunities on every continent to support conservation. 

Seeing wildlife is a terrific experience, but remember to be mindful when visiting. For example, do not disturb animals by calling or touching them, and refrain from feeding them, even if they approach you. These creatures have special diets and oftentimes, human food is not suitable for them. If you bring food, clean up your waste afterward. Curious wildlife may get their heads stuck in plastic containers or eat things they are not supposed to.

4. Use Green Transportation Methods

Another way to practice ecotourism is to use green transportation methods. This strategy is something you can do abroad and practice at home. Eco-friendly transit reduces your carbon footprint significantly because it reduces greenhouse gas (GHG) emissions and negative environmental impacts.

Photo by  freestocks  on  Unsplash

Depending on your destination, you should search for ways to take public transportation. These options may include buses, trains and metro lines. Public transit is more efficient than passenger vehicles because it emits 45% fewer CO2 emissions than cars on the road. Use bicycles and other low-emissions options if it’s not available. 

5. Learn Local Customs

Ecotourism goes hand-in-hand with mindful traveling. When you vacation, try to be one with the culture and immerse yourself. That’s how you get the most out of your travels. Learn local customs and find out what the residents do. They say when in Rome, do as the Romans do — and that’s a solid start for being an ecotourist.

Eating local food is an excellent way to immerse yourself and be an ecotourist. Ask a guide or resident where the best places to eat are. Small businesses and restaurants are likelier to have a lower carbon footprint than tourist traps. Find establishments that source their food locally. The shortened supply chain delivers delicious items at a lower price than you may see in chains.

Being an Ecotourist Worldwide

Calls for sustainability are growing as humans begin recognising their negative environmental impact. You can find ways to lower your carbon footprint at home, and you should keep the same mindful attitude when traveling abroad. Focus on being an ecotourist and helping the environment wherever you go.

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What next for travel and tourism? Here's what the experts say

In many countries, more than 80% of travel and tourism spending actually comes from the domestic market. Image:  Unsplash/Surface

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Stay up to date:.

• In 2020 alone, the travel and tourism sector lost $4.5 trillion and 62 million jobs globally.
• But as the world recovers from the impacts of the COVID-19 pandemic, travel and tourism can bounce back as an inclusive, sustainable, and resilient sector.
• Two experts highlight some of the key transformations in the sector going forward during the World Economic Forum's Our World in Transformation series.

The Travel & Tourism sector was one of the hardest hit by the COVID-19 pandemic, leaving not only companies but also tourism-driven economies severely affected by shutdowns, travel restrictions and the disappearance of international travel.

In 2020 alone, the sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travellers the chance to consider the impact of their choices on the climate and environment.

Amid shifting demand dynamics and future opportunities and risks, a more inclusive, sustainable and resilient travel and tourism sector can be - and needs to be - built.

The World Economic Forum's Travel & Tourism Development Index 2021 finds that embedding inclusivity, sustainability and resilience into the travel and tourism sector as it recovers, will ensure it can continue to be a driver of global connectivity, peace and economic and social progress.

We spoke to Sandra Carvao , Chief of Market Intelligence and Competitiveness at the United Nations World Tourism Organization (UNWTO), and Liz Ortiguera , CEO of the Pacific Asia Travel Association in Thailand (PATA), and asked them to highlight some of the key areas of risk and opportunity in the sector during an episode of the World Economic Forum's Our World in Transformation series.

Have you read?

Travel & tourism development index 2021: rebuilding for a sustainable and resilient future, towards resilience and sustainability: travel and tourism development recovery, how can we really achieve sustainability in the travel sector, what are some of the top global trends you're witnessing currently in the travel and tourism sector.

Liz Ortiguera: Given the extended lockdown that we had on travel with the pandemic, vacation for friends and relatives (VFR) is now a high priority for people who haven’t been in touch for a long time thanks to the pandemic. So, people are reconnecting. And that kind of links to the second trend, which is multi-purpose or blended travel. Never before, particularly now that we can connect digitally through Zoom, has the ability to work from anywhere enabled travellers to cover multiple purposes, like visits with friends and multiple business trips. So, we'll find that the duration of travel and the length of stay is longer. And third is the continued high focus on safety and wellness which is top of mind for travellers due to the pandemic. All travel is wellness-related now.

Sandra Carvao: I think there is a bigger concern with sustainability, which is very welcome in our industry. Consumers, particularly the younger generation, are much more aware of the impact they have, not only on the environment but also socially and on the communities they live in. We've also seen an increase in expenditure per trip, so I think people are very eager to go outside, and they're staying longer. And on the other side, I think there are some challenges: we’re seeing a rise in late bookings because restrictions can change at short notice and that’s having an impact on the decisions of travellers. This is putting pressure on the industry in terms of planning and anticipating fluctuations in demand.

Social media surveys have shown that travellers who have immersive experiences are more likely to post about them, which is good for the industry.

What is community-based tourism and why is it important?

Sandra Carvao: One of the positive impacts of the pandemic is that people are looking for local experiences and are spending more time with communities. So, the concept of community-based tourism is obviously one that puts the community at the core of every development, ensuring that it's engaged and empowered and that it benefits. At the UNWTO, we worked with the G20 and the Saudi presidency back in 2020 and produced a framework for tourism development in communities, which states that communities need to be part of the planning and management of tourism activities. We need to go beyond traditional definitions of community to a point where the industry leans on partnerships between the public and private sectors and communities.

Liz Ortiguera: In July 2022, PATA is hosting a destination-marketing forum and one of the key themes is community-based tourism. The purpose is really to put the community and authenticity-in-culture activities at the heart of the travel experience. There are benefits for all stakeholders. One is that travellers can have an authentic experience. They're not in overcrowded, touristic locations and they experience something new and unique within the community. These experiences are designed in partnership with communities who get the benefit of financial inclusion, and if activities are designed properly, the reinforcement of their cultural heritage. Governments also engage in economic development more broadly across countries. Another interesting trend is creative tourism, which means you create an experience for tourists to participate in, like a dance lesson, or a cooking lesson. Social media surveys have shown that travellers who have these kinds of immersive experiences are more likely to post about them online and that's good for the industry.

