travel brochure school project pdf

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Family-Style Homeschooling

Make Your Own Travel Brochure For Any Country

This exploration is for all ages, as the colored smilies show. You can make travel brochures about all sorts of places with your whole family together!

These printable travel brochures are part of a geography exploration that is featured in several of the Layers of Learning units. The first time you are introduced is in People & Planet: Maps & Globes , the very first geography unit , but they are also used in many other geography units. Layers of Learning has hands-on experiments, explorations, and fun printables in every unit of this family-friendly curriculum. Learn more about Layers of Learning .

Travel brochures are a great way for kids to record information about beautiful places around the world.  With the internet, it’s really easy to find travel information, but it’s still more fun to search it out in a library book, and it’s even more fun still to go find a travel agency.  They have lots of free full-color brochures and cool insider information.  And when you make your own travel brochure, you’re sure to remember all those fun facts you learn as you put them in one place.

Step 1: Library Research

Before you begin exploring, read a book or two about the place you are learning about. Atlases or geography books containing all the countries of the world are a great starting place, and you can also search for books about the specific continent, country, state, province, region, or landmark you are focusing on from your library. Here are some suggestions for books we really like. The colored smilies above each book tell you what age level they’re recommended for.

As Amazon affiliates, the recommended books and products below kick back a tiny percentage of your purchase to us. It doesn’t affect your cost and it helps us run our website. We thank you!

Geography of the World

Countries of the world.

The Travel Book

by Lonely Planet

Step 2: Travel Brochure

All you need to make this is the free printable travel brochure and any art supplies you want to use. You can print pictures from online, cut some out of brochures you got from a travel agency, or draw your own.

Kids can choose a place, find out all about it, and then create their own travel brochure describing what it’s like, the fun things to do there, and why they would choose it for a destination spot.  There are also blanks for drawing or cutting and gluing pictures of their vacation spot. 

Step 3: Show What You Know

Everyone can show off and share their destinations and brochures with each other. You can even make a few copies of your work and distribute them to the members of your family.

Additional Layers

Additional Layers are extra activities you can do or tangents you can take off on. You will find them in the sidebars of each Layers of Learning unit . They are optional, so just choose what interests you.

Writer’s Workshop

If you want to get really creative you could even use it as a history activity.  (Imagine you were a European getting ready to travel to America for the first time during its colonization.  Maybe you’re a knight heading to the Holy Land for a crusade.  Perhaps you’d like to visit the Egyptian pyramids during their construction phase.)  Pick a time period and a place and you’ve got a history activity as well.

Additional Layer

Make a map of your destination to go along with your brochure. You can draw the map on the back side of the brochure so it is double-sided.

Video a travel commercial to accompany your brochure. Use it to convince others to travel to the destination on vacation. How convincing can you be?

Free Samples

Try family-style homeschooling now with free samples of four Layers of Learning units when you subscribe. You'll get to try family-style history, geography, science, and arts with your children.

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12 thoughts on “Make Your Own Travel Brochure For Any Country”

Just used this for my 6th grade world cultures class. You rock!

I am a special ed teacher and this fits perfectly into my I Love NY unit, What else do you have that works so well in my classroom

The link on the post is working perfectly, so you can just link on the picture and it will take you right to the printable pdf. All the best, Karen

It should be in your inbox. We fixed the link too. Thanks!

Hello , I love the printable and would like for you to send me the Lind to the newspaper link and the brochure. I teach 5th grade and I can use them . Thanks soooo much!!!!

Kimberly, You can get the printable by clicking on the text link or by clicking on the image of the printable. Here is the direct link to this printable brochure: https://layers-of-learning.com/wp-content/uploads/2017/08/Travel-Brochure-Printable.pdf

Check your inbox!

just found this and cant wait to use it tomorrow for my World History class!! It is going to be a travel brochure for wither Sparta or Athens!

Sounds cool! Glad we could help. And thanks for being an awesome teacher.

The paper you made was awesome! I don’t really know what to do in the explaining part below the travel brochure to ____ ( picture ) then the lines. Would you please explain?

