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Tour de France rebrands and drops the 'Le'

The cycling race gets a sunny new look.

Le Tour de France is now just Tour de France, according to its new logo. A new bright yellow version of the cycling race's logo was used throughout this year's competition.

And yes, we know, we're a little late to the party. But in all fairness, the event itself unveiled the new logo and identity with little fanfare, and we were too busy watching Wimbledon/reading our guide to logo design to notice.

The new logo (designer unknown) sticks with the same scrawly handwriting font as before. However, there are lots of subtle differences to the previous logo, which was created by Joel Guenoun in 2002 and incorporates a hidden cyclist – one of our favourite logo easter eggs .

The 'o' is now a full circle – which makes sense as it looks more like a wheel than before, the 'u' is less squished in and therefore easier to read, the 'r', or cyclist, is now slightly easier to read too. There are also subtle changes to the letters in the word 'France', which improve legibility overall.

The 'de' in the logo has also moved, making the logo less likely to be read as 'Le de Tour France'. And of course, the 'le' has gone altogether. This is perhaps the most interesting move in terms of the letters, because the competition is still known as Le Tour, even on its own Twitter feed.

Was it because the organisers were fed up of people who don't speak French butchering the 'le'? Or was it simply to make the logo neater and easier to place? The designer has also added a 'TM' to the logo, which feels a little unnecessary.

You can see the new logo in action on @LeTour's Twitter feed, below.

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🏆 Final sprint on the Champs-Elysées. It can be a very close one like in 2016 in Limoges between Marcel Kittel and Bryan Coquard. 🏆 Dernier sprint sur les Champs-Elysées. Victoire à un boyau avec @Continental_fr en perspective comme en 2016 à Limoges entre Kittel et Coquard ? pic.twitter.com/GntWIZvtXb July 28, 2019

The refreshed colour palette is also with a mention. The use of bright yellow, although a little garish, does make sense for Tour de France. The yellow jersey (maillot jaune) is worn by the leader of the race at each stage, and by the winner at the end. And while the previous logo was a sort of nod to this, its circle was more of an orangey hue. This logo matches the jersey much more closely.

See more about the yellow jersey in the video below.

The dazzling yellow as the wheel/sun of the logo, as well as across the identity in general also reflects the summery feel to the competition, and many will already associate the race with long, hot days.

And while those who weren't keen on the previous logo will have hoped the logo would change more significantly, we're just pleased that the 'hidden rider' is still present. The enlarged 'u' does break this design up a bit, but we think the rider is easier to see now. Although that's perhaps because we can't 'unsee' it.

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Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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Retour sur l’édition 2024, étape 1 | 29/06 florence > rimini, étape 2 | 30/06 cesenatico > bologne, étape 3 | 01/07 plaisance > turin, étape 4 | 02/07 pinerolo > valloire, étape 5 | 03/07 saint-jean-de-maurienne > saint-vulbas, étape 6 | 04/07 mâcon > dijon, étape 7 | 05/07 nuits-saint-georges > gevrey-chambertin, étape 8 | 06/07 semur-en-auxois > colombey-les-deux-églises, étape 9 | 07/07 troyes > troyes, repos | 08/07 orléans, étape 10 | 09/07 orléans > saint-amand-montrond, étape 11 | 10/07 évaux-les-bains > le lioran, étape 12 | 11/07 aurillac > villeneuve-sur-lot, étape 13 | 12/07 agen > pau, étape 14 | 13/07 pau > saint-lary-soulan pla d'adet, étape 15 | 14/07 loudenvielle > plateau de beille, repos | 15/07 gruissan, étape 16 | 16/07 gruissan > nîmes, étape 17 | 17/07 saint-paul-trois-châteaux > superdévoluy, étape 18 | 18/07 gap > barcelonnette, étape 19 | 19/07 embrun > isola 2000, étape 20 | 20/07 nice > col de la couillole, étape 21 | 21/07 monaco > nice, préparez votre venue sur le tour, paysage du jour, nos engagements, grand départ lille-nord de france 2025, les actus du tour, voyagistes officiels, boutique officielle, accessoires, suivez-nous.

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Le Tour de France Logo

About Le Tour de France Logo

The logo depicted is associated with 'Le Tour de France.' It consists of a circular shape that is primarily black, with a cut-out on the top right portion that gives the impression of a partially rotated letter 'O.' This cut-out section is colored yellow, forming the shape of a bicycle wheel and implying motion. In front of the black area, but aligned to the right, is a smaller, circular orange shape that symbolizes the bicycle's rear wheel. There is no text visible in the image provided. The color scheme is simple, utilizing black, yellow, and a touch of orange, which are colors emblematic of the event. The design is minimalist yet evocative, capturing the essence of cycling and the iconic race.

The Le Tour de France logo is a travel logo made up of around 3 different colors.

The Le Tour de France logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle.

The Le Tour de France logo is made up of a bunch of different colors. These colors include yellow, black and olive. Beyond those 3 basic colors there are also 3 more specific colors found, these include mango, black and dirt brown.

The Le Tour de France logo is a Le Tour De France, Travel, France, Le, Tour and De logo.