It is important to emphasize that virtual experiences, while they are a fun tool, can never replace visiting a destination.

How is technology and innovation helping to leverage cultural resources?

Sandra Carvao: One interesting trend we’re seeing is that more and more people are booking trips directly, so communities need to be supported to digitize their systems. Education and upskilling of communities are important so that they can leverage digital platforms to market themselves. From the tourists’ perspective, it is important to emphasize that virtual experiences, while they are a fun tool, can never replace visiting a destination.

Liz Ortiguera: People have been living virtually for more than two years. Amazing innovations have emerged, such as virtual reality and augmented reality, and all kinds of applications and tools. But the important thing is the experience. The destination. Real-world experiences need to remain front and centre. Technology tools should be viewed as enablers and not the core experience. And when it comes to staff, technology can really democratize education. There’s an opportunity to mobilize a mobile-first approach for those who are on the frontlines, or out in the field, and can’t easily access computers, but need to get real-time information.

How is the sector dealing with labour shortages and re-employment of the workforce?

Liz Ortiguera: Labour shortages are much more dynamic in North America and in Europe. But it’s having a knock-on effect on Asia. If, for example, their air carriers are limited by staff and they have to cancel flights, which we're very much seeing out of Europe, seating capacity then becomes a limiting factor in the recovery of Asia Pacific. That's the main constraint right now. And compounding that is the rising price of fuel. But people in the Asia Pacific are keen to get reemployed.

Sandra Carvao: Labour shortages are a priority for the sector in countries around the world. Many workers left the sector during the pandemic and the uncertainty that surrounded the measures taken to contain it left many people unsure of whether the sector would recover. It is time to address things like conditions, scheduling, and work/life balance, all things which have been top of mind for workers during the pandemic. As the sector recovers, we need time to bring new hires on board and to train them to take over where those who switched jobs left off.

Are we seeing a growing trend towards domestic tourism?

Sandra Carvao: We’re talking about 9 billion people travelling within their own countries. And in many countries, for example in Germany, more than 80% of the tourism spending actually comes from the domestic market, similarly in countries like Spain and even smaller economies. Whenever it's possible to travel again, domestic markets tend to be more resilient. They kick off first mostly due to perceptions of safety and security issues. As the world economy recovers from the pandemic, there is a good opportunity for nations to rethink their strategy, look at the domestic market in a different way, and leverage different products for domestic tourists.

When it comes to sustainable tourism, how quickly could we mainstream eco-friendly modes of transportation?

Sandra Carvao: Transport is one of the key contributors to energy impacts and tourism. But it's also important that we look at the whole value chain. The UNWTO together with the One Planet Sustainable Tourism Programme just launched the Glasgow Declaration, which includes green commitments from destinations and companies. We’re seeing a strong movement in the airline industry to reduce emissions. But I think, obviously, technological developments will be very important. But it's also very important to look at market shifts. And we can't forget small islands and developing states that rely on long-haul air travel. It’s important to make sure that we invest in making the problem much less impactful.

Liz Ortiguera: 'Travel and tourism' is such a broad encompassing term that it’s not fair to call it an industry: it is actually a sector of many industries. The pandemic taught us how broad the impact of the sector is in terms of sustainability. There's a big movement in terms of destination resilience, which is the foundation for achieving sustainability in the journey to net-zero. We now have standards to mitigate that impact including meetings-and-events (MIE) standards and standards for tour operators. There are multiple areas within our industry where progress is being made. And I'm really encouraged by the fact that there is such a focus not just within the sector but also among consumers.

This interview was first done at the World Economic Forum's studios in Geneva as part of 'Our World in Transformation' - a live interactive event series for our digital members. To watch all the episodes and join future sessions, please subscribe here .

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• Travel Tips

What Are The 7 Sectors Of Tourism

Published: December 12, 2023

Modified: December 28, 2023

by Mable Roldan

• Travel Guide

Introduction

Welcome to the exciting world of tourism! As travel enthusiasts, we often embark on journeys to discover new destinations, experience different cultures, and create unforgettable memories. But have you ever wondered about the various sectors that make up the tourism industry? Understanding these sectors can help us gain insight into the complex web of services and experiences that come together to create the perfect travel experience.

The tourism industry encompasses a wide range of activities and services, all aimed at providing travelers with comfortable and enjoyable experiences. These sectors work harmoniously to ensure that every aspect of a trip, from accommodation to transportation and beyond, is well taken care of. In this article, we will explore the seven key sectors of tourism, each playing a vital role in the overall travel experience.

From finding the perfect place to stay, to indulging in delectable local cuisine, to getting around efficiently, each sector offers unique services and experiences that contribute to the overall success of a trip. So, let’s dive into the world of tourism sectors and discover how they come together to create unforgettable journeys!

Accommodation Sector

The accommodation sector is a fundamental pillar of the tourism industry, providing travelers with a home away from home during their travels. This sector comprises a diverse range of options, ranging from luxurious hotels and resorts to budget-friendly hostels and vacation rentals.

Accommodation providers strive to ensure that guests have a comfortable and pleasant stay by offering a variety of amenities and services. From well-appointed rooms and spacious suites to 24/7 reception and room service, the accommodation sector aims to meet the needs and preferences of all types of travelers.

In recent years, there has been a remarkable surge in alternative accommodation options such as home-sharing platforms like Airbnb, allowing travelers to rent unique properties directly from homeowners. This trend has provided travelers with a wider range of choices and the opportunity to experience local neighborhoods and cultures more authentically.