You just draw pictures of some place in the world and then write interesting things about it. The blank lines can be filled with anything you like. The purpose is to get your kids researching and excited about places around the world while practicing researching and writing skills.

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6 Beautiful Travel Brochure Examples for Students

If you compare the first brochure ever made to the brochures of today, the differences may surprise you. The earliest brochures were black and white with no photos. The purpose was purely informational. Today, visual elements and overall design play a much bigger role, especially when you’re creating a brochure as part of an educational goal.

In this blog post, we’ll give you travel brochure examples for students. Keep reading to empower yourself to create something others can use as inspiration when exploring new destinations. 

Before You Start: 3 Elements Your Brochure Needs

Planning is an important first step for travel and the same is true for creating brochures. Here’s a look at what every good brochure needs.

1. Research the Destination

It’s important to do your homework before you travel. There are many ways to do this, and what you choose will depend on how close you are to the destination and what you may already know about it.

If you’re close enough to the destination to visit yourself, take the time to travel there. This will give you firsthand experience and insight that can add a unique perspective to your brochure design.

When traveling to the destination doesn’t make sense, start your research online instead. You can use official government websites, tourism blogs, or even social media to get a sense of what’s special about the location.

Ask Family and Friends

You can also get tips from people who live in or have traveled to the destination. Understanding what the must-see or must-do attractions are will give you the right information to include on brochure panels.

2. Get Images

Next, you’ll need images for your design. There are two options you can choose from to get the best possible results.

Pick Up Your Camera

If you’re able to visit the destination yourself, brush up on photography tips before you go, so you can take your own pictures .

This way, your brochure will be differentiated from any others and grab people’s attention.

Purchase Stock Images

Don’t have access to images of your own? Buy images from a stock image site to use in your project. Just make sure you understand the license terms and limitations before you decide to use an image.

3. Select a Template

At this point, you’ll have everything you need to start putting your brochure together. Choosing a brochure template is the best way to ensure you can create a visually appealing asset, even if you don’t have any design experience.

Look for something that’s easy to add your information to and edit with an online design . In just a few clicks with an online editor , you can put a brochure together that you can print and share to show what you learned.

Not sure where to start with your brochure design? You don’t have to come up with something or struggle to put it together on your own.

Instead, use these ideas to help you get the ball rolling on your own creation. 

1. Handmade Brochure

Handmade brochures are nice for projects you want to feel extra special. Start with a simple, blank page with multiple sections.

Then you can write or draw on the details you want to include to give the final product a personal touch.

2. Digital Brochure

Digital brochures are handy for showcasing your work because they’re easy to update and share on social media.

You can customize them with interactive links, videos, and other multimedia content that would be difficult (or impossible) to include in a print brochure.

3. City Brochures

Describe why people would want to visit a city and what they can do there. You might include some historical facts about the area, as well as some interesting places or activities you think tourists might enjoy experiencing.

This may include talking about areas such as shopping districts, dining options , recreation areas, and more, depending on what kinds of things are available throughout the different seasons.

4. State Brochures

Use state brochures to promote tourism in a state , and teach others about its culture and history . If you’re creating a brochure about your own state, it can also help you learn more about where you’re from.

You’ll want to think about what makes a particular area truly special, and list any key facts visitors should know about—like the climate they should pack for.

5. Country Brochures

What would you say about a country if you had to sum it up in just a few words? The answer to that question will help you come up with the concept for a country brochure.

There’s only room for the highlights here, so be selective about the points and the imagery you choose to include.

6. Landmark Brochures

Landmarks may be easy to identify but we often don’t know much more about them. They’re just an icon we can picture in our minds.

Use a brochure as an opportunity to expand someone’s knowledge and turn the landmark into not just a sight worth seeing, but a destination to travel to.

Now, it’s your turn to create your own brochure design. Use these travel brochure examples for students to create an asset that will help you learn about different cultures and places in our world.

License this cover image via Ardea-studio .

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How to Make a Travel Brochure for a School Project

A homemade brochure can be an excellent showcase for students who want to exercise their artistic, writing and research skills. It is also a relatively easy project that can be made using materials found in most homes, or via almost any kind of graphic design software.