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

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Le Tour de France

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The story of the Tour de France logo
The current Tour de France logo was spawned from the 100e anniversary design . The current Tour de France logo was created by French designer Joel Guenoun back in 2002 and it's remained unchanged ever since. The playful brush script gives it a distinctly Gallic feel, while the splash of yellow reflects the famous yellow jersey awarded to the winner of each stage.
File : Tour de France logo.svg
Tour de France logo.svg. Size of this PNG preview of this SVG file: 193 × 193 pixels. Other resolutions: 240 × 240 pixels | 480 × 480 pixels | 768 × 768 pixels | 1,024 × 1,024 pixels | 2,048 × 2,048 pixels. Original file ‎ (SVG file, nominally 193 × 193 pixels, file size: 13 KB)
Le Tour De France Logo Meaning: Learn About Its History & More
Here's what Tour de France logo hidden meaning is: The letters "O", "U", and "R" together with the yellow circle make up the shape of a cyclist riding a bike. The yellow circle not only completes the circle but also stands for the "Yellow Jersey" given to the leader each day. If you miss seeing the bike in the logo at first ...
File:Tour de France logo (2018).svg
English: Official logo of le Tour de France. Source: Own work using: ...
Tour de France
Tour de France Femmes Official website. Tour de France Femmes Official website. Logopedia. Explore. Main Page; All Pages; Community; Interactive Maps; Browse wiki. ... LOGO MISSING: 1993-1997 [] SVG NEEDED: 1997-2003 [] SVG NEEDED: 2003-2018 [] 100th anniversary variant (2003) 2018-present [] See also [] Tour de France Femmes;
Le Tour de France Logo PNG Vector (EPS) Free Download
Le Tour de France logo png vector transparent. Download free Le Tour de France vector logo and icons in PNG, SVG, AI, EPS, CDR formats.
Tour de France rebrands and drops the 'Le'
Le Tour de France is now just Tour de France, according to its new logo. A new bright yellow version of the cycling race's logo was used throughout this year's competition. And yes, we know, we're a little late to the party. But in all fairness, the event itself unveiled the new logo and identity with little fanfare, and we were too busy ...
Tour de France
The Tour de France (French pronunciation: [tuʁ də fʁɑ̃s]) is an annual men's multiple-stage bicycle race held primarily in France. [1] It is the oldest and most prestigious of the three Grand Tours, which include the Giro d'Italia and the Vuelta a España.. The race was first organized in 1903 to increase sales for the newspaper L'Auto (which was an ancestor of L'Équipe).
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Ce logo est la représentation graphique d'une marque déposée soumise au droit des marques.. En France, sa mise à disposition est autorisée dans la limite des droits accordés par les articles L711-1 et suivants du Code de la propriété intellectuelle et est reproduite ici en vertu de ces droits.; Au Canada, l'utilisation de cette image est autorisée dans la limite des droits accordés ...
Le Tour de France
Download the vector logo of the Le Tour de France brand designed by in Encapsulated PostScript (EPS) format. The current status of the logo is active, which means the logo is currently in use.
History of All Logos: Tour de France Logo History
The Tour de France is an annual bicycle race held in in France and nearby countries. First staged in 1903, the race covers more than 3,600 kilometres and lasts three weeks. As the best known and most prestigious of cycling's three "Grand Tours", the Tour de France attracts riders and teams from around the world. ... The Tour De France Logo in ...
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Le Tour de France Logo
The Le Tour de France logo available for download as PNG and SVG(vector). Get it here! Le Tour de France Logo PNG Transparent. Le Tour de France Logo Black And White. Le Tour de France Logo SVG Vector. Check out other logos starting with "L"!
File : Tour de France logo (black background).svg
Tour de France logo (black background).svg. Size of this PNG preview of this SVG file: 100 × 78 pixels. Other resolutions: 308 × 240 pixels | 616 × 480 pixels | 985 × 768 pixels | 1,280 × 998 pixels | 2,560 × 1,997 pixels. Original file ‎ (SVG file, nominally 100 × 78 pixels, file size: 4 KB)
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Download Le Tour De France Logo Vector SVG, EPS, PDF, Ai, and PNG Free
Le Tour De France Logo and Usage. Le Tour De France Logo is uploaded by users and is copyrighted to their respective owners and is protected under international copyright laws. Without prior written permission, it is not permitted to reproduce, distribute, publish, transmit, modify, create derivative works, or otherwise exploit any content.
Le Tour de France
The Le Tour de France logo is a travel logo made up of around 3 different colors. The Le Tour de France logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle. The Le Tour de France logo is made up of a bunch of different colors. These colors include yellow, black and olive. Beyond those 3 basic colors there are ...
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Le Tour de France
Le Tour de France. Download the vector logo of the Le Tour de France brand designed by in Encapsulated PostScript (EPS) format. The current status of the logo is active, which means the logo is currently in use. Downloading this artwork you agree to the following:
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Tour de France

1903–19?? [ ]

1997–2003 [ ]

2003–2018 [ ]

External links [ ]

Tour de France rebrands and drops the 'Le'

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File : Tour de France logo (black background).svg

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Jeux officiels

Édition 2024

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Tour de Babel

Jouez à la Fantasy du Tour de France Femmes avec...

Shimano et le Tour de France prolongent leur partenariat...

Palmarès 2024

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Download Le Tour De France Logo Vector SVG, EPS, PDF, Ai, and PNG Free

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Le Tour de France Logo

About Le Tour de France Logo

Basic Colors

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