Additionally, sustainability and eco-consciousness have become important factors in the accommodation sector. Many establishments are implementing eco-friendly practices, such as energy-efficient lighting and recycling programs, to reduce their environmental impact and attract guests who prioritize sustainable tourism.

Furthermore, technology has played a significant role in enhancing the accommodation sector. Online booking platforms and mobile apps have made it easier than ever for travelers to research, compare, and book accommodations, providing a seamless experience. The use of keyless entry systems and personalized mobile concierge services have also become popular, allowing guests to have a hassle-free and customized stay.

Whether it’s a cozy bed and breakfast nestled in a charming countryside or a luxurious beachfront resort with stunning ocean views, the accommodation sector offers a wide range of options to suit every budget, preference, and travel style.

Food and Beverage Sector

The food and beverage sector is a vital component of the tourism industry, as it provides travelers with culinary experiences that reflect the local culture and traditions of a destination. This sector encompasses a wide range of establishments, including restaurants, cafes, bars, food trucks, and street food vendors.

One of the highlights of travel is indulging in diverse cuisines and trying new flavors. The food and beverage sector caters to these cravings by offering a plethora of dining options, from upscale fine dining restaurants to casual eateries serving traditional local dishes. Travelers can savor authentic flavors, culinary masterpieces, and innovative fusions that highlight the region’s unique gastronomy.

Many destinations are known for their vibrant food scenes, with local markets and street food stalls offering a rich tapestry of flavors and aromas. Exploring local markets and trying street food can be a memorable and immersive experience, allowing travelers to get a taste of the authentic culinary culture of a place.

The food and beverage sector also caters to specific dietary needs and preferences. With an increasing number of people following vegetarian, vegan, or gluten-free diets, many establishments now offer diverse menu options to accommodate various dietary requirements. This inclusivity ensures that travelers with dietary restrictions can still enjoy delicious meals and be part of the culinary exploration.

Moreover, the sector has witnessed a rising trend of farm-to-table dining and emphasis on local, sustainable ingredients. Restaurants and cafes are partnering with local farmers, growers, and producers to source fresh, seasonal ingredients, supporting the local economy and reducing the carbon footprint associated with long-distance food transportation.

Technology has also made its mark on the food and beverage sector, with online restaurant reviews, recommendations, and food delivery apps allowing travelers to discover and enjoy the best dining experiences effortlessly. Additionally, some establishments employ innovative concepts like interactive dining experiences, fusion cuisines, and molecular gastronomy, aiming to provide unique and memorable meals that go beyond traditional dining.

From savoring Michelin-starred delicacies to sampling street food treasures, the food and beverage sector offers a diverse and enticing array of culinary experiences for travelers to delight their taste buds and create lasting memories.

Transportation Sector

The transportation sector is an essential component of the tourism industry, connecting travelers to their desired destinations. It encompasses various modes of transportation, including air travel, train and rail services, bus and coach services, cruises, and car rentals.

Air travel is a major player in the transportation sector, providing international and domestic flights that enable travelers to reach their destinations quickly and efficiently. Airlines strive to offer comfortable seating, in-flight entertainment, and quality service to enhance the overall travel experience. With the expansion of low-cost carriers, air travel has become more accessible and affordable, driving tourism growth around the world.

Train and rail services are another popular mode of transportation, especially for intercity travel and scenic journeys. Traveling by train allows passengers to enjoy stunning landscapes, experience local culture, and connect with different regions or countries in a convenient and sustainable way.

Bus and coach services provide economical transportation options for both urban and rural areas. They are often preferred by budget-conscious travelers or those seeking a more immersive experience, as they allow passengers to interact with locals and witness the changing landscapes along the journey.

Cruise tourism has also gained popularity, offering unique travel experiences on sea voyages. Cruise ships provide a floating resort-like experience, with amenities such as restaurants, entertainment venues, and recreational activities, while allowing travelers to explore different destinations without the need for constant packing and unpacking.

Car rentals give travelers the freedom to explore at their own pace, particularly in destinations with extensive road networks and scenic drives. Renting a car allows for flexibility and the opportunity to venture off the beaten path, discovering hidden gems and experiencing a more personalized travel itinerary.

Advancements in technology have revolutionized the transportation sector, making it more convenient and accessible for travelers. Online platforms and mobile apps allow for seamless booking and ticketing, real-time travel updates, and navigation assistance. Ride-hailing services have also gained popularity, providing an alternative mode of transportation in urban areas.

Transportation plays a crucial role in shaping a traveler’s overall experience, as it sets the tone for their journey and connects them to the various attractions and activities of a destination. Efficient and well-connected transportation networks contribute to the accessibility and attractiveness of a place, making it easier and more enjoyable for travelers to explore and immerse themselves in new cultures and experiences.

Travel Agency Sector

The travel agency sector plays a pivotal role in the tourism industry, acting as a bridge between travelers and their dream destinations. Travel agencies provide valuable services and expertise to help travelers plan and organize their trips, ensuring a smooth and hassle-free experience.

Travel agencies serve as a one-stop-shop for all travel-related needs. They assist travelers in selecting destinations, finding the best deals on accommodations, arranging transportation, and curating itineraries based on individual preferences and budgets. Whether it’s a solo adventure, a family vacation, a romantic getaway, or a group tour, travel agencies cater to a wide range of travel styles and requirements.

These agencies maintain relationships with airlines, hotels, tour operators, and other service providers, enabling them to secure discounted rates and exclusive packages for their clients. They have firsthand knowledge of destinations, attractions, and local customs, allowing them to offer valuable advice and recommendations to travelers.

In addition to organizing the logistics of a trip, travel agencies often specialize in specific types of travel experiences. They may focus on adventure travel, luxury vacations, cultural immersion, or niche markets like eco-tourism or culinary tours. This specialization allows them to provide expert guidance tailored to the specific interests of their clients.