Things You'll Need

Old magazines/newspapers

Letter size sheet of paper (8.5 inches by 11 inches)

Black ink pen

Felt-tip pens

Step 1: Layout

The standard format for a brochure uses a letter sheet (standard printing size) folded twice, so it is divided into three equal parts. When folded this way it is the perfect size for fitting into a business envelope. A letter size sheet is 8.5 by 11 inches, so you can mark the folds at the 3.7 inch and 7.3 inch measurements along the long side of the paper. Once it is folded you can see that there are six panels for you to fill, three on the front and three on the back of the sheet. Use a pencil to mark your template so you know where each panel is when the sheet is unfolded. For example, you can write "front cover" on the front panel, "inside left," "inside center" and so forth.

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Step 2: Research

The purpose of a brochure is to sell something or to inform, whether that is an idea, a product or a destination. For a travel brochure you will want to research the destination carefully and thoroughly. Investigate the major attractions and think about why someone might want to visit there. You will also want to find beautiful and relevant pictures to fill your panels. Look in travel magazines for inspiration and for pictures to cut out and use. If you find some ideal pictures in a book, you can photocopy or trace them for use in your brochure.

Step 3: Writing

Your language should be simple yet persuasive. If you are completing an assignment, make sure you include all the information required. Then you can plan out what else you need.

• Your cover panel should have a simple title in large writing. You might also want to add a catchphrase.
• The panel that folds inside the brochure should have your "big picture" information, outlining the basics of the destination and why someone should go there.
• The three inside panels can either be used as a single big panel or divided up with separate information. For example, if you are presenting trip packages, this is where you will outline each option.
• The back of the brochure (the center back panel) can be used for more detailed information, such as directions, prices or regulations. This is also a great place for statistics, such as how many people visit each year, average temperatures, peak travel times, etc.

Step 4: Pictures

Your pictures should be bold and crisp, without too much detail. They need to be easy to understand on a small, crowded surface as well as interesting and clear at a glance. Choose pictures that are relevant to whatever you are promoting in the brochure. You can cut pictures from old newspapers and magazines, photocopy them from books or print them from the Internet. Tracing or freehand drawing can also be very effective, particularly if you have odd spaces to fill in your brochure.

Try to pick photos that will not clash with each other. They also need to be relatively different. Don't just use six pictures of the beach. Add pictures with people enjoying different activities.

Step 5: Finishing Touches

It can be tempting to let the pictures overwhelm the text, but you need both to find balance for a good brochure. It is best to keep the text in small chunks, with dark lettering on a bright background. You might want to write out your text roughly and cut it out in small boxes so you can determine the right positioning on your brochure.

• Use your template to shift around your pictures and the blocks of text until you are happy with the result.
• Mark the positions of all your images and text blocks on the template.
• Use a fresh sheet of paper to make the final brochure. If you must mark it, use your pencil very lightly and erase the marks afterward.
• Carefully paste your pictures in place and use a black ink pen to write the text.

If you are worried about your handwriting, you can write your text on a separate sheet and then cut and paste it into place. Another option is to type your words on a computer and print them as a block of text. Use the margin settings on your word processing software to manage the width of your text blocks.

Step 6: Computer-Designed Brochure

If you are using a computer, it can still be very helpful to have a physical template in front of you. This makes it easier to visualize how the final brochure will look and where everything should fit. You can make a brochure in any graphics design program and most word processing programs, including Microsoft Word .

• When starting a new file, choose an A4 or letter size template and set it to landscape.
• You will probably have to make two files, one for the front of your sheet and one for the back.
• You can either print them double-sided on a single sheet or put the sheet through twice to be printed on both sides.

If you don't have a color printer, you can design your brochure on your computer with the text in place and leave spaces for the pictures. After you print, you can cut relevant pictures from magazines and paste them into place.

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Handmade Student School Project Travel Brochure

A handmade student school project travel brochure can be a fun and unique way for students to learn about a specific destination. The brochure can include information about the history, culture, and attractions of the destination.

To create a handmade student school project travel brochure, you will need to gather information about the destination. This information can be found online, in travel books, or from tourism websites. Once you have gathered the information, you will need to create a layout for the brochure. The layout can be simple or complex, depending on your skills and the time you have to spend on the project.