With the rise of online travel booking platforms, some may question the relevance of travel agencies. However, travel agencies still hold a significant advantage with their personalized service and expertise. They can offer valuable insights and recommendations, handle complex itineraries, and provide support in the event of any unexpected issues during the trip.

Furthermore, travel agencies often offer additional services such as travel insurance, visa assistance, and 24/7 customer support. These added benefits alleviate the stress and uncertainties that can arise when planning and embarking on a journey, giving travelers peace of mind.

In recent years, travel agencies have also embraced technology to enhance their services. Many agencies have online platforms where travelers can research, compare, and book travel services. They utilize social media and content marketing strategies to inspire and engage potential clients, sharing travel tips, destination highlights, and special offers.

Overall, the travel agency sector plays a vital role in facilitating seamless and enjoyable travel experiences. Their expertise, personalized service, and access to exclusive deals make them valuable partners for travelers seeking professional assistance and guidance in planning their adventures.

Adventure and Recreation Sector

The adventure and recreation sector of the tourism industry caters to thrill-seekers and outdoor enthusiasts, offering a wide range of exciting activities and experiences. This sector is perfect for those looking to step out of their comfort zone, immerse themselves in nature, and create unforgettable memories.

Adventure tourism encompasses activities such as hiking, mountaineering, rock climbing, zip-lining, white-water rafting, and paragliding, among others. These activities provide a unique opportunity to explore natural landscapes, challenge oneself physically and mentally, and appreciate the beauty and wonders of the great outdoors.

Recreation tourism, on the other hand, focuses on leisure and relaxation. This sector includes activities such as beach vacations, golfing, spa retreats, wellness retreats, and wildlife safaris. Recreation tourism offers a chance to unwind, rejuvenate, and engage in activities that promote overall well-being and tranquility.

While adventure and recreation activities differ in their nature, both sectors contribute to sustainable tourism by raising awareness about environmental conservation and supporting local communities. Many adventure tourism operators and recreational facilities follow sustainable practices, ensuring the preservation of natural resources and the protection of delicate ecosystems.

Adventure and recreation tourism also provide economic opportunities for local communities. These activities often require specialized guides, equipment rental services, and accommodation facilities, creating employment and generating income for the host destinations.

Technology has played a significant role in the growth of the adventure and recreation sector. Online platforms and mobile applications make it easier for travelers to research and book activities, access trail maps, and connect with local guides. Adventure and recreation companies often leverage social media platforms to showcase their offerings and inspire potential travelers.

The adventure and recreation sector offers a diverse range of experiences, catering to a variety of interests and skill levels. Whether it’s summiting a mountain peak, scuba diving in a vibrant coral reef, or simply enjoying a peaceful yoga retreat, this sector ensures that travelers can find activities that align with their preferences and desired level of excitement.

It’s important to note that safety and responsible tourism practices are essential in the adventure and recreation sector. Travelers should choose licensed operators, follow guidelines provided by professionals, respect the environment, and prioritize their own safety and well-being while engaging in adventurous activities. This ensures a positive and sustainable experience for both travelers and the destinations they visit.

Events and Conferences Sector

The events and conferences sector of the tourism industry plays a pivotal role in bringing together professionals, enthusiasts, and like-minded individuals from various fields. This sector is responsible for organizing and hosting a wide range of events, conferences, trade shows, and exhibitions that contribute to knowledge-sharing, networking, and business growth.

Events and conferences serve as platforms for professionals to exchange ideas, showcase innovations, and discuss current trends in their respective industries. They provide opportunities for networking, collaboration, and learning, fostering professional development and driving innovation.

The sector encompasses a diverse range of events, including academic conferences, industry exhibitions, music festivals, sports competitions, cultural festivals, and trade shows, among many others. These events attract participants from different parts of the world, contributing to the economic growth of the host destination.

Events and conferences often require specialized infrastructure and facilities, such as convention centers, exhibition halls, and hotels with conference facilities. These venues provide the necessary space, technology, and amenities to accommodate large gatherings and ensure the smooth execution of events.

The events and conferences sector contributes to the tourism industry by boosting visitor numbers, filling hotel rooms, and driving revenue for local businesses such as restaurants, transportation services, and event vendors. Host destinations often see a surge in tourism during major events, as attendees explore the local attractions and contribute to the local economy.

Technology has played a significant role in enhancing the events and conferences sector. Virtual conferences and hybrid event formats have gained popularity, allowing participants to attend events remotely, reducing travel expenses and environmental impact. Event management software, mobile apps, and online registration systems have streamlined event organization, making it easier for attendees to access event information, sign up for sessions, and engage with other participants.

It’s important to note that the events and conferences sector is not limited to business-related gatherings. Cultural festivals, music concerts, and sporting events also fall under this sector, offering unique experiences that celebrate art, music, sports, and local traditions.

A well-executed event or conference can leave a lasting impact on participants, fostering professional connections, knowledge exchange, and inspiration. By bringing people together, this sector contributes to the growth and development of various industries and promotes cultural exchange and mutual understanding.

Tourism Services Sector

The tourism services sector is a vital component of the overall tourism industry, providing a wide range of support services to both travelers and businesses operating within the tourism sector. This sector encompasses various services that enhance the travel experience and contribute to the seamless operation of the industry.

One of the key services in this sector is tourism information and assistance. Tourism information centers, both physical and virtual, provide valuable resources and guidance to travelers, offering information about destinations, attractions, accommodation options, transportation, and activities. These centers play a crucial role in helping travelers plan their itineraries and make informed decisions.

Another important aspect of the tourism services sector is travel insurance. Travel insurance provides coverage for unexpected events such as trip cancellations, medical emergencies, lost baggage, and travel interruptions. It offers peace of mind to travelers, ensuring that they are protected from unforeseen circumstances that may disrupt their travel plans.

Visa assistance is another significant service within this sector. Many destinations require travelers to obtain visas before entry, and navigating the visa application process can be complex and time-consuming. Visa assistance services, whether provided by travel agencies or specialized companies, help travelers understand the requirements, gather the necessary documentation, and facilitate the visa application process.

Translation and interpretation services are also essential in the tourism services sector, particularly in destinations where the local language may be a barrier for some travelers. These services ensure effective communication between travelers and local residents, allowing for a smoother and more immersive experience.

Additionally, currency exchange services play a vital role in facilitating financial transactions for travelers. The ability to exchange currencies conveniently and at fair rates ensures that travelers have access to the local currency for their expenses during their trip.

Technology has transformed the tourism services sector, making these services more accessible and convenient. Mobile applications, online platforms, and virtual assistants provide travelers with instant access to information, assistance, and services. Many travel service providers offer online booking options and 24/7 customer support, allowing travelers to make reservations and address any queries or concerns at their convenience.

The tourism services sector acts as a backbone for the overall tourism industry, ensuring that travelers have access to the necessary support, information, and services they need throughout their journey. By providing valuable assistance and enhancing the travel experience, this sector plays a vital role in fostering customer satisfaction and driving the growth of the tourism industry as a whole.

The tourism industry is a complex and multifaceted sector, composed of various interconnected sectors that work together to provide unforgettable travel experiences. From accommodations and food to transportation and events, each sector plays a crucial role in shaping the overall travel experience and contributing to the success of the tourism industry.

The accommodation sector ensures that travelers have a comfortable and enjoyable place to stay, offering a wide range of options to suit every preference and budget. The food and beverage sector tantalizes taste buds with diverse cuisines and culinary experiences, reflecting the local culture and traditions of a destination.

The transportation sector connects travelers to their desired destinations, providing convenient and efficient modes of travel. Travel agencies serve as invaluable resources, offering expertise and assistance in planning and organizing trips, while the adventure and recreation sector caters to thrill-seekers and outdoor enthusiasts craving adrenaline-pumping experiences.

Events and conferences bring professionals together, fostering knowledge sharing, networking, and innovation. Finally, the tourism services sector provides essential support services such as information and assistance, travel insurance, visa facilitation, translation and interpretation, and currency exchange.

Technology has revolutionized the tourism industry, making information and services more accessible, convenient, and personalized. Online booking platforms, mobile apps, and virtual assistance have transformed the way travelers research, plan, and book their trips.

In conclusion, understanding the various sectors of the tourism industry allows us to appreciate the intricate web of services that work harmoniously to create remarkable travel experiences. Whether it’s relaxing in a luxurious hotel, savoring local delicacies, exploring beautiful landscapes, attending a conference, or receiving helpful assistance, each sector contributes to the success and enjoyment of a trip. By recognizing the importance of these sectors and embracing technology’s advancements, we can continue to enhance and evolve the tourism industry and provide unforgettable experiences for travelers around the world.

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Leiper’s Tourism System: A simple explanation

Leiper’s Tourism System is a basic conceptualisation of the structure of the tourism industry . It is one of the most widely accepted and most well-known models used in tourism research when attempting to understand the tourism system.

Many tourism students will learn about Leiper’s Tourism System towards the beginning of their studies alongside the history of tourism and the importance of tourism . Many people working within the industry learn about Leiper’s Tourism System in order to underpin and inform their operational plans.

But what is Leiper’s Tourism System? In this article I will tell you about who Leiper was, why he was a credible scholar (and why people listen(ed) to him) and how his Tourism System model works in the context of tourism management.

Who was Leiper?

Why was leiper’s tourism system developed, leiper’s tourism system – how does it work, the tourists, the geographical features, the tourism industry, the traveller generating region, the tourist destination region, the tourist transit region, the benefits of leiper’s tourism system, the disadvantages of leiper’s tourism system, to conclude, further reading.

Neil Leiper was an Australian tourism scholar who died in February 2010. His work was extremely influential and continues to be well cited throughout the tourism literature.

Leiper has four major areas in which he focussed his research: tourism systems, partial industrialisation, tourist attraction systems and strategy. It is his work on tourism systems that I will discuss in this post.

Leiper’s research was identified as having a significant influence on travel and tourism academic literature, as well as the conceptualisation of tourism as a discipline. This applies to both research and educational contexts.

Leiper was famed for the connections that he made between theory and strategy, which helped to bridge the gap between theory, policy and practice.

You can read more about Neil Leiper and his academic contributions in this paper .

Discussions about what tourism is and how tourism is defined have been ongoing for many years.

Leiper’s contribution to the debate was to adopt a systems approach towards understanding tourism.

Leiper (1979) defined tourism as:

‘…the system involving the discretionary travel and temporary stay of persons away from their usual place of residence for one or more nights, excepting tours made for the primary purpose of earning remuneration from points en route. The elements of the system are tourists , generating regions, transit routes, destination regions and a tourist industry. These five elements are arranged in spatial and functional connections. Having the characteristics of an open system, the organization of five elements operates within broader environments: physical, cultural, social, economic, political, technological with which it interacts.’

Rather than viewing each part of the tourism system as independent and separate, Leiper’s definition was intended to allow for the understanding of destinations, generating areas, transit zones, the environment and flows within the context of a wider tourism system.

In essence, therefore, Leiper’s Tourism System was developed to encourage people to view tourism as an interconnected system, and to make relevant assessments, decisions, developments etc based upon this notion.

So now that we understand who Neil Leiper was (and that he was a credible tourism scholar), lets take a deeper look at his Tourism System.

In the diagram above you can see the way in which Leiper depicted tourism as being a system.

Leiper did not want people to view each part of the tourism industry as being separate and independent, because it is not. Rather, each component of tourism is closely interrelated.

This means that each part of the system relies strongly upon other parts in order to function properly.