Once the layout is complete, you can start creating the brochure. The front cover can include a photograph of the destination, along with the name of the brochure and the year it was created. The inside of the brochure can include a map of the destination, as well as information about the history, culture, and attractions of the destination.

If you are looking for a fun and unique project to complete for your school, a handmade student school project travel brochure may be just what you are looking for.

• 1 How do you make a good travel brochure for a school project?
• 2 How do you make a digital brochure for a school project?
• 3 How do you make a brochure for a school project?
• 4 How do you make a travel brochure for a school project online?
• 5 What makes a good travel brochure?
• 6 How do you make a travel brochure for a school project on PowerPoint?
• 7 How do I design a brochure?

How do you make a good travel brochure for a school project?

Making a good travel brochure for a school project can seem like a daunting task, but with careful planning and execution, it can be a fun and rewarding experience. Here are a few tips to help you get started:

1. Start by brainstorming what you want your brochure to say. What are the main points you want to get across? What are the most interesting things about your destination?

2. Once you have a outline, start drafting your text. Be sure to concisely and accurately describe your destination and its attractions.

3. When it comes to visuals, be creative! Use photos, illustrations, and maps to help your readers visualize your destination.

4. Finalize your brochure by proofreading it for grammar and spelling errors.

With these tips in mind, you can create a travel brochure that will inspire your classmates to explore the world!

How do you make a digital brochure for a school project?

When creating a digital brochure for a school project, there are a few key things to keep in mind. First, you’ll need to select a software program that allows you to create a brochure. There are many different programs available, so find one that best suits your needs. Once you’ve selected a program, you’ll need to create a new document and begin designing your brochure.

When designing your brochure, be sure to use a layout that is easy to follow and visually appealing. You may want to include headings and subheadings to help organize your information, and use images and charts to add interest. Additionally, be sure to proofread your brochure carefully to ensure accuracy.

When you’re finished, be sure to save your brochure as a PDF file so that it can be viewed on any device. You can then share your brochure with others by sending them the PDF file or by posting it online.

How do you make a brochure for a school project?

Making a brochure for a school project can be a lot of fun. It can also be a lot of work. There are a few things to keep in mind when making a brochure.

The most important thing is to make sure that the brochure is well-organized. The information should be easy to find and understand. The layout of the brochure should be easy to follow, too.

Another important thing to keep in mind is the audience. The brochure should be designed for the target audience. If it’s for a younger audience, it should be colorful and fun. If it’s for an older audience, it should be more serious and professional.

The content of the brochure is also important. It should be relevant to the topic of the project. The information should be accurate and up-to-date.

Finally, the design of the brochure is important. The brochure should be visually appealing. The fonts and colors should be attractive and the layout should be interesting.

There are many software programs that can be used to create brochures. Pages, Microsoft Word, and InDesign are a few of the most popular programs.

There are also many online resources that can be used to help with the design of the brochure. Some of these resources are free, while others charge a fee.

Creating a brochure can be a lot of fun and it can also be a learning experience. It’s a great way to practice your design skills and to learn more about the topic of the project.

How do you make a travel brochure for a school project online?

Making a travel brochure for a school project can be a fun and informative way to learn about a destination. There are many online resources that can help you create a professional-looking brochure.

The first step is to decide on a destination. Once you have chosen a destination, you will need to gather information about it. This information can include facts about the history, culture, and geography of the destination. You can also include information about the climate and what to expect during different seasons.

Once you have gathered all of the information, it is time to start creating the brochure. The first step is to come up with a design for the brochure. There are many online resources that can help you with this, such as templates and tutorials.

Next, you will need to create the content for the brochure. This can include text and images. You can find free images online, or you can purchase stock photos. Be sure to credit the photographer if you use a stock photo.

When the content is complete, it is time to put it all together. You can do this using a word processing program or a design program. If you are using a word processing program, be sure to save the brochure as a PDF file so that it will be a print-ready file.

If you are using a design program, you can create a PDF file or a print-ready file. A print-ready file will have all of the necessary information to print the brochure, such as the correct dimensions and bleed settings.