Lets take an unrelated example of a car engine. If one part of the engine isn’t working properly, the car won’t run efficiently or may not run at all…

Lets put this into the context of travel and tourism. If the airline isn’t running flights to a destination, then the hotel will have no business. And if there are no available hotels in the destination, then people will not book flights there.

Now, this is a very simplistic example, but hopefully that helps to provide a clearer picture of how the ‘tourism system’ is interconnected.

The basic elements of Leiper’s Tourism System

There are three major elements in Leiper’s Tourism System: the tourists, the geographical features and the tourism industry.

The tourist is the actor in Leiper’s tourism system. They move around the tourism system, consuming various elements along the way.

In Leiper’s tourism system he identifies three major geographical features: the traveller generating region, the tourist destination region and the tourist transit region.

I will explain which each of these geographical features means short.

The tourism industry is, of course, at the heart of the tourism system. All of the parts that make up the structure of tourism , are found within the tourism system.

The geographical features of Leiper’s Tourism System model

Leiper identifies three main geographical regions in his tourism system. These are visually depicted in the diagram above.

I will explain what each of the geographical features mean below.

Other posts that you may be interested in: – What is tourism? A definition of tourism – The importance of tourism – The history of tourism – Stakeholders in tourism – The structure of tourism – Types of tourism: A glossary

The traveller generating region is the destination in which the tourist comes from.

Exactly what this means, is not entirely clear. Does it mean the departure airport? The home country? The area of the world? The home town? Well in part, I think that this depends on the nature of the tourism that is taking place.

If, for example, a person is taking a domestic holiday , then their home town will almost certainly be classified as the ‘traveller generating region’.

However, when we travel further away, the precise details of our home locations become less important. For example, you may refer instead to the country or district in which you live. Or you may simply refer to the country.

For example, if I were to travel to Spain, I may refer to my traveller generating region as the United Kingdom.

Similarly, sometimes we refer to areas of the world. This is especially the case with travellers from Asia. Some countries in Asia (such as China ) are substantial tourist generating regions. Rightly or wrongly, however, the traveller destination region is often given the vague description of simply being ‘Asia’.

Within the traveller generating region there are many components of tourism.

Here you will often find stakeholders i n tourism such as travel agents and tour operators, who promote outbound or domestic tourism.

The tourist destination region can largely be described in the same vain.

In Leiper’s tourism system, the tourism destination region is the area that the tourist is visiting.

This could be a small area, such as a village or tourist resort. For example, Bentota in Sri Lanka or Dahab in Egypt.

The tourist destination region could be an entire province. For example, Washington State.

Likewise, it could be a country, such as Jordan . Or it could even be an area of the World, such as The Middle East.

In the tourist destination region you will find many components of tourism. Here you will likely find hotels, tourist attractions, tourist information centres etc.

The last geographical region identified in Leiper’s Tourism System is the tourist transit region.

The tourist transit region is the space between when the tourist leaves the traveller generating region and when they arrive at the tourist destination region. This is effectively the time that they are in transit.

The tourist transit region is largely made up of transport infrastructure. This could be by road, rail, air or sea. It involves a large number of transport operators as well as the organisations that work within them, such as catering establishments (think Burger King at the airport).

The tourist transit region is an integral part of Leiper’s Tourism System.

There are many benefits of Leiper’s tourism system.

Leiper’s model allows for a visual depiction of the tourism system. The model is relatively simple, enabling the many to comprehend and use this model.

Leiper’s Tourism System model has been widely cited within the academic literature and widely taught within tourism-based programmes at universities and colleges for many years.

The way in which this model demonstrates that the different parts of the tourism industry are interrelated and dependent upon each other provides scope for better planning and development of tourism .

There are, however, also some disadvantages to Leiper’s Tourism System model.

Whilst the simplicity of this model can be seen as advantageous, as it means that it can be understood by the many rather than the few, it can be argued that it is too simple.

Because the model is so simple, it is subject to interpretation, which could result in different people understanding it in different ways – I demonstrated when I discussed what ‘region’ meant.

Leiper developed this model back in 1979 and a lot has changed in travel and tourism since then. Take, for example, the use of the Internet.

Lets say that a person lives in Italy and books a trip to Thailand through an online travel agent who is based in the USA. Where in the model does the travel agent fit? Because they have little place in either the traveller generating region or the tourist destination region….

The post-modern tourism industry is not accounted for in this model, thus it can be argued that it is limited in scope because it is outdated.

Likewise, this model fails to address the way in which the tourism system is actually part of a network of interrelated systems. What about the agriculture sector? Or the construction industry? Or the media? All of these areas play an essential role in [feeding, building, promoting] tourism, but they are not represented in the model.

Leiper’s Tourism System is a key part of the foundation literature in travel and tourism.

It provides a good representation of the way that the many parts of the tourism industry work together as a system, rather than individually. However, it fails to account for many of the complexities of the industry and its ties with associated industries.

Nonetheless, this is an interesting model that is widely applicable both in an academic and practical sense.

If you would like to learn more about the fundamentals of the travel and tourism industry, I have listed some key texts below.

• An Introduction to Tourism : a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
• The Business of Tourism Management : an introduction to key aspects of tourism, and to the practice of managing a tourism business.
• Tourism Management: An Introduction : gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

Touropia Travel

Discover the World

17 Top Tourist Attractions in Moscow

By Alex Schultz · Last updated on May 4, 2024

The capital of Russia is an incredible place to explore. Visitors to Moscow come away spellbound at all the amazing sights, impressed at the sheer size and grandeur of the city. Lying at the heart of Moscow, the Red Square and the Kremlin are just two of the must-see tourist attractions; they are the historical, political and spiritual heart of the city – and indeed Russia itself.

A fascinating city to wander around, stunning cathedrals, churches, and palaces lie side-by-side with bleak grey monuments and remains from the Soviet state. In addition to its plethora of historical and cultural tourist attractions, Moscow is home to world-class museums, theaters and art galleries.

Renowned for its performing arts, fantastic ballets and amazing circus acts, catching a show while in Moscow is a must. The wealth of brilliant restaurants, trendy bars, and lively nightlife means there is something for everyone to enjoy.

See also: Where to Stay in Moscow

17. Tsaritsyno Palace

Once the summer residence of Catherine the Great, the stunning Tsaritsyno Palace is now a museum-reserve. The architecture is magnificent and there is a lovely park surrounding it for visitors to explore.

Located in the south of Moscow, the palace was commissioned in 1775 and recent renovations mean its lavish interior looks better than ever before with its elegant halls and beautiful staircases.

The exhibits on display look at the life of the empress as well as the history of Tsaritsyno itself. The huge palace grounds are also home to some other delightful buildings with the elegant opera house and wonderful brickwork of the Small Palace being particularly impressive to gaze upon.

Starting out in 1935 as the ‘All-Union Agricultural Exhibition’, VDNKh has slowly morphed over the years into the fascinating open-air museum of today. Remarkably, over 400 buildings can now be found within its confines.

The huge park complex has numerous pavilions representing former Soviet republics on show, such as those of Armenia and Turkmenistan and the distinctive architecture of each of the buildings is always interesting to gaze upon. In addition to this there is the fascinating Memorial Museum of Cosmonautics which is dedicated to space exploration and the fun Moskvarium aquarium even offers you the chance to swim with dolphins.

With lots of eateries scattered about and numerous entertainment options such as horse-riding and zip-lining, there is something for everyone to enjoy; the Friendship of Nations fountain truly is wonderful.

15. Kremlin Armoury

One of the oldest museums in the city, the Kremlin Armoury has a wealth of treasures; highlights include the ornate Grand Siberian Railway egg, the historic Cap of Monomakh and the stunning Imperial Crown of Russia which often has a crowd of tourists around it, jostling to take a photo.

Once the royal armory, there are loads of fascinating objects on display. Perusing the many sabers, jewelry, armor and more is as interesting as it is educational and entertaining and the swords are so finely crafted that you’ll almost wish you could pick up one and wield if yourself.

Established in 1851, the museum is situated in the Moscow Kremlin.

14. GUM Department Store

Standing for ‘Main Universal Store’ in Russian, GUM is stunning. Its wonderful skylights and beautiful facades mean it doesn’t look out of place alongside its illustrious neighbors on Red Square.

With over 200 shops, boutiques and upmarket eateries inside, it is a shopaholic’s heaven and concerned partners will be glad to find more affordable options alongside luxury brands such as Dior and Prada.

The main department store in the city, GUM was opened in 1893. The stunning architecture makes it well worth a visit even if shopping isn’t your thing.

13. Moscow Metro

It’s not often that public transport looks like a work of art. So many stops on the Moscow Metro will astound visitors with their beauty and elegance.

Decked in marble and with frescoes covering the walls, the stations are amazing to gaze upon and are part of one of the longest metro systems in the world, with the first stations opened in 1935.

Using the metro is the quickest and easiest way to get around Moscow and braving the crowds of commuters is well worth it for the beauty all around you.

12. Arbat Street

An elegant yet lively street, Arbat is full of impressive architecture and was once a popular place to live for aristocrats, artists, and academics.

A historic place, it is down Arbat Street that Napoleon’s troops are said to have headed on their way to capture the Kremlin.

Nowadays, there are many cafes, restaurants, and shops, as well as various monuments and statues to former residents such as Alexander Pushkin who was reputed to be a lover of the Russian Empress due to his massive influence in court.

11. Novodevichy Convent

Drenched in history, the Novodevichy Convent is located in a striking building that was once a fortress. This captivating place is well worth visiting when in Moscow.

Founded in 1524, the convent houses four cathedrals; Smolensk Cathedral is the undoubted highlight due to its delightful 16th-century frescoes.

Wandering around the grounds is like stepping back in time. The Novodevichy Cemetery is where many famous leaders of the Soviet Union are buried, such as Yeltsin and Khrushchev.

10. Pushkin Museum

Despite its name, the Pushkin Museum of Fine Arts actually has no connection at all to the famous poet other than that it was named in his honor after his death. A delight to visit, its extensive collection focuses on European art with masterpieces by Botticelli, Rembrandt, and van Gogh all featuring.

Sculptures, graphic art, paintings and more can be found in its beautiful galleries; various sections look at themes and epochs such as the Renaissance, the Dutch Golden Age, and Byzantine art.

Among the many highlights are the clownish characters which can be found in Cezanne’s Fastnacht (Mardi Gras) and the twirling ballerinas who look so elegant in Degas’ Blue Dancers. Picasso’s Young acrobat on a Ball is also well worth checking out for its interesting use of shapes and colors.

9. Christ The Savior Cathedral

This gorgeous Russian Orthodox cathedral is located on the banks of the Moskva River, just a stone’s throw away from the Kremlin.

The church as it stands today was consecrated in 2000, as the original church that stood here was destroyed on the command of Josef Stalin in 1931 due to the anti-religious campaign.

With its delightful golden dome, spires and dazzling white facades, the Christ the Savior Cathedral is stunning. The interior is just as captivating to wander around, with its beautifully tiled floors and impressive altar.

8. Lenin Mausoleum

Opened to the public in 1924, Lenin’s Mausoleum is one of the most popular tourist attractions in Moscow. The red granite structure is located at the heart of the city in Red Square.

Lenin’s embalmed body lies in a glass sarcophagus; it is a somewhat eerie experience walking past the former leader of the Soviet Union but is well worth doing as you understandably can’t do it anywhere else in the world.

After visiting the mausoleum, head to the Kremlin wall right next to it for more graves of important communist figures such as Stalin and Brezhnev.