Once the brochure is complete, it is time to print it. You can print it at home or have it printed at a local print shop.

What makes a good travel brochure?

There is no one answer to the question of what makes a good travel brochure. However, there are a few things that are essential for any travel brochure to be effective.

The tone of voice of a travel brochure should be informative, rather than sales-y. It should be clear to the reader what the brochure is advertising, without coming across as pushy.

The images and text in a travel brochure should be well-coordinated, and work together to create a cohesive overall impression. The images should be attractive and eye-catching, and the text should be well-written and engaging.

The content of a travel brochure should be accurate and up-to-date. It should include all the necessary information for potential travellers, such as prices, package deals, and the attractions that are included in the tour.

A good travel brochure should be well-designed and easy to read. The text should be well-organized and the images should be placed strategically. The layout should be visually appealing and easy on the eyes.

Overall, a good travel brochure should be well-made and well-presented. It should be clear what the brochure is advertising, and it should be easy for readers to find the information they need.

How do you make a travel brochure for a school project on PowerPoint?

Making a travel brochure for a school project on PowerPoint can be a fun and easy way to showcase your knowledge about a particular destination. To get started, open a new PowerPoint presentation and create a new slide for each section of your brochure.

For the front cover, you’ll want to include a title, your name, and the date. You can also add a fun graphic or photo.

Next, you’ll want to create a slide for each of the following sections:

-About the Destination

-Things to Do

-Climate and Weather

-How to Get There

-Accommodations

In the “About the Destination” section, you’ll want to include a brief introduction to the destination, such as its history and culture.

For the “Things to Do” section, list some of the most popular activities or attractions in the area.

In the “Climate and Weather” section, include information about the average temperature and precipitation in the area.

In the “How to Get There” section, include information about the best way to get to the destination.

In the “Accommodations” section, include a list of the different types of accommodations available in the area.

In the “Cost” section, include the average cost of a hotel room, meal, and attraction in the area.

When you’re finished, your brochure will look something like this:

For more tips on creating a travel brochure, check out the following link:

https://www.wikihow.com/Make-a-Travel-Brochure

How do I design a brochure?

Designing a brochure can be a fun and creative project, but it can also be a little daunting if you’ve never done it before. Here are a few tips to help you get started.

1. Decide on the Purpose of the Brochure

The first step is to decide what you want the brochure to accomplish. Is it meant to generate leads, promote a new product, or simply inform people about your company or services? Once you know what you want the brochure to do, you can start thinking about the specific content and design elements that will help you achieve your goals.

2. Choose a Format

There are a variety of formats you can choose from when designing a brochure. Some of the most popular formats are the tri-fold, the bi-fold, and the accordion fold. Tri-fold brochures are typically used to promote products or services, while bi-fold brochures are more commonly used to provide general information about a company or organization. Accordion fold brochures are perfect for presenting a lot of information in a small space.

3. Choose a Layout

Once you’ve decided on a format, you need to choose a layout. This will determine how the information in the brochure is presented. There are a variety of layouts to choose from, and you can find examples of each one online.

4. Choose a Style

The style of your brochure will depend on the overall look and feel you want to achieve. You can go with a classic, corporate style, or you can experiment with more creative designs. Just be sure to keep the target audience in mind when choosing a style.

5. Choose Colors and Images

The colors and images you choose for your brochure can help set the tone and create a specific mood. You want to choose colors and images that are in line with the style of the brochure and that will appeal to the target audience.

6. Proofread the Brochure

Once you’ve finished designing the brochure, it’s important to proofread it carefully to make sure there are no errors. Typos and mistakes can be very embarrassing and can reflect poorly on your company or organization.

7. Print the Brochure

Once you’ve proofread the brochure and you’re happy with it, you can print it out. Be sure to use high-quality paper and a good printer for the best results.

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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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Picking snazzy fonts: Fonts can pack a lot of personality into a brochure, so make sure you select the right font that conveys the mood and feel of the vacation you're advertising.

Adding icons and illustrations: Simple visuals can make your brochures easier to scan. Venngage offers over 40,000 unique icons to choose from. You can also use graphs and charts to explain your persona or their traits in greater detail.

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