7. Tretyakov Gallery

Home to the most extensive and impressive collection of Russian fine art in the world, the State Tretyakov Gallery is definitely worth visiting when in Moscow for the wealth of amazing art pieces that it has on display.

Having started out as the private art collection of the Tretyakov brothers, there are now over 130,000 exhibits. Highlights include the iconic Theotokos of Vladimir which you will almost certainly recognise despite probably not knowing the name and Rublev’s Trinity which is considered to be one of highest achievements in Russian art.

An absolute must for art lovers, the State Tretyakov Gallery will delight visitors with all that is has to offer.

6. Kolomenskoye

Once a royal estate, Kolomenskoye is now a museum-reserve and lies a few kilometers outside of the city center. A captivating place to visit, there is a plethora of history on show and the site overlooks the Moskva River.

Consisting of four historical sites, there are extensive gardens for visitors to explore, as well as loads of interesting old buildings, the former village of Kolomenskoye itself and the impressive Palace of the Tsar Alexey Mikhailovich – once considered the Eighth Wonder of the World by contemporaries.

Among the many stunning sights, it is the brilliantly white Ascension Church that is the undoubted highlight – dating back to 1532.

5. Gorky Park

Lying alongside the Moskva River, the huge Gorky Park is a lovely place to visit. Its extensive gardens are home to numerous cultural institutions and visitors should definitely check out the Garage Museum of Contemporary Art and while the eclectic exhibits may not always feature such incredible sights as a balloon-covered rider on a zebra; they certainly always succeed in pushing back the boundaries of art.

Pop-up exhibitions and festivals can be found from time to time in the park itself and there is an open-air theatre and numerous eateries alongside a plethora of leisure activities.

Whether it’s cycling, table tennis or yoga that you are after or beach volleyball and rowing, Gorky Park certainly has it. In winter, there is a huge ice rink for visitors to enjoy.

4. Bolshoi Theatre

The Bolshoi Theatre is the main theater in the country. The amazing opera and ballet performances it has put on over the centuries go a long way in explaining Russia’s rich history of performing arts.

While the Bolshoi Ballet Company was established in 1776, the theater itself was opened in 1825. The glittering, six-tier auditorium is lavishly and decadently decorated; it is a fitting setting for the world-class performances that take place on its stage.

Spending a night watching a performance of such classics as The Nutcracker or Swan Lake at the Bolshoi Theatre is sure to be a memorable experience and the beauty all around you only adds to the sense of occasion.

3. Moscow Kremlin

This famously fortified complex is remarkably home to five palaces and four cathedrals and is the historic, political and spiritual center of the city. The Kremlin serves as the residence for the country’s president. It has been used as a fort, and this fact is made clear by its sheer size. The Kremlin’s outer walls were built in the late 1400s.

Under Ivan III, better known as Ivan the Great, the Kremlin became the center of a unified Russian state, and was extensively remodeled. Three of the Kremlin’s cathedrals date to his reign that lasted from 1462-1505. The Deposition Church and the Palace of Facets were also constructed during this time. The Ivan the Great Bell Tower was built in 1508. It is the tallest tower at the Kremlin with a height of 266 feet (81 meters).

Joseph Stalin removed many of the relics from the tsarist regimes. However, the Tsar Bell, the world’s largest bell, and the Tsar Cannon, the largest bombard by caliber in the world, are among the remaining items from that era. The Kremlin Armory is one of Moscow’s oldest museums as it was established more than 200 years ago. Its diamond collection is impressive.

The Kremlin’s gardens – Taynitsky, Grand Kremlin Public and Alexander – are beautiful. The Kremlin has also served as the religious center of the country, and there is a tremendous number of preserved churches and cathedrals here. The collections contained within the museums include more than 60,000 historical, cultural and artistic monuments. Those who enjoy the performing arts will want to consider attending a ballet or concert at the State Kremlin Palace. Completed in 1961, it is the only modern building in the Kremlin.

2. Red Square

Lying at the heart of Moscow, Red Square is the most important and impressive square in the city. It is one of the most popular tourist attractions due to its wealth of historical sights and cultural landmarks.

Drenched in history, the huge square is home to incredible sights such as the Kremlin, St. Basil’s Cathedral and Lenin’s Mausoleum, among others. Consequently, it is not to be missed when in Moscow as it really is home to the city’s most stunning monuments.

It is here that many important moments in Russian history took place; the former marketplace has hosted everything from Tsar’s coronations and public ceremonies to rock concerts and Soviet military parades. Wandering around the massive square is a humbling experience and undoubtedly one of the highlights the city has to offer.

1. Saint Basil’s Cathedral

Located in the impressive Red Square, St. Basil’s Cathedral is gorgeous; its delightful spires appear as if out of a fairytale. The most recognizable building in the country, the cathedral is very much a symbol of Russia. No visit to Moscow is complete without having taken in its unique and distinctive features.

Ivan the Terrible ordered the cathedral’s construction in the mid-16th century, and legend holds that Ivan put out the architect’s eyes so that he would be unable to build another cathedral more glorious than St. Basil’s. Designed to resemble the shape of a bonfire in full flame, the architecture is not only unique to the period in which it was built but to any subsequent period. For various reasons, both Napoleon and Stalin wanted to destroy the cathedral but fortunately did not succeed.

Known for its various colors, shapes and geometric patterns, St. Basil’s Cathedral houses nine different chapels that are all connected by a winding labyrinth of corridors and stairways. On the lower floor, St. Basil’s Chapel contains a silver casket bearing the body of St. Basil the Blessed.

Throughout the cathedral are many beautiful murals, frescoes, wooden icons and other art works and artifacts. Outside the cathedral is a lovely garden with the bronze Monument to Minin and Pozharsky, who rallied an all-volunteer Russian army against Polish invaders during a period of the late 16th century known as the Times of Troubles.

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